It Came From The Desert Creative Agency

09/18/2023

Swipe for a fun Moodboard Monday Moment ⌨️✨

— So, why do we make these? And what do they do for the creative process? 💭

A Moodboard is a powerful tool in the design process for businesses or brands for a few different reasons.

Here’s why we prefer to use them as one of the first steps in the branding process. ⬇️

— O1. Visual Inspiration: Moodboards help designers and stakeholders get on the same page by visually conveying the desired look and feel of a brand. It’s a visual reference point that ensures everyone understands the aesthetic direction.

— O2. Consistency: It promotes design consistency across various materials, such as logos, websites, and marketing materials. This consistency is essential for brand recognition and professionalism.

—O3. Creativity: Moodboards encourage creative exploration by gathering diverse images, colors, and textures that can spark new ideas and concepts for the brand’s identity.

—O4. Client Communication: When working with clients, a moodboard serves as a communication tool to ensure that their vision aligns with the designer’s interpretation.

— O5. Focus and Direction: Creating a moodboard helps define the brand’s personality, target audience, and values, which guides design decisions and ensures they align with the brand’s identity.

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🔑: Overall, a moodboard is a vital step in the design process that helps establish a strong foundation for creating a cohesive and visually appealing brand identity!

Plus, aren’t they so much fun to make? 🎨

❓- Do you use moodboards in your creative process?

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Small Business Help Graphic Design Help Branding Business

09/16/2023

We’re understanding prepositions, sizes and asking “Why” to everything. 🐣

Why?

Because we’re 3️⃣ years old as of August!

This account took a (big) break and to be completely honest, I was worried about reviving it.

💭 What if I take another break? Will it come off bad?

💬 What if I don’t keep up with posting? Will it even grow?

🗯️ You should be focused on your clients and not this right now. There are other things we should be doing.

There are so many reasons to “not” when you’re looking at it from that angle.

We decided to re-launch and interact on here again not for new clients or new contracts, but to showcase what we do best and to have fun with it!

So if you’ve stuck around this long, thanks for staying! If you’re new to the page, welcome to the club!

We can’t wait to create together. 🤎

09/13/2023

swipe for your mid-day giggle ➡️

we’re so excited to show you our new look! ❤️‍🔥

— rebranding at first seemed like a huge scary leap to take, but after doing some digging (both inner & outer) we decided to take the jump and give ourselves a little face lift!

here are some 🔑’s we learned during the process.

— O1. It's not just about changing logos or color schemes; it's about reimagining your entire identity to better align with your vision and goals.

— O2. Rebranding breathes new life into your online presence, allowing you to connect with your audience on a deeper level. It's like hitting the reset button on your brand, giving you the opportunity to refine your message, values, and storytelling.

— O3. A new chance to adapt and grow. The digital landscape is constantly evolving, and staying ahead of the curve is essential.

A successful rebrand can help you not only keep up with industry trends but also set them

It allows you to pivot, experiment, and innovate, all while maintaining a strong connection with your followers.

What do you think? 💭
Have you ever done a rebrand for a client or rebranded your own business?

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Social Media Marketing Small Business Help Logo Design Graphic Design Graphics Digital Marketing Help Marketing Tips Business Tips

09/12/2023

see you real 🔜!
👀

04/06/2022

We've been o.o.o digitally detoxing, but we're back and ready for a new month!

(Hello April, goodbye rent money!)

Today's topic: Sales Funnels 101

So you sell a product or provide a service, you use social media platforms and digital marketing, you post, but nobody is DM-ing you to purchase!

People don't want extra steps, think about it, how easy has Apple Pay made our lives?

You NEED a Sales Funnel. Whether that's a full scale website that showcases your services or just a booking link that automatically adds to your calendar, you have to simplify your funnel!

Ideally, there should be a maximum of 3 steps from Social Media post to purchase.

1️⃣ Link in Bio

2️⃣ Select Service Or Product

3️⃣ Head To Check Out!

03/31/2022

Name a better trio for turning Instagram followers into customers, we'll wait... 🤭

03/28/2022

A lot of people talk about Search Engine Optimization, better known as our friend SEO.

But did you know that you can also optimize your Instagram to find and attract your dream clients? 💭

Swipe to see how you should format out your Instagram page to ensure your optimized and discoverable! 🔎

03/24/2022

like pb&j 🖤

finding audios that are about to peak or peaking on TikTok and Instagram is always a good move when trying to incorporate video into your content strategy, but trendy songs and dances alone won't save you! 👻

Utilizing an engaging and scroll-stopping hook can ensure your content is always being seen, shared and saved! ✅✨

Don't believe me? Swipe to see how using these two together can make a huge difference in your analytics! 📈

03/17/2022

There's always little bumps in the road, but typically it's a smooth ride. 🌵🛣☀️

have you had a terrible Facebook or PPC related ad experience? 🥲🫣 don't worry! they're not that scary, and actually VERY useful for generating more sales or promoting your launch!

03/16/2022

Walking into Wednesday with client updates like-

But seriously Wednesdays are our favorite! No, we don't wear pink, we get to talk to our amazing clients and see how they're feeling! Or just talk memes and pop culture, or sometimes we're just an ear.

No matter what we discuss on Wednesday check-in's, you're sure to have a blast! 🤣

03/11/2022

The ultimate social media hack? 🤭

Reusing your content! ♻️

It's time to stop stressing daily on creating new content daily. (it's not doing any favors for you!😉)

It saves you so much time and pushes your content further within your niche! It's a literal win-win. ⭐️ You can edit the order of your videos or photos, change filters or use different audios!

❔
How do you reuse content?

03/10/2022

Here are 3 Instagram myths you might be hearing 🤭 that are actually HURTING your account, not helping!

1️⃣ "You Need To Post MULTIPLE Time Per Day!"

Instagram posts, much like jello, need to sit and cool! If your post isn't performing as well as you'd like it to, give it a day or two, let it sit and see how it performs. Still no action after a few days? It's time to re-think your content strategy.

2️⃣ "You Need A Perfect Feed!"

Now this one is a bit of a double edged sword. Yes, a thematic digital presence does help quite a bit in your customers buying process, but this should be ALL it is. Content should be:

📚educational
🪝engaging
&
🤣entertaining

no matter how pretty your feed is, people need to benefit and gain something from following you to convert to customers!

3️⃣ "Just Tag Random Pages For Engagement Boosts!"

This one, is def a no no in 2022. We all remember spamming miss with "f4f" comments for growth in 2014 right? This is the modern equivalent..just don't.. Instead, focus on creating original, engaging & beneficial content!

03/09/2022

03/09/2022

03/07/2022

Let's kick off the week right, with a coffee in hand and some Instagram updates for you!🤳 ☕️

When it comes to hashtags and how they perform, so many things can cause your engagement to dip and spike.

These are the 3 main things you might be doing that could actually be HURTING your engagement!

1️⃣ You're not using local hashtags. ESPECIALLY if you're a service based business! (I'm looking at you beauticians & medical practitioner's.) You should always include a few local cities and landmarks nearby 🏢

2️⃣ You're using TOO MANY hashtags! There is such a thing as too much, and Instagram itself said the ideal number is anywhere from as low to 3-5!

3️⃣ When it comes to finding your customer, you need to have your posts feeding into your customers explore pages! Using hashtag helpers like has helped us TREMENDOUSLY!

03/03/2022

It's ~almost~ Friday and we just wanted to pop in here and discuss something we've been hearing from owners & 's alike...

📢 YOU DON'T HAVE TO DO IT ALL!

We know that the epidemic has some feeling that asking for help or outsourcing is unheard of.

But we're here to bust some bs, and say that outsourcing or asking for help is NOT a bad thing!

In fact, it just might be the smartest business decision you make. 😉

So save yourself time, sleep and frustration. Partner up with an agency that can help elevate your brand and get your products and message into a digital space efficiently & effectively! 📱✨

03/01/2022

When you partner up with .social you're investing in a lifelong partnership with a team that dedicated themselves to building your brands digital presence 🤳✨

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