Dominion Designs & Media

Here is a HUGE reason why creating consistent content online is important, but I rarely see others talk about it. People want... No People NEED TO SEE Social Proof. And that you’re the expert in what you say you’re an expert in. When people are ready to buy, many become extremely diligent in their vetting process, to make sure that they are making a good investment. They will not just look at your reviews, and go over your proposal with a fine tooth comb. They will review your websites, and social media pages. But if their is no additional content showing your service, showing your expertise, showing client’s experiences with you... You may have just missed out on a client... Or clients. Stop waiting, and start doing. Now is the time!

I feel like I said it a million and 1 times, but I will say it for the millionth 2nd. You have to... YOU HAVE TO be consistent with showing up and providing value to your audience if you want to be the Go-To person in your industry. There is not much more I want to say than that... That’s the post... No really, that’s it. That’s all I got today. I’ll be more creative tomorrow lol.

Businesses in the manufacturing industry tend to stick to a very formulaic style of marketing. So much so that marketing if it veers outside of those norms of trade shows and pamphlets can seem unnecessary to them because they know their current and potential clients and on average those same clients know them too. But marketing isn’t just about getting more new clients, it’s about getting better work in areas you like from existing clients too! Maybe your company manufactures general restaurant equipment but you’re also looking to let more clients know about your custom fabrication service. Or maybe you’re like Stefan and the team at Trendler who manufactures all sorts of seating products, but many of your existing clients don’t fully know the scope of your abilities. A content plan can make a lot more people aware of the type of work you’d prefer to do, rather than the work that they already know about… And we can do that with a very small time commitment from the business month to month or quarter to quarter. But don’t just take my word for it. Check out what one of our clients has experienced on the matter. #videoproduction #socialmediamanagement #socialfortrades #manufacturingindustry #manufacturingvideo #contentcreation #steelindustry #industrial

Don't downplay the work and commitment it takes to create highlevel video content for social media. Just because you know someone that knows someone that is doing it, doesn't mean your first video about your cat will do it also. It takes work, learning the platforms, learning execution, etc... But do keep that enthusiasm regarding putting in the work, and staying consistent to it.

Top Question: Should our company create Branding Videos, a Commercial Ad or Short Form Video For Social Media? Our Answer: Yes... 😉 Want to know how we can help you do all of this, with no hassels and streamline the process? Send over a message!

This was a fantastic event on a perfect feeling Saturday afternoon/evening (if you lived in Chicago this summer, it’s been crazy hot). I want to send a shout out to my boy @maxwilliamsvideo for having us come and capture this footage for him and trusting us with this event and his client. #eventvideo #eventvideography #videoproductioncompany #chicago

It's 2024, do you have a digital marketing plan that includes content marketing for your business? Even more than that, do you have a strategy using both Micro & Macro video content to both build brand awareness, trust and authority online and once they are in your solar system, content that can "close the deal" and create customers? Now if you're utilizing older methods like Print and it's working for you, then you'd be a fool to stop. But in most cases, you'd also be a fool to not expand your horizons utilizing digital media, more specifically video to build your brand's authority even more. Take that message that has been working so well via print and bring it to the digital space and truly hit people from all sides... Or don't... Just trying to help 🙂

Short form content is STILL KING I know, big whoop right? lol You don't want to make it You don't like it, You're tired of doing it But if you're in business, you have to look at what the market says and not just how you feel if you want to STAY in business. Short form video not only is great for reach and more views online, but also can be highly converting if done correctly. It's not just making content for content's sake. It's to get people to Know, Like and Trust Your Brand so that people buy from or refer people to you! #shortformvideo #contentisking #growbusinesswithvideo

One of the main questions I get is "How can I make content that gets more engagement (views, likes, etc)... My answer is... Heck, do a TikTok Dance... LOL I Kid, I Kid... But seriously, it's hard enough to run a succesfull-ish business. But dump creating content for online and now you just need a nap because of depression. It's Too Much... I get it But after you stop hitting the snooze button on your alarm, you have to get up, put on your adult pants and do what you need to do. It's all in fun, but these are some simple steps to help you format video content for your business. It is simple, but it is not easy to be consistent. Stop focusing on the "Razel Dazel" so much that you stop just simply showing up! Become a resource to your target audience and capitalize on the attention once you get it. Now lets get to work!

Let's be honest, most people scrolling on social media are not scrolling to buy from you or anyone else for that matter... So in essence, your "Last Chance Sale" post is more of an annoyance than anything else... (most of the time) There is a lot of noise online today. From Girls Gone Wild, Boys Fighting and even a very volatile election cycle. So in order to stand out, you have to give people a reason to watch your videos, read your blog, look at your photos, etc... Do you give people a reason to tune into your post? Are you offering some sort of value that a person who visits your page feels like they left with something good? A Laugh A Thought A Reason To Post A Reason To Share? Heck... Even a reason to curse you out lol. But if you haven't made a deposit in your audience with your content. It's hard to expect they will in turn deposit back into your content online or move them from online to paying clients.

Video can help you stand out in a SUPER Saturated Market. 99 times out of 100 You are not the only one in town who offers your product or service. So you need to have a game plan and video for your company/brand is an awesome way to get eyes on YOU. With the social media shorts BOOM that we're in, it's the perfect opportunity for you and your company to dip your toe into creating content for your brand that moves the needle.

Playing the content game can be a difficult and somewhat fickle process... But a few things will always be the case 1️⃣ Having A Clear Audience And Page Goals 2️⃣ Creating Value Through Your Content To Your Audience (can't have this without the first point) 3️⃣ Encourage An Action To Engage With Your Post Or Page 4️⃣ Repeat On A Consistent Basis What have you seen work for your business/brand with regards to content online? Let's talk about it in the comments below!

Another Day, another film session, this time with Dive Right In Scuba. Love helping brands and companies tell their stories and get results with the content!

****** CLIENT TESTIMONIAL ****** ✅ Website Traffic Up 46% ✅ Conversions Up 220% ✅ Organic Traffic Up Over 50% ✅ Time Spent On Website Up From 2:12 to 3:07 After 12 Months of Incorporating Video with their Marketing Efforts Stefan Gfesser and the team over at Trendler Inc has seen these results. So are you still on the fence on what Video can do for your Business/Brand? We work with our clients to make the process as pain-free and straight forward as possible in order to build Brand Trust, Authority and Recognition to your target audience online. So that when they do the “click through” it’s far more likely, they submit a request or pick up the phone and call for more info or to buy! So as we’re gearing up for the 2nd half of the year, NOW is the time to send me a message and let’s see how video can have a similar impact to your overall business and brand!

Are you looking to get more awareness and engagement online for your Brand/Business but unsure where to start? Being told YOU NEED VIDEO but you don't know what video you actually need? Think of this video list as a starter kit. These videos are AMAZING when it comes to increasing your brand's awareness, getting more online engagement, and getting people to make a decision to buy from you. There's places for commercial/cinematic ads, recruitment videos, spotlight videos, etc... but THESE videos utilizing the correct strategy can be game changing!

Are you looking to get more awareness and engagement online for your Brand/Business but unsure where to start? Being told YOU NEED VIDEO but you don't know what video you actually need? Think of this video list as a starter kit. These videos are AMAZING when it comes to increasing your brand's awareness, getting more online engagement, and getting people to make a decision to buy from you. There's places for commercial/cinematic ads, recruitment videos, spotlight videos, etc... but THESE videos utilizing the correct strategy can be game changing!

Having a hard time creating video content that is still value based for your audience? Here are some PAINLESS tips 1️⃣ Just capture a couple quick seconds of some BTS of you doing your regular day to day on your phone. 2️⃣ Find a Trending Piece Of Audio that you can place over the top of this video on the social media platform you're using 3️⃣ Add either text on the video OR captions below the video some thoughtful tips that your audience can use and see a quick win... Told you it was painless. Do you have any other simple tips for people? Leave them in the comments below!

Client Testimonial

When you serve and provide value, it definitely comes back to you! Dr Cindy is the owner of Anchored In Health, a Chiropractic and Functional Medicine Provider in the Orland Park IL area and we've had the pleasure of creating some amazing content for her practice over the past 6 Months. Check out what she has to say about working with us, and feel free to reach out if you have any questions about how we can help you!

Yesterday we had a chance to stop by the National Restaurant Association in Chicago and we met some amazing people and businesses.We also brought the camera out and… this happened!

This was a fun time we had filming the ribbon cutting of @mihacouture with the @orlandparkchamber #corporateevent #corporatevideos #chicagovideography