09/02/2024
“Sometimes, the most productive thing that you can do is to step outside and do nothing... relax and enjoy nature.” — Melanie Charlene. Happy
Jennifer Hanshew-WSI Digital Marketing
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09/01/2024
AI is no longer a futuristic concept. It's here, and it's transforming industries. A staggering 77% of businesses are already using or exploring AI! Are you one of them?
WSI’s latest blog dives into the world of AI and its impact on businesses. Discover how to position your company for success in the age of artificial intelligence.
https://www.wsiworld.com/blog/unlocking-business-success-with-ai-insights-from-wsis-survey
08/30/2024
Protect your online reputation and build trust with your audience! ️
Your online reputation is more important than ever in today's digital world. Ahrefs' guide dives deep into online reputation management (ORM) strategies, equipping you with the tools to:
• Address negative reviews effectively.
• Monitor brand mentions and sentiment online.
• Proactively build a positive online presence.
Learn how to take control of your online narrative and foster stronger relationships with potential customers.
https://ahrefs.com/blog/online-reputation-management/
08/29/2024
Looking for new ways to drive high-quality traffic to your website? Look no further than Reddit, the self-proclaimed "front page of the internet."
WordStream's insightful blog post explores five powerful strategies to attract engaged visitors from Reddit communities. Discover how to:
• Identify relevant subreddits where your target audience hangs out.
• Craft valuable content that resonates with Reddit's unique culture.
• Engage authentically and build trust with the community.
• Leverage Reddit ads to reach a wider audience strategically.
Turn Reddit into a valuable traffic source for your business!
https://www.wordstream.com/blog/drive-traffic-from-reddit
08/28/2024
Meta recently announced that it will enable creators on Instagram to build AI versions of themselves that can interact with fans via DM. Meta’s custom AI bots, currently in beta and limited testing with selected creators, will be able to answer questions in the style of that account.
Read more in Social Media Today’s blog:
https://www.socialmediatoday.com/news/meta-enable-influencers-create-ai-versions-themselves/720114/
08/27/2024
is a vibrant destination for businesses and professionals, not just another social networking platform. In this blog post, we examine the various LinkedIn plans offered and assist you in selecting the one that best meets your company's needs.
https://www.wsiworld.com/blog/what-linkedin-plan-is-best-for-your-business
08/26/2024
Many agencies find themselves trapped in the feast-or-famine business cycle. Phases of low income and project uncertainty are typical of this cycle, followed by high cash flow and project overload.
The root cause of this issue is that agency owners often stop marketing and seeking new projects when they are busy, leading to a drought in business when current projects end. In this article by , you’ll discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency's growth and success. https://www.socialmediaexaminer.com/how-to-transition-to-a-monthly-recurring-revenue-model/
08/23/2024
Let's face it: managing an engaging Instagram presence takes time. But what if you could reclaim some of those hours without sacrificing results?
Hootsuite's blog post explores the world of safe and effective Instagram automation. Discover how to:
• Schedule posts in advance for a consistent content flow.
• Automate repetitive tasks like responding to comments and mentions.
• Free up your time to focus on high-impact strategies.
But remember, automation is a tool, not a magic trick! This guide emphasizes the importance of using automation ethically and strategically.
Boost your Instagram efficiency and watch your engagement soar!
https://blog.hootsuite.com/instagram-automation/
08/22/2024
Google Analytics has always been crucial in digital marketing. Its most recent iteration, Google Analytics 4 (GA4), marked a significant turning point for tracking and understanding data from website visitors' online activities. Read about ’s transformative features and discover how it will reshape data analysis and insights in the digital marketing landscape of 2024.
https://www.wsiworld.com/blog/measuring-success-a-look-back-at-the-transition-to-ga4
08/21/2024
Cheers to the risk-takers and dreamers! Join us in honoring their relentless spirit and remarkable achievements. Whether you're an entrepreneur yourself or simply admire their courage and creativity, take a moment to recognize the incredible impact they make every day.
08/20/2024
Are you feeling the heat from your competitors? This blog post offers actionable strategies for outperforming your rivals and taking your business to the next level.
Discover how to:
• Leverage data-driven insights to identify weaknesses and opportunities.
• Craft winning marketing campaigns that resonate with your target audience.
• Optimize your sales funnel for maximum conversions.
Stay ahead of the curve and dominate your industry with powerful competitive intelligence!
https://pi-datametrics.com/blog/outperform-your-competition
08/19/2024
Just as a great photo tells a story, may your digital marketing successes tell tales of dedication and triumph. Happy World Photography Day!
08/17/2024
From providing essential services and support to advocating for change and promoting education, nonprofits play a vital role in society. Consider donating, volunteering, or simply spreading the word about your favorite nonprofit.
Together, we can help these organizations continue their important work and create a brighter future for all.
08/16/2024
Does your website copy effectively communicate your value proposition and drive conversions? Turn website visitors into leads with powerful copywriting! ✍️
WordStream's insightful blog post explores 17 actionable tips to craft website copy that resonates with your audience and compels them to take action.
From crafting clear headlines to using persuasive calls to action, this guide equips you with the tools to elevate your website's copywriting game.
Boost your marketing ROI and watch your website conversions soar!
https://www.wordstream.com/blog/website-copywriting
08/15/2024
Staying organized and efficient can be a challenge for any busy marketer or business owner. This insightful blog by Hootsuite offers valuable tips on managing multiple pages, including ideas on:
• Streamlining your workflow
•. Scheduling and automation tricks
• Best practices for seamless switching
Boost your social media efficiency and save time!
https://blog.hootsuite.com/multiple-facebook-pages/
08/14/2024
The latest episode of the “Embracing Change” podcast features an enlightening discussion with Robert Mitchell, Chief AI Officer at WSI. Hosted by WSI Consultant Gerardo Kerik, the episode dives into the transformative potential of AI for businesses and the importance of embracing this technology to stay competitive in today’s fast-paced market. Read the key insights and real-world examples shared during this enlightening discussion.
https://www.wsiworld.com/blog/embracing-ai-for-business-transformation
08/13/2024
It’s hard to believe we’re already more than halfway through 2024! That’s why this is a great time to revisit your business’s marketing strategies. What may have been working six months ago can quickly become irrelevant if you’re not staying up to date with what’s working in digital marketing.
Our latest blog post explores ten tips and tricks to keep your marketing fresh throughout 2024.
https://www.wsiworld.com/blog/revisiting-your-digital-marketing-strategy-mid-year-tips-and-tricks
08/12/2024
Today, we celebrate the incredible potential, energy, and creativity of young people around the world. Youth are the leaders of tomorrow, and their ideas and actions will shape our future.
08/09/2024
Are your leads dropping off halfway through your marketing funnel? Do you worry your marketing funnel isn’t doing the job? Don't despair!
Ahrefs has a solution: strategic mid-funnel content. This blog post dives deep into how you can leverage MOFU content to:
• Educate and nurture potential customers.
• Position yourself as the go-to solution for their needs.
• Build brand awareness and trust.
Stop missing out on valuable leads! Discover how strategic, well-crafted mid-funnel content can transform your marketing funnel and drive conversions. Read the full post here: https://ahrefs.com/blog/mid-funnel-content/
08/08/2024
Are you struggling to keep up with the ever-changing search engine landscape? Feeling lost in the ? We have you covered!
This insightful blog post from Pi Datametrics outlines four key strategies you can use to dominate the search game:
1. Optimize for voice search and conversational AI. ️
2. Identify your true competitors.
3. Embrace the conversational search landscape.
4. Prepare for a world where Google isn't the only search engine.
Read the full post here: https://pi-datametrics.com/blog/succeed-in-the-serp-multiverse
08/07/2024
With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences.
Learn more about the possibilities for your business by reading Forbes’ latest article on the topic.
https://www.forbes.com/sites/forbesagencycouncil/2024/06/25/17-practical-ways-to-integrate-emerging-tech-into-marketing-strategies/
08/06/2024
With over 2 billion monthly active users and a constantly evolving algorithm, standing out and achieving long-term success on Instagram can be challenging. Getting their content in front of the right people on Instagram is one of the biggest problems for marketers and content creators, regardless of their position or sector.
In this Social Media Examiner article, you'll learn how to create a sustainable Instagram strategy:
https://www.socialmediaexaminer.com/creating-a-sustainable-instagram-strategy-in-five-easy-steps/
08/05/2024
Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses” is WSI’s groundbreaking report that has captured insights from over 500 business owners and marketing professionals. The report delves into the current and future landscape of AI adoption in various businesses and reveals compelling insights into how SMBs can leverage AI for growth, efficiency, and competitive advantage.
Curious to see how your business compares? Read more here.
https://www.wsiworld.com/blog/unlocking-business-success-with-ai-insights-from-wsis-survey
08/02/2024
After rolling out its updated account analytics features last month, X is also preparing to launch updated ad analytics with improved dashboards and metric overviews, making tracking your paid content performance easier. Read Social Media Today’s blog post on what this all means for your business here.
https://www.socialmediatoday.com/news/x-previews-coming-improvements-ad-analytics/720253/
08/01/2024
In the constantly changing world of digital marketing, one strategy that never gets old is storytelling. Storytelling in content marketing isn't about relaying history or neatly packaging new facts; it's about creating stories that touch people emotionally and leave a long-lasting memory.
Read our latest blog to learn how to overcome content saturation challenges and balance quantity and quality in a crowded digital landscape with the power of stories.
https://www.wsiworld.com/blog/content-marketing-storytelling-that-resonates-with-your-audience
07/31/2024
We've all seen those little summaries popping up next to search results, promising instant knowledge. But are Google's AI Overviews always reliable?
A recent Moz blog post raises concerns about the potential dangers of AI Overviews, particularly for health-related searches. The article highlights:
• Misinformation: AI Overviews can provide inaccurate or incomplete information, potentially leading to poor health decisions.
• Lack of Nuance: Complex medical issues require careful explanation, which AI summaries often fail to deliver.
• Public Health Risks: Vulnerable users, especially those without access to proper healthcare, could be misled by AI Overviews.
The article argues for stricter regulations and user education regarding AI Overviews.
What are your thoughts on AI Overviews for your search results? Share your thoughts and experiences in the comments!
https://moz.com/blog/ai-overviews-fail
07/30/2024
Did you know that Google has a web index of “about 400 billion documents”? Read Ahref’s list of the top Google Search Statistics to bookmark for 2024: https://ahrefs.com/blog/google-search-statistics/
07/29/2024
In today's digital world, if your business doesn't have a functional website that attracts, delights, and converts, you might as well close your doors. Our latest blog post will show you how to enhance user experience and boost your online presence with six essential tests, from mobile responsiveness to ADA compliance.
https://www.wsiworld.com/blog/will-your-website-pass-these-six-performance-tests
07/26/2024
WSI has just released our highly anticipated AI report: Navigating the AI Landscape: A Business Insights Report
https://marketing.wsiworld.com/ai-report
This comprehensive report explores AI’s transformative power in marketing, offering valuable insights and actionable strategies for businesses of all sizes.
Here's what you'll find inside:
• The impact of AI on marketing today: Discover how AI is revolutionizing everything from content creation and campaign targeting to customer experience and personalization.
• Actionable strategies to integrate AI into your marketing campaigns: Learn practical tips and tactics to leverage AI and achieve tangible business results.
• Key trends shaping the future of AI marketing: Get ahead of the curve and stay informed about the latest advancements in AI technology that will impact your marketing efforts.
Download your free copy of the WSI AI report today and unlock the potential of AI to transform your marketing strategy!
07/25/2024
Do you want to engage your audience on LinkedIn on a deeper level? By mastering the art of through text posts, you can establish yourself as a relatable expert, share valuable insights, and inspire meaningful conversations with your professional network. Read this blog by Social Media Examiner to learn more: https://www.socialmediaexaminer.com/linkedin-written-content-strategy-from-ideas-to-stories-and-beyond/
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#LinkedIn is a vibrant destination for businesses and professionals, not just another social networking platform. In this blog post, we examine the various LinkedIn plans offered and assist you in selecting the one that best meets your company's needs. https://www.wsiworld.com/blog/what-linkedin-plan-is-best-for-your-business
It’s hard to believe we’re already more than halfway through 2024! That’s why this is a great time to revisit your business’s marketing strategies. What may have been working six months ago can quickly become irrelevant if you’re not staying up to date with what’s working in digital marketing. Our latest blog post explores ten tips and tricks to keep your marketing fresh throughout 2024. https://www.wsiworld.com/blog/revisiting-your-digital-marketing-strategy-mid-year-tips-and-tricks
Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses” is WSI’s groundbreaking report that has captured insights from over 500 business owners and marketing professionals. The report delves into the current and future landscape of AI adoption in various businesses and reveals compelling insights into how SMBs can leverage AI for growth, efficiency, and competitive advantage. Curious to see how your business compares? Read more here. https://www.wsiworld.com/blog/unlocking-business-success-with-ai-insights-from-wsis-survey
In a society where digital interfaces prevail, it is easy to forget that there is a human being behind every screen, and that person wants connection and understanding. We at WSI recognize this essential truth and prioritize genuine, empathetic connections in our digital strategies. Read our latest blog post to learn how WSI's Consultants embrace the combination of #digital innovation and human empathy and skill to establish meaningful relationships and achieve corporate success. https://www.wsiworld.com/blog/embrace-digital.-stay-human-the-value-of-being-the-person-in-the-loop
According to HubSpot, 28% of the top companies across industries actively use marketing automation and #AI marketing tools. Read WSI’s latest blog post to discover how AI-powered marketing automation tools can revolutionize your business growth strategy. https://www.wsiworld.com/blog/ai-marketing-automation-saving-time-while-growing-your-business
Discover how AI is transforming small and medium-sized businesses with WSI's latest report: Navigating the AI Landscape: Strategic Insights for Small and Medium-Sized Businesses. This comprehensive guide reveals how companies worldwide are leveraging AI for growth, innovation, and competitive advantage. 🔍 Key Insights: • 73% believe AI will impact operations within 12 months. • 83% plan to use AI to boost revenue. • Strategic tips for integrating AI into your business. Download your free copy today and stay ahead of the curve! 🚀 👉 Get Your Free AI Business Insights Report
Discover how the rise of voice search and smart assistants is reshaping consumer behavior and challenging marketers to adapt their strategies. https://www.wsiworld.com/blog/the-rise-of-voice-search-optimizing-your-seo-content-for-the-future
As the digital marketing landscape evolves, Google's decision to phase out third-party cookies on Chrome marks a significant turning point. This move is a strategic step towards bolstering online privacy. Learn how to navigate the post-third-party cookie world in digital marketing by reading our latest blog post: https://www.wsiworld.com/blog/navigating-the-cookie-apocalypse-marketing-in-a-post-cookie-world
A positive reputation is essential for attracting clients, gaining their trust, and achieving commercial success online. In this blog post, we discuss the importance of reputation management and examine its implications for organizations of varying sizes. https://www.wsiworld.com/blog/why-is-reputation-management-important-for-my-business
The digital marketing world is on the brink of another major shift with the introduction of Google's Search Generative Experience (SGE). This innovative AI-driven feature promises to redefine SEO and PPC advertising, offering both new opportunities and challenges for marketers. Read our latest blog post to discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. https://www.wsiworld.com/blog/what-is-sge-search-generative-experience-and-how-can-it-impact-your-business
Forbes defines a Fractional CMO as “a marketer who works with businesses for a fixed amount of time in a given month, often just a handful of hours.” Is this a solution for your organization? Read our latest blog post to find out. https://www.wsiworld.com/blog/fcmo-services-strategic-leadership-without-full-time-commitment
Companies are always looking for new and creative ways to improve the customer experience and maximize return on investment (ROI). Chatbots are one technology that has changed the game in this area. These AI-enabled virtual assistants have several advantages, from enhancing customer service to increasing engagement and revenue. Our latest blog covers the best practices for user #chatbots for #customerservice, sales, and engagement. Learn more here. https://www.wsiworld.com/blog/maximizing-roi-how-chatbots-can-transform-the-customer-experience
Exciting news for digital marketers! Dive deep into the latest edition of WSI’s Digital Minds book, your ultimate guide to staying ahead in the digital landscape. Packed with invaluable insights and strategies, this book is a must-have for every digital marketer. Get your copy today and elevate your digital game! #DigitalMarketing #WSI #DigitalStrategy https://marketing.wsiworld.com/wsi-resources-digital-minds-ver-3
Empower your AI strategy with our AI Principles Template to help organizations develop ethical frameworks for their AI initiatives. Our AI Principles Template is designed to be adaptable to any business, regardless of size or sector. It ensures your principles align with your organization's values and business goals. This all-inclusive tool is revolutionary in guaranteeing responsible AI deployment. Dive in now! #AI #EthicalAI #WSI https://marketing.wsiworld.com/ai-principles-template
Are you ready to discover the benefits of predictive lead scoring and how it can enhance your business? Read WSI’s latest blog post to learn how to unlock the power of lead scoring in your sales strategy with your CRM. Read more now. #leadscoring #salesprocesses https://www.wsiworld.com/blog/lead-scoring-enhancing-your-sales-strategy
We've refreshed our popular blog post on #marketingautomation to bring you the latest key developments for your business. Read our article and stay ahead of the competition with all the latest AI-powered marketing automation tools that can save you time and money. https://www.wsiworld.com/blog/5-steps-marketing-automation-success
Do you want to use cutting-edge technology, data-driven insights, and a deeper understanding of the #customerlifecycle to communicate with your customers? Then, our latest blog post is for you! https://www.wsiworld.com/blog/mapping-your-customers-journey-the-key-to-targeted-marketing-in-2024
The #digitalmarketing landscape is rapidly changing as companies prepare for 2024, bringing in new trends with significant sway. A strategic approach is necessary for small and medium-sized businesses (SMBs) to navigate this dynamic environment. And as always, their WSI Consultants stand by as their trusted guides in the world of digital marketing. Read about seven key trends tailored to the needs of SMBs in our latest blog post. https://www.wsiworld.com/blog/2024-marketing-overview-key-trends-business-owners-should-know
Want to ensure a consistent flow of leads for your business? Our blog has the answers you need. Learn why a full lead generation pipeline is essential and how to achieve it here: https://www.wsiworld.com/blog/the-importance-of-keeping-your-lead-generation-pipeline-full #LeadGenerationStrategies
Ready to take your business to the next level? Explore the game-changing benefits of CRMs in our latest blog post. Learn how to enhance customer experiences and drive growth. Check it out here: #CRMStrategy #BusinessGrowth https://www.wsiworld.com/blog/revolutionizing-businesses-with-crm-the-power-of-customer-connections
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