Overneath Creative

02/28/2025

💡 Smart home tech, elevated.

Our team at Overneath brought the Inovelli Smart Fan & Light Canopy Module to life in full 3D animation—showing exactly how this sleek little device transforms your home’s lighting and fan control.

Shoutout to the team: Drew Raklovits, Jeremy Davidson, and Emma France teamed up with Nate VanderPlas to make this vision a reality.

Watch it in action!

02/27/2025

🎬 THROWBACK THURSDAY!

Can’t believe it’s been a year since we dropped this on the world! A beautiful marriage of 3D animation and live-action, this commercial for was such a rewarding project.

🔥 Shoutout to the incredible team that brought this one to life:
📽 Agency:
🎥 Director:
🔄 Producer:
🖥️ Animation: , .marks, ,
📸 DP: .reid
🔍 1st AC:
🎬 Swing/Grip:
💡 Gaffer: Tony Raymond
🔧 Key Grip: Jeff Cue
🎶 Music/Sound:
🗣️ VO:

02/12/2025

Our resident supermodel gets LIT! 🔥🔥🔥🔥
Walk through a lighting setup with DP - shaping depth, contrast, and texture.

💡 .lighting

02/06/2025

🎶 A performance that demands to be seen and heard.

We had the honor of filming Hana Beloglavec performing Stjepan Šulek’s Sonata (Vox Gabrieli)—a work that vividly portrays the voice of the archangel Gabriel summoning humanity to judgment.

To craft the look and feel of this performance, DP Landon Lacey structured the setup facing the audience rather than the traditional stage view. This created a more dramatic depth of field, richer contrast, and more flexibility with lighting and texture—allowing the performance to be captured in a visually stunning way.

📽️ DP/Color: Landon Lacey
🎶 Trombone: Hana Beloglavec
🎹 Piano: Amy Engelhardt
🎧 Recorded by: Paul Schaedig & Western Sound Studios
🎼 Produced by: Steve Wolfinbarger and Sarah Kutchinski
🎥 Filmed and Edited by Overneath Creative (Edited by Gabriel Walker) at WMU’s Dalton Recital Hall

Watch the full video here: https://youtu.be/IEkfQ8ugaI8?si=jQi-XgqpcaQ_-CXY

Croatian composer Stjepan Šulek's Sonata (Vox Gabrieli) vividly portrays the voice of the archangel Gabriel summoning all of humanity to judgment. The piece ...

02/04/2025

Sunrise. A beautiful song. A special place.

We love supporting creative passion projects like this one! Landon Lacey teamed up with Turtledoves to capture something raw, simple, and visually stunning.

🎥 Director/DP/Color: Landon Lacey
✂️ Editor: Alex Scottie
📍 Filmed at Tuthill Farms

Watch the full video here: https://youtu.be/yMSQw2n4dLM?si=f3vX4HILBfqGNlpj

We woke up while it was still dark to catch the sunrise by the water and play this song by the willow tree that we got married under. Director/DP/Color: Lan...

01/31/2025

All this work for a 2-second clip? Absolutely. And we love every second of it. 🙂

Here’s a behind-the-scenes look at how we crafted this shot:
• Block the overhead lights
• Add a fake glow through frosted glass
• Uplights for the background art
• Key light
• Hair light

And… voilà! 🎬

Credits: Director Drew Raklovits , Producer Sarah Kutchinski i, DP Reid Petro , Colorist Brian Strombeck . Featuring Landon Lacey and Gabriel Walker .

01/29/2025

Meet Jeremy Davidson!

For four years, Jeremy has been an essential part of the Overneath team as our Lead Animator and an Editor. His creative vision shapes every animation we produce, and his dedication to the team goes far beyond his role. Whether it’s staying late to meet deadlines, opening his home for team get-togethers, or stepping behind the camera as a photographer, Jeremy always goes above and beyond.

This year, he’s expanded his skill set even further, diving deeper into 3D animation and taking on advanced 2D techniques. His commitment to growth inspires all of us. BUT ALSO… he’s ridiculous! And by that, we mean ridiculously fun to be around.

Jeremy, we’re lucky to have you on the team, and we can’t wait to see what amazing work you’ll create next!

01/23/2025

Consistent, affordable content.
On demand. On budget. OnCall. 🎬
Coming soon—message us for a first look!

01/21/2025

We have a longstanding history with music at Overneath, and our Director of Photography and colorist, Landon Lacey, is no exception. Check out these frames from his recent shoot with the Turtledoves—more to come soon!

01/16/2025

🎶 Highlighting a Christmas tradition that has stood the test of time—the Boar’s Head Festival at Concordia University Ann Arbor 🎭

This event has been inspiring audiences for decades, and we were honored to film it this year. As we wrap up the holiday season, here’s a few of our favorite frames from the performance!

01/07/2025

🎓 WMU Vignettes 🎓
As we begin production on the 2025 WMU Vignette series, take moment to look back at some favorite frames from past videos. These vignettes capture the real stories of students’ journeys, celebrating their achievements and hopefully inspiring future Broncos!
Western Michigan University

01/06/2025

🚁 Drone Milestone Unlocked! 🚁
This week we celebrated Gabriel Walker’s achievement as our newest FAA-certified drone pilot! Having more drone-certified talent on the team means we’re ready for every creative challenge the skies throw at us.

12/31/2024

As we wrap up 2024 at Overneath, we’re so grateful to be part of the worldwide video production community—a collective of humans from diverse backgrounds, skills, and interests, all driven by the same passion: crafting images that communicate and connect. We tell stories, promote products, bring awareness, and elicit emotions—and every person in this industry brings something valuable to the table.

We’re incredibly proud of the unique team we have at Overneath, as well as the independent contractors we collaborate with across the U.S. And, of course, we’re honored by the clients who trust us with their visions and their budgets. Here’s to the people, the creativity, and the collaboration that made 2024 special. We can’t wait to see what 2025 holds—whether reconnecting with old friends or working with new ones.

“We’ll take a cup o’ kindness yet, for auld lang syne.” 🥂✨

11/08/2024

🎥 New Video Spot for Southwestern Michigan College’s Nursing Program! 🎓

Proud to share one of two custom videos created with Southwestern Michigan College and DDM Marketing & Communications. This version speaks directly to traditional students starting their nursing journey, helping SMC connect with audiences in a meaningful way.

Working alongside local partners in West Michigan makes this project even more special, as it highlights what’s possible when a creative team, client, and purpose come together.

Credits:
Director: Drew Raklovits
DP: Landon Lacey
Editor & Grip: Gabriel Walker
Producer: Emma France
AD: Sarah Kutchinski

10/29/2024

A New Era at Waldo Stadium 🏟️🐴

Proud to share this field renaming video for Western Michigan Football and the Western Michigan University, capturing the spirit, tradition, and forward momentum of Bronco football. With our team leading the visuals, we’re thrilled to help tell WMU’s story as it heads into this new chapter. Check out the energy of Waldo Stadium and join us in celebrating!

10/03/2024

An Agency’s Best Friend. 🐾🎥

What makes a great production partner? (Hint: It’s more than just having the right gear). It’s about collaboration, flexibility, and making your creative vision shine through.

We’ve been lucky enough to partner with some amazing agencies, and this reel is a testament to what’s possible when great ideas meet great ex*****on. 🙌✨

Take a look and see if we might be the right fit for your next big campaign. 🎬👇