Local Profile

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Local Profile Connecting communities across Collin County, we are Local. The magazine of good living in and around Collin County.

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Local Profile magazine, formerly Plano Profile, is a community-based cross-channel publication for those who live or work in Collin County, Texas, an affluent community just north of Dallas. The combination of affluent citizens, exceptional healthcare, business growth, exemplary schools, and a diverse demographic make up the fabric

of Collin County

Our print publication is delivered monthly by direct mail to 50,000 homes and businesses across Collin County: Plano, Allen, Frisco, McKinney, Prosper, Celina, Fairview, Richardson and Far North Dallas. Our print publication is delivered monthly by direct mail to 47,000 of the most affluent homes in and around Plano, with average home values in excess of $515,000. An additional 3,000 print magazines are distributed to local businesses and key partners including; The Plano Chamber of Commerce; Plano Government; doctors offices; leading businesses; Downtown Plano; The Shops at Legacy; Toyota Corporate Headquarters, California and Mercedes Benz. Our website is updated daily with local news and events and our weekly email newsletter keeps readers up to date with everything going on in and around Plano. For nearly 40 years, business, civic and nonprofit leaders have looked to Local Profile to tell their stories. Our readers are apprised of current trends, volunteer opportunities, literature, the arts, education, and county-wide events. The launching of commercial enterprises, ongoing business networking opportunities, and continuing education programs—all of which lead to employment gains and a healthy economy—are topics frequently covered in both our online and print magazine. With more than 160,000 monthly readers and numerous options including web and print media, Local Profile will help you grow your business and reach more customers than ever before.

So delicious.
11/01/2025

So delicious.

Start the new year with a deceptively simple bowl of noodles

Just how much snow did Collin County get?
10/01/2025

Just how much snow did Collin County get?

Some areas got up to 6 inches of snow — what about where you live?

Plano-based JCPenney and SPARC Group have joined forces to establish a new entity, Catalyst Brands.
09/01/2025

Plano-based JCPenney and SPARC Group have joined forces to establish a new entity, Catalyst Brands.

Catalyst Brands is headquartered at JCPenney's corporate location in Plano

McKinney’s dining scene is filled with high-quality, healthy options — all year round.
09/01/2025

McKinney’s dining scene is filled with high-quality, healthy options — all year round.

Keep your resolutions while eating some incredible food

As winter snow hits Collin County, TxDOT crews are working to ensure roads remain clear and passable, sending crews to N...
09/01/2025

As winter snow hits Collin County, TxDOT crews are working to ensure roads remain clear and passable, sending crews to North Texas.

Roads were pre-treated as early as Jan. 5 in preparation for storms

Collin County residents woke up to winter weather this morning as sleet began falling around 7 a.m., followed by snow ab...
09/01/2025

Collin County residents woke up to winter weather this morning as sleet began falling around 7 a.m., followed by snow about 45 minutes later.

Freezing temperatures and snow are expected to last through Jan. 9 and into Jan. 10

We’ve eaten his food and next month, we can see his art.
09/01/2025

We’ve eaten his food and next month, we can see his art.

Chef Kenny Bowers will host his inaugural art show benefiting St. Jude on Feb. 1, 2025

HALL Group announced that Chobani signed a lease for 28,674 square feet of office space in the newly constructed Tower a...
09/01/2025

HALL Group announced that Chobani signed a lease for 28,674 square feet of office space in the newly constructed Tower at HALL Park.

The company plans to move into the space in mid-2025

It's snowing now and not yet slick, so this might be your last opportunity to stock up!
09/01/2025

It's snowing now and not yet slick, so this might be your last opportunity to stock up!

Canned goods, bread and other staples are flying off the shelves

Snow day(s) ahead? It’s not out of the realm of possibility.
08/01/2025

Snow day(s) ahead? It’s not out of the realm of possibility.

Schools might need to cancel school this week

The Frontiers of Flight Museum will unveil a historic donation from the Armstrong Family Collection: a rare fragment of ...
08/01/2025

The Frontiers of Flight Museum will unveil a historic donation from the Armstrong Family Collection: a rare fragment of the original Wright Flyer fabric, which was flown at Kitty Hawk and again aboard Apollo 11 during its moon landing.

The fabric from Kitty Hawk and Apollo 11 will go on display on Oct. 2, 2025

With freezing temperatures approaching, it's important to know how to keep your furry friends safe in the cold.
07/01/2025

With freezing temperatures approaching, it's important to know how to keep your furry friends safe in the cold.

It’s important to know the signs before the upcoming freeze in Collin County

Plano’s dining scene is filled with high-quality, healthy options for any dietary lifestyle.
07/01/2025

Plano’s dining scene is filled with high-quality, healthy options for any dietary lifestyle.

Keep your resolutions while eating some incredible food

How are North Texas cities preparing for snowy roads?
07/01/2025

How are North Texas cities preparing for snowy roads?

Winter storms are expected to hit North Texas on Jan. 8, 2025

ERCOT issued a Weather Watch for Jan.6-10, bracing for a deep freeze that could send electricity demand soaring.
06/01/2025

ERCOT issued a Weather Watch for Jan.6-10, bracing for a deep freeze that could send electricity demand soaring.

Up to four inches of snow is expected, but more is possible

This week brings a mix of cultural, sports and entertainment activities, offering something for everyone.
06/01/2025

This week brings a mix of cultural, sports and entertainment activities, offering something for everyone.

With cold weather expected, warm up indoors at these exciting events

With several inches of snow expected for North Texas, it’s vital to prepare your home before the freezing temperatures h...
06/01/2025

With several inches of snow expected for North Texas, it’s vital to prepare your home before the freezing temperatures hit.

Now is the time to get ready for the upcoming cold and snow

The Prom Closet will offer an unforgettable shopping experience for those facing financial challenges in securing a prom...
06/01/2025

The Prom Closet will offer an unforgettable shopping experience for those facing financial challenges in securing a prom dress for the 16th year.

The Prom Closet is creating memories and helping those in need

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

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+19727697272

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Connecting Collin County, we are Local

It’s official. We are now Local Profile. We are passionate about sharing content that is both universally powerful and uniquely local

This brand refresh reflects that communities span borders, and so do we. It’s not a new philosophy for us. Our new name simply formalizes the mindset we’ve had for a long time now—that if someone lives in Plano, they’ll still care about the interesting things happening in Frisco. Life doesn't stop where city borders do, and to live in Collin County is to enjoy the benefits of every municipality in the metroplex.

To be local is to be part of the greater life of a community. It’s the privilege and the responsibility we all share to turn a piece of land into a place, and a place into a home. To be part of the local community is to be involved, to know where the needs are and be willing to take action. To be local is to belong.

A community is defined as a group of people living in the same place or a feeling of fellowship as a result of sharing common attitudes, interests, and goals. We share the same space and we all, regardless of our differences, want the same thing: a safe place to live a healthy life with abundant opportunity for all.