💡 Smart home tech, elevated.
Our team at Overneath brought the Inovelli Smart Fan & Light Canopy Module to life in full 3D animation—showing exactly how this sleek little device transforms your home’s lighting and fan control.
Shoutout to the team: Drew Raklovits, Jeremy Davidson, and Emma France teamed up with Nate VanderPlas to make this vision a reality.
Watch it in action!
#makewhatmovesyou #3Danimation #videoproduction #productanimation #smartlighting #homeautomation
🎬 THROWBACK THURSDAY!
Can’t believe it’s been a year since we dropped this on the world! A beautiful marriage of 3D animation and live-action, this commercial for @iowastateu was such a rewarding project.
🔥 Shoutout to the incredible team that brought this one to life:
📽 Agency: @zlrignition
🎥 Director: @drewdirects
🔄 Producer: @emmadfrantz
🖥️ Animation: @briancantore, @motion.marks, @vanderplas_animation, @jeremyddavidson
📸 DP: @cine.reid
🔍 1st AC: @emily3jean
🎬 Swing/Grip: @landonlacey
💡 Gaffer: Tony Raymond
🔧 Key Grip: Jeff Cue
🎶 Music/Sound: @grantfloering
🗣️ VO: @jojootseidu
#makewhatmovesyou #videoproduction #3Danimation #commercialproduction #behindthescenes #throwbackthursday
Our resident supermodel @emmadfrantz gets LIT! 🔥🔥🔥🔥
Walk through a lighting setup with DP @landonlacey - shaping depth, contrast, and texture.
💡 @aputure.lighting
#makewhatmovesyou #videoproduction #behindthescenes #lightingdesign #cinematography #onsetmagic
Consistent, affordable content.
On demand. On budget. OnCall. 🎬
Coming soon—message us for a first look!
#makewhatmovesyou #videomarketing #smallbusinessowners
🎥 “Here’s a look back at 2024—our favorite shots, projects, and moments! None of this would be possible without our amazing team, clients, and collaborators who made it a standout year. Thank you for trusting us to tell your stories. Here’s to an even bigger 2025! 🙌
@drewdirects @landonlacey @emmadfrantz @sarah_kut16 @jeremyddavidson @distilled_walker (edited THIS video!) @gordonvangent
#BestOf2024 #VideoProduction #CreativeProjects #OverneathCreative #Storytelling #MakeWhatMovesYou”
🎨 Eye candy for those who love animation! 🙌
These custom animations, crafted by our own @jeremyddavidson, bring big ideas to life and make storytelling impactful.
#JeremyDavidson #Animation #VideoProduction #ContentCreation #OverneathCreative #MakeWhatMovesYou #BirthToThree #MotionDesign #EducationCampaign #VisualStorytelling
Southwestern Michigan College - Nursing Program Commecial
🎥 New Video Spot for Southwestern Michigan College’s Nursing Program! 🎓
Proud to share one of two custom videos created with Southwestern Michigan College and DDM Marketing & Communications. This version speaks directly to traditional students starting their nursing journey, helping SMC connect with audiences in a meaningful way.
Working alongside local partners in West Michigan makes this project even more special, as it highlights what’s possible when a creative team, client, and purpose come together.
Credits:
Director: Drew Raklovits
DP: Landon Lacey
Editor & Grip: Gabriel Walker
Producer: Emma France
AD: Sarah Kutchinski
#MichiganMade #WestMichigan #HigherEdMarketing #VideoProduction #CommunityCollaboration #NursingEducation #OverneathCreative #SouthwestMichigan #EducationalMarketing #VideoMarketing #ContentCreation
WMU Football // Stafford Field
A New Era at Waldo Stadium 🏟️🐴
Proud to share this field renaming video for Western Michigan Football and the Western Michigan University, capturing the spirit, tradition, and forward momentum of Bronco football. With our team leading the visuals, we’re thrilled to help tell WMU’s story as it heads into this new chapter. Check out the energy of Waldo Stadium and join us in celebrating!
#BroncoFootball #WaldoStadium #WMUAthletics #SportsMarketing #CreativeAgency #VideoProduction #HigherEdMarketing #MakeWhatMovesYou #FootballPromo #WMU
🎨 A glimpse behind the keyframes ✨
Take a peek at the magic happening in our animation studio, featuring work by @jeremyddavidson . 🖥️🔍
#Animation #BehindTheScenes #MotionDesign #AnimationProcess #VideoProduction #CreativeStudio #DigitalArt #VFX #Keyframes #ContentCreation #OverneathCreative #MakeWhatMovesYou #AnimationMagic #CreativeProcess #VideoMarketing #AnimatorLife #ArtInMotion #animationdesign
An Agency's Best Friend
An Agency’s Best Friend. 🐾🎥
What makes a great production partner? (Hint: It’s more than just having the right gear). It’s about collaboration, flexibility, and making your creative vision shine through.
We’ve been lucky enough to partner with some amazing agencies, and this reel is a testament to what’s possible when great ideas meet great execution. 🙌✨
Take a look and see if we might be the right fit for your next big campaign. 🎬👇
#AgencyLife #CreativeCollaboration #VideoProduction #CommercialVideo #BusinessStrategy #Marketing #ClientWork #ProductionPartner
🌄 From Fog to Magic: Behind the Scenes with VFX 🎬
Director Drew Raklovits had a vision for ending the Washington Army National Guard commercial with an iconic shot—soldiers standing on a ridge overlooking the majestic Mount Rainier. Finding the right location wasn’t easy, and after a 1.5-hour drive, we faced full fog despite catching a clear night.
But, thanks to our DP, Chad Terpstra stra, who suggested, "trust the comp," we captured the scene anyway, knowing VFX could step in. Our VFX supervisor, Jeremy Davidson worked his magic in post-production, and the final shot turned out incredible.
Sometimes, it takes a mix of persistence and creative solutions to bring a vision to life! 🙌
#BTS #VideoProduction #VFX #Filmmaking #PostProduction #CompositeShots #OverneathCreative #Cinematography #BehindTheScenes #WAARNG #WashingtonArmyNationalGuard #DroneWork #MakeWhatMovesYou #CreativeSolutions
Overneath Production Reel 2024
🎬 Take a look at some of our best work from the past few years in our brand-new production reel! Featuring projects with the Washington Army National Guard, Amazon Business , Steelcase , stryker , Iowa State University , Western Michigan University, and more.
These projects highlight some of the industry’s top DPs, including Landon Lacey, Chad Terpstra, Tyler Grimm, Mimi Anagli, Nick Turske, and Reid Petro.
Watch the reel and see what Overneath Creative can do for you! 💡🎥
#OverneathCreative #MakeWhatMovesYou #VideoProduction #ContentCreation #Filmmaking #CreativeCollaboration #ProductionReel #VideoMarketing #CommercialVideo #BehindTheScenes