Vox Optima

10/23/2025

Tired of cookie-cutter communication plans that don’t fit your goals? At Vox Optima, we craft tailored strategies that align with your mission, values, and unique audience. No shortcuts, no one-size-fits-all, just creative solutions that deliver results.

Start building your custom strategy: https://www.voxoptima.com/

10/22/2025

The “dead internet” theory began on the fringes: a suspicion that most of what we read online isn’t written for people or by people at all—it’s bots talking to bots while platforms and ad tech applaud the noise as engagement.

We know that the incentives of the modern web reward volume over value, automation over expertise, and velocity over verification.

And now more than half of what you find online is created by bots. What happens next year, when we rise to two-thirds? And the year after that, when it’s three-fourths? And then, as a content creator, I’m among only 1% of actual humans producing content? ~ Gini Dietrich via Spin Sucks

Bots now outnumber humans online. Gini Dietrich says you can counter the “dead internet” with a PESO Model© playbook: proof-of-work content, provenance, and verified human signals.

10/22/2025

Do Repurpose Long-Form Content into Platform-Specific Clips

Work smarter, not harder. That hour-long webinar or in-depth product demo is a content goldmine. Instead of treating it as a single asset, slice and dice it into dozens of micro-videos tailored for different platforms. A 60-minute webinar can become ten 60-second social media clips, five 3-minute YouTube explainers, and a handful of animated quote graphics.

This approach multiplies your output without multiplying your effort. Before you even hit record, think about how the content can be broken down later. ~ Wideo

Boost your practice with expert law firm content marketing strategies that build trust and attract better clients. Learn more today!

10/21/2025

AI has become central to marketing, and most brands, including their writing teams, have jumped on the bandwagon. Good for productivity? Definitely.

But there’s a catch. AI-generated content is like branded content itself: When it tries too hard to sound human, it’s obvious.

AI detection tools aren’t bulletproof, either, as they may flag content inaccurately in either direction, insisting a fully human-written article is AI or vice versa. (Studies have found these tools are nearly useless.)

While AI-generated content may not hurt your SEO or GEO rankings, there’s clear evidence that human audiences find it off-putting. According to research by Data Access Management (DAM) company Bynder, 50% of readers can detect when copy is AI-generated, and 52% find such content less engaging.

Hootsuite’s 2024 Social Media Consumer study also found that nearly two-thirds (62%) of users say they’re less likely to trust or engage with social posts if they know AI was involved in their creation. ~ Steph Davidson via Contently

From robotic phrasing to lazy verbs, here’s how to fix AI-generated copy and make your content sound like it came from a real person.

10/21/2025

Vox Optima joins the Agile4Vets team

"As a strategic planning and messaging alignment public relations company founded by Veterans and staffed with Veterans, Vox Optima is very excited to once again have the opportunity to serve our fellow Veterans as part of the IHT 2.0 program," said Merritt Hamilton Allen, a service disabled Navy Veteran, and Vox Optima's founder and executive director.

"Being a part of the Agile4Vets team and serving VA healthcare communication programs offers us an exciting and welcomed responsibility to help our fellow Veterans receive the health benefits they have earned."

Vox Optima, LLC is proud to announce its selection as a team member to Agile4Vets LLC – an all-Service Disabled Veteran Owned Small Business Joint Venture between HRS Consulting, Inc., ...

10/21/2025

What is a video presentation?

A video presentation is a format of video content showing the benefits of a product, service, or new idea. Generally, it lasts several seconds or minutes. A video presentation serves its purpose with the help of relevant images, concise text, and appropriate audio narration.

In today’s digital world, viewers want to be shown appealing and compelling content. Thus, video presentations are particularly more appealing than basic cut-and-dry content that you see everyday. Also, video presentations are better for information retention.

Indeed, a report by Invisia underlined that viewers retain 95% of a message in video form, as compared to 10% when reading it in text. ~ Pitchy

Discover how to create professional video presentations with tips, tools, and examples. Boost engagement, improve communication, and enhance branding.

10/20/2025

As artificial intelligence takes over how homeowners find local pros, tech-savvy contractors are fighting back—and winning big. Led by BaaDigi’s Programmatic SEO for Contractors strategy, service businesses are seeing up to 350% increases in local lead submissions, even as AI reshapes what “search visibility” means.

“With AI summarizing half the internet before someone even clicks, contractors can’t just rely on Google rankings anymore,” said the Head of Growth at BaaDigi. “We build structured, dynamic pages that talk to both homeowners and algorithms — so you’re not invisible when AI gives the answer.” ~ MarTech Series

Led by BaaDigi’s Programmatic SEO for Contractors strategy, service businesses are seeing up to 350% increases in local lead submissions.

10/20/2025

Personalized and relevant

Advertising isn’t just about purchasing inventory; it’s also about capturing your target audience’s attention in an increasingly fragmented landscape.

Yes, you may be securing a TV slot, mobile interstitial, or billboard space, but you’re actually buying an opportunity to convey your message and drive engagement with your target audience.

OOH provides an incredible canvas for brands to explore creativity in a contextually relevant environment, and DCO can drive the personalization and relevance to capture that extra attention. ~ Joy Hines via The Drum

One message when it’s rainy, another when the sun shines, and yet another when the local team wins the league. Joy Hines of Broadsign explains the endless possibilities of DCO.

10/17/2025

In his wonderful book Sensehacking, Charles Spence desperately tried to find companies that have applied this insight into music and tempo (and were willing to talk about it).

One of the few public examples is Chipotle.

According to Spence, Chipotle carefully controls the tempo of the music in all of its 3,500+ stores. They deliberately play faster music at busy times of the day to speed up their customers and shorten the long lines. ~ Phill Agnew via HubSpot

Does French music make us buy French wine? Can a fast tempo beat make diners leave Chipotle faster? To find out, we have explore the psychology of music.

10/17/2025

Outside researchers are applauding the work.

“If the normal encrypted messages we use are cats, then post-quantum ciphertexts are elephants,” Matt Green, a cryptography expert at Johns Hopkins University, wrote in an interview.

“So the problem here is to sneak an elephant through a tunnel designed for cats. And that’s an amazing engineering achievement. But it also makes me wish we didn’t have to deal with elephants.” ~ Dan Goodin via Ars Technica

New design sets a high standard for post-quantum readiness.

10/16/2025

Moreover, the digital age has amplified the importance of crisis communication, transforming it immeasurably, and creating a new norm when it comes to the lightning-speed with which the world now receives news and information.

Social media platforms now allow information to spread like wildfire, making it imperative for healthcare organizations to uphold a proactive online presence.

That said, effective crisis communication should always ideally encompass both traditional media channels and digital platforms, ensuring that accurate information reaches the public as broadly as possible, all while countering misinformation to minimize unfavorable, avoidable outcomes. ~ Marian Domingo via Agility PR Solutions

In today's fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception. Crisis situations can strike from seemingly nowhere at any time, and

10/16/2025

Over the last two years, multiple household-name brands—from retailers to quick-service restaurants to manufacturers—have seen culture-war narratives seeded by humans, inflated by coordinated inauthentic activity, and then validated by real influencers and officials.

The politics vary; the mechanism does not.

Bot-boosted fires still burn buildings. Measure the fakery—then move like it’s real. ~ Gini Dietrich via Spin Sucks

Bot-created boycotts are real. Gini Dietrich has a first-24-hours crisis playbook to diagnose inauthentic spikes, respond without fueling outrage, and protect your brand.