You see other authors grow on social media 👀 But how do they do it?
Here’s how I’m helping authors reach new readers and increase their book sales.
(Comment BLUEPRINT for more my step-by-step book marketing guide!)
I know we all want that magical shortcut or quick fix to solve all of our social media struggles. I hate to be the one to break it to you, but there isn’t one.
You’re probably seeing a lot of people post that if you just use trending sounds, if you use certain hashtags, if you post every single day, or any number of things, that that is what will grow your audience.
When we only focus on ‘trends’ like these, we will run ourselves rampant, waste time, not connect to the right people, and not see the authentic growth we are looking for.
So what WILL work?
Focusing on your MESSAGING - what you actually post about - and having a STRATEGY behind it.
Here’s how you do that:
+ Know your IDEAL READER: This is KEY! When you know who you want to reach and details regarding their likes, dislikes, what they are looking for, etc., you will have everything that you need to attract and connect with the readers who are interested in your books.
+ Create content that RESONATES with your readers: When you create content that speaks to what your ideal readers are interested in, what they relate to, and how they want to feel - THAT is how you will grow. Keep it simple and straight forward.
+ Have a STRATEGY: Knowing how you’re going to connect with readers, how you’re going to nurture those connections to create community, and ultimately lead them to your book is your foundation. It doesn’t cut it to just get more “likes” and views - you have to know where you’re going to lead them once you have their attention.
Does it take some time and effort? Yes.
But it’s not complicated and it will give you the results you’re looking for.
I KNOW you’ve got this!! I’m here for you!
P.S. Don’t’ forget to comment BLUEPR
Worried about your book launch? Or disappointed by your launch? ⬇️
If your book’s release…
🤦🏻♀️ didn’t go as planned
🤦🏻♀️ didn’t get the marketing push you wanted
🤦🏻♀️ didn’t get the sales you originally wanted
🤦🏻♀️ or is keeping you up at night, worried it will impact your overall sales
I want you to know…
…you’re still going to sell books. 😊
We tend to focus so much more on the launch of the book rather than what happens AFTER the release date.
🤩 Your book is going to continue to sell - remember, it doesn’t live and die on release date.
In fact, you’re just getting started! 🙌🏻
Continue to talk about your book, keep the conversation going, and connect with new readers. It only grows from here!
And if you’d like some additional help, guidance, and tools…I’ve got you covered!
And for a limited time, you can have access to our best selling book marketing resources for 30% off!
You can get 30% off of…
🤩The Book Marketing Starter Kit
🤩The Newsletter Starter Kit
🤩Reel & TikTok Templates for Authors
🤩Instagram Story Templates for Authors
🤩Template Bundle for Authors
Comment SALE below and I’ll DM you a link.
But hurry - this will only last until Monday, November 27th at 11:59pm CST!
#mixtusmedia #bookstagram #bookmarketing #authorsofinstagram #authorcommunity
Here’s the truth about book marketing ⤵️
❌ There is no “one way” to market a book
❌ What worked for one author isn’t a guarantee to work for every author
❌ And while I’m very proud of the way I teach and empower authors to simplify their book marketing, it’s not a cookie cutter process.
Because here’s the thing. EVERY AUTHOR JOURNEY IS DIFFERENT.
It takes TIME, EFFORT, and PIVOTING to create a marketing plan that will work specifically for you and your book. That doesn’t always happen overnight.
It takes time to create a strategy for where you’re at in your writing journey and how you want to show up online AND offline for your readers.
What I CAN do is teach you and show you the exact process to identify what will work best for you and your book, so you don’t have to waste time trying to figure it out on your own.
Comment KIT below and I’ll send you the link to grab my Book Marketing Starter Kit so you can begin to get your plan in place without the guesswork.
PLUS - as an added bonus I share over 200 social media post ideas that you can use to grow your audience, even before your book is published!
🤯 PS - when one of my students nailed down her strategy and got serious with her plan, she sold 3,400+ books in 90 days! 😱
If you know, you know! 😂🙌🏻 📚
What are you reading this lovely October day? 🍂🍁
#booklover #readingbooks #bookhaul #amwriting #mixtusmedia #bookish #bookcommunity
DON’T MAKE THE SAME MISTAKES ⤵️
Repeat after me, “I need to identify my ideal reader!” 😊
Here’s how you can get started:
💥 When you close your eyes and think about the perfect person that you want to connect with and read your book, what do they look like?
💥 This can be someone you know, a current reader/client, it can be a reflection of yourself, or it can be someone totally made up.
💥 Make this person specific with details like their age, their interests, hobbies, what kinds of books they read, who their favorite authors are. For non-fiction, think about their questions, problems, and struggles that you and your book can help them with.
💥If your ideal reader reflects yourself, that’s a great starting point! But give them a different name. One of the important parts of an ideal reader is so you can remove your author hat and slip into their shoes.
💥 If you write in multiple genres, you don’t need to create a separate ideal reader for each genre. Your ideal reader very likely reads multiple genres (much like yourself!) and will respond to your posts.
It doesn’t have to be perfect in order for you to start. You’re going to get to know this person, learn more about them, and things might change - and that’s OK! You can’t screw it up.
Get started with this and grow from there.
If you want a full ideal reader profile and a complete plan to skyrocket your book marketing, I’ve got you covered!
✨ Comment “KIT” below and I’ll send you the link to grab my Book Marketing Starter Kit so you can create your very own Ideal Reader Profile.
It also includes a customized and simplified book marketing plan!
🤯PLUS - as a bonus I share over 200 social media post ideas that you can use to grow your audience, even before your book is published!
A student of mine who bought the Book Marketing Starter Kit shared, “Best $67 dollars I ever spent! Who would have thought an [Ideal Reader
If you're afraid of "giving too much away" from your book before the release date, this is for you!
When I tell authors that they need to talk about their book on social media, they usually respond with...
😱 what if someone steals my idea?
When someone said this very thing in my comments, another author responded by saying, "I already have a ton of book ideas - why would I take an idea from someone else?"
You're not sharing a bunch of details or going too deep with it.
What I would challenge you to do is to think of descriptive words that will help spark interest. What is the "essence" of your book? What other books, movies, TV shows are similar or are in the same vein?
Don't let the fear of "what ifs" hold you back from setting up your book. 😊
And if you want some guidance on how to set up your book marketing and get on the right track - I've got you covered!
Download my FREE Book Marketing Blueprint - it has what you need to see what you should focus on, give you the guidance that you need, and help you get back on track!
Click the link to grab your copy: https://www.mixtusmedia.com/book-marketing-blueprint
#mixtusmedia #writingcommunity #instabook #booklover #bookish #writersofinstagram
Are you making this big mistake with your videos? ⤵️
Have you come across a Reel or TikTok with an author talking about their book but...the cover is backwards?
We need to make the title and book cover as easy to read and see as possible. And it’s an easy fix.
Two options are to:
- use an inverted filter when you’re recording your Reel or TikTok
- record your video using the forward facing camera
...and there you have it! 🙌🏻
It’s a detail that makes a big difference!
P.S. Be sure to follow for more simplified book marketing tips! ❤️
#instabook #reader #books #booklove #bookish #writingcommunity #amwriting #bookstagram #bookcommunity #bookmarketingtips #bookmarketing #mixtusmedia
If I was a new author trying to market my book (or an author not seeing results), here’s what I’d do: ⤵️
Save this! ❤️ @mixtusmedia👈🏻Follow!
💥List out goals: we need to know what to aim at in order to make a plan to reach those goals.
💥Identify my ideal reader: this is a game changer! If you’re marketing your book to everyone you’re marketing it to no one.
💥Focus on my content and content buckets: what we post about (the topics) are what set us apart from every other author. And content buckets (3-5 topics that you cycle through) make social media SO much easier.
💥Drive social media connections to sign up for my newsletter: your newsletter is your biggest asset as an author. Continuously drive your social media connections to your free newsletter incentive to grow your list.
💥Focus on strategies for what marketing phase I’m in: there are three phases of marketing (attraction, promotion, and follow-up) so focusing on strategies that fit those phases are key.
💥Plan additional book promotions through the year after the release: you have to keep talking about your book and promoting it to drive sales. Using book promo sites, limited time reduced ebook price, etc.
💥Continue to connect with readers and talk about my book: this is a continued process! Keep connecting and community building going well after your book is released!
If you’d like some added guidance, I’ve got you covered!
Download my FREE Book Marketing Blueprint - it has what you need to see what you should focus on, give you the guidance that you need, and help you get back on track!
Comment the word BLUEPRINT below and I’ll DM you the direct link!
P.S. Next week I’ll be sharing a brand new marketing tool that you don’t want to miss!! 😊🙌🏻
#mixtusmedia #amwriting #writer #writerslife #authorlife #bookmarketing
Book marketing - it’s the odd one out, right?!? 🤪 Here’s help for you and your book! ⤵️
Save this! ❤️ @mixtusmedia 👈🏻Follow!
If you’re an author feeling overwhelmed with marketing, struggling to discover what will best work for you and your book, read on!
In my experience, most authors (ok, let’s be honest, every author!) didn’t get into writing to learn marketing.
Am I right?
Chances are you feel uncomfortable with the idea of marketing, social media, and putting yourself out there for the world to see.
But here’s the truth: growing an audience on social media and marketing your book
A) should not take over your life
B) shouldn’t take you away from your writing
C) doesn’t need to be complicated
D) can actually be enjoyable and fun
I’ve dedicated my career to helping authors and creatives do just that, and I want to help you too!
Click the link in my bio where you can discover:
- FREE information on our blog, podcast, videos, and downloads
- Marketing Tools and Templates that do the heavy lifting for you to save you time and help you see results
- Consulting services where I personally help you tackle your book marketing and social media struggles and problems
- And more…
But if you want to get started right away, download my FREE “Book Marketing Blueprint” to get started simplifying your book marketing. :) You can grab your copy in the link in my bio as well. :)
And be sure to follow for more book marketing and social media tips, insights, encouragement, and more.
.................
#mixtusmedia #writer #writersofig #writersofinstagram #write #writerscommunity #authormarketing #bookpromo #booksales #supportingauthors #socialmediaforauthors #bookmarketingtips #pubtip #authorcommunityofinstagram #writercircle #bookmarketingtip #authorplatform #publishingabook #bookpublishing
If you’re an author struggling to come up with content ideas, this is for you! 🤷🏻♀️
Save this! ❤️ @mixtusmedia 👈🏻Follow!
Content sets you and your book apart from every other author out there.
So what is content? It can be…
⭐️social media posts
⭐️blog posts
⭐️podcast episodes
⭐️videos
⭐️topics for interviews
⭐️articles
⭐️newsletter topics
….and so much more.
It doesn’t matter what changes come to social media, or if a new flashy marketing tool comes along…
…when you have a content strategy and topics to share with your readers, you’re good to go.
And if you’d like to dig a little deeper, I’ve got you covered.
Download my free Book Marketing Blueprint - it will help you get started! The link is in my bio - be sure to grab your free copy!
#mixtusmedia #contentcreation #contentstrategytips #bookish #booklove #writersofinstagram #igwritingcommunity #writinglife #writerslife #bookmarketingtips #bookpublishing
Are you struggling to identify your ideal reader? 🤷🏻♀️
Save this! ❤️ @mixtusmedia 👈🏻Follow!
When it comes to figuring out what you should post on social media, where you should be online, and all of those important details, knowing who your ideal reader is the key.
Let’s break it down…
💥 When you close your eyes and think about the perfect person that you want to connect with and read your book, what do they look like?
💥 This can be someone you know, a current reader/client, it can be a reflection of yourself, or it can be someone totally made up.
💥 Make this person specific with details like their age, their interests, hobbies, what kinds of books they read, who their favorite authors are. For non-fiction, think about their questions, problems, and struggles that you and your book can help them with.
💥If your ideal reader reflects yourself, that’s a great starting point! But give them a different name. One of the important parts of an ideal reader is so you can remove your author hat and slip into their shoes.
💥 If you write in multiple genres, you don’t need to create a separate ideal reader for each genre. Your ideal reader very likely reads multiple genres (much like yourself!) and will respond to your posts.
It doesn’t have to be perfect in order for you to start. You’re going to get to know this person, learn more about them, and things might change - and that’s OK! You can’t screw it up.
Get started with this and grow from there.
If you want to dig a little deeper, download the Book Marketing Blueprint for FREE. Click the link in my bio!
#mixtusmedia #authortips #igauthor #tipsforwriters #authorproblems #instagramauthors #authorsofinsta #writercommunity #writersoninstagram #socialmediagrowth #socialmediamarketingtips #bookpublishing #bookmarketing #marketingstrategy #authormarketing #bookpromo #booksales #bookmarketingtips #b
Got a book that needs a promotional boost? I’ve got you covered. :)
Save this! ❤️ @mixtusmedia 👈🏻Follow!
If you have a...
⭐️ previously released book that you haven’t talked about for a long time
⭐️a book that didn’t get the marketing push you originally wanted
⭐️a book that hasn’t gotten the attention it deserves
...or any other situation you might find yourself in, this is for you. 😊
You don’t need to explain to readers why you’re relaunching or drawing more attention to it.
You don’t need to do anything over the top.
You simply have to start talking about it. 😊
Approach it like you would with any release. Make a plan (again, it doesn’t need to be complex) and start talking about it.
And if you’re looking for a plan, I’ve got you covered!
Download my free Book Marketing Blueprint - it will help you get started.
#mixtusmedia #writer #writersofig #writersofinstagram #aspiringwriter #aspiringauthor #write #writerscommunity #authormarketing #bookpromo #booksales #supportingauthors #socialmediaforauthors #bookmarketingtips #pubtip #authorcommunityofinstagram #writercircle #bookmarketingtip #authorplatform #publishingabook #bookpublishing
Your promotional time needs to have a plan...
Save this! ❤️ @mixtusmedia 👈🏻Follow!
You don’t have to go over the top with your book promotions. In fact, spreading them out even beyond your book launch is key to continuing book sales.
And to help you get started with creating a plan, download my free “Book Marketing Blueprint” - the link is in my bio.
#mixtusmedia #writer #writersofig #writersofinstagram #aspiringwriter #aspiringauthor #write #writerscommunity #authormarketing #bookpromo #booksales #supportingauthors #socialmediaforauthors #bookmarketingtips #pubtip #authorcommunityofinstagram #writercircle #bookmarketingtip #authorplatform #publishingabook #bookpublishing
Does putting yourself and your book ‘out there’ make you want to hide under a blanket and eat a row of Oreos? 🤦🏻♀️
I’ve been there! And many of your fellow authors have been too.
You’re not alone. :)
But in order to sell your book, to grow an audience, and build a writing career, you need to take that step forward to let people know about it.
This doesn’t mean that you have to show your face, dance around, or do what every other author is doing.
Not by a long shot.
You can be you!
If you’re looking for some direction and first steps that you can take, download my free Book Marketing Blueprint. It will help you get started. :)
And if this is something you struggle with, feel free to leave a comment. The authors and readers in this community are fantastic and want to support their fellow writers. ❤️
#amwriting #authorsofinstagram #authorsofig #ilovewriting #writingcommunity #wordcount #writersofinstagram #writersofig #indieauthors #writerscorner #writerscommunity #amediting #writers #wordsmith #aspiringauthor #igwriters #creativewriting #instawriter #writing #authorslife #lifeofawriter #mixtusmedia
If you’re an author who hasn’t finished writing your book but you want to gestate growing your newsletter list, this is for you! ⤵️
✅ Save this! @mixtusmedia 👈🏻Follow for more!
Many authors offer chapter downloads as a newsletter incentive to build their newsletter list.
But what if you aren’t finished writing your book?
What incentive or freebie can you offer instead of chapters?
Here are some ideas:
⭐️ list of book recommendations (this can be general or genre specific)
⭐️ a tip that solves a specific problem for your ideal reader
⭐️ a Spotify song list of songs that you listen to while writing or that could serve as a soundtrack for your book
⭐️ A book log or reading list template
There are so many things that you can do - get creative and have fun with it. 😊
I know newsletters can be confusing and overwhelming…
So to make the process easier to apply I created something for you.
Grab your copy of the Newsletter Starter Kit for Authors. It has everything you need to…
⭐️Step-by-step videos to help set up the technical side of your newsletter
⭐️Six tutorial videos
⭐️52+ newsletter topic ideas
⭐️40+ free incentive ideas
⭐️A newsletter planning system
⭐️Email templates
⭐️A newsletter framework
…and so much more!
Click the link in my profile to learn more and to grab your copy.
#mixtusmedia #amwriting #writersofinstagram #writingbooks #bookmarketing #socialmediacontent #bookpublishing #writinglife #igwritingcommunity #newslettermarketing #newsletters #emailmarketingtips
If you’re an author who’s struggling to figure out how to best market your book or how to even come up with a plan to put into place, you’ll want to save this one!
I’m going to share how to create a simplified bookmarking plan that’s going to help you reach more people so you don’t pull your hair out in the process.
One of the biggest misconceptions about marketing is the idea that if you do more you’ll get bigger and better results.
That isn’t always true.
Many times it’s just tossing ideas out to see what sticks.
That isn’t a way to market your book.
And this simplified process will help you!
If you want more guidance, help, and information to go even deeper, I’ve got you covered!
The doors are now open to The Author Circle!! It’s our exclusive monthly membership that provides both fiction and non-fiction authors with:
⭐️ Access to the Core Marketing Guided Lessons.
⭐️ A catalog of ever-growing Tutorials and Digital Downloads.
⭐️ Monthly “Office Hours” to ask Jenn questions and get live feedback, with access to Replays any time.
⭐️ Get your questions answered by fellow authors in the Q&A Space.
You get all of this PLUS the peace of mind from having easy access to straightforward, effective, and affordable information that will help you connect with your ideal reader and get more sales.
You get all of this for just $27/per month!! That’s less than a dollar a day!
But hurry - doors close on Tuesday, May 2nd!
Click the link in my profile for more details and to join. ❤️
#mixtusmedia #writer #writersofig #writersofinstagram #aspiringwriter #aspiringauthor #write #writerscommunity #authormarketing #bookpromo #booksales #supportingauthors #socialmediaforauthors #bookmarketingtips #pubtip #authorcommunityofinstagram #writercircle #bookmarketingtip #authorplatform #publishingabook #bookpublishing
Are you making this big mistake with your videos? ⤵️
Have you come across a Reel or TikTok with an author talking about their book but...the cover is backwards?
We need to make the title and book cover as easy to read and see as possible. And it's an easy fix.
Two options are to:
- use an inverted filter when you're recording your Reel or TikTok
- record your video using the forward facing camera
...and there you have it! 🙌🏻
It's a detail that makes a big difference!
P.S. Be sure to follow for more simplified book marketing tips! ❤️
#instabook #reader #books #booklove #bookish #writingcommunity #amwriting #bookstagram #bookcommunity #bookmarketingtips #bookmarketing #mixtusmedia
Here’s an easy way for authors and writers to create a successful book marketing plan that works! #authortok #authortokfyp #bookmarketingtips #bookpublishing #writingabook #sellmorebooks
We are all at different stages - stay the course!
