HCPToday, 1 Concourse Parkway, Suite 650, Atlanta, GA (2025)

01/13/2025

Amid evolving challenges, a VMG Health report shows optimism in the hospital sector for 2024. With 90% of leaders expecting stable financial performance, strategic efforts are focused on increasing utilization and effective commercial contracting. Key insights reveal shifts in physician alignment, value-based care, and emerging opportunities in outpatient services. How can we leverage these trends in our marketing strategies? Let’s dive deeper into data-driven approaches to drive engagement and sustainable growth.

90% of hospital executives predict financial gains in 2025, according to a VMG Health report.

01/12/2025

Recent research from the British Journal of Sports Medicine reveals that short bursts of vigorous activity can significantly improve cardiovascular health, particularly for women. With only 3.4 minutes of daily vigorous intermittent lifestyle physical activity (VILPA), women reduced their risk of major cardiovascular events by up to 67%. This highlights the importance of communicating realistic, accessible health strategies to our audiences. Explore how we can integrate these insights into our hospital and pharmaceutical marketing efforts.

New research shows that even a few minutes of vigorous activity—such as climbing stairs or carrying groceries—can lower the risk of heart disease in women.

01/12/2025

Understanding patient stories is crucial for effective healthcare marketing. Shari Eberts’ experience with early signs of hearing loss illustrates the emotional hurdles and milestones in implementing hearing aids. Her journey towards advocacy underlines the importance of empathy in our strategies. Let’s leverage real patient insights to develop more relatable campaigns and improve patient engagement. It's time we amplify these authentic voices in our marketing efforts.

Shari Eberts shares how she first noticed her hearing loss, the challenges of embracing hearing aids, and how she became an advocate for hearing health.

01/11/2025

Exciting news for healthcare marketers in hospital and pharmaceutical sectors! A groundbreaking study reveals the impact of iron infusions on pregnancy outcomes globally. Discover how this innovation is transforming maternal care and shaping the future of healthcare marketing. Learn more in the article 'New Global Standard? Iron Infusions Boost Pregnancy Outcomes in Landmark Study' by SciTechDaily.

A single third-trimester iron infusion significantly reduces anemia in pregnant women, outperforming oral iron tablets and offering potential to improve maternal care globally. A groundbreaking study has demonstrated that a single iron infusion during the third trimester significantly reduces ane

01/11/2025

A promising phase 3 study is set to redefine the landscape of pediatric pulmonary arterial hypertension (PAH) treatment. Led by Dr. Lewis Romer at Johns Hopkins, the Kids MoD PAH trial will compare mono vs. duo therapies, aiming to enhance quality of life for affected children. With insights into the nuances of pediatric PAH, this research could pave the way for optimized, evidence-based treatment protocols. Let's discuss how these findings can influence our marketing strategies in the healthcare sector.

Phase 3 open-label study will compare two protocols for children with pulmonary arterial hypertension.

01/10/2025

As healthcare marketers, we must stay ahead of emerging trends impacting patient care. Recent insights reveal that patients using GLP-1 agonists for weight loss face significant muscle mass loss, akin to complications post-surgery. This underscores the need for a comprehensive approach encompassing nutrition and exercise to mitigate risks. Emphasizing these strategies in our communications will enhance patient outcomes and position us as trusted industry leaders. Let’s elevate our messaging!

Research showed that patients who lose weight on GLP-1 agonists frequently experience muscle mass loss. Obesity experts share how clinicians can prevent the problem and what interventions can help.

01/10/2025

In an era where preventive care is paramount, understanding the long-term implications of pediatric blood pressure is critical. A recent cohort study published in JAMA Network investigates how classifications from the American Academy of Pediatrics can predict adult hypertension risk. With actionable insights, this study underscores the potential for early interventions in shaping healthier futures. Let's explore how strategic marketing can align with these findings to enhance public health awareness and drive patient engagement.

This cohort study investigates the ability of pediatric blood pressure classifications using American Academy of Pediatrics thresholds to predict adult hypertension and the probability of transition to adult hypertension over time.

01/10/2025

The intersection of healthcare and employment is crucial for caregivers of preterm infants. A recent study published in JAMA reveals significant insights into how gestational age and birth weight influence employment decisions in the first three years of a child's life. Understanding these dynamics is vital for healthcare marketers aiming to tailor support services and resources. Let’s explore how these findings can impact our strategies and foster better outcomes for families in need.

This survey study compares employment decisions among caregivers of preterm infants during the first 3 years of an infant’s life by gestational age and birth weight.

01/10/2025

As healthcare marketers, understanding the evolving landscape of environmental health risk is essential. A recent study published in JAMA Network analyzes the burden of heat and cold exposure in children from 1990 to 2019. It offers critical insights into how these factors contribute to health challenges in younger populations. With climate change increasingly impacting public health, strategic marketing tailored to addressing these issues is vital. Stay informed and advocate for data-driven approaches in your campaigns. Let's drive meaningful change together!

This cross-sectional study reports on environmental heat and cold exposure–related burden and analyzes its temporal trends among children and adolescents from 1990 to 2019 using data from the Global Burden of Disease Study 2019.

01/09/2025

Understanding the impact of parental job lock on the accessibility of care for children with cystic fibrosis reveals crucial insights for healthcare marketing strategists. A recent study highlights how financial stability influences healthcare access, urging us to rethink our marketing strategies. As we navigate this complex landscape, integrating these findings can help us better serve families in need. Let’s be proactive in shaping our outreach based on evidence and empathy.

This cross-sectional study examined whether parental job lock and other financial and employment factors are associated with access to care for children with cystic fibrosis.

01/09/2025

Youth obesity is an escalating crisis, with 20% of adolescents affected. While weight loss medications like GLP-1 RAs show promise, many healthcare professionals express concern about their readiness as front-line treatments. Balancing pharmacotherapy risks with substantial obesity-related health risks calls for strategic decision-making. Engaging in interdisciplinary dialogue and staying informed on emerging trends can drive more effective solutions. Your input on this critical topic is invaluable!

Eighty percent of doctors in a Medscape survey answered no when asked, “Is enough known about obesity meds’ risk to adolescents?”

01/08/2025

Innovative research from the University of Pittsburgh reveals a groundbreaking nasal swab test that enables more precise asthma diagnoses for children and youth, particularly in underserved communities. By analyzing nasal epithelial gene expression, we can better differentiate between asthma endotypes and move toward personalized treatments. This could significantly impact patient outcomes, especially for those disproportionately affected. Explore how this advancement may redefine our marketing strategies in asthma management.

A noninvasive approach could help clinicians prescribe medications more precisely for patients according to endotype.

01/08/2025

In an era where early detection can drastically improve cancer outcomes, the recent advances in liquid biopsy for gastric cancer (GC) diagnosis are nothing short of revolutionary. A novel serum assay based on non-coding RNAs shows potential for non-invasive screening—outperforming traditional markers. Integrating AI for biomarker validation further enhances accuracy. As healthcare marketers, understanding these innovations is key. Let’s leverage these insights to drive impactful patient engagement strategies!

Background and objective Gastric cancer (GC) remains a prevalent and preventable disease, yet accurate early diagnostic methods are lacking. Exosome non-coding RNAs (ncRNAs), a type of liquid biopsy, have emerged as promising diagnostic biomarkers for various tumours. This study aimed to identify a....

01/07/2025

Cardiovascular health in children presents a critical opportunity for healthcare marketers to take strategic action. A recent JAMA Cardiology study reveals that CVH trajectories decline around age 10, primarily driven by behaviors rather than biological factors. With only 2% of U.S. children achieving optimal CVH, there is a pressing need for targeted interventions. Understanding these trends can sharpen our marketing strategies, paving the way for evidence-based outreach.

A new study sheds light on the trajectory of cardiovascular health (CVH) early in life, which may contribute to CVH disparities in adulthood. Across demographic subgroups, CVH scores begin to decline at approximately 10 years of age and appear driven by health behaviors rather than health factors. K...

01/07/2025

Navigating the true costs of healthcare as a chronic illness patient is a daunting task, fraught with unexpected expenses and decision fatigue. As healthcare marketers, we must highlight the importance of transparent pricing and robust patient education. Understanding patient journeys, including their financial burdens, is essential for effective marketing strategies. Let's enhance our communication to better serve those who navigate these challenges daily.

A columnist with alpha-1 antitrypsin deficiency (AATD) discusses the high costs and stress of insurance and decisions about health care.

01/06/2025

Understanding the nuances of male postpartum depression is crucial for developing effective marketing strategies in healthcare. A recent clinical trial published by JAMA Network reveals promising insights into group parenting interventions versus usual treatment. This calls for an exploration of how we can better support men during this critical period. Let’s leverage these findings to refine our messaging and outreach, ensuring we're addressing the holistic needs of all parents.

This cluster randomized clinical trial evaluates the use of a group parenting intervention vs treatment as usual for the alleviation of male postpartum depression.

01/06/2025

Bright light therapy shows promise as an adjunctive treatment for nonseasonal depressive disorders, according to a new systematic review and meta-analysis from JAMA Network. As healthcare marketers, it's crucial to stay ahead of innovative therapies that can reshape patient care and outcomes. Understanding the nuances of such treatments can inform our strategies and enhance patient engagement. Let’s delve into the implications for our marketing efforts and how we can communicate these advancements effectively.

This systematic review and meta-analysis investigates the effectiveness of bright light therapy as an adjunctive treatment for nonseasonal depressive disorders.

01/06/2025

Understanding the nuances of mental health treatment is crucial for healthcare marketers. A recent systematic review and meta-analysis published by JAMA Network delves into the impact of direct vs. indirect psychotherapy on suicidal ideation and attempts. This compelling evidence can reshape how we approach mental health campaigns, highlighting the need for tailored messaging based on therapy type. Let's explore the implications for our marketing strategies!

This systematic review and meta-analysis evaluates the association of direct and indirect psychotherapy with suicidal ideation and attempts.

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