Coming this week
A new conversation with a designer, neuroscientist and community leader who made some big changes so she could get MORE out of life by doing LESS.
I hope you'll check out this week’s episode of the Spirit of 608 podcast when it drops this Thursday.
Speaking of doing less, the key to that for me really is simplicity.
I so (SO) struggle with simplifying things. It's something I have to work at.
Because of that, I love to get inspiration from people who’ve figured out how to simplify (hence the multiple podcast episodes recently where that emerges as a theme), and I also love to create content that will make things simpler for YOU.
Since so many of you are thinking about growth, visibility and reaching new audiences this fall, I created an episode of the podcast to walk you step-by-step through my simple process for creating a solid PR pitch.
🎧 The Easy 7-Step Framework for A Powerful PR Pitch🎧
Link in bio and always at bit.ly/266so608
Here’s to you continuing to take steps to put yourself out there. When you connect with others, you grow and bring more of the impact you’re here for into the world around you.
So with that in mind, here’s my challenge to you:
✔️ Pick one thing you can do to put yourself out there in front of the people you want to reach
✔️ Identify any action steps you need to take to make it happen
✔️ Do them
✔️ Congratulate yourself for taking a step towards greater visibility
Simple, right?
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife
Social media can't do it all 💥
A lot of early-stage ethical, sustainable and responsible (we are using ALL THE WORDS Y'ALL) brands and mission-driven founders go all in on social media content creation, posting, Reeling, live-ing and yet...well...here's the thing:
🙄 Social media is YOU telling your story. 🤷🏻♀️
People like that. But what really, really gets them to know, like and trust you is when they hear OTHER PEOPLE telling your story. Like media. Journalists. Other brands featuring you in their content.
It's the reason you see press bars on ev-uh-ry web site ev-uh-ry-where but you basically never see anyone going, "Welcome to my web site, I have this many social media followers" on their most important digital real estate.
This came up when @adelafajury of men’s luxe footwear brand @beckettsimonon and I were talking in the new super fresh episode of the Spirit of 608 podcast.
I love her approach to media outreach (which I have been privileged to watch during her time in the PressDope DIY PR course program I run for founders at the intersection of fashion, entrepreneurship, sustainability + tech), and I am thrilled to get to highlight a business that is doing things responsibly and differently, starting with pioneering ethical labor and production practices in Colombia.
Hope you will enjoy the first episode of the new season of the podcast. Search any podcast player for Spirit of 608 and you will find it.
Need help figuring out how to use press to get where you're trying to go?
I can help you with that. Link in bio 🥂
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepr
Want to know the easiest way to get your ethical fashion biz visible quickly?💥
P.S. This works for ANY business, so read on even if you are not in fashion 😉
Media coverage. And guess what? You don’t even need to send a single cold pitch email.
There are countless opportunities out there every.single.day. from people who are looking to feature YOU, your expertise, your story, your knowledge, your business, your services, your product.
They are in groups, networks, communities, platforms, online press businesses, newsletters, blogs, Twitter feeds.
You don’t need a PR agency to find them. Here are simple three ways to do it:
💎 Look for groups on your social media platform of choice that are specifically set up to connect and match media + sources (these exist for podcasts, reality TV, specific industries, you name it)
🎟️ Join HARO (it’s free) or if you are in Australia/NZ try Sourcebottle
🎉 Sign up for our newsletter (link in bio) and we will send you a fresh new media lead each week handpicked for ethical brands
SO GOOD: Last week’s app was the application to host a virtual talk on your area of expertise with one of my favorite national creative organizations.
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville #medialeads #mediaopps #getvisible
Want to know the easiest way to get your ethical fashion biz visible quickly?💥
P.S. This works for ANY business, so read on even if you are not in fashion 😉
Media coverage. And guess what? You don’t even need to send a single cold pitch email.
There are countless opportunities out there every.single.day. from people who are looking to feature YOU, your expertise, your story, your knowledge, your business, your services, your product.
They are in groups, networks, communities, platforms, online press businesses, newsletters, blogs, Twitter feeds.
You don’t need a PR agency to find them. Here are simple three ways to do it:
💎 Look for groups on your social media platform of choice that are specifically set up to connect and match media + sources (these exist for podcasts, reality TV, specific industries, you name it)
🎟️ Join HARO (it’s free) or if you are in Australia/NZ try Sourcebottle
🎉 Sign up for our newsletter (link in bio) and we will send you a fresh new media lead each week handpicked for ethical brands
SO GOOD: Last week’s app was the application to host a virtual talk on your area of expertise with one of my favorite national creative organizations.
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville #medialeads #mediaopps #getvisible
If they can do it, you can do it 💥
Here's to this wisdom and Monday motivation from Accel Lifestyle founder Megan -- a great reminder that surrounding yourself with other people's success stories can propel you forward. And in Megan's case, forward meant building a multi-million dollar business from a new fabric.
And all because she couldn't stand her husband's stinky workout shirt one more day.
🎧 Full episode: How Accel Lifestyle's Megan Eddings Turned a Stinky Workout Shirt Into a Brand, Then a Multi-Faceted Business that's Going Far Beyond Fashion
🎧 bit.ly/258so608 or search Spirit of 608 anywhere you listen to podcasts
🎧 You will love her energy! It's contagious.
Yes, you can land media coverage without pitching 💥
In fact, it's one of my favorite ways to help founders at the intersection of fashion, entrepreneurship, sustainability + tech (a space I call FEST) get visible.
The truth is, getting press this way is a lot like any other kind of networking. Yes, you need to know what the media is looking for: people, stories or information that's valuable to their audience AND how you can show you're THE ONE to deliver this valuable content (or be the catalyst for it) to their audience.
You'll find opps for interviews, features, gift guides, roundups, speaking gigs, panels, blog posts, podcasts, contributed article opps -- so many ways to raise your visibility in all kinds of places. Hint: think Facebook groups, newsletters, Twitters feeds, other brands...the list goes on and on.
Here's my advice for the key things you can do everyday to get closer to media coverage that will help you create the growth, impact and visibility you are here to bring into the world.
Want help getting visible? DM and ask me what I'd recommend you do to take the next step! ✌
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville
Everyone’s season is different 💥
🥂Here’s to yours and what’s to come
Thank you Sam @audabbeauty for dropping your wisdom on us and inspiring me during our conversation on the Spirit of 608 podcast.
🎧 Full episode at bit.ly/256so608 or search Spirit of 608 anywhere you listen to podcasts.
P.S. Check the show notes for a special discount on your first order of @audabbeauty 💅🏾
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville
The simple things make a huge difference when you are showing up on audio or video.
Time and time again, I see this with the clients we help get visible through media + press and guests on the Spirit of 608 podcast. The best guests:
🎧 Use good audio — wireless headphones help a ton
💥 Actually listen to the show once beforehand
💎 Ditch jewelry that interferes with their mic
🎉 Bring their version of humanity to their interview
🧚 Drop value the audience like fairy dust
🙄 Minimize nervous noise: fidgets, tapping, movement
📷 Send images they can use for marketing — you have more control and you make it easier on them #winwin
Want to be a guest on more podcasts? We can help you with that. DM us for details on our monthly media opportunity leads monitoring service — you’ll get media opportunities tailored to you and your brand from across 25+ networks, including HARO.
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville
Do you ever see random how-tos on Facebook and try them?
Well banana tea is that moment for me (nevermind the mushroom jar experiment in my kitchen cabinet but we’ll table that for now).
I think you have to keep eco things fun. And honestly, there is nothing more entertaining than acting like a jar of banana tea is dinner when anyone asks what IS THAT 😱
From my inner plant mom to yours, happy Friday and 🥂 to eco experiments
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville
What fashion said to food 📣💥
[Insert Peter Frampton voice]
*Oh won't you show me the way..."🎶
For that, we have Nicole Rawling co-founder of the Material Innovation Initiative. She's bringing her knowledge from a career that includes the Good Food Institute, Animal Legal Defense Fund and the Humane Society to her latest venture focused on next generation materials that are better for the environment and animal-free.
You know how you see all those articles out there about how new materials can be made from mushrooms, pineapples, bananas, lab-grown tissues -- all the things!? And you get so excited because it seems like IT'S ALL HAPPENING?!
But ooph try to find those to use in a scalable way if you're a business today -- especially an small, independent brand.
Add to that there are far more brands who want to use these kinds of materials than cost-effective supplies of next generation materials. Double ooph.
Nicole and her crew at the MII are working to fix just that by connecting industry players in numerous ways so big change can happen. Just like meat alternatives are now in Burger King and grocery stores, they aim to make it possible for next gen materials to reach the mainstream.
What's especially needed to make it happen? More entrepreneurs!
Music to my ears.
🎧 Speaking of ears, sneak listen here and full EP at bit.ly/255/so608
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville
Profesh wisdom 💥
💡 Wise words on startup hiring to start your week out in a place of power from @thefolklore founder @amirarasool💡
Listen to the full episode via link in bio or by searching Spirit of 608 anywhere you listen to podcasts.
Are you looking to find a job in FEST or hire someone amazing to help your business get to the next level? As part of our mission to create growth, impact and visibility at the intersection of fashion, entrepreneurship, sustainability and tech (FEST), we're now featuring jobs.
👀 Check out our new FEST jobs section via link in bio. Are you hiring? Whether it's for a VA, freelancer or COO, DM me to have your job or company careers page added to the site.
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville
Is wondering about the HOW actually your ego mind's super sneaky way of holding you back from moving forward with your WHY?
Listen, the HOW isn't invited to the WHY party.
Not today.
This and 5 more things I want for you right now to create more visibility and abundance — listen on the Spirit of 608 podcast.
🎧 bit.ly/252so608 🎧
Plus, fresh new episode coming out tomorrow featuring a female founder working to change the game for fashion from Africa and the diaspora 💥🌍
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville #visbility #mindset #how #why
Back making predictions 🔮
Now that we're on the other side of the first 5 years of the Spirit of 608 and the 250th episode (where I shared how many of the first 25 brands persisted, pivoted, IPO'd and shut down), I figured I'd make some predictions about what's next.
I see two business models that are finally going to get their day after years of being possible, but not exactly economically feasible. Plus two brand personalities that you're going to see winning people over.
Want to know? Full episode at bit.ly/250so608 and anywhere you listen to podcasts.
Are there trends or business models for ethical brands that YOU see coming our way? DM me!
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville #predictions #futuretrends #trendwatch
How do FEST businesses stack up vs. other industries? 💥
For the 250th 🎉 episode of the Spirit of 608 podcast, I decided to round up the first 25 businesses ever to come on the show -- all with episodes running in our first year.
Five years in, do you want to know:
💥 How many of the first 25 are STILL in business today
💥 How many have shut down
💥 The number of brands who pivoted hard
💥 How many IPO'd
I'm sharing the numbers on tomorrow's episode of the Spirit of 608 podcast.
Plus:
💥 How the FEST stats compare to business in general
💥 What the ones who are still thriving have in common
💥 Challenges the ones who shut down faced
💥 The key I see coming up in the next five years and why I am banking on them
This was a really fun episode to put together, and I was REALLY jazzed up by some of the things I found when I went back into the archives and did an analysis of the first 25.
Find all the numbers, reasons and predictions on the episode. Just search Spirit of 608 on your favorite podcast player.
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#ethicalfashion #ethicalbusiness #ethicalbrand #slowfashion #sustainability #sustainablefashion #sustainableliving #ecofashion #consciousconsumer #circularfashion #podcaster #podcasting #podcast #fashionstartup #fashionbusiness #fashionbrand #femalefounder #mompreneur #entrepreneur #entrepreneurlife #entrepreneurship #womeninbusiness #charlottesville #cville #predictions #fashionforecast #trendforecast
