Viva Podcasts helps entrepreneurs scale their businesses through podcasting
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Are you struggling to grow the audience to your podcast? You're posting on all the right platforms and messaged all your friends and family, but after an initial bump of listeners, your growth flatlined.
Sounds familiar?
If so, you need to follow a Value First engagement strategy; here's a summary of what that looks like (we've used this to great effect):
1) assuming you have defined your ideal listener and their niche (an important step that you really can't miss) you need to find the groups they are in, the newsletters they subscribe to, the blogs they read, the podcasts they listen to.
2) join the groups (I'll come back to this in a second)
3) reach out to the hosts/owners of the blogs, podcasts, newsletters etc and pitch them on you guest appearing or writing on their platform; using keyword searching or something more sophisticated (Answer The Public for example) come up with a few specific questions that you can provide expertise on where you're adding value, or making a difference to your listeners. Your podcast may be more on the entertainment side, so think about who you are entertaining - who are your kind of people, what other podcasts/blogs (etc) are they engaged with and what value you could bring to those hosts. Believe me, as a podcast host who relies on guests, I'm always looking for people who will add value to my audience, so anyone who reaches out to me who can provide it will get on my show and get exposure to my audience.
4) on the FB groups, you can add plenty of value without breaking the "no pitching" rules. Join the groups and then become active. Answer questions, participate in discussions, post engaging content... Assuming your banner is optimized and trumpeting your podcast with links, clips, reels etc, people will find your show. It's the know/like/trust factor.
The one challenge is that it takes time. I've recommended at least 20 minutes per day and not to expect results for at least one month. Remember: you are asking for cross-platform behavior which is inconvenient. People listen to podcasts at different parts of their daily lives than when they're scrolling through their social media. But - if you do enough of it, enough people will seek you out, see the link to your podcast and then click on it and hit the subscribe button - even just to bookmark it for later. And that's your listener number up by one. Oh, and it's evergreen because people will search for information or see something you posted days - or even months or years - later, so this really can be the gift that keeps on giving.
We created a great one pager about scaling your podcast audience, and it's yours for free. Just comment Yes and we'll send it to you!
There are three pillars you need to.earn money from your a podcast.
1) a clearly defined audience
2) an audience growth strategy
3) the right monetization strategy
Unless you have all three of these pillars in place, your podcast won't monetize.
Like/follow and I'll show you exactly how to put these in place and scale your podcast and make it work for you.
Hey Simon here, Founder of Viva Podcasts and host of ‘The Conference Room Podcast’ with a message for all entrepreneurs, business owners, coaches, and course creators.
If you want to drive more high-quality leads into your high-ticket business, I’m going to teach you three secrets that will help you do just that… and then I’m going to try to sell you something.
And I very well expect you to scroll right past this ad.
But if you do, that’s ok. It’s your decision to make. However, you’ll miss out on the three secrets I’m about to share with you, that could massively scale your business.
So – I promised you 48 words ago (you counted them, didn’t you?!) that I would teach you three secrets that will help you drive high-quality, high-ticket leads into your business, so let’s make good on that right now…
SECRET ONE
Podcasting is the new gold rush! Yes, that’s right! There has never been a better way to communicate with your target clients than through podcasting. And I don’t mean guesting on podcasts. By hosting your own podcast you get the opportunity to talk directly to your ideal future clients week after week about what’s important to them and position yourself as an expert.
Unfortunately, like the gold rush, very few people who host their own podcast actually make any money from it.
They post week after week but never manage to grow past a few dozen listeners, and many eventually give up.
Sound familiar?
Well, it's not their fault. They probably did most of the important stuff right – they just didn’t know secret two…
SECRET TWO
A great podcast needs an engaged audience. Without an engaged audience who knows who you are and are tuning in week after week, your podcast might as well not happen. And getting an engaged audience is actually very simple. You just need to hang out with your audience online and give them value – something we call the Value First methodology. By understanding who your audience is, where they hang out, and then engaging with them, you will create a community of loyal and committed listeners who will find you, stay with you, and then refer others to you.
But this sounds like its going to take a lot of time, right?
Actually, no – which takes us to….
SECRET THREE:
Building your engaged audience doesn’t take a lot of time. In fact, the Value First methodology takes only 20 minutes per day to do right – and if you do this consistently and correctly – every day - for three months, you’ll see your audience figures skyrocket.
How do I know this?
Because this is exactly how I grew my podcast, The Conference Room from zero listeners in December 2020 to becoming a top 0.5% global podcast with over 20,000 listeners per month, and being ranked in the top 10% of most shared podcasts by Spotify for 2022.
But here’s the best part.
My podcast drove six figures of net new revenue (new business sales) into my business in 2022 with an ROI of 9,400%! Yes - for every dollar we spent on the podcast, we earned $94 back.
And all that came from following these strategies.
It didn’t happen instantly, it took months of planning, hard work, trial, error, error, and more error before we finally found a system that worked.
A system that enabled us to create and deliver a podcast to our audience that would attract our ideal clients into our world, and then into our business. Our podcast converted people we didn’t know – and didn’t know us – into people who knew us, then liked us, then trusted us, and then trusted us enough to buy from us – and this happened enough times to add six figures of new business to our bottom line.
So we systematized it to make it a repeatable, predictable, and reliable source of high-ticket leads, and this is a system we have implemented in our business and for other businesses as well.
And it works. And it's simple. And it will work in any business. In any market. If you have a big ticket offer ($1,000+) you’ll get the most bang for your buck, but it could work equally as effectively for any offer of any size.
And I want to share it with you in the new year!
On January 2nd, 2023, I’ll be hosting the Harness The Power of Podcasting Five Day Challenge which will walk you through every step we took to create, produce, scale, and monetize my podcast The Conference Room, and use it to drive six figures of new business into my high ticket offer, so you can sell more of your products & services to your ideal clients.
During this five day Challenge, you’ll discover how to:
✅ Determine exactly who your audience is, and how you can serve them on and off your podcast
✅ Scale your audience from a few close friends and family to a legion of loyal fans who will line up to buy from you
✅ Set up all the techie back end a podcast requires quickly and easily – even if you are a technophobe (like me!)
✅ Monetize your podcast in one or more of at least FIVE different ways – and no, sponsorship isn’t one of them!
✅ Launch your podcast and scale to the top of your industry without being famous (I’m in the top 0.5 and earned over $200k from my podcast in 2022, and I bet you’ve never heard of me!)
And much, much more!
Ok, so you’ve read this much, so I’m guessing you’re either interested or at least curious… so let me give you some bad news and some good news.
The bad news is that the course material isn’t fully ready. I have a pretty good idea of how I want to teach it, but it isn’t fully battle-tested. The systems work inside and out, but the course material itself is still a work in progress.
And I’m looking for a group of beta testers to test it out on. So – if you’re expecting a fully polished, all-shiny whistles and bells course that Russell or Dean would do, then I’m sorry to have wasted your time.
But here’s the good news.
Because it’s not fully ready, I’ll be working with a much smaller group (we’re being very, very targeted with this ad, so you’re seeing it for a reason!) and giving them a much more hands-on experience than I usually am able to.
Oh, and we’re massively discounting the price. All I will ask in return is a positive review - ONLY if you think I deserve it.
We can’t do it for free (tempted as I am to do so) because people don’t value something that’s free. And in order for this to work, you need to be fully engaged and fully committed. You need to be on time, do your homework – yes, homework! – and you need to give me your undivided attention, otherwise, you won’t get the most from the Challenge and you won’t give me the review I want.
So, for this reason, there will be a small ticket price. For all five days (one hour per day, plus approximately 30 minutes of homework) the cost will be $99.
That’s $99 for your fully strategized podcast, for all the steps laid out for you each day, with the time in between to put it into practice. By the end of the week, you will have a podcast and a clearly defined strategy for audience growth, monetization and to blend your podcast efforts with your business.
All the details are in the video on the Harness The Power website.
So I highly recommend you at least give the page a look.
Here’s the link: www.vivapodcasts.com/harnessthepower
But please remember, if you are happy with the amount – or quality – of leads your business is attracting for your high ticket offer, then by all means ignore this ad. Don’t invest $99 and don’t take advantage of this unlikely-to-be-repeated offer.
I promise I won’t hold it against you.
Just know that if you don’t check it out now, it’s very unlikely you will get another chance.
Here’s that link again: www.vivapodcasts.com/harnessthepower
Henderson, NV
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