11/30/2022
It’s nice to see Chewy really lean in on a hybrid personalization model – not just because we know the effort involved, but because a hybrid model (which basically defines what we also had to put together) walks that privacy line customers are also conscientious of.
Small businesses are always focused on creating a personalized customer service experience as a way to build connections with clients and grow their business. Of course, during the pandemic, companies of all sizes started adopting more discipline, regarding personalized communications (especially through digital marketing), in order to stay in front of customers in a compelling and engaging way.
There are tons of articles out there on this topic, and we, at EWISE Marketing & Communications, helped our own clients coordinate this type of personalized outreach and targeted communication through video emails, drip campaigns, social media, gift giving, thank you cards, direct mail, etc. You name it, we did it to help clients keep their business (and ours) afloat!
Thank you Chewy for being an example of a hybrid model of personalization that leverages multiple forms of communication styles to show how much you care!
