Sleep Savvy magazine

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Sleep Savvy magazine

Sleep Savvy is a print magazine and website that is the go-to resource for mattress retailers who wa

Launched by ISPA’s Better Sleep Council in 2002, Sleep Savvy reaches nearly 24,000 mattress retailers—from single-store sleep shops to furniture and department stores to major chains—in the United States and Canada. The magazine is dedicated to helping retailers understand market trends and consumer attitudes to improve the techniques of sales associates to boost retailers’ bottom lines. Published

eight times a year, the magazine features successful selling ideas, product innovations, tips for helping consumers make the sleep-health-mattress connection and more. Among its most popular departments is “Retail Road Trip,” which spotlights a retailer, outlining for others the secrets to its success. The magazine’s website includes a searchable database of its more relevant and “evergreen” stories, as well as digital editions of the current and past issues. Shop Talk by Sleep Savvy is the newsletter for mattress retailers who want to sell more and better bedding. Delivered directly to your inbox twice a month, each edition of Shop Talk focuses on a specific theme related to topics that are key to your retail success, including merchandising tips, promotions, selling strategies and more. It gives retailers the secrets to success—whether you run a single-store sleep shop, a major chain, a furniture store, a department store or an e-commerce site.

11/15/2024

We’re coming up on the end of the year and looking to 2025. Wonder what the retail trends will be for next year? I’m thinking some of this year’s trends will continue. Check out our feature “7 Retail Trends To Watch” and let us know what you think! Read it today at https://sleepsavvymagazine.com/tips-selling-strategies/2024-retail-trends-analysis/

11/14/2024

The new YourComfort Chill Collection by Bedding Industries Of America has officially launched, bringing cooling technology and comfort-focused design to the market. This collection aims to provide consumers with temperature-regulating sleep options. Get the scoop at https://ow.ly/iP1z50U6Xhe

International Sleep Products Association (ISPA)

YourComfort Chill Collection: a BIA Debut. The new collection features cooling components, expanding the “Fab Five” merchandising concept.

11/13/2024

The Nov/Dec issue of Sleep Savvy magazine has dropped! We take you on a retail road trip to Casper in Washington, D.C., break down the advantages of creating your own private-label mattress collection and shine a light on the youth bedding market with tips on selling to parents. All of this and more! Read it online today! https://mydigitalpublication.com/publication/?i=834916

International Sleep Products Association (ISPA) BedTimes magazine

11/13/2024

Wright Creative Branding & Labels announced the retirement of 40-year company veteran and executive Vicki Fishman, an industry leader who has dedicated more than four decades to advancing the design and production of labels and branding products in the home furnishings industry.

Throughout her career, Fishman championed mentorship and development. She held leadership roles at the International Sleep Products Association, served on the Better Sleep Council and helped establish ISPA Women’s Network. She was also a member of WithIT, a furniture industry leadership development network that helps encourage and support a new generation of talent.

Congratulations and best wishes to Vicki! 🥂

Get the scoop at https://ow.ly/rNSh50U5FhV

International Sleep Products Association (ISPA)

Vicki Fishman to retire from Wright Creative Branding & Labels. The 40-year veteran has dedicated decades to the home furnishings industry.

11/13/2024

We’ve been saving this one for you! Senior Editor Kathryn Greene chats with about their rebranding, new technology and sustainability practices. Check out the full-length video at https://sleepsavvymagazine.com/videos/take-5/utc-springs-rebranding-and-innovation/

International Sleep Products Association (ISPA)

11/11/2024

This Veterans Day, we honor and thank those who have served and sacrificed for our country. Your dedication and bravery are deeply appreciated, and today we recognize the freedoms your service has protected. To all veterans and their families—thank you for your strength, courage, and commitment. ❤️🇺🇲

11/09/2024

Avocado Green has expanded its lineup of bedding for babies and kids with the launch of its Eco Organic Crib Mattress. Get the scoop at https://ow.ly/QKwh50U3zKg

International Sleep Products Association (ISPA)

Avocado Green Mattress launches eco organic crib mattress. The mattress is crafted with certified organic cotton, wool and coconut fibers.

11/08/2024

The new Shop Talk newsletter has dropped. We’ve got a VERY interesting, in-depth conversation with GoodBed CEO Michael Magnuson about their new partnership with Dow and what it means for our mattress retailers. https://mailchi.mp/sleepproducts/exclusive-interview-with-goodbed-acquisition-news-and-more?e=23747b55fa

Read it today!

11/07/2024

Paramount Sleep announced its partnership with Rochambeau Roadside Inn in historic Williamsburg, Virginia, to outfit the property’s 22 rooms with luxury mattresses.

The boutique property will feature two Paramount mattress styles sourced from Virginia cotton and branded as “Rochambed” in its rooms. Get the scoop at https://ow.ly/TYpE50U28NE

11/05/2024

Sleep Pros USA stores in Florida and Enza HOME Furnishings & Mattress Gallery stores in North Carolina partner with MLILY USA to distribute more than 1,500 mattresses donated by the mattress manufacturer to help communities ravaged by recent hurricanes. Get the scoop at https://ow.ly/54e950U0iil

International Sleep Products Association (ISPA)

Mlily USA donates mattresses in North Carolina and Florida at 4 locations. Partnering with local retail stores 1,500 mattresses will donated.

10/31/2024

Ghostly whispers fill the night, 👻
Mattress showrooms bathed in fright.
Foams and springs with eerie creaks,
Haunted beds where monsters peek! 👹

Pillows soft, yet full of screams,
Where restless sleepers chase their dreams. 😱
But fear not, sleep shops brave and true—
Sweet slumber awaits… all thanks to you! 🌙

Happy Halloween!

10/30/2024

DreamFit Home is launching a holiday program aimed at helping retailers boost sales during a challenging season. With special promotions and supportive resources, this initiative is designed to give mattress retailers an edge through the holidays. Get the scoop at https://ow.ly/1ch550TW8aM

International Sleep Products Association (ISPA)

10/30/2024

Carpenter Co, the world’s largest vertically integrated manufacturer of polyurethane foams has acquired mattress and sleep accessories company Casper. Get the scoop at https://ow.ly/GIe450TWuBQ

Carpenter Co. acquires Casper Sleep. Carpenter plans to assist Casper with a comprehensive growth and profitability strategy.

10/29/2024

Good Vibe Sleep and Pillow Cube have teamed up on a new collaboration to deliver specialized sleep products designed for comfort and support. For mattress retailers, this partnership could mean new options to meet customer needs for tailored sleep solutions. Get the scoop at https://ow.ly/OK3z50TV9or

GoodVibeSleep and Pillow Cube launch Sleep Comfort collaboration. The collaboration targets wellness-conscious consumers.

10/28/2024

CULP, INC. is rolling out a new look. 👀 For mattress retailers, this fresh identity highlights Culp’s focus on delivering products that meet today’s consumer demands. Get the scoop at https://ow.ly/1Cy550TUjLa

10/25/2024

Looking to boost your sales? BIA’s “Fab 5” strategy is helping furniture retailers elevate their game, driving customer engagement and increasing revenue. Explore how these practical tactics can make a difference in your store. Get the scoop, https://ow.ly/Q5AP50TTrO4

International Sleep Products Association (ISPA) Bedding Industries Of America

BIA’s Fab 5 strategy boosts sales for furniture retailers. BIA reports the merchandising program is leading to significant sales increases.

10/25/2024

Senior Editor Kathryn Greene reflects on her first year in the bedding industry! From shifting consumer trends to innovative sleep solutions, her new "Wake-Up Call" highlights her takeaways from the past year. Check it out https://ow.ly/MbHy50TSCSF

International Sleep Products Association (ISPA) BedTimes magazine

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Videos

Retail Trends to Watch

We’re coming up on the end of the year and looking to 2025. Wonder what the retail trends will be for next year? I’m thinking some of this year’s trends will continue. Check out our feature “7 Retail Trends To Watch” and let us know what you think! Read it today at SleepSavvyMagazine.com. #mattressretail #sleepsavvymagazine #getsleepsavvy #retailtips #retailtrends

Sleep Savvy Interviews UTS Springs

We’ve been saving this one for you! Senior Editor Kathryn Greene chats with #UTCSprings about their rebranding, new technology and sustainability practices. Check out the full-length video at https://sleepsavvymagazine.com/videos/take-5/utc-springs-rebranding-and-innovation/ International Sleep Products Association (ISPA) #ispaexpo #mattressretail #Innovation #rebranding #sustainability

Join us as we dive into the future of mattress testing with GoodBed and Dow. Learn how their new partnership can empower you to provide your customers with the info they need to make the right decision when selecting a new bed. #mattressretail #sleepsolutions #customersatisfaction #retailtips #salesstrategy

Senior Editor Kathryn Greene celebrates one year of her “Wake-Up Call” column. See how it’s going at SleepSavvyMagazine.com #mattressretail #sleepsavvymagazine #getsleepsavvy #retailroadtrip #sleeptips #ispa

Learn how AI is influencing mattress retail and how you can make it work for you in your store. Only at SleepSavvyMagazine.com. 🔗 in bio. #mattressretail #ai #airevolution

Reclaim mid-range customers with these tips & strategies. Only at SleepSavvyMagazine.com. #mattressretail #sleepsavvymagazine #sellingsleep #selling #strategies

Sleep Savvy is exploring return policies in our September/October issue. Learn how brick-and-mortar stores handle comfort returns and what you can do to elevate your customers' experience. Read it today at https://ow.ly/o2Oq50TAgQC International Sleep Products Association (ISPA) BedTimes magazine #ComfortReturns #MattressRetail #SleepSavvyMagazine #SellingTips

Senior Editor Kathryn Greene previews an upcoming feature sharing tips on how to make your customers comfortable if or when they need to make a return. Scroll by tomorrow and check it out! #mattressretail #sleepsavvymagazine #selling #sellingtips

Stressed out? Can’t sleep? Neither can 75% of Americans. What’s keeping us up at night? From the cost of living to the presidential election we are losing sleep. See what else is impacting sleep at SleepSavvyMagazine.com. #losingsleep #cantsleep #stressed #mattressretail #stressedout

Travel with us to Santa Barbara, California, to visit local legendary retailer Mattress Mike for our latest Retail Road Trip. 🌴 He celebrated 30 years in business this year and also operates as a collection site for MRC!