The Crucial Social

11/26/2023

Meta's recent introduction of an ad-free subscription service in the EU has set the stage for some intriguing conversations about the future of social media marketing. 🌐✨

This move strongly emphasizes a shift in user preferences - people are increasingly looking for authentic, engaging content rather than feeling inundated by ads. 🚀

So, what does this mean for businesses? 🤨

Now, more than ever, it's crucial to maintain an organic yet strategic online presence. 🌿🔍 Without the reliance on paid ads, business owners will need to dive deeper into understanding platform algorithms and the art of posting organically to effectively reach their target audience. 📊📢

Creating content that builds trust, transparency, and genuine connections is the secret sauce. 🤝💼 Your business's ability to naturally resonate with your audience will be the key to social media success.

11/21/2023

Are you tired of running in circles when it comes to figuring out how to batch posts?

Instead of giving up, try a few of these tips:

Time block specific slots for creating your posts.

Utilize post templates on Canva and customize them to match your branding.
Consider hiring a social media manager so you don't have to learn how to do it yourself.

Which one will you try? 😏

11/19/2023

Let’s break down your to dos or a checklist to review if you are lacking in the realm of social media.

Do you do these tasks? What do you find most difficult?

Comment down below!

11/17/2023

You are defeated and have no idea which tips to implement into your social media.

That would change if you listened to the podcast. 😘

Listen to the Uplevel Local Podcast
https://open.spotify.com/show/3UeRz6kpgeMY1zobvqbcVQ?si=80c692f2cc2c4366

11/15/2023

We're so grateful to be a part of your journey. Thank you for being amazing!

11/13/2023

Just a few tips to help you with your productivity

Have you tried these?

11/11/2023

I see you're struggling with your branding.

Branding is a significant aspect among the many components of the social media space.

I have a freebie just for you if you're looking to get clarity on your branding.

Comment "Freebie," and I will let you in on my secret when it comes to branding 😉

11/09/2023

Meta has just introduced its ad-free subscription service in the EU this month! While it hasn't reached the US shores yet, it leaves us wondering: could an ad-free Facebook feed be on the horizon for all of us? 🌅

We're eager to hear your thoughts! How do you think this change might revolutionize the way you approach online marketing for your business?

Drop it in the comments!

11/07/2023

Feeling the love from our wonderful clients! ❤️🌟 Grateful to be on this journey with you all!

11/05/2023

Is it ever going to be "X"? Or is it always going to be "X (previously Twitter)"?

11/05/2023

There is absolutely zero excuse to not utilize social media for catching your audiences attention.

It’s free advertising.

You are leaving money on the table by not advocating for all you have to offer.

If you cannot advocate for yourself then you cannot expect others to.

Whether you do something about it or don’t you’re still making a decision

What will you do?

11/03/2023

How do you build a memorable brand?

You need to be clear about who you are and how you want your audience to see you before you post anything.

From the way you talk, your core values, such as your family or what is the most meaningful part of your life!

You need to be clear on all of these things before you post so that when you do post, you know which qualities align with your brand and which qualities do not align with your branding.

Once you are clear on these topics, it will be easier to be consistent and have clear direction on what steps you need to take in order to attract the audience you are hoping for.

Did you know I offer a social media audit to help you identify how you break down your branding, competitors, utilizing keywords for your niche and more?

Comment down below “MORE” to learn about an instagram audit!

11/03/2023

I don’t know who needs to hear this but, stop posting your QR codes on social media 🙏🏼

10/29/2023

Have you heard the Uplevel Local Podcast?

We get real and talk about Branding, Social media, and so much more!

Uplevel your business and listen to our podcast! Link in bio!

10/25/2023

Is your social media tailored to your business goals?

Social media is ultimately a tool that allows you to build relationships within your business.

It enables us to position ourselves as whoever we want to be.

Let me emphasize that YOU GET TO CHOOSE your new identity in the online space.

You can focus on your local community or expand to reach people all over the world.

Whether your goals involve building your community, increasing income through relationship building, or advertising a new launch...

Social media can help with that, but you have to be clear about your overall vision first.

10/23/2023

🎉 I'm thrilled to share that I recently had the incredible opportunity to join Yin Johnson and Jessica Manfredi Carter on Business RadioX for the "Women in Business" series. 🔥

🎧 I invite you to tune in to this episode and discovering some invaluable tips for women in business:
https://businessradiox.com/podcast/women-in-business/101723/

I'm truly excited to be part of this empowering conversation. Let's continue to support and uplift women in business together. 💪🌟

Jessica Carter with Your Metabolic Reset and Libby McRae with The Crucial Social are interviewed on Women in Business with host Yin Johnson.

09/14/2023

It's naive to assume that you'll stumble upon success on your social media platforms without a well-thought-out strategy in mind.

Fortunately, I've compiled a set of crucial questions you ought to be considering while creating content. Transform your content from a complete miss to an absolute hit by asking these questions wen creating content:

👉What are five mistakes that your ideal client is currently making?

👉 What are five desires that your ideal client harbors?

👉Identify five symptoms that your ideal client is experiencing.

Stop playing the game of guess who and get clear on who your idea client is.

08/29/2023

Social media makes us believe that we should dream big. But doing that was SO hard for me. My problem was I knew there were people who “made it” but I didn’t know what that looked like for me. I saw other social media experts who have expanded their reach by thousands and have found success in this business. It took me to find the success with my own clients to learn it is possible to:

-Expand your reach by thousands
-Get in front of the right audience
-Build a dedicated community

that’s what you’re looking for, then I got you! Let’s build that empire up ☝️

DM me and let’s get your online biz rolling with a social media strategy

06/02/2023

This quote is a reminder that success is not a destination, but a journey. It takes courage to pursue your dreams and to keep pushing forward, even in the face of failure or setbacks. Don't give up on your dreams, stay determined and keep moving forward. The road to success is never easy, but with persistence, dedication, and a positive attitude, you can achieve anything you set your mind to. 💪🌟

05/31/2023

Social media is a great way to connect with others and build your online presence. But with great power comes great responsibility, and it's important to follow some basic social media etiquette guidelines to maintain a positive reputation. Here are some dos and don'ts to keep in mind:
✔️ Do respond to comments: Engage with your followers and show them that you value their feedback by responding to comments and messages in a timely manner.
❌ Don't engage in online arguments: It's easy to get caught up in heated debates online, but it's rarely productive. Avoid controversial topics and focus on building positive relationships with your followers.
✔️ Do share valuable content: Share content that provides value to your audience, whether that's educational, entertaining, or informative.
❌ Don't spam your followers: Avoid bombarding your followers with promotional content. Instead, strive to strike a balance between promoting your brand and providing value to your audience.
✔️ Do be authentic: Authenticity is key when it comes to building a strong online presence. Be true to yourself and your brand, and your followers will appreciate it.
❌ Don't be disrespectful: Avoid making negative or disrespectful comments about others, and don't engage in bullying or harassment.

By following these social media etiquette best practices, you'll be on your way to building a positive online presence that reflects well on you and your brand. 🤗👍
What else would you add? Let me know in the comments!

💻📲👀

05/26/2023

👀 Are you looking to take your social media game to the next level? Social media advertising might just be the answer! With over 3.8 billion social media users worldwide, social media advertising offers unparalleled opportunities to reach your target audience and drive conversions. Here are our top tips for creating effective social media ads:
🎯 Target the right audience: The key to a successful social media ad campaign is targeting the right audience. Use the targeting options provided by social media platforms to hone in on your ideal customer. Consider factors like age, location, interests, and behaviors when setting your targeting parameters.
🎨 Use eye-catching visuals: In a sea of social media content, it's important to use visuals that stand out. Use bright colors, bold typography, and high-quality images or videos to grab your audience's attention. And don't forget to make sure your visuals are on-brand and consistent with your overall social media strategy.
💬 Craft compelling copy: Your ad copy should be concise, compelling, and focused on the benefits of your product or service. Use action-oriented language to encourage your audience to take action, and make sure your copy is tailored to your target audience.
📈 Track your results: Social media advertising is all about experimentation and optimization. Track your ad performance closely, and make adjustments based on what's working and what's not. Consider factors like click-through rate, conversion rate, and cost per click when evaluating your ad performance.
By following these tips, you'll be well on your way to creating social media ads that drive results. 👍📈👀 🎯🎨💬

05/22/2023

📊 Measuring and improving your social media performance is essential for maximizing your social media ROI. Here are our top tips for tracking and improving your social media performance:

1️⃣ Set specific goals: Before you start tracking your social media performance, it's important to set specific goals. Do you want to increase your follower count? Drive more traffic to your website? Boost your engagement rate? Once you've identified your goals, you can start tracking the metrics that matter.

📈 Track your follower growth: Your follower count is a key indicator of your social media performance. Use a social media management tool to track your follower growth over time and identify any spikes or drops in your follower count.

💬 Analyze engagement metrics: Engagement metrics like likes, comments, and shares can give you insights into how your audience is interacting with your content. Use a social media analytics tool to track your engagement metrics and identify which types of content are resonating with your audience.

🔍 Monitor your brand mentions: Social media is a great way to monitor your brand's online reputation. Use a social media listening tool to track your brand mentions and respond to any negative feedback or complaints in a timely manner.

🎨 Experiment with different content formats: Experimenting with different types of content can help you identify which formats work best for your brand. Try creating videos, infographics, or interactive content to see what resonates with your audience.

By tracking and analyzing these metrics, you can identify areas for improvement and make data-driven decisions to improve your social media performance. 🔍📈💬 "

05/17/2023

Creating social media content that your followers will love is easier said than done, but it's not impossible! Here are our top tips for creating engaging social media content:
Use storytelling: People love stories! Use storytelling to create emotional connections with your audience. Share behind-the-scenes glimpses of your brand, tell stories about your customers, or share personal anecdotes to humanize your brand and connect with your followers on a deeper level.

Incorporate user-generated content: User-generated content (UGC) is a great way to showcase your brand's authenticity and engage your audience. Encourage your followers to create and share content featuring your brand and use those posts as part of your content strategy. It's a win-win situation – your followers feel valued and your brand gets to showcase real-life examples of happy customers.

Experiment with different content formats: Mix up your content formats by experimenting with different types of content like videos, infographics, or polls. This will help keep your feed fresh and engaging for your followers.

Provide value: Your followers are following you because they expect value. Make sure your content provides value by educating, informing, or entertaining your followers.
Engage with your audience: Social media is a two-way conversation. Engage with your audience by responding to comments, asking questions, and encouraging discussion. This will help build a stronger relationship with your followers and show that you value their input.

By incorporating these tips into your social media content strategy, you'll be on your way to creating content that resonates with your audience and keeps them coming back for more! 🙌

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05/12/2023

Want to boost your social media visibility? 💡 Use hashtags effectively! Here are some tips to get you started:

💥Research popular hashtags in your niche: Take the time to research and analyze which hashtags are popular and relevant to your niche. This will help ensure that your posts are seen by the right people.

💥Use a mix of broad and specific hashtags: Including broad hashtags like or can help your post reach a wider audience, while more specific hashtags like or can help you reach a more targeted audience.

💥Create branded hashtags: Creating a branded hashtag can help you build brand awareness and make it easier for your followers to find your content. Make sure to keep it simple, unique, and easy to remember.

💥Keep an eye on trending hashtags: Keeping up with trending hashtags can help you stay relevant and tap into new audiences. Make sure the trending hashtag is relevant to your brand and message before using it in your posts.

💥Use hashtags in moderation: Don't overload your posts with too many hashtags. Two to five hashtags per post is usually enough to increase your visibility without appearing spammy.

By following these tips, you can use hashtags more effectively and take your social media game to the next level! 🔥 "

05/08/2023

🎉 Social media is constantly evolving, and it's always exciting to see what trends are on the horizon. Here are the top 3 social media trends of 2023 that we predict will take the world by storm:

📹 Short-Form Video: With the rise of TikTok and Instagram Reels, short-form video content is quickly becoming one of the most popular ways to engage with audiences. In 2023, we expect to see even more brands and individuals jumping on board the short-form video bandwagon, creating quick, snackable content that is both entertaining and informative.

🛍️ Social Commerce: Social commerce has been on the rise for a few years now, but we predict that it will truly take off in 2023. With the introduction of features like Instagram Shopping and Facebook Marketplace, it's easier than ever for consumers to make purchases directly from their favorite social media platforms.

🤳 Personalized Marketing: In 2023, we expect to see an even greater emphasis on personalized marketing. Brands will leverage the wealth of data available on social media to create targeted, hyper-personalized campaigns that resonate with individual consumers on a deep level.

Why are these trends taking off? 🤔

It's simple: they all tap into the fundamental human desire for connection and community. Short-form video is a great way to create bite-sized pieces of content that are easy to consume and share with others. Social commerce makes it easy for consumers to purchase products they love without ever having to leave their favorite social media platform. And personalized marketing speaks directly to individuals, making them feel seen, heard, and valued.

So there you have it: the top 3 social media trends of 2023. Keep these in mind as you plan your social media strategy for the year ahead, and don't be afraid to experiment and try new things! 🤗

📹🛍️🤳

05/03/2023

When it comes to marketing, sometimes less is more. In a world of constant information overload, simple marketing can be the most effective.

By keeping your messaging clear, concise, and easy to understand, you'll be able to grab your audience's attention and make a lasting impression.(This is why knowing your audience is a necessity 👀) People are more likely to remember something that's straightforward and easy to digest.

Remember, the goal of marketing is to communicate the value of your brand in a way that resonates with your audience. And sometimes, the most effective way to do that is by keeping it simple. 🤔💡🌟

05/01/2023

"The definition of insanity is doing the same thing repeatedly and expecting different results." - Albert Einstein

So why do we continue to do this when it comes to our social media marketing? 🤯

Trust me, I understand there is a fear when hiring an agency that doesn't quite do it the way you are used to. But let me ask you something, is the way your used to getting you results? 🤨

I'm going to guess not, because if it was you wouldn't be talking to someone else. 🫠

My point, stop hindering your results and step out of the box you've been keeping yourself in. If you're looking for someone to take over your social media for your business, let them do their work and trust their process. 👏

I will be the first to tell you, paying someone a few bucks every year to sell you the same graphics that they are selling everyone else in your industry does not look good... 👀

04/28/2023

When it comes to marketing on social media, it's not just about selling a product or service. It's about telling a story. People are drawn to stories because they connect with them on an emotional level. They want to know the why behind what you do, not just the what.

By sharing your brand's story and the values that drive you, you can create a deeper connection with your audience. They'll be more likely to trust you and want to support your business.

So, don't just use social media to post product shots and promotions. Share behind-the-scenes glimpses into your business, talk about the people and passions behind the brand, and show how your product or service can make a difference in people's lives.

When you tell a compelling story, you'll attract a loyal following of customers who not only love what you do, but also love the story behind it. 📖💻🌟

04/26/2023

Something I wish I understood at the beginning of my social media journey (and my weight journey) is that it's never a straight line- its a constant up and down. HOWEVER the overall goal should be an average of increase (or in weight's case decrease) in numbers. 👀

This a is big reason why I don't recommend checking analytics everyday- or even every week! You're going to go on a very long and emotional rollercoaster, but not the fun kind. 😅

Take time to check your numbers, at the soonest, every month and use those results to fuel the next month of content.

How often are you checking your numbers? 🧐

04/24/2023

If you know me you know, community over competition has been a driving force in my own business journey since the beginning! I've learned that supporting others and collaborating rather than competing can lead to amazing growth and opportunities!

It's been shown true to me, again and again, businesses that prioritize community over competition only go up! By uplifting each other and working together, we can achieve so much more than we ever could alone. I've witnessed firsthand how a supportive community can lead to increased innovation, creativity, and overall success.

So I challenge you to ditch the mindset of cutthroat competition, and instead focus on building a community of like-minded individuals who are committed to supporting and uplifting each other and their clients!

Together, we can all reach new heights and achieve our goals. 💪🌟