Hyperfocus Arts

01/16/2025

You ever work so hard in the morning that your stomach screams at you to grab lunch? 🤤 We did that today.

Here’s the first half of our film day today.

We are at The Greater Bloomington Chamber of Commerce shooting content for their Bloomington Women In Leadership (BWIL) event.

We interviewed 3 women in leadership. So follow along with the chamber because soon they will be releasing what these women had to say.

There’s a lot to learn from them.

01/15/2025

Torlando & Haley take the stage today with the newest episode of Torlando On Business.

In this episode of Torlando on Business, host Torlando takes a different spin on social media marketing with special guest Haley McLaughlin of The Real Estate Co.

Haley shares her authentic approach to social media. She reveals how she's built a thriving business by focusing on genuine connections. She also provides real value to her audience.

In this episode, you'll learn:

• The biggest mistake most professionals make on social media (and how to avoid it!)
• Why your personal brand is MORE important than your company brand
• How to create content that actually gets engagement (hint: it's not about selling!)
• Simple strategies to build trust and relationships online
• The secret to turning social media connections into real-world clients

Plus, Haley shares her personal journey from social media newbie to successful entrepreneur, offering valuable insights and inspiration for anyone looking to leverage social media for business growth.

Don't miss this insightful conversation! Hit that play button and discover how to transform your social media presence from crickets to clients!

Are you a home professional, realtor, or service provider struggling to make social media work for your business? Feeling awkward on camera or unsure what t...

01/09/2025

The first 3 seconds of a video are everything. The first two lines of text in a post? Just as vital.

In a world drowning in inauthentic ads and endless noise, standing out isn’t about shouting louder—it’s about speaking honestly.

At Hyperfocus Arts, we specialize in crafting content that shows your story instead of telling it.

Oversaturation isn’t the issue; it’s a lack of genuine, engaging content that connects with people. We focus on understanding your story, finding your voice, and amplifying it through compelling visuals.

Whether it's commercials, product showcases, weddings, or live events, I ensure every project reflects your values and delivers results that resonate deeply with your audience.

Authenticity isn’t just a buzzword—it’s our mission. Let’s create content that grabs attention, keeps it, and builds lasting connections.

12/14/2024

When I started attending BNI meetings, I quickly connected with new people.

This has opened new doors for me and made it possible to grow after I moved here. Networking through BNI has given me connections to industries that I can trust and recommend to others.

It has also given me connections that have invested in my services.

Not everyone benefits from joining BNI so I recommend feeling it out and see if it aligns with your business goals and budget.

11/11/2024

Found some old photos of when Zach was doing their Eagle Scout Project.

This is where Zach learned to lead, plan, and was the beginning of creating something bigger than just a project or a person.

We focus on more than just community in boy scouts. It's about developing skills, gaining experience, challenging yourself and your team, and of course teaching the importance of community.

Hyperfocus Arts is here to help you tell your business's story, but we are also here to build community.

We bring people together through visual media, and get ourselves closer to our neighbors by investing our time and energy into giving back and getting to know people.

10/24/2024

Thank you The Greater Bloomington Chamber of Commerce For inviting me, Sarah Dai, and Paul Baechtold to be panelists at Edgewood High School in Elletesville.

We had a discussion of careers in Digital and Visual Arts

It was awesome to inspire the future generation today. I hope our advice will push these kids to learn more about the visual arts.

10/10/2024

Our most recent real estate video for Haley McLaughlin, The Real Estate Co.

09/25/2024

🎬 Before starting any video project, I ask my clients 3 simple questions:

1️⃣ What’s the main goal?
2️⃣ Who’s your audience?
3️⃣ What action do you want viewers to take?

These questions are game-changers for creating videos that make an impact. Check out this video to see how I approach every project! 👇

📸 Gear I Use:

Sony A7III
Sigma 24-70mm f2.8 Art lens
1/4 Pro-mist filter
🎶 Editing Software & Music:

DaVinci Resolve
Music: Epidemic Sound
Need help with YOUR next video project? DM me or visit www.HyperfocusArts.com 🎯

09/02/2024

Struggling to get clients off the fence and committed to your freelance videography services?

In this quick, no-nonsense video, I break down one essential tip that can help you turn a hesitant prospect into a paying client: the power of a well-crafted project proposal.

I’ve seen firsthand how a proposal can address client concerns, build trust, and clearly outline the value you bring to their project. In just a few minutes, you’ll get all the information you need to start using proposals effectively in your own business.

If you’re looking for a simple, practical way to secure more clients, this video is for you.

Don’t forget to like, comment, and subscribe for more straightforward tips on growing your freelance videography business!

08/31/2024

I finally have my own merch!
Thank you Tim for taking my logo and making this dope hat!

08/21/2024

Thank you Tim for making this awesome mockup! I like it so much that I find it difficult to actually put cups on it.

08/17/2024

Here was my amazing trip with my friend

Download my YouTube short safe zone template. - https://drive.google.com/drive/folders/1bCg5XurH2K-W_rDfEEjs-ZJdVWobMoG3?usp=sharing

08/16/2024

Creating reels for social media? Make sure your content stays in the safe zones with my free YouTube Shorts Safe Zone Template! 🎥✨

Download it here: https://drive.google.com/drive/folders/1bCg5XurH2K-W_rDfEEjs-ZJdVWobMoG3?usp=sharing

Simply import the template into your project, overlay it on your footage, and adjust the opacity to see your entire subject while editing. It’s the perfect tool to ensure your media and text are always in the right place!

08/16/2024

It’s official! I have dropped the adobe suite to switch to better, more reliable, and more affordable products.
Davinci resolve for editing.
Affinity for photo, illustration, graphic design, and more.
Blender for 2d & 3d animations

2 of these programs are free and I bought affinity on sale for $90. Came with designer, publisher, and photo programs. I get to own that software and no longer pay an outrageous subscription fee.
Davinci resolve has the free version and a paid version. For $300 you can have a reliable NLE. And never pay a subscription. And blender is just free.

Goodbye adobe, you will not be missed.
Also, thanks adobe for charging me $31 to cancel my subscription. Joke is on you, I took your deal of 2 free months when I wanted to originally leave. So you ended up paying me $30 for me to leave. ✌🏼

08/15/2024

This week I was on Bloomington B97 to promote Hyperfocus Arts. In under 5 minutes, you can learn how Hyperfocus Arts helps bring your story to life through video, strategic marketing, and social media management. At the end, I give helpful tips to business owners who are looking to take control of their social media marketing/presence.
Comment below if you have any questions about using social media to grow your business.