Social Bohemia

17/01/2023

Seeing low engagement on IG? Here are 10 ideas that might be just what you need to get back on track:

1. Use relevant hashtags: Hashtags are a great way to reach new users who are interested in your products or services. Use relevant hashtags in your posts and stories to increase your visibility.
2. Post consistently: Plan your content and post regularly to keep your followers engaged. Use a scheduling tool to help you plan and automate your posts.
3. Engage with your followers: Respond to comments and messages, and engage with your followers by asking questions and running polls.
4. Collaborate with other accounts: Collaborate with other accounts, especially those that have a similar target audience. This will help you reach a new audience and increase engagement.
5. Use Instagram Stories: Use Instagram Stories to share behind-the-scenes content, promotions and exclusive offers to increase engagement.
6. Run contests and giveaways: Run contests and giveaways to encourage engagement and build excitement.
7. Use Instagram Insights: Use Instagram Insights to track the performance of your posts and understand the engagement of your followers. Use this information to optimize your content and posting strategy.
8. Optimize your profile: Make sure your profile is complete and includes a clear description of what your business does and a link to your website.
9. Use Instagram Live: Instagram Live is a great way to connect with your followers in real-time. Use it to answer questions, give a tour of your business, or host a Q&A session.
10. Utilize Instagram's paid promotion features: Consider using Instagram's paid promotion features such as Instagram ads, IGTV ads, or story ads to increase reach and drive engagement.

16/02/2022

We don’t mind you sliding into the DMs 😏

07/12/2021

If you're an artist, influencer, entrepreneur, or small biz trying to reach an audience that's invested in your product, you NEED to be on IG - seriously. It's here to stay, and it's one of the easiest ways to connect with people who actually care about what you have to offer. If you're not sure whe...

09/09/2021

What does color scheme mean for your business? ⁠⁠
⁠⁠
Choosing the right color scheme is about more than just appearances - colors have the power to convey emotion and meaning. ⁠⁠
⁠⁠
A vibrant color scheme could be used to align with branding that's playful, cheerful, and youthful, where a scheme made of serene blues and neutrals might suggest a more calm, sophisticated, and mature brand persona. ⁠⁠
⁠⁠
Need something bold and statement making? Use some red. Classic and minimal? Choose neutrals. ⁠⁠
⁠⁠
What does your color scheme say about your brand? ⁠⁠
⁠⁠

28/08/2021

28/08/2021

18/07/2021

When it comes to branding, visuals are everything. If you’re just getting started with you brand strategy, ask the following questions:
1/ What are three descriptive words I want my audience to think of when they see my branding?
2/ What are some current/trending themes in successful branding/graphic design?
3/ How can I merge those together to create my own visual identity?

09/07/2021

Three IG features to prioritize this week: Reels, Stories, and Feed Videos ✨

07/07/2021

this 👆

07/07/2021

Hope everyone’s having a productive Wednesday (definitely not enjoying the nice weather instead)!

06/07/2021

Branding isn’t just a logo - it’s how you can help your audience perceive you the way you want to be perceived.

In addition to planning our your visual brand like your colors, fonts, and logos, you should ask yourself the following questions:

1/ What is my story?
2/ What does my voice sound like?
3/ What makes me unique?

05/07/2021

Selling your audience on your brand is kind of like asking them out, so here’s a few things to remember:

1/ Don’t be too salesy- you don’t want to seem desperate!
2/ Don’t be self-absorbed - make it about them, not you
3/ Don’t pretend to be something you’re not - just be yourself!

05/07/2021

Confused about hashtags? Here are a couple of best practices to keep in mind:
1/ Use very specific, niched down hashtags
2/ Use all 30 when applicable
3/ Use a mix of low - high volume hashtags
4/ Track which ones work and which ones don’t
5/ Cycle them out to avoid getting flagged

04/07/2021

Happy 4th! Hope everyone’s taking some time off to relax 🛁

04/07/2021

New hashtag course coming next month! It will cover everything from researching and selecting hashtags to cycling them out, and even include some best practices for SEO on IG!

03/07/2021

So, is aesthetic *really* that important for a brand?

In short, yes! Although it might seem ridiculous, when a potential customer visits your profile, their first impression of you is the last 9 photos you posted.

When it comes to branding, your visual identity is one of the most effective ways you can share your personality with your audience.

If you feel like you need some extra help establishing a solid brand identity and statement, hit us up!

03/07/2021

here are a couple of behind the scenes content ideas to use next week:

• day in the life videos
• desk/office/home tours
• insights to your creative process
• ama in your stories
• packaging videos
• personal anecdotes and stories

these are great ways to get your audience more involved and come in handy when you’re short on ideas!

01/07/2021

super excited to announce a new course coming to the website next month: hashtags 101!

this course will teach the best practices for researching, grouping, and cycling out hashtags, as well a few tips and tricks to increase reach on your posts. stay tuned!

29/06/2021

Say hello to the Social Bohemia rebrand!
We’re super excited to roll out the new theme, and make a couple of big announcements - First of all, we are almost completely booked for full management for the summer. We have one spot left, so if you were considering reaching out, do it now!
We still have room for a few more consulting/ coaching clients too.
Second of all, we will be rolling out a couple of free courses on our website soon - stay tuned!

26/06/2021

So you got a hate comment. Now what?

Although it might be tempting to type out a witty comeback that saves your ego, don't.

Here are three things to prioritize in the midst of any crisis:

1/ Your professionalism - Even though you might be heated, don't say anything you wouldn't want the world to see.
2/ Your customer's concerns - Try to understand why they're upset and address their concerns.
3/ Your time - If there's nothing that can change the situation, don't waste time feeling offended

25/06/2021

Engagement is essential to fostering a sense of community in your audience, and the dollar eighty strategy makes it a breeze!

21/06/2021

Social media is A LOT of work, not gonna lie.

But when you invest time and energy upfront, it translates into an engaged and involved audience later.

Leveraging social media to connect with your audience = more sales, higher conversion rates, and greater lead generation, not to mention happier customers!

Stay motivated!