07/25/2025
The Advantage of Integrated Measurement
The real power emerges when these channels work together under unified measurement.
This integration reveals cross-channel influence that single-channel metrics miss entirely—like how earned media coverage amplified through paid channels accelerates lead conversion, or how owned content shared socially generates higher-quality leads than either channel alone.
Traditional marketing measurement gives credit to the last touchpoint before conversion, creating a distorted view of what drives results.
The PESO framework tracks the complete customer journey. ~ Christopher Barger via Spin Sucks
Marketing measurement shouldn’t end in “trust us.” Christopher Barger explains how the PESO Model© gives you data that leaders actually care about.