09/16/2025
THIS is the summer we all turned pretty.
Team Conrad ❤️or Team Jeremiah💙?
Here’s the thing…
isn’t just a show.
It’s a vibe, a moodboard, and for three summers straight it’s been a marketing playground.
Here’s how brands keep leaning into it:
1. Timing is everything.
The finale dropping tomorrow means timelines are already flooded with edits, ships, and Cousins nostalgia.
This is the perfect window to drop your own take.
2. Relatability sells.
The internet doesn’t care about features or promos here. They care about playlists, beach nostalgia, and heartbreak memes and brands that tap into those emotions win.
3. Shared language matters.
Whether it’s quoting Belly, joking about Conrad’s playlists, or nodding to Jeremiah’s “golden retriever energy”, borrowing fan language feels like you’re part of the fandom, not intruding on it.
All of this works because it doesn’t feel like ads.
It feels like internet conversation.
And when brands stop pushing product and start playing in culture, they earn more than impressions, they earn connection.
Some summers change everything…including the way we think about social media marketing ;)
Here’s to Conrad and the summer I that owned the internet.
Cheers ☕️
-Daniela
