Marketing Over Coffee

01/09/2025

John catches up with Mike Gerholdt!

Marketers want better tools—can Salesforce Admins deliver? 🚀 On this week’s Podcast, John Wall explains how Admins can use AI to build smarter marketing personas and automate workflows. Learn how to bridge the gap between tech and strategy!

12/13/2024

In the year end wrap up Seth Godin’s book This Is Strategy is the one that made me think the most about marketing and business in general. To think differently about systems check out the interview (link in comments) and if you have a book you consider the best of the year, tell us about it!

11/21/2024

Your podcast doesn’t deserve an audience. No one has studied podcasting and audio more than Tom Webster, and he explains why shows stop growing and what sets great shows apart. This and more from his new book “The Audience Is Listening - A Little Guide to Building a Big Podcast” on the latest Marketing Over Coffee

Tom Webster talks about his new book, A Little Guide to Building a Big Podcast on Marketing Over Coffee with John Wall.

10/29/2024

Her TED record proves nobody does a better job of getting speakers on message than Tamsen Snyder Webster. I had a chance to talk with her about “Say What They Can’t Unhear - The 9 Principles of Lasting Change”, her new book of clear and concise advice on how people change their behavior. A must for anyone in leadership, marketing, sales, or really any position where you’re trying to make change.

Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change.

10/04/2024

Anyone responsible for gathering consumer insights at a large organization will admit that this data is siloed to the point of being tribal. Nataly Kelly, CMO of Zappi explains how large enterprise teams across the globe can now work from a single source of info for customer surveys, product marketing, and more.

Learn how enterprise B2C orgs gather customer insights from around the globe for marketing, product and advertising insights on this MoC!

09/18/2024

Mignon Fogarty’s Podcast is Grammar Girl, but I think The Grammar Queen is more appropriate. Learn about her entire network, grammar to improve your copywriting, writing better emails, and more!

Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting on this Marketing Over Coffee!

08/14/2024

What makes a great Ideal Customer Profile (ICP)? Talking about going beyond accurate data to understanding what needs to be done next, with Trust Insights CEO Katie Robbert! Learn about why AI projects fail, how technology changes the workplace, the 5P Framework and more!

Learn about the Trust Insights ICP, Google Keep, True Crime, and more on this episode of Marketing Over Coffee with guest Katie Robbert!

07/25/2024

I learned a ton about the art, culture, and business of gifs and their unique position of being on all platforms from Alix McAlpine, VP of Revenue, Ads at GIPHY. Hear about usage across age groups, how kindness is on the rise, and more!

Learn about the Art, Business, Culture of GIFs and more from Alix McAlpine of GIPHY on this Marketing Over Coffee!

06/27/2024

If you have to manage multiple websites for clients, what kind of features should you be looking for in a platform? Wix’s Head of SEO Communications, Crystal Carter talks about her experiences both on the agency and client side of getting the most out of Content Management Systems (CMS), and how the right platform not only allows you to do more, but roll it out faster.

Learn the best way for agencies to manage websites, especially if you offer SEO as a service on this Marketing Over Coffee!

06/13/2024

How are Gen Z parents different from Millennials? Who do they turn to for guidance since they are no fans of the frenemy InstaMom? What do they think about brands that take a stand on social issues? Award-winning cultural strategist, researcher, and writer Kasi Bruno talks about her latest work on Marketing Over Coffee!

Learn about how Gen Z parents shop, what they think of brands, who influences them, and more on this Marketing Over Coffee!

06/05/2024

Paid, Earned, Social and Owned Media - The Creator of the PESO framework, Gini Dietrich, talks to us about the latest in all these channels! Journalism is taking hits, TikTok is becoming the new live news. Learn how everything has changed, how to do it, and how to measure it, on the latest Marketing Over Coffee!

Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more on this Marketing Over Coffee!

05/14/2024

What does the Chief Customer Officer do? Too many companies make the mistake of trying to do customer advocacy at the end of the cycle. Learn how to do it right, and how it’s available to all size organizations via Fractional CCO, from former HubSpot Community leader Christina Garnett on the latest Marketing Over Coffee!

Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more from Christina Garnett on this week's MoC!

04/19/2024

I had my mind stretched learning how Equity and Equality are the two sides of the coin of Justice. Also some great resources on how to make sure your content won’t cause you trouble, and how to make change in the workplace in this discussion with Minal Bopaiah about her book Equity

Author Minal Bopaiah discusses her book: Equity - How to Design Organizations Where Everyone Thrives on this Marketing Over Coffee!

04/04/2024

Talking about strategies to make video more compelling with Ted Harrison of Neuemotion on this episode of MoC!

The Video Strategies that Made Twitter Hundreds of Millions Ted Harrison talks about what makes people pay attention to videos on this MoC!

03/15/2024

Talking with Agency owner Saul C**t about classic Porsche 911s going electric and more!

The World's Smartest Man, Saul C**t returns to talk Electric Cars, Mad Magazine, Nike and more on this Marketing Over Coffee!

03/05/2024

Talking with Massachusetts Institute of Technology (MIT) Director of Social Media Strategy Jenny Li Fowler about Organic Social Media Strategy and her new book from Kogan Page!

Learn about Social Media Strategy, Channel Selection and more on this episode of Marketing Over Coffee with Jenny Li Fowler

01/31/2024

What does it take to repair your brand after a Super Bowl fumble? Talking about the latest in content management, hosting and SEO with Mordy Oberstein of Wix!

Learn about content management, brand repair, SEO at scale and more on this episode of Marketing Over Coffee!

12/20/2023

What if Google’s search guidelines are more PR spin than reality? If you follow search and SEO check out what Eric Schwartzman shared with us as he went down the black hat rabbit hole:

Learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more on this episode of Marketing Over Coffee!