Aera Creative

Welcome to a new social media 𝒜𝑒𝓇𝒶

06/13/2023

🧐 Part 1 🧐 Swipe to find out. ⁠
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05/23/2023

We get it—social media video can seem totally overwhelming at the start. Try this: make a big list of concepts that you think your audience would resonate with, make and post that content then revisit each post's performance. Which concept got the most engagement? The most reach? Take the most engaged with concept and create a content series around that concept to repeat weekly. Do the same thing with the highest reach post. Keep an eye on those analytics over time and don't forget to continually try new concepts as well.

05/13/2023

Phone + tripod + ring light = the trifecta of social media video capture.

05/11/2023

Likes, comments, shares! ✅✅✅
While views and impressions are great to have they don't necessarily mean your content is resonating with your audience. Think about how many times you've watched a full Reel or TikTok video and thought to yourself after, "Why did I just watch that whole thing?" and you continue strolling. While your videos might have a strong hook, or lots of movement (these can be great tactics to use)—your video might not mean anything to your viewer. Low engagement is a sign of this.

05/10/2023

Did you know that Instagram is suggesting we make all of our Reels in the app for better performance? While we should take this into consideration, this doesn't necessarily mean we should stop using or other editing softwares, especially if they are working for your business. We recommend trying different types of content, while keeping an eye out for what is or isn't working.

05/09/2023

Let's put follower growth aside for a minute and take look at your current followers. These followers are valuable, potential customers who are already aware of your business. They FOLLOWED you. They are READY to receive the benefits you are providing them through your product or service. ⁠
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With that being said, what are some ways you could get them to convert? Putting less of an emphasis on growing followers fast and instead, giving your current followers great experience will give you some fabulous word of mouth marketing, and in the end, an authentic and trustworthy customer base.⁠
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We have a few open spots for new clients, and they will fill up soon. Ready, set, go email emma@theaeracreative.com to s...

05/07/2023

We have a few open spots for new clients, and they will fill up soon. Ready, set, go email [email protected] to schedule a free consultation.

05/04/2023

Invest in quality and you will see great return!

05/03/2023

Each post should relay a message to your audience that will benefit your business in some way. Just some food for thought.

05/02/2023

Chiming in on meme day...
Great content takes time to make! Was Rome built in a day?

05/01/2023

This one's a given, but it can often become overlooked in all the clutter! While your brand presence should be professional, don't forget to let your brand breathe a little. Users are becoming more and more accustomed to engaging ONLY with content that they can relate to. The authenticity of your brand is what's going to make it STAND OUT.

04/30/2023

Our home is Los Angeles but we're currently taking clients anywhere within the United States!

Email emma@theaeracreative to schedule a free consultation.

04/30/2023

Slow and steady wins the race, and that's especially true when it comes to growing your Instagram following. If you start to think less about follower count and more about creating an engaged community, the growth will happen naturally.

04/29/2023

When brainstorming names for Aera, there was one interesting thought that came up—the thought of social media managers or specialists being similarly compared to a renaissance person. A renaissance person was someone who was interested in and knew a lot about many things. Take Leonardo da Vinci for example—a painter, scientist, sculptor, architect, etc. In today's age, social media managers are sought out to play various roles within one. With that, they possess many skills: design, photography, writing, math, and more. What do you think? Do you think social media managers are a form of modern renaissance people?⁠
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04/28/2023

Emma Hentzen is a social media marketing specialist with seven years of experience in Los Angeles. Growing up in Milwaukee Wisconsin, she was raised with the mindset of being well rounded. Soccer, piano, water ballet, kayaking trips... the list goes on. Transitioning into post-grad life (after four years in the desert at University of Arizona), her well rounded personality matured into a love for social media marketing. The reason being, social media marketing is comprised of various interests and skills. According to Emma, "When you're a social media manager, you're doing it all... design, photography, math, copywriting, client communication and so much more. It never gets boring."

After working at two marketing agencies where got the opportunity to work on a variety of clients and learn the in's and out's of social media, she worked as a social media manager at a healthcare startup where she experienced what it's like to be on the client side. Since then, she decided to take all the agency and in-house knowledge she had gained, and start something on her own. She formed a brand new agency experience—one that plays the social media field with intention, generates results that actually matter, and gives clients the opportunity to receive guidance from an expert who has truly experienced it all.

Follow along to learn more about Aera Creative and experience a fresh and intentional take on social media.

04/27/2023

During your free consultation we'll discuss your business goals and then determine which services you'll need to meet those business goals. Not every business needs every component of social media strategy. Just because one thing worked for another business does not mean it's going to work for you!

To book your consultation email [email protected].

04/26/2023

Much too often brands are sold large social media management management packages with services that serve little to no purpose when it comes to meeting brand goals. Aera Creative was founded with the idea of giving businesses an opportunity to enter a new “era” of social media marketing—one in which brands are given the opportunity to receive customized social media packages designed with intention. It's time to experience social media marketing in a way that not only makes sense for your business, but also helps you achieve your business goals.⁠
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Stay tuned for more, or just jump the gun and send a line at [email protected] to schedule a free consultation.⁠
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Los Angeles, CA

Website

https://theaeracreative.squarespace.com/contact-1

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Videos

Instagram and TikTok are upping their search game so it's time to take advantage! Here are some things you can try aside from hashtag best practices: 1. Use keywords in your caption, content, and descriptions. 2. Tag relevant people and brands. 3. Use alt text on your images. 4. Use keywords in your bio. #aNewAera #socialmedia #socialmediamanager #socialmediaagency #contentcreation #discoverability #socialmediasearch #searchtips

Platforms change all the time. New features get released, some features become deceased and some platforms have the possibility of getting banned (you can probably guess what we're referring to). In the land of social media, no one is safe. That's why we never put all of our eggs in one basket. It's all about staying-up-to-date on what's going on per platform, and trying new things. #socialmedia #socialmediatips #socialmediamarketing #socialmediaagency #tiktoktips #instagramtips #platformstrategy

A boosted Instagram post and a campaign created in Facebook Business Manager are two different ways to advertise on Instagram and Facebook. The main differences between them are: Objectives: Boosted posts are designed to increase engagement on an existing post (likes, comments, and shares, saves) while campaigns are designed to achieve specific business objectives, such as increasing website traffic, app installs, or sales. Customization: Boosted posts have limited customization options, while campaigns in Business Manager offer more advanced targeting, ad formats, and bidding strategies. Budgeting: Boosted posts have a fixed budget, while campaigns offer more control over budget allocation and pacing. Reporting: Boosted posts provide basic metrics, such as likes and comments, while campaigns offer more detailed reporting, including impressions, reach, and conversions. Follow for more social media marketing tips for your business! #socialmedia #socialmediamarketing #socialmediaagency #socialmediatips #socialmediaads #paidsocialmedia #boostedposts

Social media for businesses is no longer optional, even if you do not have a budget for ads. Think of it this way... Instagram right now is essentially a mini website. Many people look at Instagram when they are looking into a brand. One glance of an Instagram profile can tell you what the brand is, what they offer, and what they believe in. A curated, thought out profile can do just this. This is why, even if you are not running paid advertising, or think your audience "isn't on social".... SOMEONE (aka your future customer) will 100 percent look you up on social media because they are interested in your brand and you're going to want to be there. Food for thought. #ANewAera #socialmediaagency #socialmediatips #socialmediamanager #instagramtips #businesstips #socialmediamarketingtips #marketing #socialmediatip