Abel Communications

08/07/2024

If accessible design isn’t on your radar, you’re missing a huge opportunity to connect with a wider audience. Where should marketers start when determining the accessibility of their brand?

Abel’s graphic designer, Madeline, explores how elements like typography, color and contrast impact the readability and usability of your brand. By prioritizing accessibility, you can create both a visually appealing design and a positive experience for your audience.

Read our full blog here:

Understand the importance of design accessibility and get tips to ensure your brand is inclusive and compliant.

07/18/2024

Having the courage to follow through on an initiative you value amid a charged political landscape is the mark of integrity.

That’s what our client GRF CPAs & Advisors did by emphasizing their Diversity, Equity, and Inclusion initiatives. Through a comprehensive campaign and media relations strategy highlighting their efforts, challenges, and achievements, we helped position GRF as a company dedicated to fostering a more diverse and inclusive workforce.

Check out the full case study here:

Opportunity At a time when many companies were scaling back their DEI efforts, GRF CPAs and Advisors leaned in. Abel Communications worked with the firm to elevate their work in Diversity, Equity, and Inclusion to increase qualified career candidates and drive sustainable employee retention. By show...

06/27/2024

“All of us in marketing and communications have both a responsibility and an opportunity to use [AI] tools to increase our output while retaining our humanity and personal touch.”

As our industry navigates each new wave of AI advancements, one question continues to emerge: What should we use AI for? In this week’s blog post, Greg Abel explores the ethical and strategic line between what aspects of our work we should reserve for human creation and what we can effectively outsource to AI tools.

Check out the full blog here:

My assignment in this installment of Abel Insights was to write about the impact of AI in PR; a topic on the minds of many in the industry (and all industries). To what extent should we, as PR pros, rely on AI tools to create content, generate ideas, or create the kind of work that […]

06/18/2024

Don’t be afraid to experiment!

Last year, we worked with Point Breeze Credit Union on a financial literacy campaign, creatively engineered to drive interest in home equity loans. An eBook called “What Would You Do With $150K” served as the centerpiece for the campaign, amplified by a giveaway featuring Black+Decker appliances.

This approachable illustrated eBook paired with the giveaway fostered brand engagement while demystifying an often misunderstood financial tool, leading to over 600 downloads in the first month of the campaign alone.

Take a look at the full case study at the link below:

Graphic Design,Adobe InDesign,Adobe Illustrator,WordPress,Adobe After Effects,Adobe Photoshop

06/10/2024

Taking a stand for something can feel scary amid divisive politics and language, but it’s more important than ever for brands to use their voice for the causes they believe in.

In our newest blog post, Greg Abel considers how bravery –– from sharing your values to taking definitive actions to illustrate your point –– can help your brand stand out. After all, who wants to align with a brand with no meaning?

Read the full blog at the here:

Last week, I hosted a virtual roundtable of marketing executives, featuring Rich Weinstein, the Senior Director of Marketing and Partnerships at Brady: United Against Gun Violence. Rich is a longtime friend and former ad agency executive who, in this new chapter of his professional life, is hoping t...

05/30/2024

Earned media coverage has become increasingly challenging as American media consumption changes and media organizations continue to consolidate. So what can brands and leaders do to secure coverage?

In our latest blog post, Nick Jones explores how paid contributed Thought Leader memberships can help people stake their place in the conversation. By taking advantage of these platforms, Thought Leaders can ensure a steady stream of content that highlights their expertise and unique perspective 🎥📱

Read the full blog here:

How to increase national media coverage for your thought leadership. Learn about your fee based options to increase your brand coverage.

05/01/2024

How do you translate transparency into concrete action when a crisis strikes? Emily McDermott tackles this question in our latest blog post on crisis communications.

Through her own experience navigating crisis events on behalf of clients, Emily has seen firsthand how openness and honesty can help you regain control of the narrative and demonstrate your commitment to accountability.

Read the full blog here:

Let’s face it, navigating a crisis can feel like being caught in a dense fog. Confusion breeds distrust, and misinformation spreads faster than a viral TikTok. In this high-stakes environment, one crucial element separates leaders from those left stumbling – transparency. There’s an old miscon...

04/24/2024

Last year, the cannabis conversation rapidly evolved in Maryland as the legalization of recreational use came to fruition.

We took on the exciting task of positioning Curio Wellness as a go-to source for information in a transforming industry. Our campaign used research, strategic messaging, media outreach, and social strategy to establish Curio as a leading voice in the run-up to July 1.

Read the full case study here:

Legalization of adult use: How Curio Wellness sought to capture the attention of medicinal cannabis patients across the state.

04/10/2024

Love and Cornbread has launched their new catering service!

This local nonprofit’s core mission is to provide homemade meals to the underserved communities of Baltimore and improve food equity across the city. They’ve expanded into catering in support of that mission, and we were lucky to try out their delicious menu yesterday for lunch.

Book them for your next catered event, or visit loveandcornbread.org to donate and support their work.

04/10/2024

“Maryland Tough, Baltimore Strong.”

In the wake of the Francis Scott Key Bridge collapse, our CEO and president Greg Abel took some time to reflect on the lessons this tragedy has brought into focus and how Baltimore is rising to meet the challenge of rebuilding and healing.

Read the full blog post here:

On Monday evening, March 25th, I finished writing a guest column for the Baltimore Business Journal about my excitement for the baseball season ahead, and the hope that the optimism surrounding the young and talented Orioles might carry over to the psyche of the region at large. Baltimore, as we all...

03/18/2024

Never underestimate the power of a legacy!

To honor the 130th anniversary of Modjeski and Masters, Inc., our team leveraged the company’s pride in its history and created , an innovative content campaign featuring a physical cutout of the company’s founder, Ralph Modjeski. Over the past year, employees have taken Ralph with them in the field and on trips around the world, resulting in an overwhelming amount of social content and impressions that far exceeded our expectations.

Check out our most recent case study to find out how we did it and see Ralph in action:

To engage employees during the 130th anniversary celebration of leading bridge design and engineering firm Modjeski and Masters, we concepted and created an original content campaign to keep the celebration’s momentum going all year long.

03/08/2024

“Working with young artists can be very emotional . . . but [BSA students] show up here every day and give their fullest, and struggle, and stretch themselves.” - Roz Cauthen, executive director at Baltimore School for the Arts.

Since the summer of 2023, Baltimore School for the Arts students have been working on an original docuseries, “Madison & Cathedral.” The series, entirely written and produced by students, highlights pivotal moments in the school’s history while also chronicling the unique experiences of current students throughout the year.

The Baltimore Sun recently paid a visit to BSA to talk to some of the students and faculty about the process of developing the documentary and what they hope audiences will take away from it.

Read the full article here:

A trailer for the documentary project ‘Madison & Cathedral’ will debut this week.

03/06/2024

Some behind-the-scenes photos from a few days out in the community with Point Breeze Credit Union last week. We had a blast touring around the station at the Rosedale Volunteer Fire Company-Baltimore County MD, then heading to The Humane Society of Harford County to make some furry friends!

03/04/2024

March Madness may be a sporting phenomenon🏀, but it’s also a masterclass in marketing. For three full weeks, the tournament will take over news headlines and capture the attention of millions.

So what can we learn from the NCAA’s strategies and how can we adapt them into our own work? Our CEO Greg Abel explores some key March Madness marketing lessons in our most recent newsletter📰.

Check it out here:

Even if you don’t know the difference between a pick and roll and a double dribble, you probably have a vague sense of what March Madness is all about. It’s the annual tradition of a single elimination college basketball tournament that takes place over three weeks in March, resulting in a natio...

02/29/2024

Happy leap day! Extra days don’t come around very often, so we’re challenging you to embrace the spirit of the day and take a leap into a new way of thinking. Check out our most recent blog post to find out how you can use today as an opportunity to push boundaries and open yourself up to new ideas and insights💡

Today’s a leap day! A freebie. Our challenge? To view this day not just as a calendar quirk, but a call to take a leap and go big when it comes to creative marketing. In an oversaturated communications landscape, you can’t afford not to take risks. Let’s look at a few ways you can embrace …

02/28/2024

The history of public relations is filled with incredible individuals who were unafraid to break barriers and embrace the spirit of innovative thinking.

Learn about Black PR trailblazers and how their professional contributions changed the face of the industry at The Museum of Public Relations:

https://www.prmuseum.org/black-pr-pioneers #:~:text=%281943%E2%80%932008%29-,Patricia%20Tobin,firm%20acclaimed%2C%20%E2%80%9C.

02/28/2024

02/26/2024

Don't miss MedStar Montgomery Medical Center's Women & Heart Health Webinar tomorrow featuring great insights from their medical experts on reducing your risk of heart disease.

Register now by scanning the QR code below!

Did you know that cardiovascular disease is the leading cause of death for women? Learn how to reduce your risk of heart disease during the annual MedStar Montgomery Medical Center Women & Heart Health Webinar.

My colleagues Dr Stuart Gould, Dr Oluseyi Princewill, Dr Kyle Reynolds, and I will discuss the signs and symptoms of heart disease and share valuable prevention tips.

The webinar will take place on Tuesday, February 27 at 5:30 p.m. Scan the QR code on the flyer to register today and join us for this informative event.

Link to register:

https://us02web.zoom.us/webinar/register/WN_l_bdnDClQN2pNAgSpRJAzQ #/registration

02/20/2024

How do you recruit and train the next generation of healthcare heroes in an industry still grappling with the ramifications of a global pandemic?

That’s the challenge we set out to face in our media relations program for the Pennsylvania College of Health Sciences (now Saint Joseph's University). Through strategic storyline development and consistent media coverage for its Center for Excellence in Practice, we positioned the college as a trailblazer in higher education while emphasizing the healthcare sector as a favorable career path.

Check out our most recent case study to find out how we did it:

COVID-19 exacerbated an already strained healthcare ecosystem with national labor shortages surging and a swell of employee turnover. With as many as 47% of healthcare workers planning to leave their jobs by 2025, the challenge is clear: a new generation of healthcare heroes must be recruited and tr...

02/13/2024

With our new series, C-Suite Insights, we’re shining the spotlight on some of our state’s leading executives in Q&A format and giving them a chance to share their thoughts on business and life in Maryland.

02/09/2024

We wish there were a better phrase, but “Thought Leader” is the one we’ve got!

What exactly does it mean, and what steps can you take to position yourself as an expert in your field? Check out our new blog post with CEO Greg Abel for a full breakdown.

P.S. Sign up for our newsletter. It’s worth it, we promise. ✉️

Here at Abel Communications, we have long engaged in delivering successful Thought Leadership programs for clients, whereby industry experts become recognized leaders in their field through writing, speaking, media opportunities, and awards. Truth be told, I have never loved the term, “Thought Lea...

01/20/2023

Starting off the year strong! WJZ-TV’s Marty Bass visited the Curio Wellness manufacturing facility yesterday to speak with Wendy Bronfein and Sandra Hudson about the launch of Curio’s new terpene chew line as well as Maryland's upcoming adult-use program🌱

Check out the full segment here:

Where's Marty? At Curio Wellness learning about the cannabis industry?

12/21/2022

Wishing you a safe and wonderful holiday from the whole Abel team!❤️ Here’s some of our favorite local holiday activities and traditions. What’s your favorite holiday activity?✨
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📸 1: B&O Polar Express Train Ride
📸 2 & 3: Sailing Through the Winter Solstice
📸 4: Enchant DC
📸 5: Christmas Village
📸 6: Mt.Vernon Monument Lighting
📸 7: Miracle on 34th Street Baltimore
📸 8: Kennedy Krieger Festival of Trees
📸 9: Emily & her family finding the perfect Christmas tree at Pretty Boy Farms

12/15/2022

Please join us in welcoming Abel’s new Chief Digital Officer and Creative Director, Damian Rintelmann!

This marks a new era for the company as we continue to expand our creative and digital services in order to tell our clients’ stories in new and exciting ways.

Welcome to Team Abel, Damian👏

12/15/2022

12/14/2022

We had a wonderful time celebrating and connecting with leading PR industry professionals at this year's Best in Maryland Awards hosted by PRSA Maryland!

Our team was honored to receive two awards in the COVID-19 Communications and Content Marketing categories. The highlight of the night was cheering on our Vice President, Jessica Fast for receiving the Paul E. Welsh Award for her outstanding work in public relations🎉

Congratulations to PRSA Maryland for an amazing evening, and a special shoutout to our very own Emily McDermott for being a star host!

Thank you to Coyle Studios for capturing the night.

12/01/2022

A big thank you to Brett Spodak, founder and CEO of Productive Power for teaching us how to effectively manage tasks and maximize our productivity at our most recent team Lunch and Learn!

11/24/2022

Wishing everyone a happy and healthy Thanksgiving!

11/16/2022

Worried about package theft this holiday season? With 84% of consumers ordering online this time of year, Abel and our client GardaWorld know that package theft is a big issue. Abel connected Matthew Stanton, general manager at GardaWorld, with Fox Business to offer advice for protecting packages from porch pirates.

A majority of holiday shoppers plan to have at least one package delivered this shopping season. However, this means they need to be wary of porch pirates.

11/10/2022

Yesterday, WJZ-TV spoke with Curio Wellness's Chief Brand Officer and Director of Public Policy Wendy Bronfein about the legalization of adult-use cannabis in Maryland and what's to come as the state prepares to launch an adult-use program next July:

https://www.cbsnews.com/baltimore/news/whats-next-after-maryland-legalizes-recreational-marijuana/