Appeal Production

04/22/2025

Design Electric, a trusted leader in electrical contracting, faced a pressing challenge: a shortage of experienced, licensed electricians. 💡

Learn more about how we tackled this challenge and watch the video at https://appealproduction.com/Portfolio/recruitment-videos-design-electric/

04/17/2025

Some from a shoot we did with our long-time food manufacturing client, Performance Food Group, back in 2023! While we've done a number of projects with PFG over the years, this was one for the books. They were looking to document their trip to Kansas to capture humanizing interviews and b-roll with one of their top brands, Braveheart. Here's just a few photos from Jon's multi-day on-site shoot at one of the cattle farms they visited to help tell Braveheart's story. 📽️

04/15/2025

With 15 years of Appeal Production just around the corner in 2026, we've been feeling nostalgic about our 10th anniversary party! Back in 2021, we celebrated 10 years of Appeal Production with clients, family, and friends with a night at our very own drive-in movie night. 🎥 🚙 🍿 It was a fun way to celebrate a decade in business together. Let us know in the comments: How should we celebrate 15 years of Appeal next year?!

04/10/2025

Last year, we had the privilege of working alongside The Harrisonburg Rockingham African American Festival! This vital community event takes place every year, and we were tasked with capturing clips throughout the day to produce a video that the festival's marketing team can use to promote the event for years to come.

📆 Mark your calendars for 2025's festival on September 13th at Ralph Sampson Park!

04/03/2025

Friendship Industries, Inc., a pioneering social enterprise established in 1964 to provide employment opportunities for individuals with disabilities, faced a critical challenge: brand confusion and limited awareness of their mission.

To help Friendship Industries overcome these challenges, we partnered with them to create a powerful video campaign focused on three key areas: business development, recruitment, and corporate culture. Through three distinct phases, we developed a series of humanizing videos that would elevate their brand visibility and demonstrate their mission in an authentic and engaging way.

Learn more & watch the videos: https://appealproduction.com/Portfolio/corporate-video-friendship-industries/

04/01/2025

Andy's new look ➡️ https://loom.ly/PSsoj8k

03/24/2025

We hope these tips will help you create more engaging video content and that these videos will translate into business growth! 🎥 Read the full blog ➡️ https://appealproduction.com/ways-to-increase-engagement-with-your-video-marketing-content/

03/19/2025

Harmony Harvest Farm, a thriving flower farm nestled in the heart of Virginia, faced a critical challenge: a lack of on-site visitors. 💐

When we first met with Harmony Harvest Farm, they made one thing clear: they’re not your average flower providers. To encapsulate this, we crafted a video that leaned into their playful and bold personality.

Learn more and watch the video ➡️ https://appealproduction.com/Portfolio/marketing-video-harmony-harvest-farm/

03/13/2025

The Harrisonburg Rockingham African American Festival, a vital community event, faced a significant challenge: a lack of awareness surrounding their annual festival.

With limited visibility, there was growing concern about the future sustainability of the event. Without increased exposure, the festival risked losing its ability to reach new audiences and grow, potentially limiting its long-term viability.

Here's how they rose to the challenge ⬇️ https://appealproduction.com/Portfolio/event-marketing-harrisonburg-rockingham-african-american-festival/

03/10/2025

Happy Birthday to our Field Director, Jon! 🎥✨ Let's show our favorite videographer some love in the comments to help him celebrate the big day!

03/06/2025

Meet Friendship Industries, a pioneering social enterprise established in 1964 to provide employment opportunities for individuals with disabilities. They approached us while facing a critical challenge: brand confusion and limited awareness of their mission.

We partnered with them to create a powerful video campaign focused on three key areas 🔑

1️⃣ Business development
2️⃣ Recruitment
3️⃣ Corporate culture

This is one of the videos in a series of client success stories, demonstrating proof of concept for businesses considering partnerships with Friendship Industries. These videos highlighted the quality of work provided and showcased the value of employing individuals facing barriers to employment.

Learn more about this project: https://appealproduction.com/Portfolio/corporate-video-friendship-industries/

03/04/2025

Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. 🎥

Yet, the process often comes with challenges that can hinder your success.

🔑 The key to creating impactful videos lies in understanding and overcoming these hurdles.

Here’s a guide to navigating the most common challenges in corporate video production while maximizing your impact:

Corporate video production is a powerful way to communicate your brand’s message, engage audiences, and drive measurable results. Yet, the process often comes with challenges that can hinder your success. The key to creating impactful videos lies in understanding and overcoming these hurdles. Here...

02/28/2025

Andy and Jon celebrated a decade of youth empowerment at On The Road Collaborative's 10 Year Anniversary Celebration this past weekend. ✨ We've enjoyed working with them, watching them grow, and seeing their impact on young people's lives. A BIG CONGRATS for raising over $167,000 to continue fueling youth empowerment in our community!

02/24/2025

We always love working with you on these videos, Lantz Construction Company! 🫶🏻

02/20/2025

Run, don't walk to purchase a copy of our good friend Wes Dove’s new book, Leading with a Clear Purpose! 🏃‍♀️ Our team was fortunate enough to receive some early copies of the book, and what better day to buy it for yourself or your teammates than today? Not just the release date, but National Leadership Day! Congratulations, Wes! 📖

02/17/2025

Harmony Harvest Farm, a thriving flower farm nestled in the heart of Virginia, faced a critical challenge: a lack of on-site visitors. 🌷🌻🪻

🎥 To address Harmony Harvest's brand awareness needs, we crafted a video that leaned into their playful and bold personality.
🤝 With dynamic visuals, an energetic soundtrack, and a cheeky message centered around how they have “great effing flowers,” the video perfectly encapsulates the unique energy of Harmony Harvest Farm. It’s more than a marketing piece—it’s an invitation for customers to experience the farm’s personality firsthand.
➡️ Thanks to the video campaign, Harmony Harvest Farm now has a high-quality, versatile piece of content that clearly communicates their story and the wide variety of services they offer.

Learn more: https://appealproduction.com/Portfolio/marketing-video-harmony-harvest-farm/

02/13/2025

Meet Friendship Industries, Inc., a packaging company nestled right here in the Shenandoah Valley, with the mission to provide employment opportunities for individuals with disabilities. 📦

As they've grown, Friendship Industries has expanded to address broader community needs with their affiliate, Able Solutions. However, misconceptions arose about the distinct roles of the two entities.

Here's how we helped them use video to clarify their vision, clear up brand confusion, and attract new employees and business partners! 🎥

02/12/2025

Huge thanks to Jessica and the rest of the Design Electric, Inc. team for this five-star review! ⭐

"We had heard great things about Appeal Production, so when we needed a company to create a video for our career page, we decided to reach out—and they delivered. Our goal was to create a video that captured our brand, including our core values, mission, culture, and what makes us unique, to attract high-quality candidates to our team.

Given that we would be filming at active construction sites on high-profile projects, we knew we had to choose carefully. Appeal’s organized approach put us at ease. They took the time to listen and understand what we were looking for. On filming day, their team balanced asking thoughtful questions, ensuring safety protocols were met, and navigating the challenges of ongoing construction, such as noise and heavy equipment in motion. Everything was well planned in advance, so we actually had fun during the process - and I think you can see that reflected in the final product.

The result was a set of videos that we are all proud of, which accurately tell the story of who we are, and which were formatted to our specific marketing needs.

If you're looking for a team that will make creating a professional video an effective and fun endeavor, Appeal is the right choice!"