Twin Cities Digital Marketing

06/21/2024

Business slowing down ?? here's how you can turn your profile into a lead magnet that attract clients that you want to be working with then stop scrolling.

You've tried joining groups, posting content on all kinds of social media, you even might have tried making dancing videos on tiktok. You spent hours doing things that is not getting you the results you are looking for.

Most business owners struggle with social media because they treat it like a bulletin board rather than a dynamic, engaging networking platform. They post and hope for the best without really connecting with their audience.

Here's what you can do to solve this problem

Treat your Facebook profile as your website , your portfolio, your personality , its big piece of who you are —
Now ask yourself this... Is it professional and inviting? If your ideal clients visited your profile would it speak to them loud and clear about who you are, what you do, who you help?

Let your profile do the job of letting your clients know what you do.

Next is content creation, consider this as part of your sales process. The content you create will trun strangers into clients. It needs to educate your audience, make them aware about why they need your service, it should show your process, it should show your potential clients the solution you are bringing to them.

The most important piece of the puzzle is going to be the promotions. You need to come up with creative and compelling offers that will get your foot in the door. If you are hung up on not doing discounts and speciall offers just because you never had to with your referrals and it’s working fine, then this isn’t for you.

Let me put this into perspective " You would most likely close 75-90% of your referral / word of mouth deals". A 5 year old can close those leads. The mentality of someone that approaches you from referal is completely different than the clients that you get from social media. You need to understand they are a complete stranger. Your content combined with your offer will help you turn strangers into clients. "

Lastly focus on building connections and growing your network.

Social media is not a game. If you think is easy you either don't know what you are doing or you are very good at it.

The biggest secret to achieving success is consistency. This is not a week-long process. It takes time, and when the time comes, you will start seeing results that you never thought you would.

We can help you with all this, and if you are afraid of not getting results, let me tell you something amazing: it would be stupid to say no to this if you are in this position.

the best part....

I can even guarantee that not only will you make your money back, but you will make at least 3x the investment you make with us within 3 months else ill just work for free until you make your money back.

Comment "strategy" to book a free strategy call with me

06/19/2024

Why Your Facebook Ads Aren’t Working: The Real Reasons

If your Facebook ads aren’t delivering the results you expected, you’re not alone. Many businesses face similar challenges, and the reasons behind the failure of Facebook ad campaigns are often surprisingly consistent.

Firstly, the effectiveness of your offer and ad copy plays a crucial role in the success of your ads. Many businesses find that their ads don’t resonate with their target audience. This issue can often be remedied by testing multiple versions of ads and offers within each campaign. By doing so, businesses can identify which combinations work best and drive the desired engagement and conversions.

Another significant factor is the speed of your lead response. In the fast-paced world of online advertising, time is of the essence. Businesses need to respond to leads within 5-10 minutes of them filling out a form. Without a robust follow-up and nurture system, these leads can quickly grow cold, significantly reducing the chances of conversion. It’s vital to have an efficient process in place to capture and engage leads promptly.

Budget and duration also play a critical role in the success of your ad campaigns. Many businesses don’t spend enough or run their ads long enough to see a real impact. For home service businesses, in particular, it often requires an initial investment to gather enough data and make informed decisions. Short campaigns or low budgets can lead to inconclusive results, making it difficult to gauge the true effectiveness of the ads.

Retargetting: This is where the magic happens. The absence of a retargeting strategy can severely hamper your campaign’s success. Retargeting helps keep your brand in front of potential customers who have already shown interest, thereby increasing the likelihood of conversion. Without a retargeting strategy, you miss out on valuable opportunities to re-engage with these leads.

Lastly, consistency is key. Depending on the type of service and the amount of money spent on ads, it might take several weeks or even months to see a return on investment. Many businesses expect immediate results and give up too soon. Staying the course and maintaining consistent efforts are essential for achieving long-term success.

If you’ve been burning money on ads with little to no results, it might be time for a change. Comment “audit” below for a free Facebook ad audit and discover how to turn your ad campaigns around.

06/08/2024

Do this before you start promoting your business on facebook groups

Profile Photo: Choose a clean, professional image that’s relevant to your industry. For instance, if you’re in cleaning services, a photo of you holding a broom or mop is perfect. Smile and make it inviting! 😊

Cover Photo: Ensure it’s mobile-optimized and tells visitors who you are, what services you offer, and how to contact you (e.g., phone number, website).

Bio: Speak directly to your target audience. Highlight your services, any special promotions, and the problem you solve and give your ideal clients why someone should work with you
Create a Brand Message Video / Photo post

Pin this video / photo to your profile. It’s your digital business card, introducing who you are, what you do, and why someone should work with you. [ Video will do wonders ]

If you need a social media makeover that will position you as the top 1% in your industry book a call with me using the link below. First impression is the last impression.
https://calendly.com/twincitiesdm/90dayoffer

06/01/2024

Poor-quality photos and videos can undermine your hard work and discourage potential clients. But what if you could create stunning, professional-quality visuals that highlight your craftsmanship and attract more customers?

Here’s a step-by-step guide to help you elevate your visual content and effectively showcase your skills.

Step 1: Preparation

Identify Your Goal

🎯Determine what you want to showcase: a completed project, a work-in-progress, or a specific technique.

📝Define the key message you want to convey through your visuals.

Gather Your Equipment

-high quality camera or a smartphone with a good camera.
-tripod or handheld selfie stick (tripod recommended) for stability.

Step 2: Capture the Before State

Before Video Walkthrough 🎬

📍Record a comprehensive video walkthrough of the site before starting your work.
📍Capture small segments of all the areas you will be filming. This helps in showing the contrast after the work is done.

Step 3: Document the Work in Progress
Work in Progress Videos

Capture small segments of each phase of the job to show the progression and detail of your work. [10-20sec clips ]

For example : In a Construction Job Site 🏚️

1. Demolition: Show the initial teardown process.
2. Plumbing: Document the installation of pipes and fixtures.
3. Electrical: Capture the wiring and setup of electrical components.
4. Installation: Show the installation of major elements like cabinets, tiles, etc.
5. Carpentry: Highlight the craftsmanship involved in woodwork.

Other Important Aspects: Ensure you document all crucial stages in order.

Step 4: Showcase the After State

After Shots:

➡️Do a video walkthrough of the finished site with a voiceover explaining the work done, or add background music [ trending sounds ] to make it engaging.

➡️Capture multiple small segments of the completed work, focusing on the details and improvements. This is especially effective for renovation jobs.

Step 5: Project Overview Video

Do a project overview video where you show up and talk about the project. Focus on what client wanted, the problems they were facing and how you helped them solve that problem. Quickly go over all the changes you have made in the project.

Add the videos you've taken through out the project in this video to this video and compile it with music and turn it into a project process masterpiece.

Pro TIP: Try printing this out and start following each steps on every one of your projects. Don't ever have to worry about what to film.

By following this structured approach, you can create engaging video content that effectively showcases your expertise and the quality of your work. This will not only help you in attracting more clients but also builds trust and credibility for your business.

05/24/2024

You don't need the fanciest gadgets, but you do need the right ones to create content that doesn't get lost in the shuffle.

People consume thousands of pieces of content every day. It’s not about standing out anymore—you already do that by being uniquely you. You might feel like your content is not working for you but in reality one of the first problem lies in creating videos that don’t meet today’s standards, causing your content to get overlooked.

Here’s a game-changing gadget checklist to elevate your content:

1. Flagship Phone 🤳: A top-tier phone like the Samsung S22, iPhone 13, or Google Pixel makes a huge difference.

2. Tripod with Phone Mount : Essential for stable, professional shots.

3. Wireless Recording Device: Invest $100 - $300 for clear, crisp audio. [very important]

4. Gimbal/Phone Stabilizer : Options from DJI, ranging from $99 to $200, help you capture smooth, cinematic footage. Might not be required for some businesses but is always a great investment for everyone.

5. Video Light Panels [ Optional ]: These range from $99-$350 and dramatically improve your lighting, giving your content a polished, professional look.

Bonus tip: Setting aside a phone just for content creation can streamline your process and make everything easier.

Comment "Gadget" if you want the links to these recommended gadgets.

05/16/2024

Here is a screen shot of few of the ads we ran for one of our roofing clients.
This is going to be a longer read , will be packed with tons of value you can takeaway with you.

Here's a list of what you will learn after reading this post:

✅The importance of understanding the basics of Facebook ads before investing money.
✅Why crafting compelling offers and ad copy is crucial for reducing cost per lead (CPL).
✅The significance of continuously testing different ad variations to find the most effective ones.
✅Realistic expectations about ad budgets and results.
✅The necessity of having a system to filter and follow up with leads quickly.
✅Why it’s normal to receive a significant percentage of low-quality leads.
✅The critical role of quick follow-up in converting leads to booking appointments.
✅How budgeting and ad performance impact lead generation and client acquisition.
✅The long-term benefits of a follow-up system for nurturing leads over time.

First things first—don’t run ads if you don’t know how they work. You might know how to create and run it but if you don't understand how it works its not going to work out at all . It’s like driving a car without knowing how it works, you might know how to start a car but if you don't know how its suppose to sound, turn or work you shouldn't be driving . You’ll waste money and time. Trust me, learning the fundamentals and basics can save you a lot of headaches.

Once you have a grasp on how ads work on Meta, the next step is crafting the perfect ad. Think of it like fishing—if your bait isn’t attractive, the fish won’t bite. Your offer and ad copy are crucial. A great offer paired with compelling ad copy can significantly lower your cost per lead (CPL).

But it doesn’t stop there. The key to success with Facebook ads is constant testing. Try different photos, videos, and ad copies. When you find a winning combination, double down on it. It’s all about finding what works and scaling it up.

For those who are constantly crying about not getting quality leads Here’s the deal with leads: Be prepared for 30-50% of your leads to be useless. That’s the hard truth of Facebook ads. Not every lead will be a winner, and that’s okay.And no matter how many leads you get they mean nothing without a system to filter and follow up within 5-10 minutes of them filling out the form. Delay, and you might as well kiss those leads goodbye.

When it comes to Meta (facebook/ig ) ads is; On average, 50% of your leads will be quality leads—people genuinely interested in what you’re offering. These are the leads you need to focus on and convert into clients. If you don’t have a system to filter the leads and to get to them within the 5 minutes of a form submission, you’re wasting opportunities. Quick follow-up is crucial for getting the most out of your campaign. Without this system in place you are most likely to loose money.

Lets take a look at one of the campaign from the Screenshot and use that as an example. I want you to use this example to understand why having a healthy budget is important when running ads. If you understand this you will be able to understand why your campaign might not be working.
Imagine starting with $10/day for a month and testing an ad that costs $114 per lead. You’d spend $300 and get about three leads. Not great, right? This shows you can’t expect miracles with a tiny budget.

I know a lot of us here aren't sure what to expect after you start running a campaign. Here's a break down of what a typical ads campaign for home service business owner looks like. Now keep in mind that these could vary depending on the type of business but is pretty similar with most Blue collar businesses.
To put this into perspective, let’s say you spend $3000 with a $30 CPL. That gives you 100 leads. Half of those (50) are real leads. From those, you can schedule about 10+ qualified appointments. Depending on your sales process, you might close 3+ clients immediately the very first month. Over time, with a good follow-up system, those numbers can grow even more. Now do the math and let that sink in. Let me remind you one more time that this only possible IF YOU HAVE A SYSTEM IN PLACE.

Now let me explain this further and put it into perspective:

3 clients for a roofing company: $15k+
3 clients for a window cleaning company: $2000+
3 clients for a cleaning company: $1000+

What does this tell us? It might seem like Facebook ads aren't for everyone and don't work for every business when we look at the data above. But that's not the case. Remember, the lower the selling price of a product, the faster and easier it is to sell. You also need to consider the lifetime value (LTV) of a customer. In a cleaning business, the lifetime value of a customer is about $1500 on average for residential cleaning. This means that while the initial data may not look impressive, over time, it can turn into a $4500 deal from those 3 clients. Additionally, there will likely be more closed deals in a cleaning company compared to a roofing company.

I know exactly what you are thinking at this point. We are not going to make money. Yes it looks decent on paper but we dont make much on those deals. I agree to disagree on this point. So how do you make money ?

- You make money by consistently following up and nurturing your clients through emails, social media and more. If a client wasnt ready the first month of the campaign they could be ready 6 months down the road. And when they are ready you need to be there for them.
- Remember, the real magic happens over time with a constant follow-up system and nurturing and retargeting.

- You must have a good sales system to get the most you can from customer by providing addons, upgrades and increase the average value of the transaction thats when you will start getting better returns.

- Example: If you offer to powerwash for a home owners driveway for $50 then your goal is never to just sell just that $50. Your goal should be to upsell your services where you can. like window cleaning, or cleaning their roof, patio, deck etc. This could easily rack up to $1000.

- It will most likely not work out if you don't change your approach when you go to sales meeting and compare it to a traditional referral lead. You might have 70% + Close ratio when you were relying on referrals. That is going to change when you are doing ads. You are likely to close 20-30% from those meetings and Its just how it is.

In conclusion, Facebook ads can be a goldmine for leads if you play your cards right. Understand the platform, craft compelling ads, test continuously, and have a solid follow-up system in place. You can go from 5 clients to 30 Clients per month in no time with the right budget and strategy in place.

If you need help running ads for your business or want me to build that system for you send me a DM to schedule a FREE consultation call.

04/28/2024

Our agents send connection requests to 5-10 targeted leads per hour, which translates to at least 40 targeted leads per day and approximately 1,200 per month. The average acceptance rate hovers around 20-30%.

That results in at least 240 targeted leads per month who will remain in your network indefinitely. This means in less than 20 months, you could potentially max out your connections on Facebook, reaching the limit of 5,000.

These are not just any connections; they are friends we have carefully targeted, friends who may need your services in the future.

I emphasize "Targeted Lead" because we utilize a strategy we call the Fishing Pond Strategy. This approach ensures we only target the audience you want to work with, providing high-quality leads consistently, unlike platforms like Angi or Thumbtack.

This process requires no more than 1-2 hours of your time daily, provided you have the right system in place. Without a proper system, it could take an indefinite amount of time, leading to no productive outcome.

But it doesn't stop there; our appointment setters assist our clients by starting conversations, booking appointments, and maintaining follow-ups with those leads through engagement, messages, and posting content—as long as you provide the content.

What does this do for our clients? Predictable lead generation, more booked appointments, and more free time to spend with family and friends , or simply getting jobs done.

If you'd like one of our agents to manage this for you at just $7/hr , comment "AGENT" and I'll set you up with one.

04/27/2024

Ask me anything while i generate content ideas for Realtors | Social media marketing Q&A

Having trouble figuring out social media strategies, organic marketing, video content, or paid ads? Feel free to ask me anything—I'm here to help you as best as I can!

Book a FREE consultation call.
https://calendly.com/twincitiesdm/discovery-meeting-online

04/27/2024

Realtors struggling coming up with content ideas ?

In just 10 minutes, you’ll learn how to crank out unlimited content ideas. FYI I actually get paid to get these up for clients but luckily for you I am giving away this training for free today.

Best part about this 10 min video is you learn to make content that your target audience actually wants to watch and are actively looking for.

This strategy has generated over 1000s of ideas for our clients and many others in my network. Imagine not having to struggle on what content to make next that attracts more viewers and potential clients.

Interested? Just comment CONTENT below and I'll send you the link to the video. Plus, if you tell me a bit about what you need, I can offer specific advice to make your content even better.

Think about it: quality content -> position yourself as an expert -> builds trust -> grows followers-> more leads -> more sales!
Who doesn’t want that?

Don’t miss this opportunity. Comment CONTENT now and let's boost your business together!

04/24/2024

Looking for Mortgage Broker with a team that can take on 40+ appointment in a week.

04/24/2024

Struggling to get results with facebook ads ?
I just wrapped up a killer 1-hour live training session where I break it all down for you. We dive deep into each step of the funnel to ensure your ads campaign runs without a hitch—literally covering EVERYTHING you need to know and understand.

We’ve helped hundreds get their campaigns on track with these insights. Imagine doubling your conversion [ leads] rate just by tweaking a few things in your strategy—yes, it’s totally possible!

Want in? Comment “STRATEGY” below and I’ll shoot over the video link right away. Not only that, If you let me know your industry I’ll give you some exclusive tips on how to maximize each stage of your funnel to squeeze out every last drop of performance from your ads.

Just think about it: more clicks, more conversions, more sales! Who doesn’t want that? 🚀

Don’t miss out on this game-changing opportunity. Comment "STRATEGY" now, and let's boost your business together! Let’s GO!!! 🎉

04/18/2024

Here is a side by side comparison between 2 Marketing strategies.

If your marketing strategy has been going to Home show events and trade shows then this will help you understand facebook ads. Both have the same fundamentals. I have recorded a 1hr free training video explaning this in detail side by side.

If you want this strategy for yourself, comment "strategy".

04/18/2024

Angi's might not be the best lead service for your business, and here’s why. First off, they often advertise enticingly low prices, which sounds great, but it actually starts a race to the bottom. This means you might end up sacrificing profit margins just to compete.

Another big issue is that they tend to sell the same leads multiple times, not just to you but to your direct competitors as well. Imagine investing in leads that everyone else has access to as well. It reduces your chances of closing deals when several businesses are reaching out to the same potential customer at the same time.

Moreover, the quality of leads from Angi’s can be quite disappointing. Often, these leads are outdated—meaning the contact information isn’t accurate anymore. You end up wasting time and resources reaching out to people who aren’t interested or aren’t expecting your call. This not only affects your immediate sales efforts but can also tarnish your brand reputation if potential customers feel harassed by multiple companies contacting them for the same thing.

If all of this sounds frustrating, there’s a better way to grow your business. Focus on building a strong online presence. It’s free, sustainable, and the longer you do it, the more your credibility and visibility grow.

Don’t have time to invest in organic marketing? No problem. Paid advertising is another route you can take. If you're not sure where to start, I’ve got something that might help. I've created a 1-hour training video that will guide you through the basics of Facebook ads and help you craft a marketing plan tailored to your business needs. Just comment 'strategy' below, and I'll send you the link to the video. Let's turn those marketing challenges into opportunities!

04/16/2024

Comparing Facebook ads Strategy with a Local Home Show Event

We'll explore the components of an effective campaign and how to align it with your business goals and compare it with a real life "Home Show Event" scenario side by side.

The goal of this video is to make Facebook ads easy to understand by comparing them to local home shows you know. We'll show you how to plan your Facebook ads campaign step by step, so it feels simple and clear.

Book a FREE consultation call.
https://calendly.com/twincitiesdm/discovery-meeting-online

04/16/2024

Contractors often face this common problem in the industry - clients don't fully understand the process behind building something, which leads to misunderstandings and undervaluation of your work.

This is largely because your processes, solutions, and the value you bring are not apparent to them. That's where content creation comes in. By documenting and sharing our work, you can educate your clients, showcase your expertise, and build a stronger relationship with them.

So, what kind of content should you be creating?
Here are top five:

1. Document Your Process: Share a behind-the-scenes look at how you tackle jobs. This can be photos, videos, or even blog posts that take your audience through each step of your project. It helps your clients understand the hard work and expertise that goes into your services.

2. Before and After Videos: Nothing showcases the impact of your work like a before and after comparison. Show your audience the transformation you bring with your services. This is powerful visual proof of your skills.

3. Problem and Solution Videos: Educate your audience about common problems that people face and how you solve them. This not only establishes you as an expert but also helps your clients identify when they need your services.

4. Client Testimonials: Encourage your satisfied clients to share their experiences. Hearing directly from your clients about the value you bring can be incredibly convincing to potential customers.

5. DIY Tips and Tricks: Share simple tips and tricks that your audience can do themselves. While this might seem counterintuitive, it actually builds trust because you're providing value without asking for anything in return. Plus, when a job is too big to DIY, they'll know exactly who to call.

Now that you know the types of content to create, it's time to take action. Start planning your content strategy today. Remember, your unique perspective and experience are valuable - so don't be afraid to share them.

04/13/2024

Understanding Facebook ads Campaign and Strategy | Live Training

🚀 Welcome to Our Live Training🚀

Here's What You'll Discover:

Understanding Facebook Ads Strategy: Learn what a Facebook ads strategy involves and why it's crucial for your marketing success. We'll explore the components of an effective campaign and how to align it with your business goals.

Preparing Your Business for Advertising: Before you spend a dime, it's essential to prepare your business for what's coming. We'll cover the practical steps you need to take to ensure your business is ad-ready, from understanding your audience to setting up the right tools and metrics for tracking.

Crafting Compelling Content: Content is king, and nowhere is this more true than in advertising. Discover the types of content that resonate with your audience and learn how to creatively integrate them into your ads to capture attention and drive action.

Application of Content Across Ad Formats: Understand how to strategically place content at different stages of the marketing funnel. We'll focus on when to use specific types of content, such as videos, images, and text, to nurture leads, from awareness through consideration to conversion. Learn which content formats perform best at different funnel stages to maximize engagement and conversions.

What You Will Gain:

By the end of this training, you will have a solid understanding of how to strategize, prepare, and execute a successful Facebook advertising campaign that aligns with your business objectives. You'll leave with actionable insights and the confidence to create and manage your own campaigns effectively.

04/02/2024

You are trying to get more clients on facebook or any other social media, but you're not sure it's really working for you. It doesn't seem to attract the right customers, and your posts aren't getting the attention they deserve.

This often comes down to optimization - or lack thereof. Optimization isn't just for search engines, it's for social media too!

So, what does optimizing a Facebook account mean? It's all about making your profile appealing and relevant to your target audience.

Here's how:

Profile Photo: Get it professional, friendly and inviting. First impressions count!

Cover Photo: Use this space to show off your services, your team, and your work. And remember, optimize for mobile view - don't forget we often use our phones to browse social media.

Your BIO: Make it clear what problem you solve for your audience. Let them know right away how you can help them.

Intro / Offer Pinned Post: This is a great place for a brand video, an offer video, or even a photo post that shares what you do and the value you bring.

Clean Up: Get rid of old, unrelated posts. Keep your social media professional and focused.

So there you have it, a few steps to start optimizing your Facebook account. Remember, every little bit helps when it comes to attracting the right audience. If you found this helpful, don't forget to engage with this post and follow me for more content like these.

You can book a free consultation call with me using the following link:

It is extremely important to have all decision-makers of your business attend this meeting. Do make sure you add them to the guest lists. Thank you

09/16/2023

" Confidently Speak in Front of the Camera 🎥

Ever struggled with camera anxiety? Unsure about how to talk in camera without those pesky "ums" and "ahs"? You're not alone. 🤔 I've been there, and I've discovered a game-changing strategy to confidently speak in front of the camera. 🚀

Here's a sneak peek:
1️⃣ Break your script into bite-sized sentences.
2️⃣ Breathe and focus.
3️⃣ Speak one sentence at a time, looking directly into the camera.
4️⃣ Mistakes? No worries! Your editor's got you, and practice makes perfect.

With these speaking on camera tips, my clients have reduced their filming time from 30 minutes for a 60-second video to just 2-3 minutes. And you can achieve this too! 🌟

Everyone faces those pre-recording jitters. But with the right approach, you can nail even 70% of it and still shine. If you're still struggling with filming your content, drop an "I'm nervous" in the comments. I'm here to help! 🤗

visit: www.twincitiesdigitalmarketing.com

https://youtu.be/IDCecyQpe_A

Camera Anxiety? Here's My Go-To Strategy! 🎥Ever felt like your camera is your worst critic? Making you second guess every word? 🤔 I've been there. But let ...