Cakewalk Social

07/02/2025

💸 Running paid ads without a strategy? That’s just giving Meta a tip.

Paid social can work - but only when you treat it like a system, not a slot machine.

Want ads that work as hard as you do? We can help.

06/30/2025

Social media isn’t what it used to be. It’s no longer just a place to be seen - it’s where every stage of your customer’s journey plays out. From first impressions to lifelong loyalty, your strategy needs to do more than show up - it needs to guide, engage, and convert.

🎯 Are you mapping your content to the full customer journey?

06/27/2025

In a crowded market, features and pricing only get you so far.

What sets you apart? Your brand.
Your voice, your vision, your values - that’s the stuff no one else can copy.

If you’re building something bold, don’t wait to show the world who you are.
📣 Start with brand. Stick with brand. Grow through brand.

06/25/2025

Creative businesses everywhere are feeling the pinch this year. But instead of panicking, many are pivoting - and thriving in new ways.

Freelancers and small studios are adapting by leaning into what they do best: solving problems with creativity, clarity, and courage.

From reworking income streams to expanding their reach, the ones staying afloat aren’t just reacting - they’re being intentional.

💡 This season might be slower, but it’s also a chance to get scrappy, strategic, and seriously creative. Want help standing out online without breaking the bank? That’s kinda our thing.

06/23/2025

🚨 Your landing page has one job - convert.

If it’s not doing that, it’s time for a tune-up.

Swipe through for 6 essentials every high-performing landing page needs - from mobile-friendly design to trust-building details that actually drive action.

Clean, focused, and intentional wins every time. Need help getting there? We’ve got you.

06/20/2025

89% of fully Agile B2B marketing teams call themselves very successful - nearly 5× higher productivity and lower stress levels compared to their peers  .

The secret sauce?
• Kanban boards, WIP limits, retrospectives
• AI integration - 8× more common among top-performing teams

Want to be that kind of team? Start small:
• Set up a sprint with one AI tool.
• Use daily stand-ups to track impact.
• Reflect in retrospectives to refine your process.

That’s how you scale performance - and keep your sanity.

Check out this article for more: https://www.marketingprofs.com/articles/2025/53253/agile-ai-b2b-marketing-success?adref=shareaccess&cntexp=063ED78C9E6038A9CEBFCC06EAD376FECBD6C1727181C177FC64307E17612A1E

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

06/18/2025

Nothing sticks like a story. Try using casual language and emotional contrast - like “Our launch flopped, here’s what we learned” to feel human.

Try this:
1. Start with a hook: “Dang, we dropped the ball…”
2. Share a quick story reflecting real highs and lows.
3. End with a hopeful spin or lesson learned.

That’s how you flip noise into a memorable connection. 🚀

06/16/2025

“Robotic, overproduced, and instantly forgettable” - sound familiar?

Marcus Sheridan nails it: today’s buyers crave real people with real emotions, not polished AI scripts. Human content builds trust and emotional connection in a way AI still can’t.

Full article here 👉 https://www.marketingprofs.com/articles/2025/53183/human-vs-ai-content-for-connection-trust-differentiation?adref=shareaccess&cntexp=4693DE095E337246B1CD8E7CC946C04B2E5E58D9F86B1BB9AC0B108F49C1F0EA

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding human matters more than ever.

06/13/2025

Want to spark innovation in your organization? It starts at the top. 💡

“Leaders who model curiosity, openness to feedback, and a willingness to challenge traditional norms help create conditions where innovation thrives.”
— Leithwood, Harris & Hopkins (2020)

Whether you’re running a nonprofit, a small business, or a creative team, innovation doesn’t just happen - it’s nurtured by the example leaders set.

✨ Are you asking questions?
✨ Are you open to input?
✨ Are you willing to break the “we’ve always done it this way” cycle?

Because when you lead with curiosity and courage, others feel safe to do the same - and that’s when the magic happens. 🔁

06/11/2025

🚨 Hot Take: Threads Might Be Ready to Work for You (for Now) 🚨

If you’ve written off link posts on Threads, it might be time for a second look.

According to Instagram’s Adam Mosseri, Threads has quietly improved how link posts are ranked - and some creators are already seeing better reach and more referral traffic.

Why the change?
Meta’s giving link posts a little more love in its latest algorithm tune-up - and they’ve even rolled out link analytics to track performance.

🧠 BUT HERE’S THE CATCH:
Meta doesn’t exactly have a reliable track record when it comes to link traffic. They’ve boosted reach before… then pulled the plug.

✅ What this means for you:
Now’s a smart time to test drive link posts on Threads if you’re sharing:
• Blog content
• Donation pages
• New product launches
• Event sign-ups

💡 Just don’t build your entire strategy on it. Think of it as a limited-time opportunity to get your links seen.

https://www.socialmediatoday.com/news/meta-says-link-posts-ranked-properly-threads-reach/750126/

Meta's change in approach on content moderation is helping to improve link post reach. 

06/09/2025

Most nonprofits don’t need more content.
They need more strategy.

🧭 Are you posting just because it’s Monday again?
📉 Are your engagement numbers stuck in single digits?
🌀 Feeling overwhelmed?

You’re not alone and you don’t have to figure it out solo.

At Cakewalk Social, we specialize in helping small-but-mighty nonprofits build sustainable, scroll-stopping content plans that reflect your mission and drive results.

Let’s make your message go further → [www.cakewalksocial.com]

06/06/2025

"I'm exhausted, I'm so overwhelmed and I can't afford to hire help."

I hear it all the time. Especially lately. But there’s a way to simplify your workflow, stay ahead, and reduce stress.

👉 Swipe through our latest carousel for 3 actionable steps to streamline your nonprofit’s social media. 🚀

✅ Plan with purpose
✅ Work smarter, not harder
✅ Set boundaries & get support

🔹 What’s your biggest challenge when it comes to managing nonprofit social media? Drop your thoughts in the comments! 👇