Spot On Creative Studios

12/15/2024

Did you know that 33% of customers are willing to pay more for brands they trust?* 🙏🏻

That’s because trust and connection aren’t just nice-to-haves—they’re the foundation of any successful business.

When people feel connected to you, they’re not just buying a product or service; they’re buying into an experience, a relationship, and a promise. Making your audience feel seen, heard, and valued is what turns casual followers into loyal customers.

*Source: PwC

12/12/2024

✨ Client Spotlight ✨

We’re thrilled to share the launch of Dr. Rae’s page, a space designed to empower women with holistic wellness tips, relatable insights, and a whole lot of inspiration! Within just HOURS of launching, we hit her first milestone: 100 followers and counting! 🎉

Follow her journey, support her mission, and see how we’re helping Dr. Rae build her digital presence from the ground up. 💻🌟

💬 Let’s show her some love and keep the momentum going!

👉 Dr. Rae

Mom & Wife | Women’s Health Expert | Motivational Speaker | Wellness Advocate | Doctor

11/15/2024

That last one though…🥹

Every single one of these quotes was taken from email communications over the last couple of weeks, and we are still riding that happy client wave! ☺️ 🌊

Can we also talk about this lizard and his side eye?! 😏🦎 We couldn’t help but capture it!

09/20/2024

07/05/2024

Who’s gonna tell them? 😬🫣

If you’re using 1-sentence answers with broad age ranges and close to nothing in detail to define your target audience, you’re doing it wrong.

“But everyone IS my target audience.”

No. No they are not.

In a perfect world, yes, everyone is buying what you’re selling. But the world ain’t perfect and not everyone wants what you have to offer. 🤷‍♀️

🔍So let’s find out who DOES!

You can refine your audience based on your current marketing strategy/strategies (and yes, you can have multiple audience types!). 👇Try some of these ways: 

🤝Analyze Your Current Customers: Who’s already buying your product or service? Look at the demographics, behaviors, and preferences of your existing customers. Your ideal audience might be right under your nose!

👊Spy on the Competition: Check out who your competitors are targeting. If they’re successful, it’s a clue about where you might find your audience. But remember, be yourself—nobody likes a copycat!

✨Use Social Media Insights: All platforms offer detailed insights about who’s engaging with your content. Use these tools to understand your followers and tailor your messages to fit their interests.

👩‍💻Create Customer Personas: Build profiles of your ideal customers, including age, gender, interests, and pain points. Give them real names, even!

🗣️Ask for Feedback: Don’t be afraid to ask your customers directly about their needs and preferences. You can even do this by using interactive story polls and quizzes (we do it all the time!).

🙇Test and Learn: Try different marketing approaches and see what sticks. Track the results and adjust your strategy based on what works best.

Remember, targeting everyone means reaching no one. Focus on your ideal customers, and you’ll see better engagement, more loyalty, and a lot less 😬 in your marketing efforts!

➡️ AND ALSO ➡️ We offer consultation calls and so much more, especially for those who are willing to learn and need to market on a budget. 🤑

Ready to book a call? Leave a “😆” in the comments and we’ll be in touch.

06/14/2024

Is a thank you letter better than a Google review? We say YES! 🙌

📬 We received the most thoughtful letter in the mail from a happy client! 🌟

Bella (Angels Caregivers) took the time to share her wonderful experience with us, and we couldn’t be more grateful. It’s moments like these that remind us why we do what we do. 🥹

Swipe to read her heartfelt letter and learn more about her journey with our branding and website design services. We’re honored to support amazing businesses like Angels Caregivers and look forward to Bella’s future success!

👩‍💻Check out her incredible work at angelscaregiversbybella.com.

Thank you, Bella, for choosing us! 🙏

05/31/2024

These tools are ✨essential✨ to our daily operations!👇

“Free” doesn’t always mean “good,” but these programs and software are the exception.

Google Business Suite (Calendar, Sheets, Docs, etc.) 📅📝
* We use Google Business Suite to stay organized and collaborate with our team and our clients. Whether it’s scheduling meetings, content planning, or tracking strategy progress, G-suite keeps us on top of our game!

Clockify ⏰
* Time management is crucial. Clockify helps us track time on different projects, ensuring we stay productive and meet deadlines.

Apple Reminders 📋
* For quick and easy task management, Apple Reminders is our go-to. From jotting down creative ideas to setting important deadlines, it helps us stay on top of our daily to-dos.

Zoom 🎥
* We use Zoom to connect with clients and team members, whether it’s for brainstorming sessions, project updates, or virtual coffee breaks. It’s our favorite tool for maintaining strong relationships and clear communication.
* SPOILER: we do pay for the upgraded membership, but you can certainly operate your business starting out with a free membership — we did!

Meta Business Suite 📱💼
* Managing our social media presence and our clients’ is fantastic with Meta Business Suite. It helps us schedule posts, engage with our audience, and analyze performance across Facebook and Instagram, ensuring the content we put out there is performing exactly as we planned.

If you’re not using these, you need to!

Are we missing a wonder tool?! Don’t gatekeep—share the wealth!

05/14/2024

👨🏼‍💼Introducing Adam, our Business Manager!

Born in New York and raised in the south, Adam has a Bachelor’s degree in Business Management from UNF and over 10 years of business and purchasing management experience. Adam’s financial and operational expertise allows our creative team at Spot On to focus solely on delivering top-notch services without concerns about business operations. 🤝

🔗Read more about Adam and the rest of the Spot On team by visiting the link in our bio!

05/14/2024

If you’re new here, allow us to tell you more out about the owner and Chief Designer, Bethany Paolini! 👏

Bethany is a proud Jacksonville native! She’s is a multi-faceted artist, skilled in both the fine arts and performing arts, with bachelor’s degrees in Theatre and Creative Writing. Her day-to-day projects often include social media management, graphic design and website design. ✨

🔗Read more about Bethany and the rest of the Spot On team by visiting the link in our bio!

05/14/2024

⭐️ Coming to you from Memphis, allow us to proudly introduce our newest designer, Lexi Grisanti! ⭐️

By day, Lexi is a communication specialist and graphic designer, infusing creativity into every project! Her most recent design jobs for Spot On have been in company branding and web design. 👩‍💻

🔗Read more about Lexi and the rest of the Spot On team by visiting the link in our bio!

03/08/2024

✨Where therapy meets astrology. 🪐

Bold Evolution is one of our very first clients! Together, Alicia (owner and operator) and Spot On built a beautiful brand and designed a website that truly evokes her mission.

Here’s more about Alicia:

🔮 She is more than a therapist; she's a guide, a listener, and a cosmic interpreter. With a background deeply rooted in community-driven social work and addiction treatment, she's on a mission to blend traditional therapy with spiritual exploration.
🌿 Grounded in Florida, Alicia merges her expertise as a licensed clinical social worker with her passion for astrology. She believes in holistic healing that embraces every facet of our being in today's fast-paced world.
🌌 Astrology isn't just a tool for her; it's a language of self-discovery, a roadmap to understanding the depths of our personalities. It's this profound connection that drives her to redefine therapeutic practice, making it more authentic and aligned with who we truly are.

Ready to book Alicia Kiernan and check out her website? DM us, or visit the Bold Evolution business page to find the link in her bio!

02/23/2024

👉 Since some of our clients aren’t familiar with this term, allow us to share what it is and why it’s more than just a few font pairings.

From setting the tone to guiding your audience’s gaze, typography is often the unsung hero of effective and successful marketing! 🦸

⌨️Typography refers to the art and technique of arranging type to make written language legible, readable, and appealing when displayed. In digital marketing, typography plays a crucial role in conveying messages effectively to the audience.

HERE’S WHY IT MATTERS:

🪪BRAND IDENTITY
Fonts aren’t just letters; they’re the essence of your brand’s personality and style. Consistent typography builds a recognizable brand image.

📊VISUAL HIERARCHY
Guide your audience effortlessly to the important stuff with good typography. It’s the key to driving actions like purchases and sign-ups.

👓READABILITY & ACCESSIBILITY
Easy-to-read fonts keep users engaged and inclusive design accommodates everyone.

🥹EMOTIONAL IMPACT
Whether it’s the classic elegance of serif fonts, the modern sleekness of sans-serif, or the playful charm of handwritten scripts, each font carries its own emotional resonance.

📲MOBILE OPTIMIZATION
Font legibility is crucial on all devices. prioritize mobile-friendly typography that is clear, readable, and visually appealing on all screen sizes.

📈BRAND CONSISTENCY
Help keep your brand’s voice strong and clear across all platforms with consistent typography on ALL platforms and marketing materials.

🤩STAND OUT FROM COMPETITORS
Unique typography sets you apart in a crowded digital world, making your brand unforgettable, so take your time when sifting through your options!

Need help finding a font that fits your brand a little better? 📩 DM US — within our resources, we’ve got access to over 25,000 fonts!

02/22/2024

We LOVE to see our clients posting content about their recent success! 🤗

Len Prazych is a published memoir author, and his latest book, "My Fathers: Letters of Healing On a Quest for the Truth," was recently put on the shelves in his hometown library, Bayonne Public Library.

Courageously sharing the difficult narrative of a traumatic event involving a once-revered Catholic priest from his childhood, Prazych navigates the complexities that both bind and strain familial bonds. Through a tapestry of introspective reflections, he explores the challenges of understanding, forgiveness, and the quest for identity within the intricate web of family relationships. "My Fathers: Letters of Healing On a Quest for the Truth" emerges as a poignant exploration of these universal themes, offering readers a glimpse into the intricate dynamics that shape our connections with those we hold dear.

Buy your copy (print and digital) today by visiting https://lenprazych.com/. 📚

02/05/2024

👀and here’s why👇

**HIGHLY recommend sharing this with a friend from work who uses ChatGBT on the reg!

While we absolutely LOVE using AI for copywriting (what a time saver!), it really isn’t a one-size-fits-all kind of resource.

Just like any online tool, you’ve got to know how to maximize your productivity with ChatGBT. But if you aren’t careful, you may actually waste MORE of your time and energy using it.

When to AVOID using ChatGBT:

1. Sensitive/Private Information: 🤐 Avoid sharing personal details on ChatGPT to safeguard privacy; the model lacks confidentiality guarantees.
2. Critical Decision-Making: ⚠️ Be cautious as ChatGPT lacks real-world experience; it’s not suitable for making crucial decisions where human expertise is essential.
3. Medical or Legal Advice: ⚕️🚫 Seek professional guidance instead of relying on ChatGPT for medical or legal advice; it doesn’t have access to the latest information.
4. Bias or Ethical Considerations: 🤖 Exercise caution due to potential biases in responses; it’s not ideal for contexts requiring fairness or ethical sensitivity.
5. Extended Use on a Single Topic: ⏰ Prolonged interactions may lead to nonsensical or repetitive responses; consider context management or specialized models for detailed conversations.

Is this information useful? Double tap this post and save it for later. You may need to keep it handy in the office. 🧑‍💻