Tenacity Marketing LLC

11/01/2023

Every company needs to find their voice when putting out materials to attract customers. Your voice sets the tone for your business and how customers will perceive you. Your voice may need to be adjusted over time depending on the clients you wish to attract and the products you want to sell.

Having a defined voice is not just for a company selling goods and services, either. Nonprofits need to think about their voices as well, especially when they are talking to donors versus constituents. In my experience working in the nonprofit world, I have usually found that speaking more formally when asking for money tends to help than using slang or jargon. Whereas, when talking to constituents who use your services, a more relaxed voice may be needed.

It's important to recognize your audience and the voice they will listen to the most. Since your audience can develop and evolve over time, it is crucial to understand that it is ok if your voice changes too. But considering your industry can influence your voice and how you convey your messages. If your industry is in manufacturing or science, it is not generally a good idea to come across as too relaxed and unpolished. Whereas, if your industry is dog-sitting you may be more forward and fun with your voice to your customers.

Audience and industry are both key factors when deciding how to speak to your customers. Remember to research your industry and how other companies or organizations speak to their customers, and research your own customers too. It is a balancing act that not everyone has time for when running their own business. Which is why you see many organizations hiring marketers to help them! Don’t be afraid to reach out for help from an outside source if you’re unsure what to do or where to start. If you want to take a crack at it yourself, then I suggest this helpful guide from the Content Marketing Institute.

Follow these five steps to create a consistent brand voice, which is essential for localized and intelligent content. – Content Marketing Institute

10/26/2023

Christmas is Coming!
It’s that time of year again! Leaves are falling, Halloween is around the corner, and Holiday shopping is about to commence. Whether you sell crafts, food, clothes, or any type of product that can be gifted this holiday season, one of the best things I can recommend is doing a preview video or photo.

Consumers want to see what you are working on and will often “pre-shop” multiple items before buying a gift for someone else. One of the ways to make that consumer yours is to give them a preview of what you have coming for the holiday shopping season. However, you don’t just want to post something for the sake of posting.

Make it fun! Make it exciting! Follow the latest video trend, or only give people a tiny showing of what you will be putting out for the holiday season in a photo. Whatever you do, make it engaging. In this short-attention span world, a video should only be 5 to 15 seconds long. Just long enough to peak someone’s attention, not a full blow advertisement. Remember this is a preview, not a full reveal!

So, share those holiday previews! Before we know it the holidays will be here, and people will be shopping.