Kahill Insights - Content Marketing Agency

02/04/2024

Enhance your business Visibility using Google's tools so it can appear in local searches, making it easier for customers to find you and get a free Marketing tool that allows you as a business owner to manage your online presence across Google Search and Maps at no cost.

Read more about this in the article below

31/01/2024

Common challenges faced by small businesses in regarding :
- Limited resources
- Lack of expertise
- Right platform choice
- Content production
- Tech changes
- Stiff competition

Listen to this X Space for how to over them

17/01/2024

Hold up, don't just scroll past! It's time to turn things around and create your own online buzz. 🚀

Ever felt like your online presence is as quiet as a cricket field? Well, no more! Say goodbye to feeling invisible and hello to being the centre of attention.

Grab your imagination hat and step away from the social media snooze. Today is YOUR day to shine and attract the crowd you've been dreaming of. 🌟 We're here to spill the beans on how to make it happen.

Here's the sweet insider tip: Your dream squad is out there, waiting to vibe with your awesome energy. ✨ But you gotta build an online space that's as irresistible as honey to bees.

Let's break it down:

Why bother building an audience?
🔊 Make your voice heard and share what makes you tick
🤝 Connect with cool folks who share your passions
🚪 Open doors to exciting opportunities and awesome collaborations
🌐 Grow your influence and become a big deal in your field ✨
And the grand finale – turn your passion into cold, hard profit! 💰

So, what are you waiting for? Stop scrolling, start building, and watch your inner audience magnet come to life! 🚀💥

Register for our training here
http://patriciakahill.com/shine-online-unleash-your-inner-magnet/

23/10/2023

We still have some slots for this online masterclass at 35,000 Uganda shillings happening this Thursday, 26th October, at 4 pm EAT

Find details of booking in this link https://docs.google.com/forms/d/18-vvdMNhXBrztbBEmQ2EmR07bqC4EZtMqrPXx8CR3QA

See you then.

Please share, some one who needs this might be among your followers and colleagues.

Access Google Forms with a personal Google account or Google Workspace account (for business use).

08/06/2023

You know how the first lines of great novels often set the tone for the entire book and are crafted with care by the author.

Then consider asking yourself this question: “What’s the first line of the story of your life?”

17/04/2023

From speaking to Business Owwners in my circle and , I found that their biggest challenges are;
1. Measuring
2.
3. Generating consistently
4. Activating content effectively
5. Increased competition
6.Increasing visibility and generating quality leads
7. Keeping up with trends and
8. Lack of proper
9. Lack of time
10. Lacking budget
11. Misunderstanding the target
12. Producing and delivering content

With this knowledge in mind, we have a created a training and coaching program that ends with mentorship to skill and equip the business owners and with thr necessary knowledge and mindset to win at the above challenges.

The 8 weeks program is packed with theory and practical activities that are aimed to improve one's content marketing skills.

To apply, use this link. https://forms.gle/zodMVf7xN39WEnvf6

Please reshare, a business owner or digital Marketers who needs this might be your follower or connection. Thank you

03/03/2023

Are you in the sector and have travel and tour activities running through the months of March and April, we have this offer for you in the flyer below.

We have come to the realization that the Uganda sector needs a strategic approach to , one focused on creating and sharing consistently valuable information online.

This offer is to help tour operators show off the exceptional travel industry using tools that are either educational or entertaining to attract more tourists to the sector.

Fill in this link if you are interested https://lnkd.in/ex6bfwgf

03/02/2023

Let us Boost Your Online Business by at least 20% - https://mailchi.mp/3f7df458e77f/let-us-boost-your-online-business-by-at-least-20

11/01/2023

While reviewing our posted content for the last year we realised that we have been failing at the rule of thirds, which in the end has affected our content's intended goal.

The rule of thirds, means that the human brain has trouble remembering lists of more than three or four items.

So as a content creator and marketer, this is a rule you shouldn't forget if you want to leave a lasting impact on your audience.

We have then changed our content strategies to focus on Information, Connection and Experience (ICE) as our way of implementing the rule.

In ICE we will still focus on the rule of thirds in marketing which focus on share, promote and interaction.

Talk to us about how you can implement the same for your business.

06/01/2023

Because people have different learning styles, it’s important to create content that appeals to different audiences and their needs and fits in various stages of the content funnel.

Make this your focus for 2023.

22/10/2022

How to grow your visibility?

05/10/2022

Want to grow your audience and increase sales through your online platform?

Here is your first step as a content marketer.
1. Focus on Your Ideal Client’s Specific Needs.
Do your research and identify your ideal client’s persona.
 What do your clients want specifically, and what problem are they facing that you can solve
 What do you have that will solve their problem?
 What kind of content do they consume and which platforms do they use to consume it
 Looking for their spending culture and what they spend on, where they spend

You can become someone that makes your ideal client feel seen, heard, and understood. When you make them feel this way, they are far more likely to join your online community, sign up for your email list, listen to your podcast and, ultimately, buy from you.

The next time you’re creating sales or marketing materials, take a step back and ask yourself: Is this really helping my ideal client? If not, it’s time to go back to the drawing board.

Was this helpful?

28/09/2022

Content Marketing as a function of Digital Marketing in the Marketing department is about helping others see more, as it seeks to ensure that whatever it is marketing, has better market share, and better outcomes.

Through the use of content marketing, one can create new cultures, and statuses to the thing it is talking about, showing off, and others.

What are you using content marketing for and how?

16/09/2022

Patricia Kahill is a blogger at Patricia Kahill’s Cogitations and an author who wrote a book called How To Make Social Media Work For You - The Art of Social Selling. She has been blogging for over 15 years and run a 9-year-old content marketing agency called Kahill Insights - Content Marketing Agency that was birthed from her blogging activities. She is also a content marketing coach, mentor and coach who runs 8 weeks cohorts for 10 people, 4 intervals in the year.

Sign up for event
https://www.eventbrite.com/e/417498779087/

Afrobloggers
British Council Uganda

14/09/2022

We are collaborating with Afrobloggers
to bring you a meetup you dont want to miss out on if you are an author or planning to be published:
Carnelian Heart Publishing Ltd.
Leap Publishers
AfricanBooks.com
Kahill Insights - Content Marketing Agency

Writing your book is only a small part of becoming an author, how do you get your work seen and known?
sign up using the link
https://eventbrite.com/e/417498779087/

British Council Uganda

08/09/2022

How to create interactive and engaging content using the 5Ws

06/09/2022

Consistency!

Why is social media consistency important for your business?

Well, when you come to think of it, whether it is blog posts, content, or even social media schedules, you must develop a strategy for posting on your platforms that will allow you to keep your audience engaged in your products and services while also building an online presence.
When we talk about consistency, what is meant by that is that content should resonate, not forgetting to represent your brand.
https://mailchi.mp/157266b5fba4/consistency

16/08/2022

Creating content for your business, what of these platforms are you creating for and why?

15/08/2022

A team shared consciousness.

This is a thing in digital marketing and mainly in content marketing teams. To consider yourselves a team you have to be able to think alike.

There are two types of shared thinking that one needs to investigate when creating a content marketing team.

One is Systemic thinking where one understands how things generally work.

Two is the Strong mutual understanding between teams.

Having a content marketing team that understands what needs to be achieved as a collective and on personal grounds between individual team members, strengthens the team's ability to deliver because of the relationships they have with each other on the team.

With that in mind, it is evident that for the team to be in sync they must have a deeper connection to one another and view each other more than just as acquainted employees of the company.

As a team builder and team member, how are you fairing with your teams?

22/07/2022

"I have been struggling to relate our business goals to our social media content but now this coaching has shown me how to, through the use of 5Ws of content creation and marketing" - Olivia Uganda

Instruct the wise, and they will be even wiser. Teach the righteous, and they will learn even more.

Our 2nd Cohort for 8 weeks coaching, training and Mentorship that starts on 20th August 2022, is open for registration.

Use this link to register.

https://forms.gle/6J1EQWBSnmaKT7Y18

The 2nd Cohorts starts on 20th August 2022. We have 10 slots open for this cohort. Book your slot by paying 550,000/- to +256-782-866775 For any inquiries call +256-706-757523 Instruct the wise, and they will be even wiser. Teach the righteous, and they will learn even more. Proverbs 9:9

18/07/2022

Check out our post on LinkedIn

https://www.linkedin.com/posts/kahill-insights_socialmedia-contentmarketing-content-activity-6954641975908126720-39a-?utm_source=linkedin_share&utm_medium=android_app

One of the ways to achieve your content marketing goals is to focus on time spent viewing rather than conversions. Most people are not ready to buy when...

13/07/2022

As you create content for your pages, remember always to goals. Your social media goals are what you want to achieve with the content you create and post.

Reach out to us if you need help with connect these two - content to goals

10/06/2022

Starting tomorrow at 6:30am on Zoom, the 8 weeks Content Marketing coaching and mentorship program with will skill you on how to create engaging and interactive content items.

23/05/2022

Performance-based influencer marketing is a marketing model where the influencer gets their payment after the completion of a marketing campaign. With the advancement of technology, tracking tools, and analytics, companies can now develop the capability to track the performance of the influencers.

The main question however is - Should influencer revenue be tied to revenue generated?

Join our team leader Patricia Kahill together with other panelists at MOTIV on 2nd June as they dive deeper into this conversation.

04/05/2022

Questions to ask yourself when crafting for a brand so it has a great ROI using a unique identified message.

• Who is the most profitable target audience?

• What motivates the target to act?

• How well does our message match the target audience’s priorities and reality in terms of credibility, relevance, , and profitability?

• How well does our competition or opposition perform against the same criteria?

• Does the message align with the objectives of the organization?

• Is messaging consistent across all channels?

• Does the message resonate as strongly among internal audiences as well as it does in the marketplace?

• Does the organization understand its audience, message, and competitive well enough to bring the message to life?

• Which media channels offer the greatest to reach and engage with the target audience? Do these channels require a tailored approach to succeed?

20/04/2022

How Twitter threads are good tactic to establish you as

Twitter is a powerful tool.

It's not just a channel to share updates but also a platform where you can engage with your customers and followers.

threads are a great way to create an engaging and interactive experience with your audience.

They allow you to share your thoughts in a more detailed manner and answer questions from the audience.

Your goal with this should be to create an engaging experience where your audience would want to comment and offer their own insights and opinions.

This positions your thread to go viral, therefore claiming more awareness for you and your brand, and more importantly, a chance to provide value for many readers.

Extra from the

23/03/2022

During yesterday’s Spaces by Robert Kabushenga, Patricia Kahill mentioned 8 steps that one can use to plan their online engagement mainly as an influencer or brand. These are:

1-Choose a SMART goal
2-Know your audience
3-Know your competition
4-Audit your social media account
5-Improve/ Update your bio
6- Find inspiration/ research about the topic you are to share about
7- Create a content calendar
8- Prepare to adjust your plan at every moment you acquire new information.

If you missed this space here is the link to the recording

https://twitter.com/_360Mentor/status/1506323310338056193?s=20&t=YFKDmoyhrji0v750KLTfMg

“A good place to start on your social media marketing journey is recorded right here on the chat with on https://t.co/AuHsYZK5sn”