Beagle - AR/VR Content Studio

11/22/2022

Let me show you one of our favorite projects. In this game, users can feel what it's like to be a drone pilot. This drone collects oil samples in difficult-to-assess places and brings them to a drilling rig. It represents how modern companies are looking for oil.
There are two settings in the game: taiga and swamp. Each set consists of several parts that automatically stand one after the other creating a path for the game. And the icon with the user's face is a part of the gameplay: it shows how much energy the drone has. It makes the effect look neat.

10/31/2022

One of our projects - is a "Midnight Sun" effect for a cocktail party. Finland was a theme, and the bar's team wanted us to create an effect to help people make content. And here is a result.

Spoiler: it went well, and the venue gained more UGC than any other party.

10/31/2022

10/21/2022

Here are some highlights of Snap Inc.'s study "Augmentality Shift."

Snap Inc. teamed up with Ipsos for an Augmented Reality research study to date, covering 16 markets and over 25k participants to uncover what customers and brands think about AR.

This research unveiled the accelerating expectations of consumers, unearthing the significant gap between consumers and brands.

➡ 91% of brands think AR is primarily for fun, and 53% of consumers think of it this way.

➡ 79% of consumers are interested in using AR to interact with a product before buying.

➡ 4/5 brands who already use AR ads say it provides opportunities for deep and meaningful engagement.

➡ 75% of brands agree AR makes sure products or events are accessible to all.

➡ 4/5 brands who use AR say it helps to drive sales, acquire new customers, and drive performance metrics.

Our team is highly recommending to read the study. It will take 10 minutes and give you so many insides on AR: https://lnkd.in/gtACiwhi

10/18/2022

Dodo pizza wanted to start a campaign that can reach and engage gamers - it's 40% of their regular customers. Cyberpunk 2077 was about to release, and the brand decided to collaborate. They created a pizza flavor, "Pizza of the future," and a limited Cyberpunk delivery box. Box had a QR code linked to an AR effect that allowed customers to participate in the contest and win many prizes.

The campaign included bloggers and paid social ads. All that led to 1.8k Story mentions per day for several weeks. Half of the planned pizzas were sold in 5 days, and Dodo got out of stock in 2 weeks for this product.

10/12/2022

Here are some highlights from Meta Connect 2022 that can help you stay on track. Check out more details via links.

➡ A Meta Quest Pro is announced and open for pre-order: https://www.meta.com/gb/quest/quest-pro/

➡ Meta partners with Microsoft to bring Teams, Windows apps, and games to Quest devices: https://techcrunch.com/2022/10/11/meta-partners-with-microsoft-to-bring-teams-windows-apps-and-games-to-quest-devices/

➡ A new type of AR experience: Virtual Objects: https://sparkar.facebook.com/blog/meta-connect-2022-roundup/

➡ Now you can take videos on Horizon Worlds and share them to Facebook and Instagram Reels

➡ More details on Meta Connect: https://techcrunch.com/2022/10/11/meta-connect-2022-roundup-quest-pro/

10/06/2022

Instagram launched an open beta for AR ads on Instagram! Learn how to create an Augmented Reality Ad via link in the Story.

09/28/2022

We are happy to reveal one of our last projects: its two effects celebrating the NBA 2022 Finals. As always, we are thankful for the Meta trust and belief in our team.

We created effects with much content inside: the jersey 3D model was too good and heavy, so we did much optimization.

Also, a parallax ("Who Ya Got?") creates a depth illusion and adds a sense of immersion to the experience.

07/01/2022

From now on, creators and brands can tag AR effects with locations!

As part of the publishing process, you have the option to tag your effect with locations or location categories.

Tagging your effect with locations can help it be discovered by users who are viewing the area on the Instagram map. Anyone in the world viewing the areas on the map where your effects have been published will be able to see and access the effect.

06/09/2022

Snapchat keeps getting back to marketers with more AR-related data. The company released 2 articles that shared data about how AR influences brand uniqueness and sales and how it can boost digital campaigns.
We highly recommend reading them:
How To Brand Build And Create More Effective Ads On Snapchat -https://forbusiness.snapchat.com/.../brand-build-planning...
The Uniqueness of Augmented Reality - https://forbusiness.snapchat.com/.../uniqueness-of...

06/02/2022

Great news!

Spark AR Hub updated the insides with criteria that many creators and marketers were waiting for. "Average time open." lets the marketer measure the engagement and see how long users were immersed with the brand.

It'll be calculated by taking the sum of seconds an effect has been opened, divided by the number of successful opens.

Creators will be able to filter this metric:
* By Effect
* By Time Period
* By Experience
* By Platform

05/31/2022

These are different stages of 3D modeling.

05/20/2022

Dodo made a limited quantity of pizza Cyberpunk 2077 labeled boxes with sticker packs and a recognizable Cyberpunk art style. Our AR effect was part of this collaboration between the pizza brand and video game by CD Projekt RED. Effect activates when the camera faces the pizza box and shows a 3D pizza hologram on the user's smartphone. This filter also invites users to enter the prize drawing.

Box tracked high detailed 3D visuals have lightning with glow effects and various distortions. It looks like a hologram with a transparent surface and shows us a dystopian cyberpunk future where there is no natural food but only its surrogates.

Conversion Impressions to Opens 25%, Opens to Captures 30%, from Captures to Shares 10%

05/18/2022

Hyper X | We are all gamers

The marketing campaign "We are all gamers" was focused on changing the typical gamer portrait and erasing the line between professional and noob. No matter how much or less you play - you need advanced and well-made gear. They partnered with popular streamers, bloggers, and media figures.

We made 4 masks for company ambassadors - streamers Unlost, Ceh9, professional player Dendi, and rap artist Kyivstoner. HyperX ambassadors tell their stories and share what HyperX products they use while gaming. Users could buy these sets on the ambassador page of the online shop.

These effects help users feel equal to their favorite bloggers. Users see themself as ambassador - their face is placed into the campaign art piece. The user's face renders with a high-contrast filter to unite visuals and create a smooth picture. Each effect has highly detailed animation.

There was one more hard task to fully implement our vision. The Instagram policy forbids any weapon demonstration, so we had to disguise it without losing recognizable references to videogame heroes like Gordon Freeman from the Half-Life series.

04/27/2022

2D hand tracking on Instagram still leaves some space for creativity.

04/01/2022

How often do you hear about AR try-on options for the brand?

It is an opportunity for a customer to see the product in a comfortable environment. Also, they get engaged with the brand for longer than 5 sec, which is precious nowadays.

Project for L'Oréal and their new lipstick line Colour Riche Les Nus would be the perfect example. This AR effect was a part of the influence marketing campaign: Instagram influencers shared Stories and encouraged followers to try the effect. The user could instantly tap the link and open the Instagram camera with lipstick colors to try.

How do you think it turned out?

07/13/2020

One of our first hits - AR-Game on SparkAR. 250 mln impressions and 430k new followers on Instagram with no extra budget for promotion of effect at all

07/13/2020

McDonald's is launching McFlurry's new season taste with exotic fruits and we made funny AR effect for Instagram for them. Hypno tasty!
AR enrich promotional campaign with customer engagement and increases organic traffic

07/13/2020

AR effect we made with Honor for promoting a new waterproof smartwatch. Very proud of a team for the original concept and realistic water glade shader in Spark AR

07/13/2020

Time to show you another case of ours. It's one of the greatest examples of how natively AR Filters and Lenses can be integrated into the main campaign.
The widespread media campaign, both TV and outdoor is all about Dodo's pizza been so tasty you want to scream!
So we created AR-effect for IG which has similar game mechanics as famous Flappy Bird spicing it up with special 'screaming' sound effect. The wider the user opens his mouth, the easier it gets to control Dodo Bird on its way to overcome all obstacles!

What do you think about this case?

07/13/2020

We want to share with you guys, video of AR filter for Instagram we made for Coca-Cola for the summer campaign. It is a runner where you need to color a grey city with vanilla colors