Chemist Media

12/02/2024

Sports marketing is a powerful strategy that can transcend demographics, cultures, and marketing bais. https://shorturl.at/GLQ27

05/02/2024

Ever wonder where your digital ad dollars go? We did too, and so we did some research. Ask your current provider what % of every dollar you spend is directly reaching your ideal customer profile... sit down before they answer.

08/01/2024

The consumer is not a moron. They are your neighbors. She is your wife. He is your friend. Just because you've built it doesn't mean they'll come.

06/12/2023

Do you know where your ad dollars are going? We do. You should too.

Impression price isn’t correlated with quality, and only 36 cents of every ad dollar reaches a consumer, industry report finds.

02/05/2023

Advertising without media chemistry is like shooting an arrow into the air and trying to catch it with a target.

16/11/2022

Many brands have distanced themselves from advertising on Twitter amid concerns new management will scale back content moderation and expose brands to questionable content. Our advice: with a strong ad manager you have nothing to fear. In fact, this change permits the opportunity to grow!

04/10/2022

It's official - DFW Radio just got better. The old grey wolf is back on the air headlining the return of a third sports-oriented station in the Metroplex. For advertisers, what an opportunity!

Sports Illustrated’s Richie Whitt is reporting that iHeartMedia Rock “97.1 The Eagle” KEGL Fort Worth/Dallas will flip to Sports as soon as Friday, September 30. The station will rebrand as “97.1 The Freak” confirming what we first reported earlier this week in our Domain Insight report. C...

20/05/2022

The last two years have changed consumer behavior and in turn the media landscape. This is a great document to dive in and see it all, but of course we are here to interpret it for you!

Link to Download:
https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1649855483_4140011690.pdf

08/03/2022

The Trends from Twitter are out!
Few key takeaways :
-- Engage-able content is what the audience is looking for.
"Live streaming, collaborative platforms, and multiplayer gaming invite mass participation while also fostering a sense of togetherness."
"Explore how you can bring IRL experiences to life on Twitter in meaningful ways. For example: hosting a Q&A with an expert, or a live event bringing learning and amazement to your audience."
-- Streamlining life and optimizing maximum efficiency has become a high priority.
"Help people envision and adapt to the future by showing how your new products/services make lives easier with a human-centric focus"

Download it here: https://marketing.twitter.com/en/insights/the-conversation-twitter-trends-2021 -page-modal

Discover how the talk on Twitter can tell us what’s on people’s minds and how brands can stay ahead of what’s happening.

20/01/2022

Social Media is a crucial element in the marketing mix. It is a platform that allows you to connect with your audience in a more personal way.

Here's some helpful hints : https://bit.ly/3qF2Ca5

01/12/2021

2022 is right around the corner and for our friends in the broadcast world, we have the 2022 Broadcast Calendar ready for download here:

https://chemistmedia.com/wp-content/uploads/2021/11/2022-Dallas-Broadcast-Calender-Media.pdf

01/11/2021

Wrapped Vehicles were proven to be the most memorable form of transit OOH in the 2019 study.
Check out ChemistMotion!

https://chemistmedia.com/motion/

ChemistMOTION Chemist MOTION Chemist AUDIO Chemist DIGITAL Chemist MOTION LET’S GET STARTED Advertise on Uber, Lyft and DoorDash cars Attention is the new marketing currency and nothing stands out like an advertisement that catches your eye when you least expect it. Community advertising through t...

25/10/2021

Ever wondered about the effectiveness of digital billboards?

19/10/2021

"This year, more than 60% of US adults ages 18 to 34 will listen to podcasts monthly."

Podcasts are a great way to connect with a specific audience through a channel they regularly tune into, from hosts they trust.

https://www.insiderintelligence.com/insights/the-podcast-industry-report-statistics/

This is an in-depth look at the podcast industry focusing specifically on key drivers of its recent boom and the audiences pushing it to new heights.

25/06/2021

Out of Home continues to show strong growth in the advertising world. With expansive reach, low CPMs, and a diverse medium, we help you navigate the trends and comparisons to find the right OOH to incorporate into your strategy.

Growing urbanisation, increasing digitisation and accelerating technological innovation within the sector, mean Out-of-Home communicates faster,...

25/06/2021

Customer Engagement v Customer Experience

In this blog post, we’ll look at both experience and engagement, to see how these two complementary strategies can grow your customer loyalty.

25/06/2021

80% of Instagram users follow a business.
We help you create content & visuals to resonate and connect with your audience creating engagement and brand awareness.

Are you looking to add Instagram ads into your social media marketing mix in 2019? Check out this infographic.

25/06/2021

Having a well defined brand is critical to any business, no matter how large or small.

https://baerpm.com/2017/05/30/why-is-brand-building-important/

25/06/2021

Rideshare/Delivery advertising continues to grow in adoption across the nation & proving that it has one of the highest brand recall rates in Out of Home.

25/06/2021

“The past year has categorically shifted the television viewing landscape. Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. "

https://www.nielsen.com/us/en/insights/article/2021/the-gauge-shows-streaming-takes-a-seat-at-the-table/

25/06/2021

With hefty CPM's and a cut throat content environment, your instagram campaign won't cut it on TikTok.
Curious if the hottest new social platform is right for your media mix?

In the space of four years, TikTok has secured more than one billion users worldwide, leapfrogging the likes of Twitter and Snapchat without even breaking a sweat. It was also the second-most downloaded app of 2019, beating both Facebook and Instagram while only losing out to WhatsApp.

25/06/2021

If you've been watching the Euro 2020 competition, then you likely saw the headlines & social media about Ronaldo and Coke.
Is all press good press? Did his public refusal to endorse Coke hurt the brand?

Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-...

25/06/2021

What you need to know about marketing in a cookie-less world.

Privacy is increasingly important to consumers and, with data protection regulations growing stricter, brands need to be guided by a unified approach to consent-driven data.

25/06/2021

27% of the US cable subscribers intend to cut the cord in 2021, up from 15% last year.
What does this mean for your broadcast planning & how do you reach that audience in a new way?
Reach out to your local Media Chemist for a customized formula.

https://pages.thetradedesk.com/rs/527-INM-364/images/TheCTVTippingPoint_WhitePaper_TTD_Jan2021.pdf

25/06/2021

A new report from WARC/Posterscope that analyzed campaigns over the 5 years from 2015-2020 showed how Out of Home has a major impact driving foot traffic and in-store sales. According to the study consumers who see Out of Home advertising are:

https://www.emcoutdoor.com/blog/2021/06/out-of-home-media-drives-consumer-activity-in-the-real-world-and-online/

25/06/2021

Digital Place Based OOH Options continue to develop & are showing their effectiveness in driving consumer action.

25/06/2021

Its proven that listeners will develop "personal" relationships with the radio hosts they often listen to. This voice is one they trust and tune into & makes personality endorsements a coveted element into any marketing mix.

https://www.rab.com/whyradio/wrnew/wr-research/pdf/Katz%20Radio%20Group_Audio%20Receptivity.pdf

25/06/2021

Share of Time spent listening to Audio Sources.
We work with local businesses to identify who your audience is & their listening behavior to effectively and efficiently reach them.

https://www.rab.com/whyradio/wrnew/wr-research/pdf/EdisonSuperListeners2020.pdf

22/06/2021

When most people hear "Out of Home" they think of buzzing digital signage in city centers or traditional billboards on the side of highways, but the industry is far more robust than that! And we have vendor partners across many mediums in OOH to provide your media plan with unique offerings to differentiate your brand in an oversaturated market.

14/06/2021

In DFW, people travel around 28.6 miles each day.
Audio & Out of Home provide great options to reach your target audience while driving these miles each day.

However, both industries can be complex, and we're here to help you evaluate the options to help grow your business.