12/18/2024
Why are Client Testimonials a Game-Changer?
Today, I had the pleasure of filming a powerful client testimonial, and it reminded me why these videos are so impactful. Testimonials go well beyond telling potential clients what you do—they show the real-life impact your business has through authentic, personal, relatable stories.
When producing these videos, I aim to:
✅ Visually Support the Story: Using B-roll footage and supporting visuals that align with the testimonial helps bring their words to life and make a deeper connection with viewers.
✅ Keep It Real: Before rolling the camera, I spend time chatting with my subjects to help them feel calm, confident, and natural on screen—because their story is what truly matters.
Here’s a few frames or angles from today’s shoot—proof that a comfortable subject and a great story can work wonders!
If you’re looking to build trust and connect with your audience, let’s talk about how we can bring your stories to life.
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