Cakewalk Social

Cakewalk Social We excel in the art of creating and growing a meaningful social media presence for small businesses

After 30 years with Ikea (and 8 years as CEO), Jesper Brodin is moving on - not stepping down - passing the torch to lon...
10/08/2025

After 30 years with Ikea (and 8 years as CEO), Jesper Brodin is moving on - not stepping down - passing the torch to longtime deputy and CFO Juvencio Maeztu.

🔑 Why it matters for business leaders:
1. Succession Planning is Strategic – Brodin spent over a year preparing this transition, ensuring continuity and fresh perspective.
2. Sustainability Isn’t Optional - Ikea’s climate initiatives aren’t just ethical - they’re economical, helping cut costs and future-proof the brand.
3. Timing Matters - Brodin left at a high point, when performance was strong, showing that leadership transitions don’t have to wait for a crisis.

💡 Takeaway for small businesses & nonprofits:
Plan for the future before you need to. Build leaders within your team, embed sustainability into your operations, and hand off when your organization is healthiest - not when you’re burned out.

Ford just launched its biggest brand overhaul in more than a decade with “Ready Set Ford.”What stands out is the shift: ...
10/06/2025

Ford just launched its biggest brand overhaul in more than a decade with “Ready Set Ford.”

What stands out is the shift: from product-first messaging to customer-first storytelling.

They’re now speaking directly to lifestyle groups - explorers, doers, and creators - while grounding the brand in passion, community, and trust.

For nonprofits and small businesses, the lesson is clear:
🔹 Don’t just promote your programs or services.
🔹 Show the people-first impact - how lives are changed, communities are strengthened, and trust is built.
🔹 Segment your audiences (donors, clients, volunteers) and speak to what matters most to them.

Your brand is more than your logo. It’s how people see themselves in your mission.

AI image generation is changing the creative world - but is it doing so ethically?From copyright concerns to deepfake mi...
10/03/2025

AI image generation is changing the creative world - but is it doing so ethically?

From copyright concerns to deepfake misuse, check out our list of the biggest red flags brands should keep in mind.
🌍 For brands, this means one thing: proceed with caution. Transparency and ethics aren’t optional - they’re essential.

➡️ When experimenting with AI, always ask: Are we building trust or eroding it?

“Vibe marketing” is the new buzzword in beauty — AI-driven campaigns built around a mood instead of a strategy.Sounds fu...
10/01/2025

“Vibe marketing” is the new buzzword in beauty — AI-driven campaigns built around a mood instead of a strategy.

Sounds fun, right? But here’s the catch 👇
⚡ Too much AI = generic branding
⚡ Without intention, messages lose cultural nuance
⚡ Authenticity still matters most

For small businesses and nonprofits, the lesson is simple:
✨ AI can help you speed things up. But it can’t replace your voice, your mission, your impact.

Let’s talk about freebies.Yes, giveaways can boost visibility - but they don’t build community on their own.If the prize...
09/29/2025

Let’s talk about freebies.

Yes, giveaways can boost visibility - but they don’t build community on their own.
If the prize has nothing to do with your mission, you’re likely attracting the wrong crowd.

Instead of chasing empty likes, ask:
🎯 Does this reflect our values?
💡 Will this bring in people who actually care
📌 Is this a one-time win or a long-term connection?

Better to have 100 engaged supporters than 10,000 disengaged followers.

09/26/2025

Want to get discovered without spending on ads? Here are 3 simple fixes you can do today:

1️⃣ Keep your business name, address, and phone number exactly the same everywhere online.
2️⃣ Post regularly on your Google Business Profile.
3️⃣ Ask for reviews as part of your weekly workflow.

Local SEO isn’t about hacking the algorithm - it’s about showing up consistently.

At Cakewalk Social, we believe the values we teach our kids - media literacy, boundaries, honesty - belong in marketing,...
09/24/2025

At Cakewalk Social, we believe the values we teach our kids - media literacy, boundaries, honesty - belong in marketing, too.

Here’s how we put that into practice:
• Teach media literacy: explain not just what audiences see, but why they see it. Transparency builds trust.
• Prioritize authenticity: partner with micro-influencers and real community voices over unattainable ideals.
• Be intentional with AI: clearly signal what’s AI-assisted so people (especially teens) can evaluate content accurately.

When you build ethical checkpoints into your workflow, you create more than impressions - you create enduring relationships.

🤖 Why Your Brand Should Care About AEO (Answer Engine Optimization)For years, SEO was about getting your website onto pa...
09/19/2025

🤖 Why Your Brand Should Care About AEO (Answer Engine Optimization)

For years, SEO was about getting your website onto page one of Google. But things have changed: Today, people are asking full questions directly to AI platforms like ChatGPT and Perplexity. Instead of seeing 10 blue links, they get one clear answer.

If your brand isn’t in that answer - you’re invisible.

Here’s what that means for small businesses and nonprofits:
1️⃣ Visibility is shrinking. AI tools only pull from a handful of sources (5–7 domains).
2️⃣ Decisions happen fast. People often act on the first answer they see.
3️⃣ Early adopters set the pace. If your audience is already asking AI for advice, you need to be in those results now.

✅ What you can do:
Create simple FAQ-style content in the same language your customers use.
Share original insights and case studies (not just generic “ultimate guides”).
Build mentions on trusted sites like Wikipedia, G2, or community forums.

The future of search isn’t 10 results - it’s one answer. Will your brand be part of it?

Running multiple locations? 🚨 Don’t overlook the reviews at each one.A streak of negatives at a single location can drag...
09/17/2025

Running multiple locations? 🚨 Don’t overlook the reviews at each one.

A streak of negatives at a single location can drag down the reputation of your entire brand.

Each site needs its own:
📍Google Business Profile
📍Active review management
📍Local reputation strategy

Think of reviews like customer service - they need attention everywhere, not just at HQ.

We’re excited to roll out our brand-new Logo Design Package - created especially for nonprofits and small businesses who...
09/15/2025

We’re excited to roll out our brand-new Logo Design Package - created especially for nonprofits and small businesses who want to build a strong, cohesive brand identity without breaking the bank.

Here’s what’s included:
✨ Logo Design – 2–3 initial concepts + 2 rounds of revisions
🎨 Custom Color Palette
🔤 Font Recommendations
📂 Final Files – multiple formats (including black & white)
📖 Mini Brand Guide – usage guidelines, fonts, and color codes

Your logo is the heart of your brand - it should be memorable, versatile, and aligned with your mission. 💡 Let’s design something that helps your organization stand out and shine.

👉 Ready to get started? DM us or visit cakewalksocial.com

Social media isn’t just about posting content - it’s about building connections. It’s in the conversations, the shared ...
09/12/2025

Social media isn’t just about posting content - it’s about building connections. It’s in the conversations, the shared experiences, and the community that forms along the way.

👉 When you use your social media to invite dialogue, share stories, and spotlight your audience, you transform followers into a real community.

✨ Because at the end of the day, content is the hook - but connection is the goal.

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+14705638020

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