Osprey Advertising

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One of our clients requested a new label design for their upcoming product. We created a hand-drawn illustration based o...
03/09/2023

One of our clients requested a new label design for their upcoming product. We created a hand-drawn illustration based on the name.

The design brief was Open to Ideas. Which allows our team to show our creative side and showcase different ideas. In the end, this was the winning choice.

Looking forward to seeing the design in the wild.

Need a ride or a Bushwacker? Hop on board The Surfside Shuttle. Our team was thrilled to team up with the owners to crea...
02/22/2023

Need a ride or a Bushwacker? Hop on board The Surfside Shuttle. Our team was thrilled to team up with the owners to create this logo for them.

A Website is like a car. The car's body can look good, but what is under the hood matters more. No matter how flashy the...
02/22/2023

A Website is like a car.

The car's body can look good, but what is under the hood matters more. No matter how flashy the car looks. If the engine is in poor condition, it will remain in the garage.

A lot of work goes into creating a structure in web development to get the wheels spinning down Google's highway.

If you're interested in improving your website's performance, send me a message.

Having a chatbot on your website can help increase lead generation, user experience, and build customer trust. The chatb...
02/22/2023

Having a chatbot on your website can help increase lead generation, user experience, and build customer trust.
The chatbot can be set to automate responses or have a live person talk directly with the customer.

A chatbot for your website can be beneficial in several ways:

Improve customer support: A chatbot can provide instant responses to common customer queries, which can help reduce response time and improve customer satisfaction. This can also help reduce the workload of customer support staff.

Increase conversions: A chatbot can engage website visitors and guide them through the sales funnel, answering questions and offering product recommendations. This can help increase conversions and boost revenue.

24/7 availability: A chatbot can be available 24/7, which means that customers can get assistance even outside of business hours. This can help improve customer loyalty and increase sales.

Personalization: A chatbot can collect information about website visitors and use it to personalize their experience, such as offering personalized product recommendations or providing targeted marketing messages.

Overall, a chatbot for your website can help improve customer satisfaction, increase conversions, and save time and money for your business.

Is Bing the new Google?No, Bing is not taking the place of Google as the most popular search engine. Google remains the ...
02/22/2023

Is Bing the new Google?

No, Bing is not taking the place of Google as the most popular search engine. Google remains the most widely used search engine in the world, with a market share of around 92% as of January 2023, according to Statcounter. In comparison, Bing's market share is around 2%.

While Bing has gained some popularity in recent years, especially with its integration into Microsoft's products and services, it is still a distant second to Google in terms of search engine market share. Google's dominance in the search engine space is largely due to the accuracy, speed, depth, and breadth of its search index, which provides users with highly relevant and comprehensive search results.

That being said, Bing does have its own strengths and unique features that appeal to certain users, such as its integration with Microsoft products and services, its focus on visual search and image recognition, and its rewards program for frequent users. However, it is unlikely that Bing will overtake Google as the most popular search engine anytime soon.

People trust familair. Will users stick with Google because of that?

It can be hard to change from something that is familiar, especially if you have been using it for a long time and have become accustomed to its features and interface. This is known as the status quo bias, where people tend to prefer things to remain the same and are resistant to change.

When it comes to technology and software, switching to a new platform or application may require some time and effort to learn how to use it effectively. This can be challenging, especially if you have a lot of data or information stored in the old system that you need to transfer to the new one.

However, it is important to keep in mind that switching to a new platform or application can also have benefits. For example, it may offer new features, better performance, or improved security. It can also be an opportunity to simplify workflows or adopt new best practices.

Are you a fan of Bing?

πŸ“¨No, email marketing is not dead. While there are many new digital marketing channels available today, email marketing c...
02/21/2023

πŸ“¨No, email marketing is not dead. While there are many new digital marketing channels available today, email marketing continues to be a highly effective way to reach and engage with customers.

In fact, email marketing has consistently been one of the most effective marketing channels in terms of return on investment (ROI).
Email marketing allows businesses to communicate directly with their target audience in a personalized and targeted way.

It is a cost-effective way to promote products, build brand awareness, and foster customer loyalty.

Additionally, email marketing allows businesses to track and measure the success of their campaigns, enabling them to improve and optimize their messaging.

While it is true that people receive a lot of emails every day, a well-crafted email that provides value to the recipient can still cut through the noise and capture their attention.

Effective email marketing involves delivering relevant and engaging content to the right audience at the right time.

➑️Need help setting up a sale funnel for your business?
We got you covered. Message us today!

02/20/2023

We took to the sky on this video shoot. We had a great time filming this backyard transformation reveal video for our friends at Gulf Coast Sodscapes. They turn boring yards into exciting yards!

We have more projects lined up in the future, looking forward to sharing them with you.

Websites are the bloodstream of a business. Our team would love to create a custom website for your business needs.Take ...
02/17/2023

Websites are the bloodstream of a business. Our team would love to create a custom website for your business needs.

Take a look below at some key elements that your website must have.

There are many factors that can contribute to better website performance, but here are some key things that a website should have:

Fast loading times: Users expect websites to load quickly, so it's important to optimize images, minimize HTTP requests, and use caching and compression techniques to improve loading times.

Mobile responsiveness: With so many users accessing websites on mobile devices, it's important for websites to be responsive and work well on smaller screens.

Clear and concise content: Users want to quickly find the information they are looking for, so websites should have clear and concise content that is easy to read and navigate.

Well-organized navigation: Users should be able to easily find what they are looking for on a website, so a well-organized navigation system is crucial.

Security measures: Websites should be secure and protect user data by using SSL certificates, firewalls, and other security measures.
Search engine optimization (SEO): To attract more visitors to a website, it's important to use SEO techniques to improve the website's visibility in search engines.

Regular updates and maintenance: Websites need to be regularly updated and maintained to ensure they are functioning properly and to address any security or performance issues.

By implementing these key elements, a website can perform better, provide a better user experience, and attract more visitors.

Building a business is filled with mixed emotions, sleepless nights, and head-scratching moments. That also goes for bui...
02/14/2023

Building a business is filled with mixed emotions, sleepless nights, and head-scratching moments. That also goes for building your brand. We all dream of having a marvelous logo design, clean font choices, and a color palette that sparks emotion. That stands out from the crowd.

However, the bank account is not looking so hot. So, we settle on what our budget allows or hope we have a friend who knows something about graphic design and is willing to help us.

Most business owners we have spoken to seem to have the same story. They bought a budget-friendly budget logo so they would have something to represent their new brand.

There is a danger that comes with cheap design, about the same as lifting a crystal skull off a weighted plate that dismantles a boulder that is now rolling towards you. Let's avoid that.

Bad design is everywhere, and it is also repetitive. The last thing we want as business owners is to have your competitor down the road have a similar logo as yours. That would lead to brand confusion. A quick Google search for Lawn Care Logo can show you how many logos look alike.

You might be thinking, how much can you do with a design of a grass blade? Trust us with the right designer. They can turn that grass blade in ways you have never seen.

How do you avoid bad design?
Start by avoiding a website that promotes cheap logo design. Most of these logos are templates, so the odds of someone else having a logo similar to yours are very common. The poor design will have you wanting to redo your logo in a couple of years, causing brand confusion with your existing clientele.

Avoid your cousin, who drew in middle school. There is a difference between designers and artists. Both are talented, but a designer knows what works best for logo design. They can guide you on how to use your logo and what you should avoid. So your brand is always looking well-groomed.

What is it like working with a professional designer?

When you hire a designer, you can expect a better one-on-one experience in the planning stage of the design. A professional designer will take the time to get to know you and your brand. The more they understand your brand and mission, the stronger and more personal the design will be for you.

These logos tend to last 20, 30, or even 50 years. Cheap and unthoughtful logos fail within the first couple of years.

The logo is your identity and should be well thought out. It's how your clients see you.

A key player to add to your team is a designer. Building a strong relationship with them will keep your brand looking consistent throughout the years to come.

Address

Gulf Shores, AL

Telephone

+13344530453

Website

http://ospreyadvertising.com/

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