
29/07/2024
It's at this point is where Fukutsu's story takes a different turn. Elsewhere, this tourism success might have ended in hordes of visitors and piles of litter, such as the beaches in the Mediterranean, or the 11 tonnes of rubbish at the top of Mount Everest. But in Fukutsu, locals prioritised keeping their beaches pristine, and rallied to protect their natural environment from selfie seekers and Insta tourists.
Today, a visitor to this stretch of coastline will likely only see an endless stretch of sand, windsurfers and locals taking their daily walk – along with tourists trying to get the perfect shot. What they won't see is plastic bottles piling up, or crisp wrappers flying through the air. Any stray piece of rubbish will quickly get spotted and picked up.