A small teaser from today’s shoot
What a wild ride 2021 has been. Here is a few of my favorite shots I took over the year. Let's see what 2022 has in store!
A quick and fun commercial shoot for PhotoCaide! If you're looking to take family photos this Christmas or any holiday without breaking the bank, check them out!
Emsculpt Neo TV Commercial
I got a chance to shoot a tv commercial for Alaska Functional Medicine and Spa. Be on the lookout for it!
Break Free Movie Trailer
A dance studio owner struggling to keep his dream afloat, a single mom struggles to find balance, a young man searching for acknowledgment, a young woman challenged in her professional career. Each person looking to find a way to break free through dance.
Break Free Premieres August 22. One day only.
Tickets on sale!
https://udcbreakfree.ticketleap.com/
#DanceWillChangeTheirLives
Underground Dance Company
A closer look at the pre-production process
One thing I love about pre-production which is distinctly different than just going out and winging it, is you create in your head first, almost every detail. Back in the day we used tape, before that they used film (still do). A dv/hdv tape would last you an hour. So you had to figure out how maximize the value of your shots within that time frame if that's all you had. Even more so if you used film which is 11min for a roll. This is why they planned out shots, especially if you're dealing with loads of cast, crew waiting on you to make a decision.
The interesting part of the process is how it goes from script to screen. All the small changes in between. It's beautiful because each decision is made because each department feels like this is the best choice, or sometimes it was the only choice to be made for this particular scene.
Some people find pre-production tedious and just want to shoot. Which is totally fine, everyone creates differently. I think because I grew up filmmaking right before everything went digital, I look at pre-production as an asset.
If you look here it starts with the script. As I storyboarded it, the timing of the shots and scenes changed a bit. Then while shooting, I almost matched how each shot was envisioned while storyboarding and also adding elements that would work as I saw fit. During the editing process there some small changes and timing of the words because of the music. At the end of the day, it worked because there was a solid base. This is what pre-production is all about.
Shoutout to George Martinez Jr. and Jen Motyka for trusting the process.