SMART Marketing & Media

11/15/2024

Here are some top audiences good for general targeting if you don't know where to start.

11/14/2024

Let's drill down some more. Are they women or men (or both)? How old are they? How much money do they make? Do they own a home, drive a car, go out to eat a lot? The more you know about your audience helps to reach them more effectively.

11/13/2024

"Location, location, location" isn't just about real estate. So often, I hear clients tell me that their audience is everyone...Nope. It's not. Let's start with the basics...where are they? Where do they live? Where do they work? Where do they spend time?

11/12/2024

Last week, we touched on the importance of your audience when building communication. However, this is something businesses first starting out don't often think enough about. Let's dig in and get the details of who we plan to serve.

11/11/2024

Happy Monday!

11/11/2024

Thank you for all that you gave!

11/08/2024

While advertising tends to go out via media of some type, you can personally communicate and market in a more relational way. Here's a few ways to use personal methods.

11/07/2024

Finally, delivery of the communication can give it life or totally make it bomb. If you don't get the message to an audience in the right manner, they might not even get it at all.

11/06/2024

combine the goal and what you know of your audience to formulate the message. It's crucial to keep in mind the understanding of your audience as you choose your words. You should be knowledgeble about the types of things that will resonate with them.

11/05/2024

Unless you are talking to yourself, communication involves others. Who are those others? As you build your communication, you should have a good idea to whom you are communicating.

11/04/2024

With 2 degrees in communication, it's literally one of the most important pieces of my life. When you are trying to figure out what you want to communicate to your customers, you must first know what the goal is. Do you want them to like you? Do you want them to buy your products or services. Do you want them to visit your website or come into your store. The foundation of your communication should always be the goal.

11/04/2024

Happy Monday! 😁

11/01/2024

Political Advertising...UGH! Who's with me? The type of things I see going on in this realm are what gives marketers a bad rap. The use of fear tactics, mudslinging and hate from the PACs and both campaigns is highly discouraging.

11/01/2024

As someone who always tries to go the extra mile for all of the people I care about, I am celebrating "Go the Extra Mile Day." Who has gone the extra mile for you?

10/31/2024

Be Safe!

10/30/2024

There are all types of ways to get a little more boost to your business when there's any kind of holiday.

10/29/2024

What are you doing this week to capitalize on Halloween?

10/28/2024