Marketing Strategy

11/08/2021

5/ CAPE BUFFALO
Last on the Big Five list is the African or Cape buffalo, which might not seem as exciting as a lion or a leopard, but is actually one of the most dangerous safari animals in Africa due to its enormous strength and extremely bad and unpredictable temper. This is why buffalo have never been domesticated like cows.

Buffalo can reach up to 1.5 metres tall and weigh 750 kg, and both males and females have horns, though on the males the horns are fused together in the middle while on the females they are more on the sides of the head.

11/08/2021

4/ RHINOCEROS
The name rhinoceros comes from Latin and means ‘nose horn’, though the word is often shortened to ‘rhino’. There are two species of rhino that you might see on your African safari: the critically endangered black rhino, and the southern white rhino, which is more common.

Confusingly both types are actually grey – the ‘white’ rhino is said to get its name from the Afrikaans word ‘weit’ meaning wide, referring to the animal’s square-shaped mouth. Rhinos can weigh over 1000 kg and live to an age of about 40-50 years old. A rhino’s skin can be up to 5 cm thick!

11/08/2021

3/ AFRICAN ELEPHANT
Elephants are another of the Big Five, and a big favourite amongst animal lovers thanks to their intelligence and grace. Seeing a herd of elephants calmly crossing the road just metres from your safari vehicle is one of the greatest thrills of any trip to Africa, and if you’ve never seen them before it’ll be a truly heart-stopping moment.

African elephants come in two types: savannah elephants and forest elephants. Forest elephants are smaller and hairier, and live mostly in West Africa. The type of elephant you will see on your African safari is the African savannah elephant, or bush elephant, which is the largest land mammal, with the biggest males reaching up to almost 4 metres in height. They move around in big family groups led by a female, foraging daily for bark, roots, leaves, and herbs. An elephant can eat 150 kg of food a day!

11/08/2021

2/ AFRICAN LEOPARD
Leopards are, in my opinion at least, the most beautiful of all the African cats, with their stunning spotted coats and piercing green eyes. Unlike lions, leopards are solitary safari animals so you will rarely see more than one at a time; they hunt alone, preying on anything and everything from antelopes and baboons to rodents, birds, fish and even eating carrion.

Leopards are nocturnal so your best chance to see one will be in the early morning or evening, and they are strong, powerful animals who love to climb trees, so when you’re on your African safari make sure you look up!

11/08/2021

1/ AFRICAN LION
The African Lion is the King of Beasts, the number one, Africa’s top carnivore, and right at the top of most people’s wishlists of animals on safari.

These iconic predators are the second largest big cats in the world after tigers, and the only cats that live in groups, known as prides. Pride family units usually contain mostly females with their young, as well as one or two males. Only the males have a mane, the females don’t, which is how you can easily tell them apart.

The females do most of the hunting, and they hunt mostly large mammals like antelopes, zebras and wildebeest. They usually hunt in the morning and evening which is your best time to spot them; during the day they quite often rest in the shade and are harder to see.

11/08/2021