Sacrebleu Marketing

09/10/2021

1 month without looking at my business is like 😝

Thankfully old reflex are coming back.
And this long break gave me all the energy I needed to fuel my biz!

Ready to give you new tips and tricks to run your biz online!

Did you take a social media break this summer?

07/20/2021

IT’S NOT A MISTAKE 🙌

You just signed that new customer or started this new project and you’re sure it’s the right one, you nailed it…

Then nothing… and comes a new customer. Completely different, other offer, new services
And you change again…

Sound familiar?

It’s normal!
It’s called pivoting!
And it happened to all the best entrepreneurs. They all started at least 3-5 different project before they found the right one and nailed it.

But how can you avoid it?

☀️ work hard on your buyer persona
☀️ write all the things that you’re good at
☀️ write what you like to do
☀️ write all the things you don’t like to do (and DO NOT ACCEPT TO DO IT)

And remember, pivoting is not failing it’s just working toward the right direction 🧭

How many times did you pivot?

07/17/2021

07/06/2021

Understanding the Instagram algorithm 🧠!!!

Many have tried, many have failed 😣
The instagram algorithm is a topic of theories and assumptions that make it seems complex and sometimes overwhelming. For that reason, some give up on Instagram and turned to TikTok or LinkedIn, that seems more rewarding and easier to rank.

Adam Mosseri, head of Instagram, took good note of that and decided to give everybody more lights on this algorithm.

1st thing to notice, there is not one algorithm but several, that rank your visibility on different parts of Instagram: the feed, the explore page and reels.

All these algorithms are mainly looking at the interactions (like, share, time spent, click to profile...) that your content generate. Therefore it is important to post quality content.

But it will also look at your behavior and interactions to see if you are a valuable asset to the platform (and therefore it is not recommended to disappear completely during a long period of time and to be consistent).

Did these explanations help you build trust with the most social platform? Is your content Instagram Friendly?

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Jump in a call with me and increase your social media visibility. Link in bio .marketingforreal

07/02/2021

1/2 time ⏰

YES! We already reached the half of the year. Time to look back at your targets! Did you reach them?

At the beginning of the year we are all full of ideas and hopes. I didn't do all the things I had in mind in January 2021, but I also achieved waaaay more than what I thought!

I coached over 15 customers on Instagram and Linkedin and I launched 2 online programs. I connected to amazing entrepreneurs and doubled my business.

But it didn't come from nowhere! I invested in myself and in my business. I bought some online trainings and also took 2 business coaches. Because you can't always grow by yourself, it is important to get this outside view and this little kick from a coach.

And this is what I do with my coaches too. I encourage them but I also don't hesitate to push them when they need it.

So tell me, have you reached your mid year target?

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In my 3 months program, I will walk alongside you to create a content strategy based on what your leads want to see & engage with.

Click in the bio to get a 1o1 discovery call

06/29/2021

COMMUNICATION IS KEY

If there is one type of entrepreneurs who should invest in social media, it's definitely real estate! And good news, it seems that it's in your main skills 🙌!!!

According to Georgetown University, School of Continuing Studies, effective real estate agents have six soft skills:

1. Communication
2. Active Listening
3. Social Cues
4. Negotiation
5. Patience
6. Tactfulness

Real estate agents have to employ soft communication skills between multiple interests in the transaction and play hardball negotiation to get their client the best deal. The best listing agents are also brilliant marketers and know how to generate buzz about a listing to bring buyers to the table.

Which one is your best skill?

In my 3 months program, I will walk alongside you to create a content strategy based on what your leads want to see & engage with.

Click in the bio to get a 1o1 discovery call

06/23/2021

"After a few weeks, I started to get some leads"

That kind of messages is making my day! I just finished a 3 months coaching with Karen on Instagram.

Karen knew that she had to communicate on social media to reach to her audience, but she didn't know where to start, what to post, how to use hashtags. But mainly she felt overwhelmed by the entire process.

We worked on her purpose, defined her audience and her communication strategy. I teach her how to engage genuinely with her ideal customer and we set up a sales funnel to improve her sales conversion rate.

A few weeks after we finished the coaching, she was starting to get the results! She wrote me that kind note and I am happy to share it with you!

Do you get overwhelmed by social media?

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In my 3 months program, I will walk alongside you to create a content strategy based on what your leads want to see & engage with.

Click in the bio to get a 1o1 discovery call

06/22/2021

I FOUND MY AGENT ON SOCIAL

with my family we are moving this summer. And we are going to a place that we never step a foot in... and hardly know anybody.

So, how do you choose a person that will help you find your new home?

Well, I went on social media!
I went to local Facebook groups and asked for help, and I want to Instagram to find local real estate.

And here we are, 2 weeks later and we signed a contract for our new home sweet home!

Many real estate rely on recommandation, but there is a lot of business waiting from people moving and not having connections.

Let me know if you get new customers with your social media?

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In my 3 months program I coach real estate agents the various ways to get customers thanks to digital marketing. Book a discovery call ☎️ in my bio .marketingforreal
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06/16/2021

YOUR POSTS GET NO COMMENTS…

Nothing, nada 🦗

That’s not a good sign for the algorithm 😱.

But don’t worry 😉! There are solutions!

Here are some reasons why you probably don’t have engagement:

📌 you don’t use hashtags related to your topic
📌 you don’t have an easy-to-activate call to action
📌 you don’t post regularly (I didn’t say every day 😆)
📌 you don’t work the aesthetic of your post (people’s eyes need beauty)
📌 your content is not interesting enough (no offense, but maybe in your readers eyes 👀)
📌 YOU DON’T ENGAGE WITH OTHER PEOPLE CONTENT!!!!

That last point is the most frequent mistakes!

Social media are social… not a one way vitrine for your listings posts 😉

In my 3 month program, I will walk alongside you to create a content strategy based on what your leads want to see & engage with.

Click in the bio to get a 1o1 discovery call

06/14/2021

DO YOU USE HASHTAGS? OF COUUUUURSE!!!

But do you know how to use them?

There are a few criteria to respect to know how to choose your hashtags:
- choose them according to your niche
- mix them for each post
- choose some that are followed by your followers
- choose some related to the current post

AND be careful with their size!
In this table I give your indication of how many hashtags to use depending on your number of followers and the number of time that they have been used.

Their is a real science behind how to rank on hashtags depending on the format, the velocity, the average like... I am teaching it in my 3 months coaching program.

Click in the bio to get a 1o1 discovery call

06/11/2021

BE UNIQUE

"Why would I work with you?"

When I got that question the 1st time, I won't lie... I wasn't sure what to answer... because I'm French? Because I'm funny?

Yes, you are not the only one doing what you do? In 2020, there were 2'200'000 real estate agents in the US! So, how do you make a difference?

For sure, your skills will count, your past successes, your recommendation... but you also need to BE UNIQUE on social media!

Let me help you stand out on social!

In my 3 months program, I will walk alongside you to create a content strategy based on what your leads want to see & engage with.

Click in the bio to get a 1o1 discovery call