13/11/2019
10 Things You're Doing WRONG on Social Media as a Small Business!
We are all aware the power of social media. Most of us think of it as a big unknown creature we like to visit at the zoo.
But no clue as to the nature of this beast!
Well wake up!
Social media is set to own 13% of global ad spend. In other words, social media will account for $84 billion in 2020!
What does this mean for you?
If you haven't grasped some understanding before it explodes then you will be left in the dust!
Social media sites use ever changing algorithms that determines how much, who and when your content is displayed.
Who has time to stop and make post when they are building an empire?
The problem is that you have to be engaging constantly in order to grow those followers.Which requires proper planning to be successful.
Precious time taken away from actually running your business!
Here are 10 things you're doing wrong:
1. Posting the same thing to each account.
This is a huge mistake! Probably the main reason you are not getting any traction in your endeavors.
When you post the same content to all of your social media sites. This tells your audience you haven't given any thought to them.
If you want to be successful you must look at your core audience and why they are there.
Put some thought into what site you post and keep switching it up til you find what works for you!
2. You don't follow other accounts
BIG MISTAKE!
Social media was meant to be social!
If you are not following at least 20-40 accounts in your niche, chances are you are missing out BIG TIME!
Your engagement allows you to join their community, which opens the doors to connect with their followers.
Comment, share and like!
3. Using your personal accounts as a business account
Depending on your business this is another mistake made by most small businesses.
63% of small businesses blend their personal and business accounts. This can come off as unprofessional to new faces that may have not gotten to know you yet.
Besides, you wouldn't date someone you work with, right?
Right?
4. How fast are you responding?
If social media is something that is left on the back burner for you.
You could be missing out. In a world where microwave results are the normal.
It is imperative that you are they to cater to your customer before someone else does!
Social media has put customer service top priority.
Customer has a bad experience?
They are more likely to post and tell they're friends how bad of an experience they had.
They are just as likely to brag about the awesome customer service they had when they purchased from you, so keep that in mind.
5. Not Every site is right for you!
Know your customer!
This goes without saying, Know who you are talking to and why you are talking to them.
Customers come to you for value.
The last thing you want to do is send mixed signals
6. Are you posting too much or too much?
Time plays a huge part of your social media strategy.
The time post you post is just as important as how many times you post!
Here's a guide to use when posting online:
Eastern Standard Time
Facebook: 1-4pm, 5-10x a week
Twitter: 1-3pm, 5x a day
Instagram: 5-6pm, 2x a day
Keep in mind these times may vary depending on your target audience.
7. Social Media Tools
This one comes down to a matter of preference.
There are plenty to choose from especially in your app store but this comes down to budget and ease of use.
Planning your post will help to reach your audience on time but wont do much for engagement.
You're responsible for your customers!
We warn you, some of these programs may have negative effects on your organic growth, as they may promise microwave results.
8. Deals and Coupons
Are you building a system to retain your current clients while attracting new ones?
You could be missing out on ways to invite your customers into your ecosystem.
Offering exclusive membership discounts allows you direct access to your clients who have already purchased from you.
Use this as a tool to inform them of new products and sales.
9. Realistic Expectations
Growing a social media following takes and effort.
Concentrated effort! Chances are your small business wont have overnight success.
This going to take trial and error plus a lot of patience. unless you go viral, ofcourse!
SEO Strategist may come in handy if you don't have the time but that comes at a cost as well.
Most charge anywhere $500-1000 a month depending in the firm.
10. Stop YELLING!
Are you constantly bombarding people asking them to try your product?
Most people don't want to be sold to, so you have to give them a reason to trust your brand.
Think of something you can give away to earn their business instead!
Knowledge is easily the best thing you can give away for free.
Tell them how your product can change their lives by educating them!
We encourage you to be bold, take chances and live life!
Ride With MEdia
