05/07/2021
Developing a successful social media marketing plan begins with a few main steps! Weโve highlighted a few of our favorites.๐ฒ๐ฅ๐
1. Start with a plan. - Map out which aspects of your brand and services you want to highlight.
2. Focus on quality over quantity. - Meaningful and authentic content supports building relationships which is what social is really all about.
3. Decide which platforms are for you. - You may find your client base mostly connects with you on a couple of platforms or a platform like TikTok opens you up to new opportunities to connect. Experiment and research! Then use the platforms that are best for your message.
4. Know your audience. - Pull data to understand who is following you and how they are interacting with your media.
5. Pay attention to trends. - This doesnโt mean you have to start posting NFT memes, but it does help to know what content style people are following.
6. Mix up your formats. - Whether you mainly post videos, photos, or GIFs, add something different into your content delivery form from time to time!
To read the full article and discover more tips, check out the Hootsuite blog โHow to Use Social Media for Small Business: 12 Simple Tips.โ