Orthopedics This Week

Orthopedics This Week OrthopedicsThisWeek is the essential and most widely read publication in Orthopedics. 40x a year, OTW So we think of ourselves as the community paper.

We are the publishers of Orthopedics This Week, the most widely read publication in the Orthopedics industry. Orthopedics is, in our way of thinking, a small town with roughly 250,000 residents. These residents include clinicians, nurses, administrators, staff, suppliers, manufacturers, scientists, sales people, regulators, investors and consultants. We hope that our little paper, which we publish 40 times a year, will illuminate, elevate and educate you.

12/23/2025

Why Dubai for the Global Knee Summit? - Dr. Plancher shares his excitement about Dubai's unique blend of modernity and tradition, making it an ideal location for the summit. Join him in exploring global medical innovations.

12/22/2025

Dr. Plancher on AAOS - Dr. Kevin Plancher reveals the uncomfortable truth about medicine: doctors are divided, underpaid for their sacrifices, and specialty societies can't stop competing with each other.

Registration now open for our latest Master Class! Join us and our esteemed panel of surgeons Dr. William Hamilton, Dr. ...
12/22/2025

Registration now open for our latest Master Class!

Join us and our esteemed panel of surgeons Dr. William Hamilton, Dr. J. Bohannon Mason, and Dr. Jef Barry, on Wednesday, January 21, at 7pm EST as they discuss modern techniques and treatments for acetabular revision procedures, and their experience with CT-based surgical planning.

Wednesday, January 21, 7pm EST. Register here: https://blbmeetings.zoom.us/webinar/register/4817519983062/WN_K9y9euUlRxydVN_goVHxgA #/registration

Hospital purchasing departments used to just process paperwork. Now they control everything through exclusive sole- and ...
12/21/2025

Hospital purchasing departments used to just process paperwork. Now they control everything through exclusive sole- and dual-source contracts with big ortho companies. They have Value Analysis Committees that review new products, but those committees are black boxes. Good technologies often go in and never come out. Getting approved, if you’re lucky takes forever. Purchasing people finally have power over surgeons, and they like it. But this isn't helping patients. It's forcing surgeons to use outdated products to treat their patients.

Hospital purchasing departments used to just process paperwork. Now they control everything…

On this episode of OTW POD, TJ sits down with Dr. Kevin Plancher to discuss his newest venture, the Global Knee Summit -...
12/18/2025

On this episode of OTW POD, TJ sits down with Dr. Kevin Plancher to discuss his newest venture, the Global Knee Summit - happening in Dubai, January 22-24, 2026.

→ Click here to learn more and register: https://linkly.link/2VuOU

What you'll discover:
→ How he convinced 125 faculty from 6 continents to volunteer their time for a first-year conference
→ Why he limits talks to 7 minutes and forces surgeons to debate positions they DON'T believe in
→ The blueprint he used to grow OSET from 150 to 1,800 attendees

Kevin's golden principles for innovation:
✅ Create a culture where saying "I was wrong" on stage is celebrated, not feared
✅ Bet on the horse, not the race. People over trends every time
✅ Give young surgeons opportunities even when it's risky (that's how legends are made)
✅ Bring East and West together because American medicine doesn't have all the answers

This conversation is packed with honest insights from someone who's spent 30+ years pushing boundaries, challenging norms, and proving you can always find ways to improve yourself and those around you.

Ready to experience the Global Knee Summit firsthand?
Register now for January 22-24, 2026 in Dubai: https://linkly.link/2VuOU

Who's heading to Dubai in January? Tag someone who needs to hear this! ⬇️

🎙️ Listen now on Spotify, Apple Podcasts, or YouTube 👇Link in comments

12/18/2025

C-Suite Embraces Social Media: Jantzen Cole discusses how the C-suite is now more open to social media initiatives, sparking creativity and new opportunities in marketing.

Watch the full episode here: https://youtu.be/oJoYDLa-Dw8?si=5m0xNx2aq3FiT16U

12/16/2025

Sales and Marketing: A Codependent Relationship - Jantzen Cole emphasizes the essential partnership between sales and marketing, where collaboration leads to greater effectiveness and business success.



Watch the full episode here: https://youtu.be/oJoYDLa-Dw8?si=5m0xNx2aq3FiT16U

Ortho Development® Announces Appointment of Brice Bedke as Vice President of MarketingOrtho Development Corporation (ODE...
12/16/2025

Ortho Development® Announces Appointment of Brice Bedke as Vice President of Marketing

Ortho Development Corporation (ODEV announced the appointment of Brice Bedke as Vice President of Marketing....

Ortho Development Corporation (ODEV announced the appointment of Brice Bedke as Vice President of Marketing.

12/12/2025

The Power of Personal Touch - Embracing the personal touch in business can create meaningful connections that stand out in an impersonal world. Don't underestimate the value of handwritten notes and personal calls!

OrthoLazer, specializing in non-invasive laser therapy for pain and inflammation, appointed Kenneth (Kenny) Hancock as C...
12/10/2025

OrthoLazer, specializing in non-invasive laser therapy for pain and inflammation, appointed Kenneth (Kenny) Hancock as CEO.

OrthoLazer announced the appointment of Kenneth (Kenny) Hancock as Chief Executive Officer.

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