AlterEgo Social Media Co.

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Columbus, GA
AlterEgo Social Media Co.

Social Media is powerful. You don't have to like it or even understand it but it is a tool that can change everything for you. We make your life easier.
(13)

Let us help bridge the gap from where you are now to where you want to be.

10/28/2024

Several changes are happening right now on these platforms but the biggest goal is PRIORITIZING ORGANIC CONTENT!

Instagram, for instance, are changing how they treat organic VS. non, starting in January (although we are seeing the changes now) You can read about these in the Help Center.

How does this affect you? If you utilize AI, Instagram knows it. It will narrow the funnel of how far your reach will go. (Their words, not mine) You will receive a message if they suspect that you are using AI and inform you on what that can do to your post.

So far we aren’t seeing any repercussions outside of narrowed reach (your account is safe) but we will let you know if any new changes that we see!

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

10/05/2024

Had an amazing event with and today! Love the work that these companies do for these sweet fur babies ❤️❤️

09/17/2024

We say this to ourselves EVERY DAY! But here we are, letting it stress us out. This stress is coming from one of a few places.

1. Pressure to constantly be creating and posting for fear of falling behind.
2. Lack of creativity and ideas for content.
3. Lack of time to even create anything.
4. Seeing other creators/businesses thriving online while you barely understand if hashtags are still a thing.

The good news is it’s all fixable. We just have to allow our present selves to look out for our future selves. Try this 👇

• I’m here to tell you nothing bad will happen if you don’t post constantly. It’s been proven to actually be helpful to not post all of the time. Take a break and reduce the amount you’re trying to create.
• No one feels creative 100% of the time BUT when you feel creative, TAKE NOTES! Whether it’s written down, typed into your phone (heck I screen record things that give me inspiration) or whatever, have a log that you can refer to for ideas when you’re on empty.
• More time is never a luxury we are afforded. Instead, use your lack of time to condense how long you’re investing in creating. My rule is if I can’t create it in 30 minutes, it’s not meant to be. Give yourself goals but also boundaries to avoid burnout.
• Comparison is the thief of joy. A business may be thriving online but struggling in reality. We can never know. They may also have an outside hire creating and managing (not everyone can). Focus on your own path of growth and cheer for those that are ahead of you. There is someone three steps behind you climbing to where you are now.

Take a breath. You’ve got this ❤️

_____AlterEgo Social Media Co.
[email protected]
alteregosmc.com

08/15/2024

You have two options ⬇️⬇️

1. Be stubborn and stunt your growth.
2. Adapt.

>>>> Guess which ones makes you more money?

07/16/2024

AlterEgo Social Media Co. has had their client books closed for a while.

I’ve recently had the pleasure of working with two candidates running for office and spearheading their campaign. Voting is November 5th and then those accounts will close.

I’m now opening our books to take on two accounts to preemptively replace those.

My company has been successfully creating social media strategy and launching successful campaigns for over 20 businesses in the local area.

Packages include:
• Social Media and Marketing strategy
• Content calendar to map out what is posted and when
• Content creation to include videography, photography, and editing
• Posting, copyright, and engagement
• Brand kit so your platforms are cohesive

We do it all and we do it right. These platforms are changing almost weekly and simply posting a single image isn’t cutting it anymore. Our team knows the community standards for each platform and what is successfully working!

I’m now opening up (2) spots for our company. We are licensed, insured, with a large portfolio, and references.

Email me at: [email protected] to set up a free consultation!

P.S. Please share this post as I offer a referral fee!

07/06/2024

5 miler with ! The weather was perfect!

06/26/2024

“Why did you post (3) photos that looked similar?”

As a social media strategist, I am asked this ALOT!

The answer is simple. SWIPE >>> to see why.

‼️Homework assignment‼️

On your next post, instead of creating a long caption, use slides (as I’ve done on this post) to tell the story. It allows your viewer to slowly digest the information. A large number of scrollers are turned off by a lot of text. Make it easier on them.

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

06/03/2024

What better way to celebrate our 2 year anniversary than a brand shoot with at the !

Bonus! We also just signed our 21st client!

These two years have flown by and the biggest lesson I’ve had to keep learning is to think outside of the box. To look at the obstacle in front of me and come at it from an unknown angle.

Thank you to all of our clients, friends, and family who have supported us, shared our posts, sent referrals, and made us who we are.

Cheers to the next year! Fun changes coming soon 😎

05/20/2024

Had an amazing time celebrating the two year anniversary of my company at the . It was truly stunning. It’s so hard to believe that we have something this sensational in Columbus!

There was not a single thing we didn’t love (and we are painfully picky). If you haven’t been, you need to go!

Cheers to the next year for AlterEgo Social Media Co. We have already grown so much that I cannot wait to keep moving forward ❤️

04/19/2024

Last night was a smash! put on a stunning event at to celebrate the heart of survivors and the art of thriving.

This hard working non-profit works 24/7 to bring support and much needed help to survivors of sexual violence, dating violence, stalking, and human trafficking.

As many non profits toward this cause, funding is always needed to make sure these survivors get the care they need. Consider being a part of giving back to a community that needs it. Visit their website at https://www.thecenterat909.org/? to donate ❤️❤️

SWIPE >>>>> to see the gorgeous pieces I won at their silent auction. I’ve already found the perfect home for my piece by Kirby Brooks Meng and 🥹🥹

03/22/2024

Posting personal details about your life on your business page is a lot like wearing dress pants with no pockets (SWIPE FOR MY PERSONAL REACTION TO FINDING OUT MY PANTS DON’T HAVE POCKETS).

Uncomfortable and annoying. 😂😂😂

‼️HOWEVER‼️ to build loyalty within your following, you have to give them something to be loyal to.

>>>Whether you provide a service or a product, odds are, hundreds, if not thousands, of other businesses do the same.

Why should they pick you? >>> People fall in love with the Person, the Brand, YOUR STORY. I cannot tell you the amount of clients I’ve gained that chose me just because they liked me.

Don’t be afraid to show a small peak behind the curtain. Your clients/customers will love you all the more for it ❤️

❤️Amazing event last night with the

👉Don’t forget to LIKE, FOLLOW, and SHARE!

03/13/2024

I had the privilege of attending the CVCC Foundation Hall of Fame last night! So many amazing people in one room and it was truly inspirational.

Thank you for including me in this amazing night!

03/06/2024

It is now recommended to use 3-5 post specific hashtags.
~~~~~~~~~~~~~~
More than that is flagged as “spammy” and may affect your reach.
…………………………..
Give it a shot and see if you notice a change!
Don’t forget to like❤️, follow👍🏻, and turn on your notifications for when I post!

AlterEgo Social Media Co.
▪️[email protected]
▪️Alteregosmc.com

02/27/2024

The perks of owning a social media marketing company!!

My client brought my team and I along for the most AMAZING experience!

The Disney Princess Half Marathon 🎀🎀🎀

We ran in the 10k and the half marathon dressed in her amazing running tutus (seriously, why were they so comfortable)!

We were able to cover the event, meet so many amazing people, and batch so much content to use at a later date!

If you are looking for a team to cover an event for you, give us a call!

We have several options that include LIVE streams, LIVE posting, AND content for future use. Enjoy running your event without the stress of covering the social media!

Call or DM to learn more!

Don’t forget to ❤️ like and 👍🏻follow!

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

01/18/2024

Words that can destroy a business are “this is how we have always done it”.

Growth is a part of business and if you don’t keep up you’re going to look around one day and wonder why you’re at a stalemate.

“I’ve never had to use social media before” is another phrase that gets thrown around.

Think back ten years, even 5 years….. we have had to evolve in how we do business and market ourselves.

If you don’t think social media is important or that you are somehow exempt… I’m here to say you’re most likely wrong.

If you think doing the same thing on these platforms as you were last year is working, it might not be. Change is good. It’s about what your demographic wants to see, not your personal preference.

Let’s get to work.

Don’t forget to like❤️, follow👍🏻, and turn on your notifications for when I post!

AlterEgo Social Media Co.
▪️[email protected]
▪️Alteregosmc.com

01/08/2024

This is your reminder, as a business owner, it’s ok to “unplug” sometimes. It gives your brain and your body time to reset and come back stronger than ever ❤️

Don’t forget to ❤️ like and 👍🏻follow!

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

12/29/2023

Happy Friday! Don’t forget to look at your top performing posts of 2023 and repurpose them for 2024!

Don’t forget to ❤️ like and 👍🏻follow!

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

12/28/2023

“We want to increase our followers and get more likes”

I hear this literally all of the time. Here is the problem, likes and follows do not lead to sales. (For the purpose of this post we will be focusing on service and product based businesses)

Focusing on only posting content to try and gain followers and likes will cause you to lose your true audience. The goal of each post is to bring value to your audience.

Example A: Mr. Pickles is a realtor in Alabama. Mr. Pickles posts a funny reel that gets 50,000 views and gains him 100 new followers. Here is the catch: None of his new followers live anywhere near Alabama and have zero interest in purchasing there. When Mr. Pickles posts Real Estate content over the next week, most of those new followers realize that Mr.Pickles doesn’t post content like the funny reel and they unfollow. They did not find value in the overall Brand of his page.

Example B: Mr. Pickles posts consistently with on Brand topics mixed with lifestyle and family. Mr Pickles gains 10 new followers every 45 days and keeps 90% of them. In time, when those followers are ready to buy or sell, they will remember Mr. Pickles whose content focuses on the value he brings verses using “off brand” tactics to gain a following with zero ROI potential.

STOP CHASING CLOUT AND START CHASING THE SALE.

No shortcuts > Do the work.

AlterEgo Social Media Co.
▪️[email protected]
▪️Alteregosmc.com

12/09/2023

Christmas party with my family. We don’t know how to act in public. 😂😂❤️❤️

Don’t forget to ❤️ like and 👍🏻follow!

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

11/28/2023

It is not even December 1st guys. *cries in poor person*

As a business you should already have your marketing strategy for December locked down. If you don’t, now is the time.

🎄Create your content calendar: Notate pay days + when your demographic is online
🎄Start prepping your content NOW, especially your videos. Make sure to have a rough draft of your graphics created.
🎄Make it as SIMPLE as possible for your customer to get from want > have. “Come to our location” or “go to my website” are NOT closers. These are busy shoppers.
MAKE. IT. EASY. Look into phone sales if you’re unable to push online sales.
🎄Do NOT neglect your stories! Stories can reach a significantly higher audience than a single static post. If you can’t post in “real time” SCHEDULE 3 stories a day (6am >12pm>7pm)

The holidays may be a busy time for you but we are right into tax season from there. Keep consistency!

Don’t forget to ❤️ like and 👍🏻follow!

AlterEgo Social Media Co.
alteregosmc.com
(706) 326-3367

11/16/2023

I think we may have girl bossed too hard 🥹🥹🥹

More often than not, we aren’t posting on social media because at the end of the day we are burnt out. I’m just as guilty!

Here are two ways to relieve some of that stress.

1. Repurpose old content! Use old graphics and videos and repurpose them for a quick post and an easy refresh!

2. Quality over quantity! If you can only post once a week THEN MAKE IT COUNT! Create a strategy that gets your Brand’s message across and builds value!

We cannot start taking social media seriously when we NEED it to work. We have to start before. Good luck!

AlterEgo Social Media Co.
▪️[email protected]
▪️Alteregosmc.com

10/17/2023

Neglecting your Google Business profile as a small business can hinder your online presence, decrease discoverability, create confusion for potential customers, hinder customer interaction, and prevent you from accessing valuable analytics and insights.

Regularly updating and managing your profile can help you attract and retain customers, and ultimately contribute to the success of your business.

👉Make it a goal to post one photo and one educational static image on your profile TODAY!

Don't forget to like❤️, follow👍🏻, and turn on your notifications for when I post!

AlterEgo Social Media Co.
▪️[email protected]
▪️Alteregosmc.com

09/19/2023

👀I'm sure you have noticed that social media platforms only show you a certain percentage of the people you follow.

👉Encourage your followers to set their notifications on for every time you post! Some social media platforms will even let them select your page as a favorite of theirs.

Additionally, at the end of each of your posts, right above your hashtags, you should always encourage your followers to like and follow your page!

Believe it or not, people do not think about things like that until they read it in text form. It works!

Good luck 🧡🧡

Don't forget to like❤️, follow👍🏻, and turn on your notifications for when I post!

AlterEgo Social Media Co.
▪️[email protected]
▪️Alteregosmc.com

09/13/2023

Hi friends! My name is Alli 😁😁

It's been awhile since I introduced myself 👀👀👀

I am a wife, dog mom to 3 frenchtons, and the Owner of AlterEgo Social Media Co. I love quiet walks around my neighborhood, reading as many books as I can, and eating all of the cheese dip I can get my hands on. In my spare time I also enjoy coaching CrossFit at !

I started my company in May of 2022 and it has been an amazing journey. I've always had a fascination with social media and how it bridges the connection between you and your audience. It's an extraordinarily powerful tool. However, not everyone finds it to be an easy tool to use. In fact, the majority of people I meet strongly dislike trying to figure it all out.

That specific need is what gave birth to my business. I was absolutely terrified to branch out on my own but knew I had to try. Within two weeks of launching I had an almost full client base.

Fast forward to today. We create content and manage over 40 platforms. We work with some of the top businesses in the local area, as well as in other states.

I LOVE what I do and I love the clients I work with. We work together, as a team, to bring recognition to their Brand. We find creative ways to stand out and make the community take notice.

I have an amazing Creative Assistant, Joleasa, who helps me with so much! She has been a beneficial addition and we are still growing!

2024 is going to bring big things for us and I cannot wait. Thank you for taking the time to get to know me ❤️

Don't forget to like❤️, follow👍🏻, and turn on your notifications for when I post!

AlterEgo Social Media Co.
Alteregosmc.com

09/08/2023

👉Have you started building your email list?

An email list is an amazing way to stay in contact with your demographic and keep them informed! Social media is important but sometimes not enough!

Create a strategy that allows you to build an email list and make a goal to send out one email blast a month! This keeps you on their minds and also reaches an audience that may not be online as much!

Make sure to provide value to the email and not just "Hey guys I'm still here 👀👀"!

What are some ways you collect emails? 👇👇

Don't forget to like❤️, follow👍🏻, and turn on your notifications for when I post!

AlterEgo Social Media Co.
Alteregosmc.com

Address

31909

Telephone

+17063263367

Website

http://alteregosmc.com/

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Videos

Here are some ways to make your account more secure⬇️. • Stop making your passwords so easy to guess! Your password needs to have zero to do with anything in your life. You can use a strong password generator to help avoid doing this. (For those tech challenged just put in random numbers, letters, etc.) Additionally, stop using the same password for everything. You’re literally giving them access to your life. • Have 2 factor authentication set up on each platform. You can find this under settings. This alerts you any time someone unauthorized is trying to log in. • For Instagram: download the app ‘Google Authentication’ and follow the steps to pair to your account. This app gives you a code that allows you to get back into your account if you’re ever locked out. For Facebook: Under settings you will find (6) six digit codes that you can download. These allow you to get back into your account if you’re ever locked out. This means if you are hacked, and they change your password and email, you can still get back in. • Lastly, store ALL sensitive information in a secure location. A sticky note or the notes section on your phone is not the winner. Personally I use the app Bitwarden. It allows you to keep all of your passwords in a secure location. At the end of the day, we know it’s important but we put it off and don’t prioritize it….. until it’s too late. I have seen countless small businesses lose more than their accounts (especially if your banking information is attached) and it is AVOIDABLE!!!! Make it a goal TODAY to secure your social media accounts. >>>>> Tune in next week where I cover “How to avoid the platforms themselves from shutting down your account”! >>>>> Drop a comment if this was helpful! AlterEgo Social Media Co. alteregosmc.com(706) 326-3367..#smallbusiness #smallbusinessowner #cybersecurity #socialmediamarketing #columbusga

‼️It doesn’t have to be complicated‼️

Anyone else loving being your own boss 👇👇👇..#smallbusinessowner #smallbusinesssupport #socialmediamarketing #fitcheck

🔥Should you have a separate page on social media for your business? 👇🏻 A lot of people think they automatically need a separate page but that's not always the case. Listen to these factors you want to consider and then decide! . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga #colga #branding

People will follow your page for you, not what you're selling or offering. Studies have shown that picture perfect profiles are less effective than some variety. This isn't to say your content has to be a hot mess! However, shake it up a bit. Show your audience why they should pick you. . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga

🗣Let's talk about the quality of the images you are using for your social media. 👉🏻Now I am, and always will be, a firm believer that your profile does NOT need to be perfect. In fact most "normal" people will follow because your content has quality and reflects the real YOU, before they follow because it's a "pretty" page. 📱Now, not everyone can go out and buy the new iPhone or new camera. Here are 5 ways to make sure your image quality is the best it can be (within your control): 1. CLEAN YOUR LENS! Before you take a photo or video, make sure to wipe off your lens. 2. Use your back facing camera. Using the front facing camera or "selfie camera" reduces the quality of your image. 3. Make sure your screen brightness (found in your settings) is turned all the way up. 4. Use a good quality video editor or photo editor to adjust the brightness, saturation, and quality of your photo or video. My faves are VideoLab and MOLDIV (VERY user friendly) I use Lightroom/Videoleap as well but it's a bit more advanced. 5. Make sure to adjust the size of your video/photo to fit the format on the platform you're posting to. (Landscape/horizontal are dead. Stop using them) ✔️These extra steps can be ALL of the difference in whether or not someone stops scrolling. Good luck! . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga

You're killing me smalls. Look at how your platform displays videos and avoid areas where your text will be hidden or covered. Additionally, make sure your text is in an easy to read font and placed in an easy to spot area. There is no need for cutesy fonts if no one can read it. . . #socialmediamanager #socialmedia #instagram #facebook #digital #creator #contentcreator #online #virtual #smallbusiness #columbusga #mediamanagement #sales #selling

You could try this approach OR try one of these (3) methods: ▪️Mix personal content with your sales content, allowing a potential client to buy because they like you. ▪️Rather than making every post about selling an item, change it up. Make some posts educational, some funny, and some not about business at all. ▪️Make sure you are linking your products in your stories as well as having a strong DM game. Telling people to go to your website will not work, neither will telling them to call. Links and DMs are where it's at. Shake it up and see what's working for others. Don't copy but improve and individualize it for you! 🌟Hit that follow button for more free tips . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga #theoffice #sales

🕺🏼🕺🏼S H A K E I T U P🕺🏼🕺🏼 No one is all business all the time! If you are I have a therapist you can borrow. 😍 Don't be afraid to put a little of you in your content! 🤯Remember, we aren't targeting our friends who followed us out of obligation. We are targeting potential clients/followers who will like what we have to offer. Keep it fresh!! Here are (3) things you can post 👇🏻 ▪️Get to know me ▪️Family/Fur babies ▪️Hobbies/events Hit the follow button for more FREE advice! #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga

👉🏻A quick video on how YOU can strategize your month and optimize your time. ▪️Follow these quick steps to narrow down the days you can post QUALITY & VALUABLE content. (Quality beats quantity) ▪️Make sure to strategize WHAT topic you're posting and WHEN (check your insights to see when your demographic is online) ▪️Sell a product or service? Pay attention to paydays🕺🏼 ▪️Running holiday specials? Optimize advertising NOW and not 3 days before Christmas. Don't know WHAT to post? Narrow it down to these four topics: ▪️Education on what your business is ▪️Highlight the moving mechanisms that make up your business (products, services, staff, office, equipment, before & afters, etc) ▪️Client/Customer reviews ▪️Fun facts/myths about your industry Content Calendars help us from just "winging it". Without them we can feel overwhelmed and stuck when it comes time to create. 🚨Stay tuned for tomorrow when I show you how to BATCH your content so that you're only doing it ONCE a week! . . #socialmediamanager #socialmedia #instagram #facebook #digital #creator #contentcreator #online #virtual #smallbusiness #columbusga #mediamanagement #sales #selling

👇🏻 Here are (3) creative ideas for content ▪️This or that (extreme addition) Pick two services or products, write them each down on a piece of paper, tape each one to a different employee, and have them battle it out. Then invite your followers to vote for the winner. ▪️Get to know me (reporter addition) Have a friend or employee act like a news reporter. They "catch" you coming out of your business or office and ask you 3 questions about yourself. ▪️Myth about your business. Record a 10 second video of your product, service, or just beautiful scenery. Later text over the video debunking a myth in your industry. Pair with a trending sound and you're good to go! Go have some fun! . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga

🌟It's that time of year and it's time to get ready🌟 Now, more than ever, companies are announcing their "Black Friday" deals earlier and earlier. YOU NEED TO HAVE A STRATEGY! 👉🏻Here is what is working best for you in 2022: ▪️Have a clear cut idea on what you will be offering and make sure it STANDS OUT from other sales you've had in the last 3-4 months. You cannot create an offer that you've recently advertised. It has to be something new to create that 💥W O W💥 factor. ▪️Put a limit on it. If you announce a sale or discount that's good for two weeks with unlimited availability, that doesn't make me want to jump the gun THAT DAY! In fact I will put it off "to do later" and then forget. Create a sense of urgency. ▪️Have a CLEAR AND EASY communication strategy on how your clients can purchase or book. It needs to be loud and clear how they can go from W A N T > H A V E. P.S. "Visit my website" doesn't cut it. ▪️Once these steps are taken, now it's time to build your social media strategy. You want to start posting: ✔️Sneak peaks ✔️Stay tuned ✔️Follow me ✔️Coming soon, at LEAST a week before you launch your sale day. ▪️If you don't feel like you can afford to offer a discount worth advertising, TEAM UP with others in your same position. Offer a smaller discount on a product or service along with something from other businesses that compliment your own and create an even BIGGER splash! "Winging it" and not investing real time and strategy into the holiday season is leaving money in the table. 🤗GOOD LUCK! . . . #socialmediamanager #socialmedia #instagram #facebook #digital #creator #contentcreator #online #virtual #smallbusiness #columbusga #mediamanagement #sales #selling #christmas #blackfriday #socialmediamarketing #socialmediastrategy

Read entire caption for an amazing Halloween video idea👇🏻 Passion for your business does not always translate into a strong social media presence. Finding someone who can take that burden away can be an amazing thing. Finding someone that will do it with the creativity and passion you have for your business is even better. For a creative Halloween video, film a video of you standing in the middle of your business (or room if you work from home) staring at the camera. Layer over a scary Halloween song or sound and caption it "For Halloween I went as the scariest thing I could think of - A small business owner" at the bottom of the caption include a small bio about your business and a call to action! . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga

🤓 I have been so distracted today! While you're here, check below 👇🏻 for a FREE way to build up your client reviews! ▪️Reviews are important but unfortunately it can be difficult to get clients to take the time to do them! However try trading a small service/product in exchange for a client testimonial. ✔️Carefully select a small group of people to try your product or service, for free, in exchange for a review. You can even ask them to post the review in their stories and tag you! It allows people to try what you have and you receive something truly valuable in return! Hope this helps! . . #socialmedia #socialmediamanager #mediamanagement #contentcreator #contentideas #fun #smallbusiness #shopsmall #girlboss #digital #columbusgeorgia #columbusga