Paperback Expert

09/06/2024

Ross Buhrdorf has made his fortune in business, now he has created another business that will help you make a fortune. ZenBusiness is an all-in-one platform for business owners. From start to finish, ZenBusiness has virtually everything you need. Listen to this insightful interview and then check out what Ross and his team have put together and see how you can use ZenBusiness to Start and Grow Your Business. Learn more about Ross at his website.

Ross Buhrdorf has made his fortune in business, now he has created another business that will help you make a fortune. ZenBusiness is an all-in-one platform ...

09/05/2024

How would you like to reactivate prospects in your database who aren't engaging with you? Here's a simple way to breathe life into that dormant database and get those people who have opted in but aren't doing anything to re-engage.

Start by sending a simple, engaging email to your inactive contacts. Offer them something valuable, like a lead generation magnet—a book, PDF, or video. Make your email intriguing and creative, not just a bland invitation.

Don't push for a sale immediately. Focus on building relationships. Even if only a small percentage respond, that's okay. Repeat the process and refine your approach over time.

One of our clients, Alynn Godfroy, used this strategy and saw great success. She offered a free copy of her book to her inactive contacts, and 80 people responded. This led to over 10 new clients, paying for her book within 30 days. By re-energizing her dormant database with a compelling offer, she turned inactive leads into active clients. You can achieve the same results with a thoughtful approach and consistent effort.

09/04/2024

Kim Kelley call founded Pepelwerk (pronounced: people work). A data driven platform that helps students, adults, and organizations project future pathways, gain confidence, and live better lives in under 10 minutes. This is an amazing breakthrough that you will want to learn about. Listen to this engaging conversation and then reach out to see how Kim and her team at Pepelwerk can help you prepare for the future in under 10 minutes. Learn more about Kim at her website.

Kim Kelley call founded Pepelwerk (pronounced: people work). A data driven platform that helps students, adults, and organizations project future pathways, g...

09/03/2024

Hey attorney friends—I’m thrilled to announce that I’ll be speaking at the GLM 2024 Summit this October! Come join us in Phoenix to hear a session on credibility marketing by yours truly.

Since I’m speaking, any lawyer in my network can attend the Summit at $500 off. Just use code “SUMMIT500”.

https://www.glmsummit.com/register

I’ll share more about my speech as the event approaches. Hope to see you there!

Great Legal Marketing

09/01/2024

Dr. Carrie Graham is an expert at helping business owners and organizations create a culture of learning. She understands the value and importance of having a team that is constantly growing in their abilities, both professionally and personally. She uses her education and experience to tailor-fit a solution for each client. Listen to this insightful conversation and then reach out to see a Dr. Graham can help you create a culture of learning. Learn more about Carrie at her website

Dr. Carrie Graham is an expert at helping business owners and organizations create a culture of learning. She understands the value and importance of having ...

08/29/2024

Are you a business owner looking to make money with your book? Here's the secret: It's not about the pennies from royalties. The real value lies in getting your book into the hands of prospects, clients, and influencers.

Imagine offering your book for free on your website, sending it to your email list, or giving it to happy clients who can pass it on to their network. Place it in the lobbies of key partners or share it with influential contacts. These strategies expand your reach and establish you as a trusted authority.

At Paperback Expert, we help you create your book without writing a word and teach you how to monetize it effectively. We guarantee you'll double your investment, or we'll refund your money. Becoming an author is one of the best marketing strategies you can employ, providing a lasting asset that drives revenue year after year.

Interested in leveraging your book to grow your business? Send me a DM, and let’s explore if this is the right step for you. Let's turn your book into a powerful marketing tool that generates real results.

08/29/2024

Daniel de Vries climbed the corporate ladder, and then jumped off. Actually, Daniel learned the pathway of corporate, and now shares that with young professionals. John understands that a career is more than a title. He helps young professionals, understand who they are as they are building their career. Listen to this fascinating conversation and then tell the young people in your life to reach out to Dan where they'll find career coaching for young professionals. Learn more about Daniel at his website.

Daniel de Vries climbed the corporate ladder, and then jumped off. Actually, Daniel learned the pathway of corporate, and now shares that with young professi...

08/24/2024

John Jennings is a business coach, and the author of the book, Your Baby is Ugly. John has years of experience helping business owners fix what's broken, realign was out of place, and think about the best next steps forward. If you are struggling in any area of your business, you need to listen to this podcast and then reach out to John. Your "baby" may not be in as bad shape as you think. Learn more about John at his website.

John Jennings is a business coach, and the author of the book, Your Baby is Ugly. John has years of experience helping business owners fix what's broken, rea...

08/22/2024

Are you looking to create a powerful lead magnet for your business? Lead magnets have been around for a long time, and a book is one of the most effective options. Offering a free book on your website can attract high-value prospects by providing them with something of high perceived value.

Once your book is on your site, promote it across all your social media channels, email campaigns, and events to drive traffic back to your site. This strategy simplifies your marketing efforts.

But it doesn’t stop at the opt-in. After receiving their name and email, nurture these leads using your book's content. Convert them from leads to prospects, then to clients, and finally, use your book to get referrals from your best clients.

This process builds trust and confidence, leading to more significant investments from your clients. If you're interested in creating a lead magnet without writing a word, let's talk. Our all-inclusive program can help you create your book in under 24 hours, and we guarantee you'll double your investment or get your money back.

Ready to grow your business with a high-value lead magnet? DM me to schedule a call, and let’s explore how a book can transform your business.

08/21/2024

Check this out! I was interviewed for Leadership In Law podcast. Very cool to be celebrated for the impact we’re having.

Listen to Marilyn Jenkins's Leadership In Law Podcast podcast on Apple Podcasts.

08/21/2024

Grace Clemens is a marketing expert with years of experience working with major brands. She can help you create a multichannel media strategy that will drive revenue for your business. Grace has created a free marketing audit that you can take at her website that will reveal to you the data behind the marketing you're doing today, and give you a plan for how you should be marketing in the future. Listen to this engaging interview and then reach out to see how Grace can help you create a multi channel marketing strategy that drives revenue for your business.. Learn more about Grace at her website.

Grace Clemens is a marketing expert with years of experience working with major brands. She can help you create a multichannel media strategy that will drive...

08/17/2024

Julie Holunga helps individuals and teams develop greater influence and impact by helping them understand leadership from a new perspective. Listen to this engaging conversation and you'll understand the importance of developing leaders within your organization. Then reach out to Julie to see how she can help you amplify your influence and impact. Learn more about Julie at her website.

Julie Holunga helps individuals and teams develop greater influence and impact by helping them understand leadership from a new perspective. Listen to this e...

08/15/2024

Would you like to convert more prospects into clients? The secret is building trust. We've always heard that people need to know, like, and trust you. But how do you make that happen?

Allow prospects to spend more time with you. The more time they spend, the more they understand who you are, build trust, and develop confidence in you. One of the best ways to do this is by giving them a copy of your book.

When people read your book, they spend time with your ideas and expertise. This creates trust, builds credibility, and makes them more likely to choose you over competitors. Decisions are made emotionally, and your book helps precondition them to feel better about you.

Forget about building trust solely on a sales call. It’s easier when prospects have already read your book and feel connected to you. Your book does the heavy lifting, allowing you to dive deeper into their specific needs during meetings.

Ready to explore writing your own book to grow your business? At Paperback Expert, we help business owners become authors without writing a word. Our Speak-to-Write method lets you share your insights effortlessly. Let's help you build trust, shorten your sales cycle, and increase your revenue. Send me a DM or visit our website to learn more.

08/15/2024

Karen Hertz operates the countries only female owned and fully certified gluten-free brewery. Through a series of personal health challenges, and a love for beer, Karen has created HoliDaily Brewing Company. Her company is growing rapidly and expanding into multiple states because the demand is so high. Listen to this great interview and then check out her website to learn more about America's gluten free beer. Learn more about Karen at her website.

Karen Hertz operates the countries only female owned and fully certified gluten-free brewery. Through a series of personal health challenges, and a love for ...

08/09/2024

Anita Anello Health entrepreneurs have six and seven figure days using online events. I need to get out of corporate America to homeschool her kids and has created an amazing business that is thriving. Now she teaches entrepreneurs how to use how to get offers to impact the lives of others and lived a life of their dreams. Listen to this exciting interview and then reach out to see how Anita can help. You learn how to have six figure days! Learn more about Anita at her website.

Anita Anello Health entrepreneurs have six and seven figure days using online events. I need to get out of corporate America to homeschool her kids and has c...

08/08/2024

Is now the right time for you to write your book? If you've been in business for three to five years, you have plenty of content, stories, and expertise to create your own book. When I published my book back in 2013, it transformed my business. Suddenly, I wasn't just another marketer; I was a credible expert.

Your book can do the same for you. Our expert writers will extract your genius through interviews, crafting a manuscript in less than 24 hours of your time. You'll be amazed at how great you sound on paper, and your prospects will see you as the expert you are.

Creating your book will help you get prospects, set appointments, and secure clients. We'll teach you how to use your book in your marketing, backed by a two-year double your money back guarantee. If you're ready to take that step, send me a DM or schedule a call on my website.

At Paperback Expert, we help business owners become authors without writing a word. Using our Speak-to-Write method, we turn your spoken expertise into a written masterpiece. Ready to grow your business? Let's have a conversation and make it happen.

08/07/2024

Brent Webb helps people find transformation and change quickly by helping them understand everything starts with mindset. No matter what you're going through, how you think about it makes all the difference. Listen to this powerful conversation and learn some of the simple strategies Brent uses to help you understand that everything starts with mindset. And grab Brent's FREE mini course on meditation and you will more fully understand why everything starts with mindset. Learn more about Brent at his websites. www.BrentWebb.com www.BrentWebbPromo.com

08/06/2024

I'm excited to share that I was recently a guest on the Wealthy Advisor Mindset podcast.

Best part? The show is LIVE and “On Air” today, go check it out NOW! We shared some advice and stories with the host, Nina Cooke that you’ll find fascinating!

Listen and subscribe here:

‎Show Wealthy Advisor Mindset, Ep 26 | Michael DeLon | Success Blueprint: Harnessing the Surprising Power of Your Mind - 6 Aug 2024

08/03/2024

Danny Nathan can help you and your team launch a new product and innovate continuously. He founded Apollo 21 a few years ago after many years of helping other companies innovate and launch multiple products and services. Listen to this engaging conversation and then reach out to see how Danny and his team can help you unlock the limitless growth inside of your business. Learn more about Danny at his website.

Danny Nathan can help you and your team launch a new product and innovate continuously. He founded Apollo 21 a few years ago after many years of helping othe...

08/01/2024

Have you ever wanted to warm up your prospects before meeting them so you both feel more connected? Here’s a strategy we use and teach our clients that can help you significantly: precondition your prospects with a video series.

In our process, when someone books an appointment, they receive emails confirming the call, which include links to a series of videos. The first video introduces me and our company, establishing a personal connection. The second video dives into our process, explaining how we help clients create a book without writing a single word. The third video reveals our programs and pricing, building trust through transparency.

This approach preconditions prospects, making them more informed and comfortable before the actual meeting. They show up knowing, liking, and trusting us, with many of their questions already answered. This shortens the sales cycle, makes sales calls more productive, and increases the likelihood of winning clients.

07/31/2024

Matthew Sanjari built a marketing company which he recently sold. Then his clients asked him to come back and help them build the people in their organizations so that they could build their business even larger. Today Matthew helps business owners build their business by building their people. Listen to this engage in conversation that is highly relational and then reach out to Matthew and see how he can help you build your business by building your people. Learn more about Matthew at his website.

Matthew Sanjari built a marketing company which he recently sold. Then his clients asked him to come back and help them build the people in their organizatio...

07/30/2024

Check out this podcast I was recently on! What a great conversation with Simply Business's John K Jennings.

In this episode of "Simply Business," John Jennings sits down with Michael DeLon, founder and president of Paperback Experts. Michael shares his inspiring journey from working in Christian radio and a startup, to serving in the ministry, and eventually becoming a marketing consultant. He opens up ab...

07/26/2024

Angela Thurman worked with NASA as a project manager on the space station. Today she works with business owners to help you manage projects that are probably a bit smaller. Regardless of the size of your project, Angela and her team can help you accomplish that project without the stress and strain and headaches that many entrepreneurs endure. Listen to this very fun, and engaging conversation, then reach out to Angela to see how she goes about project management with a personal touch. Learn more about Angela at her website.

Angela Thurman worked with NASA as a project manager on the space station. Today she works with business owners to help you manage projects that are probably...

07/25/2024

Jonathan Miller is an experienced entrepreneur and leader who has built a tremendous organization with a superb family culture. Jonathan and I talked about many leadership aspects that you can begin applying today. One of those is how to accelerate the failure rate of your team in order to grow more quickly. Listen to this conversation and you'll understand how to build a culture that thrives on growth by allowing your team to Accelerate the Failure Rate. Learn more about Jonathan at his website.

Jonathan Miller is an experienced entrepreneur and leader who has built a tremendous organization with a superb family culture. Jonathan and I talked about m...

07/25/2024

Do you know the number one factor that turns a prospect into a client? It's confidence. When prospects believe you can help them achieve their goals and trust that you're not just after their money, they become clients.

But how do you build that confidence? Typically, it takes time, meetings, and countless conversations. What if you could speed up this process? Imagine your first meeting feeling like a second or third because your prospect already knows you.

We help our clients do just that through a unique preconditioning process—by sharing their message in a book. When a prospect opts in for a free copy of your book, they get to spend time with you, learn about your story, your process, and how you've helped others. This time investment builds their confidence in you.

In today's fast-paced world, real business success comes from building relationships and trust. Giving someone a copy of your book allows them to connect with you deeply, on their own time. When they reach out to schedule a meeting, they already feel familiar with you, and the conversation flows naturally.

If you're interested in building your prospects' confidence and increasing your credibility, let's connect. At Paperback Expert, we help business owners become authors without writing a word. Our Speak-to-Write method transforms your spoken genius into a polished manuscript. DM me to discuss how we can help you share your story and grow your business.

07/19/2024

Adam Pisk can help you outsource anything and his team does the brunt of the work. Adam's company is BruntWork.co. They help business owners outsource nearly any aspect of your company. He has been doing this for many years and has grown multiple companies and he can help you relieve stress and pressure and find qualified people to do the job you need done. Listen to this insightful interview and then reach out to see how Adam can help you out source anything. Learn more about Adam at his website.

Adam Pisk can help you outsource anything and his team does the brunt of the work. Adam's company is BruntWork.co. They help business owners outsource nearly...

07/18/2024

Do you ever find yourself comparing products at the store? Your prospects do the same thing with your business and your competitors. They compare, contrast, and often find everyone looks and sounds the same. This is a losing game.

To stand out, you need a compelling, unique message. Start with a strong lead generation magnet on your website. It could be a book, a video, a white paper—something that sets you apart and starts building trust with your audience.

Take Alynn Godfrey, for example. We helped her create a unique "Retire on Purpose" process and positioned her as the financial architect for Canadians. This unique positioning paid off quickly, as she attracted new clients and stood out from other financial advisors.

Most business owners compete on the same playing field, saying and doing the same things. But a slight tweak in your messaging can make all the difference. We've helped many business owners discover their unique story and message, transforming their business.

If you want to escape the comparison game and create a message that's crystal clear, compelling, and memorable, let's talk. Direct message me, and let's see how we can help you position your business uniquely and attract more clients.

Ready to differentiate yourself further? At Paperback Expert, we help business owners become authors without writing a word. Our Speak-to-Write method captures your expertise and turns it into a compelling book. Reach out, and let's create something amazing together.

07/17/2024

Colton Pace has built a company that can help you save money on your property taxes. Best part… They only earn money if they actually save you money. Colton used to work for a billionaire and learned how that person manage their real estate. He used the exact same strategies, built a software to make it easy, and now helps individual property owners, real estate investors, and corporations save thousands of dollars every year on property taxes. Colton and his software do the work, you pocket the money. Listen to this engaging conversation and then reach out to see how Colton can help you save money on your property taxes. Learn more about Colton on his website.

https://youtu.be/hWEL1FnrMHU

07/12/2024

Titus Walker has created the world's first community for gamers that teaches life skills, rewards them handsomely, and allows them to play on multiple platforms. Titus has a business background and is an entrepreneur through and through. Listen to this exciting conversation and you will learn more about gaming and how it teaches life skills and can be very lucrative for its players. Be sure to learn more about how Titus is influencing the business and gaming world at his website and on any social media platform. Learn more about Titus at his website.

Titus Walker has created the world's first community for gamers that teaches life skills, rewards them handsomely, and allows them to play on multiple platfo...

07/11/2024

If you're looking for a way to get more prospects, leads, and appointments that turn into clients, the solution is simple: elevate your credibility. Credibility is all about how your audience perceives you. Do you blend in with everyone else in your industry, or do you stand out as an expert?

One of the most effective ways to build lasting credibility is to become a published author. When you're an author, your audience sees you as an expert. Before I wrote my book, I was just another marketing consultant. But after sending copies of my book to potential clients, they began to see me differently—as a marketing expert. This shift in perception helped me gain clients and grow my business.

In our culture, experts have books. Without one, you might be an expert, but your audience won't see you that way. Putting your expertise into a book can help you gain clients, get referrals, and grow your revenue. Your book becomes a powerful tool for expanding your influence and establishing yourself as a leader in your field.

Marketing happens in the mind of your audience. To elevate your credibility, you don't need more letters behind your name—you need a book. If you're ready to become a profitable author, let's talk. Our process is simple and effective: we interview you, transcribe your words, and create your manuscript. It takes less than 24 hours of your time and comes with a two-year money-back guarantee.

Elevate your credibility, serve more people, and make a larger impact. Reach out to me to start the conversation.