Ragan Communications

02/14/2025

Level Up Your Writing Skills! ✍️

Join our Writing Certificate Course – a three-part online series to sharpen your writing, master AI-assisted editing, and craft compelling content.

📅 April 16, 23, & 30 | 🕐 1-3 p.m. ET

Gain the skills to:
✅ Write clear, persuasive content
✅ Develop your unique voice & storytelling
✅ Master AI-assisted editing
✅ Boost confidence & advance your career

Register now: link.ragan.com/tuWz4

02/13/2025

Struggling to break through today’s media noise? Learn from industry leaders and experts on May 21-23 in Washington, D.C. and gain the skills to:

✅ Score more coverage
✅ Perfect your pitches
✅ Manage crises with confidence
✅ Build media relationships that matter
✅ Amplify reach & ROI

🎟️ Spots are limited—register now!

Join PR leaders on May 21-23 at the PR Daily Conference in D.C. for hands-on crisis communication strategies, AI tools, and networking at the historic Mayflower Hotel. Boost your PR skills and connect with industry experts!

02/13/2025

🚀 Looking to level up your internal communications game? Cisco’s Raquel Cool shares her invaluable insights on what truly makes a great communicator: the power of listening. 👂

Raquel believes that truly understanding others and leading with empathy can transform your approach to town halls and beyond. From her experience in crisis centers to revamping town halls at Cisco, she offers strategies to make every communication engaging, transparent, and meaningful.

💡 Check out her tips on turning your town halls from dull to dynamic, and learn why focusing on results instead of tasks is key to success.

Tips to take your town hall from dull to engaging and useful. Raquel Cool, leader of internal communications in Cisco Product, knows that sometimes the most powerful tool isn’t what we say, but how we listen. It’s safe to say Cool’s experience from answering crisis hotlines early in her career...

02/12/2025

Meet Hitakshi Shah, Global Influencer Marketing Manager at Duolingo!
Hitakshi leads influencer and celebrity partnerships, shaping Duolingo’s global influencer strategy to drive social buzz and amplify word-of-mouth marketing. As a Gen Z professional, she brings fresh perspectives and a deep passion for social media to everything she does.

Don't miss the chance to hear from her at Ragan & PR Daily's Social Media Conference. Register today! ➡️ link.ragan.com/YeHrc

02/12/2025

Onboarding new team members? 🤝 This article provides essential tips for managers on optimizing communication, building rapport, and ensuring a smooth transition.

Avoid overwhelm and bring members up to speed quickly.

02/12/2025

Want to attract top talent? Let your employees do the talking! Employee-generated content (EGC) offers an authentic look at your workplace culture. Learn how to leverage EGC on social media, tap into trending formats, and avoid common pitfalls. Discover best practices and legal considerations for building a strong employer brand.

Here are some best practices and considerations for companies considering using employee-generated content.

02/11/2025

Are your employees thriving or just surviving? Only 24% of employees are truly thriving, but managers often misjudge this. Modern leaders prioritize employee wellbeing to boost productivity, engagement, and reduce turnover. Learn how to conduct effective wellbeing check-ins and become a leader who balances head and heart.

Seventy-six percent of employees and 63% of managers report feeling burned out or ambivalent in their current position. Yet managers aren’t recognizing just how overwhelmed their employees feel, with 89% saying their employees are thriving compared to the actual thriving figure of 24% — a more t...

02/10/2025

Did you catch the ads? Turns out, the most popular ones celebrated the little guy (and even a little potato!). Plus: McDonald's E. coli fallout and Trump's tariffs. Get the scoop on all this and more in our latest article!

Plus: Comms response can’t fully save McDonald’s from E. coli fallout; Trump announces steel, aluminum tariffs.

02/09/2025

Learn how Life Is Good builds a thriving community around positivity & UGC. ☀️ Their approach shows how brands can foster genuine connections with customers. Read the full article to discover their secrets.

Learn how a brand known for appreciating life’s simple moments works with UGC to build chill and happy communities across channels.

02/09/2025

Employee engagement is in crisis. 🚨 Gallup's latest findings reveal alarming trends in employee satisfaction, respect, and pride. 📉 This article explores 3 key points for your communications strategy to address this critical issue.

There's an employee engagement crisis.

02/09/2025

🚀 Join the AI Horizons Conference (Feb 24-26) in Miami Beach! 🌴 Learn how to leverage AI, transform your comms & marketing, and network with industry leaders. 💡 Register today and unlock your organization's full potential.

The AI Horizons Conference is your chance to gain insights, connect with experts, and revolutionize your approach to communication. Ready to shape tomorrow's narratives?

02/09/2025

The Best of the Best in Content Marketing! 🏆

Great content marketing isn’t just about selling—it’s about storytelling, creativity, and connection. From award-winning email strategies to stunning visual campaigns, we’re diving into three standout case studies from the 2024 Ragan PR Daily Content Marketing Awards.

🔹 Aggreko’s personalized email strategy that cut through inbox clutter
🎨 Jacksonville Jaguars’ fan-driven gameday art that built community buzz
🎥 Room to Read’s powerful video series that inspired global change

Get inspired by these top-tier campaigns and learn what makes content marketing truly effective. Read the full article now! ⬇️
https://bit.ly/3CIJpx2

A deep dive into assets and strategies that earned Ragan Content Marketing Awards.

02/09/2025

Federal job cuts paused. Workday shifts to AI, laying off 8.5% of its workforce. What do these big moves mean for employees and communicators alike? Get the full story and insights in our recent article.

Plus, the NFL reaffirms its diversity commitment.

02/08/2025

Google's AI commercial got called out for a cheesy mistake (literally) 🧀 This isn't the first time Google's AI ads have faced scrutiny. Read the full article to learn more about the latest blunder and why careful vetting is crucial for AI-powered content.

Also: Scouting America’s controversial rebrand yields results; NFL doubles down on DEI.

02/07/2025

Want to boost employee engagement & improve internal communication? 🤔 We've partnered with PoliteMail to bring you "The Road Ahead: Predicting 2025's Top Internal Communications Strategies." Download the free report now:

The Road Ahead: Predicting 2025’s Top Internal Communications Strategies Internal communicators have a lot on their minds. From disengaged employees to information overload, difficulties abound. At the same time, advances in generative artificial intelligence and measurement tools to track an init...

02/07/2025

🌍 Make a Difference. Get Recognized. 🌍

Are you driving impactful , , or initiatives? It’s time to showcase your work in Ragan’s CSR & Diversity Awards! 🏆

📅 Submit your work by March 7 and inspire change: https://www.ragan.com/awards/corporate-social-responsibility-diversity-awards/2025/

02/07/2025

Schools face new challenges in communicating changing immigration policies.

How are schools navigating these complex issues?

Read the full article to learn how school communicators are working to keep students and families informed:

Internal communications play a vital role.

02/07/2025

Doritos and Coors Light are already winning the marketing game. 🏆

Their creative strategies, blending social media buzz with earned media, have everyone talking. Want to know how they're doing it? Read the full article to dive into their innovative campaigns and see what lessons you can learn.

Doritos and Coors Light use a combination of social and earned media to prolong the conversation.