The Health Brand Builder Show

Home
United States
Austin, TX
The Health Brand Builder Show

Uncovering the best business ideas from the brightest minds of the health industry.

If you are looking to uncover the best business ideas from the brightest minds in the health and fitness industry then you are in the right place. I will be talking with physical therapists, chiropractors, functional medicine docs, naturopaths, personal trainers, and everything in between to uncover how they were able to build a business that fit their lifestyle. Just like your health, there is no one size fit model which is why I created this show.

08/31/2023

Feeling stuck?

Lacking purpose?

So was .coach until he learned the tools necessary to tap into his intuition.

Finding that what he needed was inside all along.

Topics we get into on this podcast episode: 👇
✅ - Beach vibes
✅ - Sensory suits
✅ - Living in California
✅ - Leaving Corporate America
✅ - Near-death experience
✅ - Tapping into your intuition
✅ - Losing his mom
✅ - A night time ritual
✅ - A love for money
✅ - Visioneering
✅ - Men's work
✅ - Reframing fear
✅ - Allowing yourself to feel more
✅ - Getting unstuck
✅ - God doesn't make trash
✅ - Rapid fire questions
✅ - Hire a coach

The link to the show is in my profile.

✌️

01/17/2023

I recently signed up for a marathon.

I don’t even like running.

But they gave me a compelling reason to join.
The compelling reason… an exclusive marathon race.

The race sold out in 10 minutes.

If you want people to join your community.
Give them a compelling reason:

- Is it the private events you host?
- Is it the dope swag you give away?
- Is it the free products or services you offer?
- Is it the amazing community workouts you host?

Don't build community for everybody.
Build community for somebody.

✌️

01/03/2023

Let me be frank. 🌭

Most content sucks. 🤮

Everyone is trying to reach the largest audience possible.
With the best content possible.

But how do you actually do it?
You become a Subject Matter Expert (SME).

A SME is someone who can take EVERY angle on a topic.
Not just the ones that support their current beliefs.

They can argue against themselves.
They look for “I’m wrong” not “I’m right.”

This is why people listen to Dr. Andrew D. Huberman.
He finds information that proves him wrong.

He’s not tied to his ego.
He’s tied to producing the best information possible.

Want people to listen?
Master your craft… from every angle.

✌️

01/01/2023

Setting a goal is only 1% of the equation.

The other 99%...

The habits that will get you there.

✌️

#2023

12/29/2022

When you strip away all the mumbo jumbo.

A successful business only has two components.

A customer.
And an offer.

Here’s the good news.
You don’t need both.

If you already have an audience.
You can partner with someone that has an offer.

If you already have an offer.
You can partner with someone that has an audience.

Trying to do both left me feeling stretched for time.
Frustrated with the poor results.

Then I realized... I don't need to do both.
Not at the same time anyways.

We can do anything.
Just not all at once.

What is your focus for 2023?

Perfecting your offer?
Or building an audience?

✌️

12/28/2022

Don’t create content to grow a following.

Create content to generate a conversation.

I’ve been posting daily for over a year.
Yet, I don’t have a massive following.

What I do have is a massive archive of private messages.
A network of authentic relationships.

Here’s what most people don’t tell you about social media.
The real game is played in the DMs.

Not the posts.

✌️

12/27/2022

Rejection is the great equalizer.

It tells the world how bad you want it.

How many “NO’s” are you willing to face to reach your goals?

There is NO getting around it (see what I did there?).
Rejection is part of the process.

Just remember.
You are not your offer.

✌️

12/23/2022

Follow your heart.

But what if you don’t know what your heart wants?

Then the next best thing is to follow what you THINK your heart wants.

I’ve all but accepted that I rarely know what my heart wants.
Not because of a lack of self-awareness.

But because I’m always evolving.
- New information
- New education.
- New locations.
- New people.

The more mountains I climb.
The more I realize there is another mountain to climb.

Follow your heart… and keep climbing friends.

✌️

12/22/2022

Once I knew how good I could feel.

I never wanted to go back.

In college, I used to live for the party.
Thursday-Sunday was the norm.

I would party until 2am.
And then wake up at 4:30am to open the gym I worked at.

It was a form of torture.
I constantly felt exhausted.

I tolerated it because I didn’t know any different.
I didn’t know how good I could feel.

Once I got a taste of the good stuff.
The REAL feel goods.

It was hard to go back.

The REAL feel goods:
- Endorphins after a hard workout.
- Rested after a good night's sleep.
- Accomplished after a difficult project.
- Love after a meaningful conversation.

Instead of asking yourself.
"What do I want to do?"

Try asking yourself.
"How do I want to feel?"

And then work backwards from there.

So... let me ask you... how do you want to feel?

✌️

12/21/2022

My first business was a lemonade stand.

Arguably, my most successful business ever.

My parents used to host a lot of garage sales.
Like most kids, it sparked a desire to set up a booth.

The business model was simple.
Sell as many cups of lemonade as possible for 25¢.

It was a raging success!

Not because of how much money I made.
But because I didn’t overthink it.

I didn’t spend a week designing my logo.
And another week ordering my business cards.
And another week determining the best payment software.
And another month rethinking my entire business model.

I took action.
And learned as I went.

Let’s be honest, it never made me rich.
And of course, some business models are better than others.

But don't confuse PLAYING business with DOING business.

Doing business = helping people solve a problem.
Playing business = everything that's not. 👆`

What problem are you helping people solve?

✌️

12/20/2022

When do people change?

When the pain becomes great than the fear of the unknown.

For me, it was when I had a meeting with my boss.
At the time, I was working as an occupational therapist.

They had a list of topics that we needed to discuss.
One of the main topics on that list… my dress attire.

Not “How do we improve patient outcomes?”
Not “How do we deliver a better patient experience?”
Not “How do we collaborate with other practitioners?”

Nope… my dress attire.
Black jeans, to be specific.

I’ll never forget my exact thought in that moment.
”I will NEVER have another conversation like this again.”

This isn’t a slam against my boss, or any boss for that matter.
It was a realization that our priorities were misaligned.

People over things.

What was your breaking moment?

✌️

12/19/2022

When you speak from your own experiences, people listen.

It answers a very important question.

”Why the hell should I listen to you?”

- Were you able to burn 20 pounds of fat?
- Gain 10 pounds of muscle?
- Run a sub 3-hour marathon?
- Get rid of your lower back pain?
- Rescue a dog from a shelter?

When you walk the walk.
People trust you.

What about you?
What recent experience can you speak from?

✌️

Address

Austin, TX
78704

Website

http://www.coreyhi.com/podcast

Alerts

Be the first to know and let us send you an email when The Health Brand Builder Show posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Videos

Traditional marketing is (mostly) dead. Welcome to the messy middle. How a customer goes from awareness ➡️ purchase is no longer a linear process. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲: 1. Paid ad 2. Email sequence 3. Purchase 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲 𝗻𝗼𝘄: 1. Content 2. Targeted ad 3. YouTube video 4. More content 5. Podcast show 6. More content 7. Newsletter Email 8. More content 9. Local event 10. More content 27 touch points later... and they MIGHT be ready to purchase. Again, welcome to the messy middle. Here's what this means for you... embrace the long game. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗶𝗺𝗲. ✌️

"𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵." Said this for years. Then, I calculated how much time I spent: • Cold calling • Following up • Explaining who I am • Convincing people to trust me F**k that noise. Now... I create once → Reach many → Pre-warm leads. (sounds too simple to be true, right?) But here's the thing... One solid post can warm more leads than 100 cold calls. And they actually WANT to hear from you. (crazy concept, I know) But that's the way the modern world works. If you want more marketing insights like this, check out my newsletter or podcast. Links are on my profile. ✌️

88% of millionaires are business owners. I don't gamble, but I like my odds. I was always scared of starting my own thing. Mostly because I thought it was "too risky." • "𝘞𝘩𝘢𝘵 𝘪𝘧 𝘐 𝘧𝘢𝘪𝘭?" • "𝘞𝘩𝘢𝘵 𝘪𝘧 𝘐 𝘤𝘢𝘯'𝘵 𝘱𝘢𝘺 𝘮𝘺 𝘣𝘪𝘭𝘭𝘴?" • "𝘞𝘩𝘢𝘵 𝘪𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘭𝘢𝘶𝘨𝘩 𝘢𝘵 𝘮𝘦?" Until I realized the truth. Do you know what's riskier than a failed business? Getting to your deathbed and realizing that you built someone else's dream instead of your own. There's a millionaire out there sitting on his yacht somewhere because of YOUR hard work. Here's what risk ACTUALLY looks like: • Believing your job is "safe" • Trusting your income to one company • Letting someone else decide your worth • Working 40 years for a gold watch I'm not saying you need to start your own business... but at the very least... get in the game of ownership. It's where MOST people make their wealth. Agree or disagree? ✌️

Your follower count doesn't matter anymore. This is good news (for most people). Have you ever noticed that some posts feel like they got tossed into the abyss... while others get thousands views? 𝗜𝘁'𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. The only goal of a social platform is to keep you on there as long as possible. And what they've realized is the best way to do this is to put as much "GOOD" content in front of you as possible. • Doesn't matter if you know them. • Doesn't matter if you follow them. • Doesn't matter if their your best friend. 𝗚𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗴𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗳𝘂𝗹𝗹 𝘀𝘁𝗼𝗽. (What it means to create good content is up for interpretation, but that's beyond the scope of this post) It's worth noting that you won't be punished for having a large following, but it's not NEARLY as important as it used to be. But here's the silver lining... It's never been easier to go from no audience to a loyal fan base. Here's how: • Get crystal clear on WHO your audience is. • Create content SPECIFIC for them. • Learn and IMPROVE with every post. The best time to start creating content was yesterday... today is the second best. What are your content goals for 2025? ✌️

There are three types of conversations that happen at the same time in any given interaction. This idea comes from Charles Duhigg in his book Supercommunicators, but here's the punchline. 𝗔𝗹𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗮𝗹𝗹 𝗶𝗻𝘁𝗼 𝘁𝗵𝗿𝗲𝗲 𝘁𝘆𝗽𝗲𝘀: 1. Analytical - "𝘞𝘩𝘢𝘵'𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘢𝘣𝘰𝘶𝘵?" 2. Emotional - "𝘏𝘰𝘸 𝘥𝘰 𝘸𝘦 𝘧𝘦𝘦𝘭?" 3. Identity - "𝘞𝘩𝘰 𝘢𝘳𝘦 𝘸𝘦?" Your job... as a business owner... a parent... a friend... is to FIRST figure out which conversation you're having. And then respond based on THEIR needs. "The right conversation, at the right moment, can change everything." ✌️

Relationships = mission success. So much truth hidden in such a simple statement. If you want more, the full podcast episode releases tomorrow. 🎙️ ✌️

Unexpected benefit of podcasting. Community. I started podcasting because it sounded like a fun way to have interesting conversations. 120+ episodes later, it turns out I was accidentally building a community the entire time. I just didn't realize it. If I was to do it all over again. I would lean WAY more into the community that comes from podcasting. That includes both my guests and my listeners. Thank you to everyone who has been involved in making The Health Hustle what it is today. ✌️ #atxcommunity #atxpodcasting #atxhealth #atxfitness #atxmedia

A common trend among business owners. They have no idea what they are doing. They figure it out as they go. Mentors are great. Books are great. Courses are great. But there is no better teacher than life. Pursue your goals and learn along the way. ✌️ #business #goals #podcasting #hustle #atx #austin

Statistics are great. But more often than not... Trust your gut. ✌️ #podcast #austin #atx #businessadvice

No matter how bad you have it. Someone has it worse. This isn't meant to be a post about suffer-porn. It's not meant to be a pissing contest about who has it worse. It's to shine a light on the fact that we all face challenges. And challenges create opportunities. - Opportunities to learn. - Opportunities to grow. - Opportunities to discover. - Opportunities to connect. Everything "bad" that has ever happened in my life has always turned out for the better. ALWAYS. Keep going. You got this. ✌️ #challenge #struggle #setback #opportunity #learn #grow #thrive #discover #connect #share

Tomorrow isn't guaranteed. That's not meant to be morbid. It's just a fact. Don't wait for the near-death experience to start living life fully. Find what both scares and excites you. Move towards that. ✌️ BTW that quote was from @serendipichris #gratitude #lifelessons #learning #living #laughing #loving

Consider yourself logical? Think again. 👆 #emotional #logical #psychology #mindset