The Magazine Manager

11/12/2024

This holiday season, 69% of decision-makers are increasing investments in social commerce and 62% are leveraging AI for analytics and more.

Read more in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/social-commerce-ai-analytics-meeting-holiday-shoppers-where-they-are/

This holiday season, 69% of decision-makers are increasing investments in social commerce and 62% are leveraging AI for analytics and more.

11/08/2024

The overwhelming trust that readers have in newspapers over other media means greater advertising receptivity.

Read more about the trust potential and how your newspaper ad sales software can help even further in the latest Newspaper Manager blog:
https://www.newspapermanager.com/blog/the-continued-trust-in-newspapers-and-why-thats-significant-to-advertisers/

The Continued Trust In Newspapers, And Why That’s Significant To Advertisers by Mark McCormick November 6, 2024 It’s not the first time that research has come back showing newspapers to be especially trustworthy, but it’s still newsworthy all the same. Kantar’s new US Media Reactions Report ...

11/07/2024

If your team spends more time updating spreadsheets than actually hitting sales goals, it’s time for a better way. Join us for our FREE webinar, "From Chaos to Clarity: Streamlining Sales Goals Tracking for Publishers", and learn how to:

✅ Track goals directly in our all-in-one CRM ✅ Avoid repetitive exports and manual updates ✅ Gain real-time insights into your sales performance

🗓️ Date: November 13
🕛 Time: 12 PM EST

Register now to see how you can streamline sales goals tracking and free up your team’s time!
https://lnkd.in/erPj8hcR

11/06/2024

A new Gartner survey of senior marketing leaders found CFOs and CEOs were most skeptical of the value marketing has at their company.

Read more about marketing's ROI in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/proving-the-value-of-marketing-to-those-most-skeptical/

A new survey of senior marketing leaders found CFOs and CEOs were most skeptical of the value marketing has at their company.

11/05/2024

🚨 Reminder! 🚨 If data silos have your team juggling endless spreadsheets and systems, it’s time to simplify. Join us tomorrow at 12 p.m. EST for our FREE webinar, "The Multiple Data Silo Challenge: The Cost of Inefficiency in Publishing," to see Senior Software Consultant Kayla Walsh, dive into the true cost of managing multiple data silos and how to eliminate the chaos of disconnected data.

Say goodbye to wasted resources and hello to streamlined workflows! Don’t miss out — secure your spot today: https://lnkd.in/et3eC_G8

If you're struggling with multiple data silos dragging down your workflow, you're not alone! It’s a common challenge that leads to inefficiencies, costly errors, and wasted time.

But it doesn’t have to be that way! Join us for a FREE Webinar on November 6th at 12 p.m. EST, where we’ll break down how these silos are affecting your operations—and more importantly, how to overcome them.

Our Senior Software Consultant, Kayla Walsh, will cover:

-The hidden financial and operational costs of disconnected systems

-How streamlining your data into one unified platform can save time and money

-Real-life examples of companies that have made the switch and improved efficiency

Don’t let data silos hold your business back—register today!
https://lnkd.in/et3eC_G8

11/05/2024

A new Qualtrics survey finds that more than half of customers will cut back their spending or simply walk after a bad experience.

Read more in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/be-of-service-why-marketers-must-pay-attention-to-full-range-of-customer-experiences/

A new survey finds that more than half of customers will cut back their spending or simply walk after a bad experience.

11/04/2024

Not only do repeated ads make a negative impact on viewing experiences, but they negatively impact purchasing decisions as well.

Read more about how better targeting can help in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/ad-nauseam-the-effects-of-repeated-ads-and-how-better-targeting-can-help/

Not only do repeated ads make a negative impact on viewing experiences, but they negatively impact purchasing decisions as well.

10/31/2024

10/31/2024

According to a recent GetApp.com report, 4 in 10 consumers are overwhelmed enough from a brand’s texts and emails to unsubscribe at least once a week.

Read more about what email marketers can do in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/how-email-marketers-can-keep-from-overwhelming-consumers/

4 in 10 consumers are overwhelmed enough from a brand’s texts and emails to unsubscribe at least once a week.

10/31/2024

If you're struggling with multiple data silos dragging down your workflow, you're not alone! It’s a common challenge that leads to inefficiencies, costly errors, and wasted time.

But it doesn’t have to be that way! Join us for a FREE Webinar on November 6th at 12 p.m. EST, where we’ll break down how these silos are affecting your operations—and more importantly, how to overcome them.

Our Senior Software Consultant, Kayla Walsh, will cover:

-The hidden financial and operational costs of disconnected systems

-How streamlining your data into one unified platform can save time and money

-Real-life examples of companies that have made the switch and improved efficiency

Don’t let data silos hold your business back—register today!
https://lnkd.in/et3eC_G8

10/30/2024

A new WFA report forecasts the U.S. as just one of the global media markets to see greater media price inflation over the next two years, rising from 2.1% this year to 3.9% in 2026.

Read more in the latest Magazine Manager blog:
https://www.magazinemanager.com/blog/advertising-outlook-wfa-predicts-two-years-of-rising-media-inflation/

10/29/2024

Almost half of in-house marketers think AI will make them less dependent on agencies … while, at the same time, agencies largely foresee financial improvement.

Read more about this AI divide in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/where-agencies-marketers-disagree-on-ai-and-the-promise-that-suggests/

Almost half of in-house marketers think AI will make them less dependent on agencies, while agencies largely foresee financial improvement.

10/28/2024

A new EMARKETER report is calling out last-click attribution and showing why holistic models like media mix modeling are becoming increasingly popular.

Read more in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/last-click-lost-cause-why-marketers-are-embracing-media-mix-modeling/

A new report is calling out last-click attribution and showing why holistic models like media mix modeling are becoming increasingly popular.

10/24/2024

Will Google's recent announcement of ads in mobile users' AI Overviews be enough to help the company maintain its search dominance?

Read more about the quickly evolving, AI-fueled advertising landscape in the latest Magazine Manager blog:
https://www.magazinemanager.com/blog/advanced-advertising-are-googles-ai-overview-ads-enough-to-maintain-search-dominance/

10/24/2024

Is bad data slowing down your publishing business? Data decay, duplicate records, and inaccurate customer information can waste resources and lead to missed opportunities.

Join us, Oct. 30th at 12 p.m. EST, for a FREE webinar where Senior Software Consultant Kayla Walsh will walk through the challenges publishers face with bad data in CRMs. She’ll share key industry stats and demonstrate how Mirabel Technologies' built-in email verification and data de-duplication tools help maintain clean, accurate databases.

What You’ll Learn:

-Top reasons for bad data in a CRM

-The cost and impact of bad data on publishers

-The benefits of having clean data

-How our tools keep your CRM clean and effective

Don't miss this opportunity to improve your CRM’s performance and accuracy!

👉 Register today: https://lnkd.in/ekgFhzPz

10/23/2024

The top factor driving responsible AI investment for businesses is being able to differentiate their organization, product, or service.

Read more about AI adoption in the latest Magazine Manager blog:
https://www.magazinemanager.com/blog/money-talks-new-research-on-whats-driving-ai-investment/

The top factor driving responsible AI investment for businesses is differentiating their organization, product, or service.

10/22/2024

Despite Google's hold on traditional search, advertisers are seeing more and more purchasing decisions made with the help of AI.

Read more in the latest Marketing Manager blog:
https://www.mirabelsmarketingmanager.com/blog/search-supremacy-google-still-reigns-but-ai-an-increasing-part-of-purchase-decisions/

Despite Google's hold on traditional search, advertisers are seeing more and more purchasing decisions made with the help of AI.

10/21/2024

Meta has made a few headlines recently, touching upon both declines in audience engagement as well as tradeoffs in audience opportunities.

Read more publisher takeaways in the latest Magazine Manager blog:
https://www.magazinemanager.com/blog/audience-abandonment-are-publishers-moving-on-from-meta/