Set Yourself Apart: How One Financial Advisor Used a Book to Grow Her Client Base
You want to have a book. But the idea of writing one feels overwhelming.
You’re a busy business owner who struggles to find the time to write. But what if you could become an Amazon best-selling author without writing a single word?
At Paperback Expert, we’ve assembled a team of professionals to help you do just that. Our Speak-to-Write method extracts your insights through interviews, turning your spoken words into a polished, professionally published book.
From crafting your manuscript to designing a stunning cover, our team takes care of every detail.
Your book will not only set you apart from competitors but also attract more clients and grow your business.
We make the entire process simple—just 24 hours of your time.
Plus, we offer a two-year money-back guarantee!
Ready to stand out as an expert in your field? Let’s talk. Reach out to learn how we can help you create your book without writing a word.
Tired of chasing prospects? What if they chased you instead?
Prospects will chase you if and ONLY if you have:
1. A crystal-clear message that cuts through the noise and speaks directly to your audience's needs. Your message should be benefit-oriented, stopping your prospects in their tracks and making them say, "Tell me more."
2. A high-value lead magnet as an easy, non-intrusive next step.
Most people aren't ready to schedule a call immediately—they want to do some research first.
A great lead magnet (like a free copy of your book or a custom 25-page guide) helps solve a problem for your prospect and opens the door to future conversations. It nurtures trust and positions you as the expert they need.
Remember, most prospects won't be ready to hire you today, but they might be in the coming weeks or months.
P.S. How do you stay top-of-mind?
Want to attract high-value prospects? Start with a book… but don’t stop there.
Having a book is a phenomenal way to showcase your expertise and build credibility. But it's not enough on its own. You need to nurture your prospects and connect with them on a personal level.
That's where video comes in.
Video lets your prospects get to know you before they ever meet you. They resonate with your message and see themselves in your stories. This connection encourages them to take the next step—scheduling that crucial appointment with you.
And when they arrive on the call, they’ll meet the same authentic person they saw in your videos.
People buy into who you are more than what you do. Use video in your preconditioning process to help your prospects see the real you.
I use tools like Loom to create personalized videos, and it's made a huge difference in connecting with high-value prospects.
P.S. Do you use video in your marketing?
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