Vox Optima

11/04/2025

Better: No. 7. End-of-Year Appreciation

Let’s close the year with a heartfelt video tribute: slow-motion warehouse footage, piano music, and text overlays thanking “the heroes of logistics” and “the warriors of supply chain.” It’s emotional, dramatic, and totally disconnected from our actual offering. The production will be beautiful and beautifully irrelevant. But at least we’ll all feel good watching it.

As I mentioned, there’s a healthy dose of satire in these Q4 marketing budget ideas. At the same time, I am sure there are elements of many of these campaigns that might seem familiar from a marketing team brainstorm. Hopefully none of them made it into your B2B marketing mix (or budget spend). ~ Lee Odden via Top Rank

It’s that time of year again. I’m not talking about the holidays, it’s Q4 marketing budget season when B2B marketers...

11/04/2025

No. 1. Treating PR as reactive damage control instead of a strategic function

If your brand only shows up in the media when something’s gone wrong, you’re letting other people write your story. It’s the “firefighter” approach to PR … rushing in during a crisis, but remaining invisible the rest of the time.

The public will always remember the controversy before they remember your value. And in PR, silence is still a message. If you’re not part of the conversation until you’re defending yourself, you’ve already lost control.

A better approach: Map out a proactive PR calendar with monthly thought-leadership content, community initiatives, and value-driven pitches. Your goal is to seed positive stories long before trouble hits. Make sure to also have a crisis management plan for different potential scenarios. (For instance, plan how you’d respond if a product defect went viral. Or outline the first steps if a competitor made false public claims about your brand.) ~ Jeremy Moser via Bulldog Reporter

Too many brands don’t notice public relations (PR) mistakes until they’ve already taken a toll on revenue, partnerships, and public trust. But by then, the narrative is no longer theirs — it belongs to their

11/03/2025

Comprehending Search Equity: The Emerging Currency of Exposure

The long-term authority and trustworthiness a business establishes across search engines via reliable, superior backlinks and mentions is known as search equity. A brand’s online reputation is strengthened by the cumulative impact of persistent PR activities.

Brands that exhibit experience, expertise, authority, and trust (E-E-A-T) qualities that public relations specialists specialize in developing are now rewarded by Google’s algorithms. When appropriately optimized, every media placement tells search engines that your brand is reliable, relevant, and deserving of a better position.

Search equity builds over time, unlike paid advertising, which vanishes when funds run out. Long after it is published, it transforms every earned media item into an enduring digital asset that increases exposure, authority, and referral traffic. ~ Sohaib Khan via Bulldog Reporter

Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular

11/03/2025

Content And Experience

Content needs to be agent-friendly. That means clear structure, strong headings, accurate metadata, concise summaries, and explicit steps. You are writing for two audiences. The human who skims. The agent that must parse, validate, and act.

You also need task artifacts. Checklists. How to flows. Short-form answers that are safe to act on. If your page is the long version, your agent-friendly artifact is the short version. Both matter. ~ Duane Forrester via Search Engine Journal

As browsers learn to think and act, marketers must learn to adapt.

10/31/2025

Wishing everyone a safe and happy !

10/31/2025

The exploits were stolen between April 2022 and June 2025, and sold to a Russian broker that provides cybersecurity exploits to various customers, including the Russian government, court documents show.

According to facts presented in connection to the guilty plea, Williams entered written contracts with the broker and was promised millions of dollars in cryptocurrency in exchange for the stolen exploits.

He transferred the exploits using “encrypted means” and used the proceeds to acquire high-value items, the DoJ says.

Williams pleaded guilty to two counts of theft of trade secrets, each carrying a maximum sentence of up to 10 years in prison and a fine of up to $250,000. ~ Ionut Arghire via Security Week

Peter Williams stole trade secrets from his US employer and sold them to a Russian cybersecurity tools broker.

10/31/2025

The Power of Daily, Consistent Action

Business development is not a task you can check off a list once a week. In this competitive landscape, it must become a daily discipline. The idea of dedicating hours each day can feel overwhelming, especially when you're busy with client work. So, start small.

Commit to just 45 minutes at the beginning of each day. Before you dive into your inbox and client demands, dedicate that first block of time solely to activities that will grow your business. ~ Karen Swim via Solo PR Pro

Strategies for solo PR pros to succeed at business development in a tough economy. Explore tips on planning, AI, daily habits, and more.

10/30/2025

"After November 10, if you haven't re-enrolled a security key, your account will be locked until you: re-enroll; choose a different 2FA method; or elect not to use 2FA (but we always recommend you use 2FA to protect your account!)," the company's Safety handle wrote in a post on X.

The move is part of the company's efforts to formally retire the twitter[.]com domain. Twitter, which was acquired by SpaceX and Tesla CEO Elon Musk in October 2022, was rebranded to X in July 2023.

In a follow-up post, X noted that the change does not apply to users who have enrolled for 2FA using other methods, such as authenticator apps. ~ Ravie Lakshmanan via The Hacker News

X requires users using hardware 2FA keys to re-enroll by Nov 10, or risk account lockout.

10/30/2025

No. 3. Leverage Emerging Platforms.

While giants like Facebook and Instagram remain key, emerging platforms such as BeReal and Clubhouse are gaining traction. Early adoption of these platforms gives you an edge, enabling you to connect with younger, tech-savvy audiences who seek authentic and niche content. ~ Boston Institute of Analytics

Social media remains a cornerstone of digital marketing, evolving year by year with new trends, platforms, and consumer behaviors. In 2025, mastering social

10/30/2025

Measuring impact matters. At Vox Optima, we don’t just deliver communication—we track ROI, engagement, and results to prove real value. Because your investment deserves transparency and measurable outcomes.

See how data drives our success: https://www.voxoptima.com/

10/29/2025

It’s true that YouTube Ads perform very well for ecommerce advertising aimed at consumers. But YouTube can also help drive B2B leads.

You might be scratching your head and saying, “But I’ve tried YouTube for B2B. It doesn’t convert.” And you would be right.

YouTube Ads for B2B rarely convert directly into leads. Complex products with long sales cycles are not going to sell themselves in one video.

But YouTube campaigns definitely have a positive influence on B2B lead generation – we’ve seen it across nearly all of our B2B clients. ~ Melissa Mackey via Search Engine Land

https://ow.ly/ys1s50XiCnb

10/29/2025

Why it matters

It’s a cliché, but it’s still true: People trust people. And employees who perform these jobs day in and day out have the real stories, expertise and insight to make content stand out.

Even if your organization isn’t quite ready to encourage employees to post on their personal accounts about work, it’s still worthwhile to identify a group of workers with winning personalities, interesting jobs and some camera skills to take footage for you to then process and post on your brand pages.

And remember: This kind of work is work. Offering these employee influencers a bonus, a pay bump, extra PTO or other perks is a kind gesture that will make others more likely to volunteer. ~ Allison Carter via PR Daily

Plus: Pinterest positions itself as a positive social network; Amazon Web Services explains massive outages.