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UNIVERSAL RACING NETWORK

THR ORIGINAL STORY OF UNIVERSAL RACING NETWORK

The wide picture of Universal Racing Network begins in Sseggujja Denis' single room rental house. It had been his long time dream, to build an all in one deport of Motorsport activities with a wide range of services. But guess what, him and no Otha person had any idea of what this great thing would look like. For a long

time, there had been online platforms, created via the different social media sites; like Facebook, Whatsapp and Twitter. On top of that, there were a lot of performance and fan groups plus owner clubs opening. This signaled a great increase in the number Motorsport fans, lovers and enthusiasts. This also sparked a higher number of innovations both in and outside the sport. With all these in place, there was something lacking in the whole thing - Togetherness. For instance, various online forums and owner clubs had differences both in conduct and interests. This could cause a big mess within the fraternity. It's for this case that Denis saw the need of an all in one centre point where he could bring all Motorsport lovers together despite there differences. This is how the action plan of building an all round centre of activity started about. With Motorsport, it's more than just a game. There are slot of things involved in this sport than just racing. But as a matter of fact, few individuals could see this. And that's the path Denis room to make this idea a reality. Motorsport as a sport engages a wide range of stakeholders, activities and personnel. At the same time, different kind of campaigns are involved both on and off events. But it takes quite a sharp mind to explore and discover these campaigns. With all that's discovered, it provides a wide range of opportunities for every person engaged in the sport to benefit both financially and for fan. With all these ideas combined, it was time for Denis to bubble up his mind and compose something that could obtain all of them; provide a neutral ground for competitors, marketing platform for sponsors and various stakeholders, provide jobs to sports journalists and enthusiasts, media archive desk for photographers and videographers, sports branding, seeking sponsorships, upper hand provisions to teams, and many other things to be built around the sport. It's from this setup that Universal Racing Network - "URN" came into existence. The development of the mobile application and website concept came up. Denis designed the User Interface "UI" for both the Website and the App. At the same time he manages time both. This was the birth of Universal Racing Network - and it's on this foundation that we stand and operate. Goal
Our goal is to Grow Motorsport, build a Legacy and Inspire the next generations. Mission
To connect the community by making it more productive and successful through empowering Motorsport and getting it to the audience it deserves. Vision
Shape the future of Motorsport by creating unprecedented values and opportunities for all stakeholders. Motto
Building Motorsport For Better

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00
Saturday	09:00 - 17:00

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+256706328030

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http://www.universalracing.net/

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THE REAL STORY OF URN

THE ORIGIN OF UGANDA RALLY NEWS.

The official version of Uganda Rally News’ conception begins in Sseggujja Denis’ single room rental house. Denis, along with Facebook group admin Mwambazi Lawrence agree on using the group’s name as the official social networking mark; but before Denis had thought of a good number of names though this seemed to suit best, then “URN” – Uganda Rally News quickly became obsolete. But before all this happened, Uganda rally news existed for a good number of years as the most active Facebook group for motorsport lovers within East, Central, West and Southern Africa.

In 2008, Mwambazi Lawrence created a Facebook group with the ambition of bringing together the motorsport lovers, addicts and enthusiasts. This was done due to the fact that there was no meet up place for these petrol heads to share ideas, socialize, connect, have fun to the maximum and most of all have latest new updates around the sport, on and off events. With Uganda having the largest Rally fanbase in Africa and second in the world after Argentina, this was embraced and welcomed with a huge number of members joining within its first month of existence. This attracted neighboring countries including Kenya, Tanzania, Rwanda and Burundi making the East African community completely connected. The numbers kept on increasing year by year. Later a good number of people from Cote D’Ivore, Senegal and Morocco started joining the trendy forum. Later a good number of other members from Zambia, Zimbabwe and South Africa joined the group.

Mwambazi Lawrence was the pioneer of the group being able to throw in updates of almost each and every event; posting results, text descriptions of running races, pictures and videos. Denis was not part of this group not until 2013 when he joined after a long search for such a place to meet the fellow sport lovers. By the time Denis joined the forum was in high gear with event updates from over 8 African Countries plus: and across boarders to Europe, Asia, Australia, South and North America. Most updates beyond Africa included WRC, Formula 1 and the Dakar Rally and this is where Denis became so engaged and picked the hype of how things worked by then. Dakar Rally which had been running in West Africa since its inauguration before it left for South America in 2001 due to Security threats within Senegal, where in finished in the capital of Dakar. In the same time frame Kenya lost the WRC Safari Rally event in 2002 and Africa at large lost to grueling motorsport events, best known for being tough and rough, bringing out the real test between man and machine. Denis being a good follower of the Dakar Rally, started blogging the Dakar with the 2015 Edition being his first.

To a surprise, few of the countrymen knew about this event though many knew the off-road series of rally raid existed. With time it came picking and many members got interested in knowing more about the Dakar Series. Little did he know that most members were in love with the way he used to present the series and the group having quite a big number of followers, he was flooded with inbox messages, many of which he couldn’t reply in time thus leaving his fellows wanting to know more. Denis kept on doing this for more Dakar Rally editions: 2016, 2017, 2018, and 2019. With the invention of WhatsApp in the later years, more groups were created across the WhatsApp platform and most admins requested Denis to update about the Dakar whenever it approached in the beginning of each year.

“This was a bit hectic and tiresome; a group being restricted to only 150 members and each group wants to get a share of the news feed, photo and video footage. I started having mixed minds of how this would be resolved but had nothing to do but just update my fellow petrol heads. I had gotten the passion for doing this thing and looked like I had to go for some journalism class hahaha, but how – I did it my own way” says Denis.

Denis came to realize that these WhatsApp groups were giving members a lot of detailed info in that one no longer to inbox others requesting for in-depth information about something but a matter of reading through a thread of texts for one to get informed of a particular matter. Nonetheless, it has some few disadvantages too the other way round. These groups kept on growing in number up to around 177 plus and there is no way one would be in each. Some had language barrier problems, others were repeated due to number restrictions, there evolved particular forums too having specifically, competitors, officials, marshals, fans all in particular and many others. Still more groups were created basing on teams, country, fanbase and roles. The trend took effect on Facebook as more groups were formed but this time basing on mostly news feed. This brought in some kind of scatter and loneliness as members were more into WhatsApp groups. Not everyone would have access to these groups the way it is on Facebook since it need just a search and you select within the results, yet on WhatsApp you needed to either join via a group chat invite or being added by the group admin. With this, many people were being left out on each side. Furthermore, a lot of technical information about Clubs, Competitor profiles, Events, Calendars and Administrators was kept out of place to the fans creating a very big gap within

the stakeholders of the sport and the fans. With all this in play, Denis realized something needed to be done, but how; building an all-round platform with everything in place – the URN App and Website.

“With this being so heartfelt, I started thinking of how I could collectively bring together the motorsport community without leaving anyone out of bounds - know each other more, connect, open up to the different motorsport series in Africa with ease and bring in more and more people into the sport” says Denis.

This was the birth of UGANDA RALLY NEWS.