The intention of Metro Fm is to create an enterprise that is growing and set the pace with innovation of programmes that are tailored for our clients to fit in their advertisements and promotions. These programmes are intended to target the audience that fall in the demography of the population between 23 and 40 years of age. The combination between the client and the audience that Metro Fm intend
s to target forms the main mission of Metro Fm. Our vision is to create one of the most efficient and effective Radio Station. Metro Fm is found in the Historical Old Kampala, on Plot 16b, Martin road. The location was deliberately chosen because of its accessibility. It can be reached conveniently by the client who wants to advertise and listeners (audience). The motto “ESSANYU LY`EKIBUGA or THE JOY OF THE CITY “is a slogan meant to target the listeners in the urban and pre-urban setting. Notwithstanding, the Metro Fm slogan, the range that is covered is the whole of Buganda region and we are received in distant areas like Tororo, Mutukula, Mubende, Hoima, Nakasongola, Jinja and some parts of Busoga. The listenership as per our intended target falls within the demographic grouping of the population that can access most of the products that are advertised and these are within the B, C and D groupings. These programmes that are well thought out to achieve our aims are varied and fall in different categories.(Music, dance, drama, news, talk shows that are social, entrepreneurial, political, gossip and educative). The topical programmes which start very early in the morning at 06:00am, and runs for 24 hours are; Mugendawala, and Bukedde Butya, Munakibuga (Urbanite), Amawulire and News, Sports which we intend to include Rugby, Uganda One, Luwedde, Olugyegere and Pillow Talk. During the weekend we then introduce other programmes like Talk show which go on to mid-morning, Agabadde mu week, Bamusayi muto, Amawulire, Oluwombo lweby’emizanyo. Although, Metro Fm mainly broadcasts in Luganda, we have English and Swahili programmes that are designed to reach audiences that are found in the urban setting. Why Metro as your Media Platform
• Metro has an audience of the decision taking group
• Metro has loyal clients
• Metro FM covers the whole central Uganda
• Metro FM has mature presenters with mature expression and trusted presentations and logical arguments that have no bias.
• Metro fm audience has a very quick reaction
Target Audience
• Semi-Urban
• 70%female oriented
• Music oriented
• Decision takers
Mechanics
• Sustaining listenership throughout the day
• Interesting daily features
• Updated news every hour
• Updated sports
• Right timing of programmes
• Style of communication
• High levels of interactivity with our audience
• Involvement in the audience through the fan club bases
• A guest appearance for all our advertisers to explain their inten
