Overneath Creative

01/31/2025

All this work for a 2-second clip? Absolutely. And we love every second of it. 🙂

Here’s a behind-the-scenes look at how we crafted this shot:
• Block the overhead lights
• Add a fake glow through frosted glass
• Uplights for the background art
• Key light
• Hair light

And… voilà! 🎬

Credits: Director Drew Raklovits , Producer Sarah Kutchinski i, DP Reid Petro , Colorist Brian Strombeck . Featuring Landon Lacey and Gabriel Walker .

01/29/2025

Meet Jeremy Davidson!

For four years, Jeremy has been an essential part of the Overneath team as our Lead Animator and an Editor. His creative vision shapes every animation we produce, and his dedication to the team goes far beyond his role. Whether it’s staying late to meet deadlines, opening his home for team get-togethers, or stepping behind the camera as a photographer, Jeremy always goes above and beyond.

This year, he’s expanded his skill set even further, diving deeper into 3D animation and taking on advanced 2D techniques. His commitment to growth inspires all of us. BUT ALSO… he’s ridiculous! And by that, we mean ridiculously fun to be around.

Jeremy, we’re lucky to have you on the team, and we can’t wait to see what amazing work you’ll create next!

01/23/2025

Consistent, affordable content.
On demand. On budget. OnCall. 🎬
Coming soon—message us for a first look!

01/21/2025

We have a longstanding history with music at Overneath, and our Director of Photography and colorist, Landon Lacey, is no exception. Check out these frames from his recent shoot with the Turtledoves—more to come soon!

01/16/2025

🎶 Highlighting a Christmas tradition that has stood the test of time—the Boar’s Head Festival at Concordia University Ann Arbor 🎭

This event has been inspiring audiences for decades, and we were honored to film it this year. As we wrap up the holiday season, here’s a few of our favorite frames from the performance!

01/07/2025

🎓 WMU Vignettes 🎓
As we begin production on the 2025 WMU Vignette series, take moment to look back at some favorite frames from past videos. These vignettes capture the real stories of students’ journeys, celebrating their achievements and hopefully inspiring future Broncos!
Western Michigan University

01/06/2025

🚁 Drone Milestone Unlocked! 🚁
This week we celebrated Gabriel Walker’s achievement as our newest FAA-certified drone pilot! Having more drone-certified talent on the team means we’re ready for every creative challenge the skies throw at us.

12/31/2024

As we wrap up 2024 at Overneath, we’re so grateful to be part of the worldwide video production community—a collective of humans from diverse backgrounds, skills, and interests, all driven by the same passion: crafting images that communicate and connect. We tell stories, promote products, bring awareness, and elicit emotions—and every person in this industry brings something valuable to the table.

We’re incredibly proud of the unique team we have at Overneath, as well as the independent contractors we collaborate with across the U.S. And, of course, we’re honored by the clients who trust us with their visions and their budgets. Here’s to the people, the creativity, and the collaboration that made 2024 special. We can’t wait to see what 2025 holds—whether reconnecting with old friends or working with new ones.

“We’ll take a cup o’ kindness yet, for auld lang syne.” 🥂✨

11/08/2024

🎥 New Video Spot for Southwestern Michigan College’s Nursing Program! 🎓

Proud to share one of two custom videos created with Southwestern Michigan College and DDM Marketing & Communications. This version speaks directly to traditional students starting their nursing journey, helping SMC connect with audiences in a meaningful way.

Working alongside local partners in West Michigan makes this project even more special, as it highlights what’s possible when a creative team, client, and purpose come together.

Credits:
Director: Drew Raklovits
DP: Landon Lacey
Editor & Grip: Gabriel Walker
Producer: Emma France
AD: Sarah Kutchinski

10/29/2024

A New Era at Waldo Stadium 🏟️🐴

Proud to share this field renaming video for Western Michigan Football and the Western Michigan University, capturing the spirit, tradition, and forward momentum of Bronco football. With our team leading the visuals, we’re thrilled to help tell WMU’s story as it heads into this new chapter. Check out the energy of Waldo Stadium and join us in celebrating!

10/03/2024

An Agency’s Best Friend. 🐾🎥

What makes a great production partner? (Hint: It’s more than just having the right gear). It’s about collaboration, flexibility, and making your creative vision shine through.

We’ve been lucky enough to partner with some amazing agencies, and this reel is a testament to what’s possible when great ideas meet great ex*****on. 🙌✨

Take a look and see if we might be the right fit for your next big campaign. 🎬👇

10/02/2024

Some of the Looks 👀🎶
We’ve been working on a series of videos featuring the amazing trombonist Hana Beloglavec. These will be rolling out over the next few months, so stay tuned! It’s a special project for us because our president, Gordon Van Gent , and Hana go way back to their days at the WMU School of Music

We filmed these in the Dalton Center Recital Hall, with the audio recorded by Paul Schaedig at Western Sound Studios. Our Director of Photography, Landon Lacey , suggested filming on stage but facing the full hall to really show off the space. It’s amazing how one creative decision can give a whole new feel to a performance!

What do you think of the looks? 💡🎥

09/25/2024

🌄 From Fog to Magic: Behind the Scenes with VFX 🎬

Director Drew Raklovits had a vision for ending the Washington Army National Guard commercial with an iconic shot—soldiers standing on a ridge overlooking the majestic Mount Rainier. Finding the right location wasn’t easy, and after a 1.5-hour drive, we faced full fog despite catching a clear night.

But, thanks to our DP, Chad Terpstra stra, who suggested, "trust the comp," we captured the scene anyway, knowing VFX could step in. Our VFX supervisor, Jeremy Davidson worked his magic in post-production, and the final shot turned out incredible.

Sometimes, it takes a mix of persistence and creative solutions to bring a vision to life! 🙌

09/12/2024

🎬 Take a look at some of our best work from the past few years in our brand-new production reel! Featuring projects with the Washington Army National Guard, Amazon Business , Steelcase , stryker , Iowa State University , Western Michigan University, and more.

These projects highlight some of the industry’s top DPs, including Landon Lacey, Chad Terpstra, Tyler Grimm, Mimi Anagli, Nick Turske, and Reid Petro.

Watch the reel and see what Overneath Creative can do for you! 💡🎥

09/03/2024

New video campaign for Western Michigan University , now live! 🎥✨

We’re proud to share our collaboration with Western Michigan University’s Haworth College of Business.The “Imagine” campaign showcases the vibrant community of Kalamazoo and the unique opportunities available at WMU.

From capturing the energy of campus life to highlighting the beauty of the surrounding area, our goal was to create a video that resonates with students and tells the story of what makes WMU truly special. This project brought together an amazing team and cast, and we’re excited for you to see the results.

🎬 Director: Drew Raklovits
🎥 Producers: Emma France, Sarah Kutchinski
💼 Executive Producer: Gordon van Gent
🎥 Director of Photography: Landon Lacey
🎥 Director of Photography (Second Unit): Reid Petro
🎨 Production Designers: Emma France, Sarah Kutchinski
🎥 1st AC (Second Unit): Mimi Anagli
💡 Gaffer/Grip: Gabriel Walker
💪 Grip: Jeremy Davidson
🎬 PA: Camborley Gleason
✂️ Editor: Drew Raklovits
💻 Animator/Editor: Jeremy Davidson
🎨 Colorist: Landon Lacey
🎙️ VO Artist: Madeline Harsh

🎭 Cast: Camborley Gleason, Elia Smith, Leo Hellar, Eli Mukanya, Hellen Agebevey, Janine Adamski, AJ Christian, Piper Davis, Nour Khlara, Tommy Glodo, Rianna Clay-Valdez, Ming Han Ling

Watch the video and see how we brought WMU’s Haworth School of Business to life! 🎓✨

08/30/2024

"From the intense six-day shoot to the final edits, this campaign showcases the power of storytelling through visual media."

We’ve shared quite a bit about our latest National Guard campaign, but there’s even more to discover. From breathtaking visuals to the behind-the-scenes efforts that made it all possible, this project truly highlights what our team can accomplish.

Want to see more? Dive deeper into the campaign with more videos, images, and insights—check out our story page, developed by our director, Drew Raklovits.

Take a look here: https://overneath.com/project-stories/wa-army-national-guard/

"Live here. serve here." WASHINGTON ARMYNATIONAL GUARD When the Washington Army National Guard knocked on our door with a mission, we geared up to deliver a blockbuster-worthy campaign. Our task? Create high-end commercials and a mini-documentary to showcase the incredible opportunities and communit...