We are focused on the whole ecosystem of entertainment. We want to cover it in an authentic way. Music's popularity is not waning, so MG+MK aims to be central to the conversations young people have around entertainment. To reach that demographic of young people, we plan to be social and make sure that our content would be able to be social by design. We are working on Twitter, Instagram, Facebook,
and other growing platforms. We don't want MG+MK to be just a youtube or vimeo channel - but an entire content platform that has multiple channels. Before we launched, we were reaching out to audiences on social networks and thru mobile devices. We are now building a social media voice that we offer and plan to transfer to networks. The most important thing is that we continue to be interactive. We are always looking for talent and information on entertainment. If you look at our launch and how social media is picking up on different stories, there is an influence across not just traditional media, but also a good amount of the blogosphere. Currently we are finding ways to continue to show people who are in cable distribution that this is a good concept to partake in, and that we can bring a young energetic audience - the viewers of the future. We need to prove that our audience will be valuable to them. We also need to continue to engage our partners and provide them with a good environment for their brands, but at the same time keep our content on the edge so we keep the attention of young people. We have our work cut out for us, but our experience hopes to be helpful to others.
