Pavement PR

Pavement PR is an independent publicity firm that delivers creative, results-driven press campaigns and media representation for creative, outstanding artists. While we work with a broad cross-section of different styles and genres – be it indie, alternative, Americana, folk, pop or punk – our client criteria is based solely on quality, talent and belief in every artist and act we work with. Pavem

ent specializes in national and regional tour campaigns – offering artists the strongest support where and when they need it most– while on the road. Our ongoing relationships with daily newspapers, weekly alternatives, monthlies, regional Internet outlets, radio and local TV help ensure that our client’s regional shows get the exposure they need. In addition we offer national campaigns for CD releases, showcase shows and other special events. We’re not only in-step with the major sea changes within the music industry today, but also embrace them – from how music is being distributed to recognizing the importance of online presence and exposure, as well as the changing faces of print, radio and television. Realizing that there are no longer any single traditional methods of buying, selling and promoting music, we tap into all outlets and mediums and incorporate them into our specialized publicity campaigns. We pride ourselves on heightening and supporting the awareness of our clients’ image, products and tour dates through tailor-made press campaigns utilizing various publicity techniques and mediums, along with our ongoing relationships and ever-growing contacts within the music-media industry. PAVEMENT PR was founded by Tony Bonyata, who has a long background in the music industry. He started freelancing for the southeast Wisconsin newspaper The Week in the early ‘90s before he became their weekly music columnist in ’97. With the Internet quickly becoming a dominating force within media in the early ‘00s he, along with his business partner and brother Phil Bonyata, started the online music magazine ConcertLivewire, which he continues to oversee as senior editor. Through these two outlets he has also worked as professional concert photographer for some years. His works have not only been featured in national publications such as Pollstar and Celebrity Access, but his photos have also garnered artists such as Ryan Adams and The Soundtrack of Our Lives their first national U.S. magazine cover shots. In 2004 he turned his knowledge of the editorial world of music into a successful position with Machine Records as their PR Director before launching PAVEMENT PR in the summer of 2007.