What do you think: Wall art or coloring book page? 😁 I was working on this piece this morning. Wait til the end to see the finished product! 🤍🎨👩🏼🎨
I am so grateful to be doing the work I have been called to do, with clients who are passionate and full of purpose. ❤️
Booking for November 2021🔥
See the link in bio or drop into my DMs to ask about how I can make your coaching package or course look top-shelf with premium graphic design.
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When every part of your course identity fits like pieces of a puzzle, students will be able to see for themselves what a firm grasp you have on your content and your audience. How so?
✨ Enhances your brand’s cohesiveness. Audiences won’t second guess your brand or services because you already have an airtight identity––from social channels to websites to coursebooks.
✨ Makes you more visible to new audiences. Continuity matters! A strong, reliable identity will resonate with, generating referrals and new traffic.
✨ A high-quality course identity increases your credibility. With an established identity, students will feel excited to work with a business that has invested in themselves.
Are you a visual learner or an auditory learner? 🤔 Whichever you are, you can always rely on illustrations to help simplify complex ideas for your students. Using visual media in your courses will result in a more engaged and collaborative learning process for your students. So, if you aren’t using illustrations in your coursebooks, why not?
Can’t find the right illustrator? Don’t know where to start? Whatever it is, you’ve come to the right place. Click the link in my bio to learn how I can help you create dynamic courses that are beautifully designed and full of visuals!
There will never be a shortage of people looking to learn and grow—but there can be a lack of businesses who speak to specific groups of people within each market. Let’s explore what your courses can do to excite potential customers. Check out the video for a summary, or read below for a deeper dive.
🎓Find your niche! Start with your general industry
and narrow down who you are speaking to. There's a saying: "When you try to speak to everyone, you speak to no one."
For example, yoga could be considered a saturated market, but who is tailoring their content to yoga for moms with disabilities? Help this person solve the unique challenges they face with your own perspective & knowledge. Choose a niche close to your heart- your customers can tell when you're authentically passionate about helping them.
🎓 Implement interactive elements. Having a course book that people can engage with—for example, through fillable forms & clickable links—will lead to greater customer response & satisfaction.
Writing an ebook instead of a course & coursebook? There may be even more opportunities for interactive elements, including video, interactive 360 degree views, & scrolling text.
🎓 Personalized illustrations! Handcrafted illustration
inspires a personal connection with customers.
In a world of templated & disposable products, make your materials unique & something to be kept, treasured, & adored. Passionate customers that resonate with your voice & style are a recipe for repeat purchases, positive testimonials, & referrals.
I once worked with a client whose customers printed her coursebooks, taping the gorgeous poetry, illustrations & photos to their refrigerators.
🎓 Course identity & strategy- It's essential to invest in a course identity that is evocative & representative of who you are & what you offer, if you want to attract your ideal customer.
When you're ready to invest in growth, work with a professional to establish a strategy to support your
Need help keeping your students and customers engaged? Try out drip emails. Setting up a stream of email newsletters can be a daunting task, but that's why I'm here to help! I create email newsletters that are too beautiful not to read 😉 Connect with me today to get started!
Come hang out while I work on an art commission!
I used to have a hard time connecting with other women. I'm glad to say, I've grown out of that.
My 30's have brought a new appreciation and camaraderie with a growing group of close friends and colleagues, who share my values and passions. I'm so grateful.
Maybe aging has given me more experiences to share, and taken away some of my insecurities.
I've found an amazing group of women who share my passions. Art, technology, travel, teaching and learning. Thank you, my friends, for accepting and connecting with me, and being my support system.
And if you don't know me:
I'm here to say I'm ready to connect with and support you boss women: entrepreneurs, mentors, coaches, course creators and business owners.
Love.
What's your "favorite failure"? What did you learn from it?
Mine is leaving a company whose fit was not good for me. The amount of peace leaving brought me was immeasurable. I learned to never, ever, stay in a situation that goes so deeply against my instincts for so long, ever again. I found a job at a company soon after that was a much better fit. 💼
Psst...You're existing kind of loud.
Can I coffee first?
Hope your Saturday is going fantastic!
(To the weekend! Woo!)
But really, hang in there. We often fail to remember how far we've come, and you're probably much farther along than you think.
Let's share some love. Tag someone you admire for their creativity and passion. ❤️
Keeping students fully engaged in the learning process will make your course more effective, but that’s easier said than done. Here are four strategies for designing meaningful and engaging courses.
