06/27/2023
Social media isn't automatic free advertising.
Social platforms don't "work" when they're treated like a photo allbum hoping post after post will draw people's attention.
They won't.
Like any content platform, social media accounts need to provide a service with value.
That's not all.
Your media service needs a marketing and distribution plan that follows a set of best-practices for each platform.
Facebook is different than YouTube.
Instagram is different than Tik Tok.
If you don’t have a strategy for your social platforms, and you're posting DIY-style, they can even do your brand more harm than good.
Bad branding, and misguided marketing assets on your social media platforms can make you look like a do-it-yourself operation, unsuccessful, unreliable, substandard, or like you're in Siberia.
To review a page we built that provides a service check out our founder’s account: Matthew Cooke (you can check his accounts on every platform).
Without a plan and professional oversight, pages like this one just sit collecting dust.
Without a field-tested expert in content creation, people will visit your platforms to check you out, and never know you're a top tier authority in your market.
Just like looking at this page, nobody would know that behind the scenes, our ads team is managing hundreds of thousands of dollars worth of successful ad campaigns for our clients.
Click the link in our bio for more info.
