Versa Business Tips Podcast

12/11/2024

Episode 50: Revolutionizing Marketing: AI-Driven Attribution with Jeff Greenfield

In Episode 50 of the Versa Business Tips podcast, host Shaheen Mazloom sits down with Jeff Greenfield, a trailblazing entrepreneur, advisor, and disrupter with over 30 years of experience in strategy, growth, and marketing. As the co-founder and CEO of Provalytics, Jeff is leading the charge in cookie-less attribution and measurement solutions. His innovative approach empowers marketers to prove the impact of upper-funnel channels like CTV, enabling them to grow budgets and optimize performance.

In this high-impact episode, you’ll learn:

-How AI-driven attribution is transforming marketing strategies.

-Why cookie-less solutions are the future of marketing analytics.

-Practical tips to leverage attribution for growth and ROI.

Want to learn more in 30 minutes than you could from a $10k mastermind? This is the episode for you! Plus, Jeff is offering listeners a free attribution certification course to help you master cutting-edge marketing techniques. Visit provalytics.com to claim your gift today!

Full episode 👉🏽 https://youtu.be/J7BiXQ2NEj4?si=xKIFeNfx5N6UBd5F

In Episode 50 of the Versa Business Tips podcast, host Shaheen Mazloom sits down with Jeff Greenfield, a trailblazing entrepreneur, advisor, and disrupter wi...

12/05/2024

Mastering Financial Growth: Pro Strategies to Scale Your Business with Nolan Bradbury

In Episode 49 of the Versa Business Tips podcast, we sit down with accounting expert Nolan Bradbury, a seasoned professional dedicated to helping entrepreneurs achieve their dreams through sound financial strategies. With over two decades of experience in the public and private sectors, Nolan has become an indispensable resource for business owners looking to thrive in today’s competitive landscape.

In this must-listen episode, Nolan shares:

-Financial strategies to eliminate chaos and set your business up for long-term growth.
-Insights into crafting a sustainable and financially informed business plan.
-Expert advice on scaling your business, managing cash flow, and positioning for success.

If financial roadblocks are holding you back, this episode will show you how to turn them into stepping stones for prosperity.

🎁 As a bonus, all listeners receive a free financial consultation from Bradfield Accounting & Advisory to help you unlock your business’s full potential. Visit bradfieldadvisory.com/versa to claim your gift today!

Full episode on your favorite podcast platform and YouTube 👉🏽 https://youtu.be/nue0sBaRgG4?si=CXdi2cHVnpPURmkV

In Episode 49 of the Versa Business Tips podcast, we sit down with accounting expert Nolan Bradbury, a seasoned professional dedicated to helping entrepreneu...

11/20/2024

🎙️ Episode 47: Marketing Masterclass with Jennifer Sutton of Bright Now Marketing

In Episode 47 of the Versa Business Tips podcast, we welcome Jennifer Sutton, CEO of Bright Marketing. Jennifer’s agency specializes in helping small to medium businesses stand out, connect with their audience, and increase sales.

In this value-packed episode, Jennifer shares actionable marketing tips, including what to do (and avoid) when promoting your business. Learn how to choose the right marketing partners, where to focus your efforts, and how to define a quality lead. We also discuss which KPIs matter most for tracking success and other essential insights for effective marketing.

As a special bonus, Jennifer is offering our listeners an exclusive free one-hour marketing strategy session—a rare opportunity to refine your marketing game plan! Don’t miss out—tune in now on your favorite podcast platform or

YouTube 👉🏽 https://youtu.be/E2QdCPi60rI?si=WIEfJe9PVqreeuMP

In Episode 47 of the Versa Business Tips podcast, we welcome Jennifer Sutton, CEO of Bright Now Marketing. Jennifer’s agency specializes in helping small to ...

11/13/2024

The art of asking “big” with Dia Bondi!

In Episode 46 of the Versa Business Tips Podcast, Shaheen Mazloom sits down with Dia Bondi—speaker, author, and career leadership communications coach—to dive into the powerful strategy of "asking like an auctioneer." With insights from her 2023 book, Ask Like An Auctioneer: How to Ask for More and Get It, Dia explains why mastering the art of the "big ask" can be transformative for your career, business, and life.

Dia ‪‬ shares valuable sales techniques and shows how asking can unlock more opportunities in every interaction. Discover how storytelling, client psychology, and innovation play a role in making successful asks. We also touch on Julia Cameron’s The Artist’s Way to explore creativity’s role in innovation. Plus, Dia is giving away her exclusive Ask Plan to help you design effective, strategic asks—get yours at diabondi.com/versa.

Tune in to learn how to read your clients, structure compelling stories, and get comfortable hearing “no” to maximize the value of your ask!

Full episode 👉🏽 https://youtu.be/-bNSMrvETnA?si=-2DartgX_Nb7mGNl

In Episode 46 of the Versa Business Tips podcast, we sit down with Dia Bondi—speaker, author, and career leadership communications coach—to dive into the pow...

11/06/2024

In the 45th episode of the Versa Business Tips Podcast, we dive deep into the world of sales with Paul Butterfield, Founder and CEO of Revenue Flywheel Group and Executive Board President of the Sales Enablement Society. Paul reveals the essential tactics behind a successful sales cycle—from crafting offers that grab attention to fine-tuning the steps needed to close the deal.

Join us as Paul explains why it’s not about your product’s features but about solving real problems and how to help clients visualize those problems, especially in outbound sales. He also highlights the importance of knowing where each client stands in the sales journey, so reps can “sharpen their axes” before making the cut. Additionally, Paul shares why understanding your customer, knowing where they spend time, and reading their cues is critical for lasting success.

Stay tuned for a special offer: Paul’s providing a free consultation for our listeners. Book yours at revenueflywheelgroup.com!

Full Episode 👉🏽https://youtu.be/nenuK8NSW2w?si=3rQRsqHEWLeZBJl2

In this episode, we dive deep into the world of sales with Paul Butterfield, Founder and CEO of Revenue Flywheel Group and Executive Board President of the S...

10/30/2024

In Episode 44 of the Versa Business Tips Podcast, we dive into an inspiring conversation with Dr. Jonathan Baktari, CEO of U.S Drug Test Centers, e7Health, and eNational Testing. As a trailblazer in tech and healthcare, Dr. Baktari has reshaped drug and alcohol lab testing in the U.S., earning his company the title of Best Technology Company in Healthcare in 2019. Known as the “Uber of Preventative Medicine,” his ventures streamline medical testing, making a lasting impact nationwide.

Join us as Dr. Baktari shares his expertise across sales, technology, scaling businesses, negotiation, leadership, and building a winning culture. With 20+ years as a triple board-certified physician in internal medicine, pulmonary, and critical care, Dr. Baktari’s experience spans clinical, administrative, and entrepreneurial arenas. He’s been featured in major outlets like The Washington Post, USA Today, and Forbes, and regularly contributes to The Hill and Toronto Star.

This episode is packed with insights for anyone aiming to master business growth and strategy. Tune in to learn from one of today’s most respected leaders in healthcare and tech!

Stay till the end to find out where you can grab a free copy of his book or go to http://baktarimd.com/ ​⁠

Full episode 👉🏽 https://youtu.be/yQP5IqpeL20?si=JF5Hwa6LguwD7ioJ

In Episode 44 of the Versa Business Tips Podcast, we dive into an inspiring conversation with Dr. Jonathan Baktari, CEO of US Drug Test Centers, e7Health, an...

10/24/2024

Mastering Day Trading: Anmol Singh's Blueprint for Stock Market Success and Wealth Building

In Episode 43 of the Versa Business Tips podcast, we are joined by Anmol Singh, an expert day trader, stock broker, and investment coach. Get ready to dive deep into the world of buying stocks and making money through day trading. In this episode, Anmol shares essential strategies for success, covering different trading styles such as income-producing, swing trading, and the wealth-building bucket.

You'll learn why even the best traders only win 50% of the time—but the key is ensuring your winners outweigh your losers. Discover why being proud of your accomplishments is great, but true success means recognizing that there's always another level to reach. Tune in for actionable insights to elevate your trading game!

Full episode 👉🏽 https://youtu.be/pwIO64SwP8k?si=_OSSvYzECwJi8tCJ

In Episode 43 of the Versa Business Tips podcast, we are joined by Anmol Singh, an expert day trader, stock broker, and investment coach. Get ready to dive d...

10/16/2024

In this special episode of the Versa Business Tips podcast, we sit down with Robert and Kay Lee Fukui the dynamic duo behind Power Couples by Design. Merging their passions and expertise in business and relationships, Robert and Kay Lee have been empowering entrepreneurs and couplepreneurs since their own "merger" on May 13, 2006—the day they got married!

With over 25 years of experience in running businesses, sales, and marketing, and the Fukuis' deep knowledge in banking and family business, we come together to offer strategies that will help couples scale their businesses while maintaining a fulfilling marriage. Learn how to achieve balance through their consulting program and their book, Tandem: The Married Entrepreneurs' Guide for Greater Work-Life Balance.

Full episode 👉🏽 https://youtu.be/yP6xTPYQl1M?si=5HEDOT_7zcEiW4Ri

Stay tuned until the end for an incredible gift from Robert and Kay Lee, and visit marriedentrepreneur.co/versa to learn more. Whether you’re a couplepreneur or a solo entrepreneur with a partner at home, this episode is packed with value to help you thrive in both your business and relationship!

In this special episode of the Versa Business Tips podcast, we sit down with Robert and Kay Lee Fukui the dynamic duo behind Power Couples by Design. Merging...

09/25/2024

Episode 40: Unlocking the Fit Body Bootcamp Franchise Opportunity

Ever thought about getting into the fitness industry? Join us for an insightful episode featuring Bryce Henson, CEO of Fit Body Boot Camp! Bryce brings a wealth of knowledge on business, leadership, franchising, and the fitness industry itself. Discover the incredible opportunities within the Fit Body Bootcamp franchise, where passion meets profitability.

Whether you’re a seasoned business owner seeking to enhance your leadership skills or someone eager to dive into a new venture, this episode is tailored for you! Bryce also shares an exclusive free leadership course designed to transform your skills, elevate your mindset, and make a lasting impact on your career. Don’t miss out—tune in this Wednesday at 2 p.m. EST!

Watch episode 👉🏽https://youtu.be/4QIah6mof4A?si=rwvzUAA2HUJP3ibf

Get your free course at brycehenson.com/leadership

Ever thought about getting into the fitness industry? Join us for an insightful episode featuring Bryce Henson, CEO of Fit Body Bootcamp! Bryce brings a weal...

09/16/2024

Why do some companies have a hard time finding and attracting good employees while others don’t? You have to listen to and understand your employees, everyone is not the same, not everyone is motivated by the same things. You have to be a good leader before you can be a good recruiter. This weeks podcast guest is none other than hiring expert the CEO of Better Together Group Dave Macdonald! We discuss recruiting, culture, hiring and everything in between! If you own a business and have employees or plan to hire employees you don’t want to miss this episode!....

09/11/2024

This may be our most insightful podcast yet!

In this enlightening episode of the Versa Business Tips Podcast, we are thrilled to welcome world-famous author Alejandro Salazar, renowned for his groundbreaking book *The Emergent Strategy*. Join us as we dive deep into a thought-provoking discussion about why traditional business plans and strategies often fall short—and what actually drives success in today’s ever-changing landscape.

Alejandro challenges the conventional wisdom around planning and reveals powerful insights that can transform your approach to business. You’ll discover why embracing flexibility and adaptability is key to thriving in uncertainty. Trust us—you won't look at strategy or planning the same way again!

I have to be honest, this episode is my favorite yet! It’s packed with eye-opening revelations and invaluable advice that will inspire you to rethink your business strategies. Whether you’re an entrepreneur, a manager, or just curious about effective business practices, this conversation is not to be missed!

Tune in and prepare for an insightful journey that could change the way you approach your business forever.

Watch now 👉🏽 https://youtu.be/7eiLMO7LFGY?si=oKRSB9AENMpVC0mb

To get the book and learn more go to https://theemergentstrategy.com/

In this enlightening episode of the Versa Business Tips Podcast, we are thrilled to welcome world-famous author Alejandro Salazar, renowned for his groundbre...

08/22/2024

🎙️ Episode 36: Unlocking Agency Growth: Financial Strategies & Insights with Jon Morris of EngineBI

Welcome to another power-packed episode of the Versa Business Tips Podcast!

In Episode 36, we are thrilled to welcome Jon Morris, Founder & CEO of EngineBI and Chairman of Fiscal Advocate. Jon is a recognized leader in marketing agency management, with a remarkable track record of scaling Rise Interactive into one of the largest independent digital agencies. His expertise in delivering technology-enhanced, data-driven financial insights is helping agencies unlock new levels of growth and profitability.

What You’ll Learn:

• Scaling Strategies: Proven methods for taking your agency from $12K to $35M+ in revenue.
• Financial Framework for Growth: How to implement a data-driven approach to financial management that drives business decisions and maximizes profits.
• Understanding CPR Score: What is your Cash Profit Revenue (CPR) score, and how can it help you measure and improve your agency’s financial health?
• Goal Setting & Budget Planning: The critical connection between your business goals and budget planning.
• Agency Benchmarks: Key metrics like Gross Margin, EBITDA, and Sales/Marketing Investments that every agency should monitor.
• Science of Decision Making: The framework you should use to make decisions that lead to sustainable business success.

Exclusive Offer for Versa Business Tips Listeners:
Learn more about Jon Morris and how EngineBI can support your agency’s growth.
Learn more about EngineBI here: EngineBI.net

Follow Jon Morris:

• LinkedIn: linkedin.com/in/JonMorrisRamsayInnovations
• LinkedIn: linkedin.com/in/EngineBISoftware

Tune in as Jon Morris shares essential strategies for scaling your marketing agency. This episode is packed with actionable advice designed to help you drive revenue, increase profitability, and achieve sustainable growth.

FULL EPISODE👉🏽https://youtu.be/aqC63TUIBq0?si=Ve3lGaDhmt1ho0Ae

Welcome to another power-packed episode of the Versa Business Tips Podcast!In Episode 36, we are thrilled to welcome Jon Morris, Founder & CEO of EngineBI an...

08/21/2024

Don’t miss these game-changing financial strategies

👇Watch now👇

https://youtu.be/aqC63TUIBq0?si=pADAPifoVnRdahyC

08/21/2024

Want to take your marketing agency to the next level?

In Episode 36 of the Versa Business Tips Podcast, we talk with Jon Morris, Founder & CEO of EngineBI, about the financial strategies that helped him scale Rise Interactive into one of the largest independent digital agencies.

Key Takeaways:

• How to scale your agency’s revenue from $12K to $35M+
• Implementing a data-driven financial framework for growth
• Calculating your Cash Profit Revenue (CPR) score
• The link between goal setting and budget planning
• Essential agency benchmarks like Gross Margin, EBITDA, and more

Don’t miss these game-changing insights! Watch the full episode on YouTube and start scaling your business today. 💥

👉 Watch now: https://youtu.be/aqC63TUIBq0?si=d_Eq_Os0jjNcYsFY

Learn more about Jon Morris and EngineBI:

• Website: EngineBI.net
• LinkedIn: linkedin.com/in/JonMorrisRamsayInnovations
• LinkedIn: linkedin.com/in/EngineBISoftware

Welcome to another power-packed episode of the Versa Business Tips Podcast!In Episode 36, we are thrilled to welcome Jon Morris, Founder & CEO of EngineBI an...

08/14/2024

Ready to transform your marketing game?

🚨 Episode 35 of Versa Business Tips Podcast is NOW LIVE! 🚨

This week, we sit down with Mike Maynard, CEO of the Napier Group, to unlock the marketing strategies that are driving success in today’s fast-paced world.

From harnessing the power of Account-Based Marketing to leveraging AI and maximizing your ROI, Mike’s insights are the competitive advantage you’ve been looking for. Don’t get left behind—level up your marketing now! 💥

👉 Click here to watch the full episode on YouTube: https://youtu.be/NrMhcT9A0hQ?si=r1AjV7MMEQhLDa8W

Welcome to an insightful episode of the Versa Business Tips Podcast!In Episode 35, we are excited to feature Mike Maynard, CEO and Managing Director of the N...

08/07/2024

🎙️ Episode 34 of Versa Business Tips Podcast is NOW LIVE! 🚀🎙️

We are thrilled to bring you a powerful conversation with Austin LaRoche , CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework. In this episode, Austin shares his groundbreaking strategies for synchronizing marketing and sales to achieve remarkable B2B growth.

👉 Here’s what you’ll learn:

• The unique components of the M2S Framework and how it can transform your business growth
• How structured marketing strategies can lead to significant improvements in sales
• Identifying the key metrics that matter most and why impressions aren’t the key to conversion
• Techniques for creating authentic customer connections in a virtual world
• Reliable methods for measuring ROI for coaches and consultants
• Why aligning your company culture is essential to your marketing success

Austin’s approach is all about turning random acts of marketing into a cohesive, results-driven strategy. If you’re ready to take your business to the next level, this episode is a must-watch!

👉 Click here to watch the full episode on YouTube: https://youtu.be/Edb_oz3xlss?si=7QaNuVSxLSlrH8-l

🎁 Special Offer for Versa Fans:
Don’t miss out on exclusive content and resources from Austin LaRoche at ATAK Interactive.

Subscribe to their channel: youtube.com/
Visit their website: https://www.atakinteractive.com/

Welcome to another transformative episode of the Versa Business Tips Podcast! In Episode 34, we have the pleasure of hosting Austin LaRoche, CEO of ATAK Inte...

07/31/2024

🎙️🚀 Episode 33 of Versa Business Tips Podcast is NOW LIVE! 🚀🎙️

We are thrilled to bring you an eye-opening conversation with Tom Schwab, Founder of Interview Valet and author of Podcast Guest Profits. In this episode, Tom shares his invaluable insights on how introverts can harness their unique strengths to achieve remarkable business growth through podcasting.

🌟 Here’s what you’ll learn:

• The unique marketing strengths of introverts
• How quiet conversations can drive major business growth
• Aligning your marketing channel with your personality for unbeatable results
• Networking for introverts through podcasting
• Overcoming podcast guesting anxiety with practical tips and techniques

Tom’s approach is all about creating authentic connections and making meaningful impacts without the need for pushy, loud marketing tactics. If you’re an introvert looking to elevate your business strategy, this episode is a must-watch!

👉 Click here to watch the full episode on YouTube: https://youtu.be/QTB3Fr1JnVU?si=igyPSwxISs-UYt3O

🎁 Special Offer for Versa Fans:
Don’t miss out on exclusive content and resources from Tom Schwab. Visit www.interviewvalet.com/versa for more insights and tools to enhance your marketing efforts.



🚀 Dive into these game-changing insights and start transforming your business today!

07/17/2024

🚀 New Episode Alert! 🚀

🎙️ Versa Business Tips Podcast: Episode 32 is now live!

We’re thrilled to welcome Devoreaux Walton, MBA, a powerhouse in marketing consultancy and brand strategy, as our latest guest. Devoreaux, Founder and Managing Partner of Revelant, shares her expertise on how to take your business to the next level.

🌟 In this episode, you’ll learn:

• The latest Social Media Tactics for Business Growth in 2024
• How to Define Your Ideal Audience and engage effectively
• Strategies for Successfully Navigating a Rebrand
• Tips to Elevate Your Personal Brand and accelerate business growth
• Essential Digital Marketing Tips for Business Success

🎁 Exclusive Offer: Book your FREE strategy session with Devoreaux Walton at Revelant today!

🔗 Listen Now: https://youtu.be/1RWwgyWBFCo?si=vOm0yIBEkrXls9iN

👥 Connect with Devoreaux Walton and Revelant:

• LinkedIn: Devoreaux Walton
• Website: www.berevelant.com

Don’t miss this episode packed with actionable insights and expert advice. Tune in and transform your business!



✨ Listen, learn, and elevate your business with the Versa Business Tips Podcast! 🎧

Welcome to another power-packed episode of the Versa Business Tips Podcast! This week, we have the pleasure of hosting Devoreaux Walton, MBA, a renowned mark...