What happens when we lead with empathy in a corporate setting?
This week, we spoke with Jessica Padula, VP of Marketing at Nespresso, about her leadership philosophy based on psychological safety and a sense of belonging among her team.
You can learn more in episode 395: What is Nespresso Brewing Up for Gen Z, available on our website (https://wp.me/p9yNpY-NUs) or anywhere you listen to podcasts!
#leadership #ImposterSyndrome #womeninbusiness #podcast Nespresso
What makes an effective campaign?
This week, Alan asked Geoff Cottrill this exact question.
Geoff is currently Chief Brand Officer at Topgolf and has an impressive resume with stops at Coca-Cola, Converse, Starbucks, Procter & Gamble, and MullenLowe.
He calls on all of his experience to give us this great advice.
You can hear the full conversation now wherever you listen to podcasts or on our website (https://wp.me/p9yNpY-NUc) ⛳️
#topgolf #adcampaign #marketingtips #career
Why do companies go after stadium and arena naming rights?
This week, we spoke to Mike Sanders, CMO of Kaseya, and one of the driving forces behind getting them the naming rights to Kaseya Center in Miami.
An increase in applications is just one of the benefits Mike and his team are seeing so far.
To learn more, check out episode 393, available now on our website (https://wp.me/p9yNpY-NU0) or wherever you listen to podcasts!
#KaseyaCenter #marketingpodcast #cmoadvice
"There is not a right way or a wrong way. Stop focusing on that. Focus on crafting YOUR way."
What does marketing your way look like? This week, we hear from Doug Zarkin about how he learned his way working on icon brands like Harry Potter, Victoria's Secret, and Reebok.
You can find our full conversation in 392: Has Your Brand Been Friend Zoned? How to Tell and How to Get Out of It with Author Doug Zarkin now!
Check it out on our website (https://wp.me/p9yNpY-NU6), or wherever you listen to podcasts 🎙️🎧
#marketing #branding #marketingpodcast #career
It’s amazing what happens when you take the process engineering skills of a Lean Six Sigma Black Belt and apply them to improving your customer experience and ensuring you are delivering on your brand promise.
In this week's joint interview, you will hear from fractional CXO and author, Nicholas ”Z” Zeisler, on how he is helping organizations better align their CX with their brand promises by figuring out where they’re falling short, taking decisive and deliberate action to improve how they do business, and finding efficiency in the process to drive brand alignment.
Check out Episode 391: Marketing and CX are Two Sides of the Same Coin today, wherever you listen to podcasts!
https://wp.me/p9yNpY-NTK
#brandidentity #marketingstrategy #marketingpodcast ##customerexperience
Do you ever feel a disconnect between what your marketing team promises and what the consumer actually experiences?
In this week's joint interview, we hear from one of the world’s boldest fractional CMOs, Muriel Lotto, on why “brand promise has to reflect but also inspire brand delivery.”
To learn more, check out this week's joint interview in episode 391: Marketing and CX are Two Sides of the Same Coin with Nicholas Zeisler and Muriel Lotto, Fractional CXO and CMO, respectively.
https://wp.me/p9yNpY-NTK
What would you do if your already narrow audience with a limited lifetime value had seen a 20% decline since 2007?
That is exactly what is happening for Munchkin, as the US is seeing declining birth rates.
This week, we learned from Munchkin’s VP of Marketing, Kristin Pagano, about how they are overcoming challenges by focusing on functionality, innovation, and creating connections to their consumer base in ways that really matter.
Check out episode 390: Innovation is the Competitive Advantage on our website (https://wp.me/p9yNpY-NTx) or anywhere you listen to podcasts!
#marketingtips #podcastinterview
“Keep learning, take risks, and all is going to be fine!”
Isabelle Guis, Global CMO and CEO of North America for Brevo, formerly Sendinblue, has an incredibly impressive resume and got it by taking risks and blazing her own path.
Before joining Brevo, Isabelle was pivotal in leading Salesforce's $5 billion Sales Cloud Product Marketing organization, which grew by $1 billion under her tenure. After that, as Commvault's CMO, Isabelle, and her team transformed traditional perpetual software marketing into best-in-class agile SaaS marketing. Most recently, she served as the Chief Marketing and Strategy Officer at Egnyte, where she successfully launched a new content protection solution, expanding their Total Addressable Market (TAM) by a factor of 10x up to $25 billion.
In our interview, she summarizes her advice for other CMOs and market leaders that she has learned from taking the reigns in her current and previous roles. You can hear her full response in our newest episode now, on our website (https://wp.me/p9yNpY-NTj), or wherever you listen to podcasts!
#MarketingPodcast #Innovation #Leadership #Advice #MarketingTodayPodcast
Has the marketing world leaned too far into targeting?
In his interview with Angela Voss, CEO of Marketing Architects, Alan notes that there seems to be an obsession with the perception of efficiency that targeting provides.
The ability to buy broader reach media AND measure it effectively is one of the many aspects that sets Marketing Architects apart from other media buying agencies.
Be sure to check out the full interview with Angela to hear more about "positive spill", key findings from thier newest report called Reach, Revenue, and ROI: 3 Factors for Effective TV Advertising, and much more!
https://wp.me/p9yNpY-NT9
#Targeting #MediaBuying #TVadvertising
Twitter, TikTok, and Thread, oh my!
Social media platforms will continue to evolve, and as we learned from Carl Loredo, Global CMO at Wendy's, “To be at the forefront of culture, you also have to enter into some uncharted spaces."
Wendy's is known for its presence on Twitter, but rather than take the easy path and keep crushing on text-based platforms, Carl and his team decided to take a risk and do the work to develop video content for a move over to TikTok.
You can learn more about how Wendy’s maintains its position as a challenger brand in our full interview with Carl, available now!
Has your brand embraced newer platforms like TikTok and Threads yet? Tell us in the comments!
https://wp.me/p9yNpY-NSI
#socialemediamarketing #threadsapp #twitterx #tiktokmarketing #marketingpodcast
"If you're not failing, you're not pushing hard enough."
Mint Mobile has seen 90,000% revenue growth over the last 5 years. This week, we hear from Aron North, CMO of Mint Mobile, about the secrets to unlocking this insane hypergrowth curve.
Learn more about their strategically driven, insight-based, and consumer-first strategy in Episode 386: Take a Calculated Risk and Have Some Fun, out now, wherever you listen to podcasts!
https://wp.me/p9yNpY-NSC
#hypergrowth #revenue #cmoinsights
Chunky Style Milk was effective, but why run a Superbowl ad when you can give out 300,000 months of free service instead?
Last week, we heard about the importance of giving out samples in our conversation with Liquid I.V. This week, we hear from Aron North, CMO of Mint Mobile, on how the same principle works with service-based companies as well.
Get all the details and hear the hypothesis behind Mint's success in Episode 386: Take a Calculated Risk and Have Some Fun, available anywhere you listen to podcasts or on our website: https://wp.me/p9yNpY-NSC
How much time do you spend in the comment section for your brand?
The gap between consumer and brand is shrinking and the comments section is where people speak most freely.
Stacey Andrade-Wells, VP of Marketing at Liquid I.V tells us how listening to consumers where they are the most honest informs their product development, and marketing campaigns, and helps them keep a finger on the pulse of culture.
Learn more about Consumer-Focused Product Development and Go-To-Market Strategy in our newest episode, out now!
https://wp.me/p9yNpY-NSi
#gtmstrategy #sociallistening #productinnovation #marketingtoday
Is your marketing team talking about Roblox yet?
In our newest interview with Yonatan Raz-Fridman, Founder and CEO at Supersocial Inc., we learn why some brands, like NARS Cosmetics, are getting on the platform now and why your brand may want to as well.
You can find the full episode on our website or wherever you listen to podcasts!
What are your thoughts on immersive world advertising?
#genzmarketing #genalpha #future #podcast
Gen Z and Alpha have a very unique relationship with the internet, and eventually, those kids will grow up and likely want the same immersive experience when they interact with media, entertainment, and shopping.
This week's guest, Yonatan Raz-Fridman Raz-Fridman, Founder and CEO at Supersocial Inc., has a front-row seat to the new technologies that are impacting human behavior and is working with brands, like NARS Cosmetics, to authentically integrate into the next generation.
Check out our newest episode to learn about how and why your brand may want to think about getting started on this new frontier.
#genzmarketing #genalpha #marketingtodaypodcast #metaversemarketing #foryou
Are you trying to drive transformation?
Brigitte King, Chief Digital Officer at Colgate-Palmolive, has successfully done just that in many different roles throughout her career. In our newest episode, she gives practical advice for anyone trying to do the same when it comes to managing their time, their team, and their strategies.
Get the full context for this advice and much more in episode 383: How to Drive Transformation and Use Data Wisely, out now!
#linkedinpresents #marketingtodaypodcast #digitaltranformation #leardership #advice
If you're in marketing, you're in data.
What rules does your company follow when it comes to data collection and use? Let us know in the comments!
Brigitte King, Chief Digital Officer at Colgate-Palmolive, was a pioneer when data started to transform marketing. In the following years, she remained an expert in the field while maintaining her traditional marketing roots. In our interview with her, Alan asks how to avoid the "land grab" that seems to be happening. Brigitte gives us two simple rules. Be sure to listen to the full episode, available now!
#linkedinpresents #marketingtodaypodcast #brand #culture #datacollection #digitaladvertising #marketingpodcast
What has been your favorite brand collaboration?
Mine was when @krispykreme put an entire Mars Twix in a doughnut 🤤
David Skena, Global Chief Brand Officer at Krispy Kreme, tells these types of collaborations with big brands such as Oreo and Chips Ahoy from Mondelēz International, The Hershey Company, and Good Humor is a win-win for all involved by compounding happiness for consumers and sales for brands.
You can hear more about Krispy Kreme's marketing strategies in our newest episode, available using the link in the comments!
#linkedinpresents #sweets #partnership #collaboration #Marketingtodaypodcast
Whether it's B2B, B2C, or SMB, at the end of the day, it's just a bunch of humans serving another bunch of humans.
Hear from Sarah Acton, CMO at BILL, on what spurred their recent rebrand and how they are weaving humanity and integrity through every aspect of their business.
Listen to the full interview here 👇
https://wp.me/p9yNpY-NRQ
#linkedinpresents #Marketingtodaypodcast #marketingstrategy #smallbusinessmarketing #rebrand
What is image equality? Why do we need to start thinking about diversity as a business strategy rather than just a DEI strategy?
Hear more about why who we hire matters in our newest episode, Modernizing, Diversifying, and Maximizing Opportunity with Kadian Langlais, CMO at Renfro Brands, now on our website or wherever you listen to podcasts!
https://wp.me/p9yNpY-NRH
#linkedinpresents #marketingtodaypodcast #hirng #businessbuilding
Have you ever read a headline that emotionally stopped you in your tracks?
Can AI-generated copy do that?
Hear more on this topic in our newest episode, Empathy-based and Effortlessly Stylish Marketing with Matt Lattman, SVP of Acquisition Marketing at Discover, out now on our website or wherever you listen to podcasts!
https://wp.me/p9yNpY-NRD
#linkedinpresents #marketingtodaypodcast #AI #chatgpt #copywriting #adcopy #future
In our new episode, Alan and Joshua discuss Born This Way Foundation initiatives like the Be There Certificate and #BeKind365, the impact social media has had on young people, and what the Foundation is doing for the #LGBTQ+ community.
Check it out now to learn more about how your company can get involved with the Foundation and take steps to build a kinder, braver world!
https://wp.me/p9yNpY-NRy
#linkedinpresents #Marketingtodaypodcast #socialchange #socialresponsibility #nonprofit
ICYMI: @grantejohnson1 CMO at @emburse highlights the limits of technology and the need to get close to your customer... https://pod.fo/e/fde75
Four Billion Views on TikTok and More with the CMO of EOS Products Soyoung Kang
Four Billion Views on TikTok and More with the CMO of EOS Products Soyoung Kang
Listen to the full episode here
https://www.marketingtodaypodcast.com/ep182
During this 182nd episode of “Marketing Today,” host Alan Hart interviews Soyoung Kang , the chief marketing officer at EOS Products. Soyoung brings a unique perspective and expertise in strategy and brand development.
Kang shares her career journey, which started with a bachelor’s degree in architecture from MIT. The journey continued with a transition from consulting at Boston Consulting to vice president at Bath & Body Works, leading to her current role at EOS.
Since joining EOS, Kang's launched a reboot of the core brand, including the creative identity, strategic vision, product pipeline, messaging strategy, and content. She debuted a new campaign called "Make It Awesome," as well as the EOS flavor lab. When asked what the biggest challenge of driving so much change was, Kang said, “the toughest part of it was truly flying the plane while we were building it."
Highlights from this week’s “Marketing Today”:
• Soyoung's fascination with Architecture: "It's a personal passion of mine, and it fuels how I like to think about what I bring to my day-to-day." 01:40
• A "little detour" for the Fulbright Fellowship. 04:03
• Recruited into Consulting: "They have a way of thinking that consulting firms see as a strategic potential and a way of breaking down problem-solving." 05:03
• Soyoung's adventure into marketing via strategy. 06:02
• Shifting into a "Head of the Brand" role. 08:05
• "If I consider the first 10 years of my career as learning how to be a strategic thinker, the next 10 years of my career were really understanding how to create brand stories." 08:58
• Soyoung's current role as CMO at EOS: "After leaving Bath & Body Works, I really wanted to take on something that was different in scale." 09:46
• The Unique offering of the EOS brand. 10:40
• Deciding what to ta
Oreo: a 100-year success story with Justin Parnell
Oreo: a 100-year success story with Justin Parnell
Listen to the full episode here
https://www.marketingtodaypodcast.com/ep178
During this episode of “Marketing Today ,” host Alan Hart interviews Justin Parnell , the head of Oreo brand marketing and senior director at Mondelez. He has over 15 years of experience building some of the most iconic food and snack brands.
Parnell shares with us not only how to survive but thrive in center-store and grocery. He talks about how you maintain relevance as a 100-year-old cookie as culture changes, as your consumer base changes, and continue to innovate. He also shares how to be successful in zero-based budgeting (ZBB).
Justin discusses the importance of staying relevant in the demanding environment of consumer package goods (CPG). "The brands that do well place a premium on being distinctive." Modern-day marketers have to focus on being able to execute great strategies in a way that makes them distinctive. Parnell shares the necessity for marketers to make an impact on the world in setting the tone for greater inclusivity.
Highlights from this week’s “Marketing Today”:
• Justin's background and path towards Mondelez. 01:45
• Pivotal twists along the journey 03:46
• How does a CPG brand thrive and grow in a challenging environment? 06:51
• The importance of being distinctive and willing to evolve. 07:41
• How Oreo has maintained its relevance as a 100-year-old cookie. 09:56
• Successfully incorporating diversity and inclusion in your brand story. 15:42
• Re-defining the "multi-cultural" market. 19:36
• The latest in digital marketing and how marketers should be using those tools. 21:31
• Tips on taking marketing "24/7" 24:42
• What's working to track the younger demographics? 26:20
• The variety of sources for ideas. 30:03
• How to quickly capitalize on shifting your product to the culture. 33:00
• The philosophy for Mondelez on how to approach zero-based budgeting. 35:58
• An
