01/05/2026
Performance marketing gets attention.
Brand-led growth earns trust.
A key takeaway from Little Spoon’s growth strategy:
👉 Brand isn’t a “nice to have.” It’s the multiplier.
Easy takeaways for teams building on social:
1. Your brand should guide every touchpoint - not just campaigns.
2. Growth works best when it’s in service of a clear story, not just conversions.
3. Ads can drive clicks, but brand drives loyalty.
If your social content only focuses on what you’re selling - you’re missing why people stay.
Strong brands don’t compete on volume.
They compete on meaning.